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Geotargeting is a necessary way for advertisers to specify the location of their ads. When utilized properly, geotargeting helps focus on a specific market, which results in more relevant messaging and a better return on investment. Advertisers can choose different content for their ads based on geographic locations so there is less wasted money spent on the advertising. This tactic is often used when advertising to local clientele. Local markets can be an untapped area when it comes to ad targeting. Too often do marketers want to cast a wide net, but targeting a more specific, local audience can be impactful. There are people right in your backyard who could be looking for what you're selling. When you turn to MSEDP, we can help with geotargeting your ads and drive local business.
For geotargeting ads to be successful, you have to target the right area with the right content at the right time. Sounds easy, right? Well, not so fast! The easiest way to ensure you are not wasting clicks is to use an accurate location. For example, if you are based on Long Island, New York and do not service off Long Island, then you will want to make sure you are only advertising to people on Long Island, New York. Otherwise you are wasting money targeting people who cannot become customers. Marketers choose to use geotargeting ads for a few notable reasons. Let's take a look at four impactful reasons.
In many industries, it pays to be local and relevant. Local restaurants, real estate companies and small businesses with only a few locations benefit from an advertising approach that is more localized. Really any business that wishes to operate on a local level can benefit from geotargeting. However, it is not just small business that benefit from this approach. Big businesses can also benefit from local geotargeting, too. And many service-oriented businesses operate on a local level, such as landscaping companies, lawyers, contractors, and electricians. They operate in a certain area and for some it is unfeasible to go outside that area. So if you are paying for ads, you want those ads to be going directly to an audience you service. Becoming locally relevant can go a long way for many businesses and can eventually build up a solid clientele base.
When beginning a geotargeted ad campaign, you start by segmenting it. This way you have the ability to separate by location or product or service. Segmenting aspects of your business is something that comes in handy when you have several locations close together. It can make a big difference in the success of a campaign. Companies and businesses with locations close together should segment by product or service rather than location. When these locations are close together, you may be overlapping with your own campaign. Thus spending more money to compete against yourself by raising the price per click.
When utilized properly, you can segment by product or service over location in an effort to avoid bidding against yourself. It is not smart if your locations are all bidding on the same keywords, but if you are more specific with your keywords and segment by product or service it can lower the price per click, increase returns, and better your overall performance.
There are scenarios when there can be confusion between names, such as Washington state and Washington D.C. If you work in Washington state, you do not want to be coming up in searches for the Washington D.C. area. Yet, it can happen if you are not careful or not fully utilizing geotargeting tools. One of the great things about geotargeting is that it allows you to get as granular or broad with your options as you want.
When you optimize properly, you identify the audience most likely to convert. So, someone looking for a landscaper in Washington state is not going to convert for a landscaper in Washington D.C. With the Google Ads tools, you also have the ability to "exclude" the areas you do not want in a search. Further aiding your ability to show up in searches exactly where you want. For example, you can exclude "Washington D.C." if you are a landscaper in Washington state. But you can also exclude certain areas in Washington state where you do not service and focus on the areas you do. In the end, an optimized paid search campaign decreases wasted ad money and helps increase ROI by being able to pinpoint where you want to come up and exclude yourself from areas you cannot service.
Last, but not least, you can hide ads from your competitors. If you are offering something new or have a sale, you might not want your competitors to know, right? With geotargeting, you can hide ads from your competitors by using a method called IP exclusion. When you use IP exclusion, you have the ability to prevent people from your competitors' corporate offices from seeing your ads. And with geotargeting, you can still advertise in that area against their products or services as this method keeps your strategy safe without removing an entire market from your search strategy.
It works by first identifying your competitor's IP addresses. Once you identify it, you can exclude it from your AdWords campaigns. Once excluded from your ad campaign, they will no longer see your ads from that IP address. This method works by keeping your competitors in the dark and gaining an edge. Of course, this method is not foolproof and may not last forever, but any edge can help you break through and hiding key ads from competitors even for a few days can pay off big time.
Geotargeting is perfect for marketing because it allows you to deliver the right message at the right time to the right customer base. It does not only need to be based on real-time location, but can also target people who have recently visited a region. And it can also target those who actually live in a particular region. You can use all of these geotargeting methods in your marketing campaigns to target the exact audience for your services or products.
The ads will differ based on location. There are four ways these ads can and should be different if they are going to work properly. Here are those four aspects:
Taking into account different cultures can be important for certain services and products. Even on Long Island, you can decide whether or not you want an ad to appear in a different language to attract a certain culture. And if you ship globally, you have the ability to change currencies so anyone seeing the ad knows right away what the price is. They do not need to do the math on exchange themselves. Design the landing ad pages with visual elements that are tailored to the exact region you are targeting. These tools are right at your disposal when it comes to geotargeting with Google Ads
With Google Ads, you can also exclude certain locations, use location-specific keywords, run local awareness campaigns, and create custom target lists for your ads. The team at MSEDP has years of experience working with Google Ads and will help you build a geotargeted campaign. Get the most for your money when you turn to MSEDP and their geotargeting skills.
When you have professional internet marketing, you get an array of benefits. Internet marketing is important because it aligns with the way consumers make their buying decisions. This comes down to the fact that so many people use the internet for research before eventually pulling the trigger. So, effective internet marketing helps you build a relationship with your consumer base. You can directly reach a personalized consumer base when you have internet marketing that understands your goals.
There are many avenues that pass as "internet marketing." It can be through organic search engine optimization, pay-per click ads, blog posts, email marketing, or a social media presence. Even your site's website design falls under this umbrella, since a nice looking website is a way to attract customers. The time of mass marketing is behind us. Now is the revolution of the personalized and targeted ad. Consumers nowadays know exactly what they want most of the time. So reaching them through simple internet marketing techniques is a great way to grow any business.
For more information about our various web services, please contact us today. We will happily answer any questions you may have about the web services we provide. MSEDP helps build small business websites while also aiding them with some of the most popular internet marketing techniques around. So please, do not hesitate to reach out today to learn more about all that we have to offer. We look forward to helping you with all of your website needs!
Internet marketing first and foremost allows you to market anywhere. No distance is too far when you are using tools such as SEO and email newsletters. Or by simply having a website. By marketing on the internet, you can overcome all barriers of distance. And you can sell goods in any part of the country without setting up a store front. Which widens your target market since you are not limited by a storefront. With the internet, it is even easier to sell internationally too. Don't limit yourself to your local audience if you don't have to! Expand your reach with effective and simple internet marketing techniques.
For starters, internet marketing enables your business to be open past store hours. Your ads and social media presence do not close their door when you do. So you are technically open for business 24 hours a day! When they land on your website, they can scroll through your selection of products and makes purchases despite your store location being closed. And there is a layer of convenience for the user, since they can buy online without having to leave their house.
When it comes to internet marketing, the costs are lower than doing so though a physical retail outlet or other physical means, like papers and billboards. Though those avenues of marketing can be profitable, they are also expensive, thus limiting your marketing budget as a whole. If you are looking to save money, while still expanding your reaching marketing on the internet is the way to go. You do not have to renew costs for those ads to run or for that billboard to stay up. And you do not have to purchase stock for display in a store. Pay as much or as little as you want with pay-per-click ads. And reach the audience you want!
Pay-per-click ads are a great way to send out personalized ads and target the exact audience you want. With this tool, you can send out ads to specific demographics and consumer bases. Hit the people that would be most interested in what you are selling! With this sorts of ad campaigns, you are spending money in a smarter fashion. Instead of casting a wide, general net, you are pinpointing with accuracy the people most likely to buy your products.
Social media continues to be a growing importance for anyone selling anything. You can correlate direct relationships between growth of social media accounts with the growth of your business. It is all about awareness. The more people who know about you, the most likely they are to buy from you. Effective social media campaigns are a great way to build an audience and get relationships going.
And in many ways, social media accounts is a free way of advertising. Of course, you can pay for ads on Facebook, Twitter and Instagram. But these avenues can also be utilized effectively without spending a dime on paid advertisement. It may be a little more difficult and time-consuming, but engaging social media campaigns are a great way to build any customer base. Get in on the action if you do not already have a social media account.
In general, The internet offers an important platform for building relationships with customers and increasing customer retention levels. This can be done any number of ways. As mentioned, you can do this through your social media account. But there are also other effective ways to build a relationship with your customers. When someone buys form your online store, you can begin a relationship by sending follow up emails to confirm the sale, as well as thank them for their business.
And once you have their email, you can periodically reach out with email specials and other personalized offers to help maintain your relationship with your customers. And you can build a sense of community by reaching out and asking them to review your products. These ways of social engagement allows customers to remember you and return from time-to-time to buy from you once again.
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