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When you turn to MSEDP for professional SEO services, you will get a staff that knows how to do keyword research. We will help you grow your business and website by utilizing our skillset to find the right keywords for your campaign and do this through thorough and effective keyword research.
Need assistance with an SEO campaign? Then turn to MSEDP for professional SEO services. Contact us today to get started.
When you reach out, we can go over how we would develop an SEO campaign tailored to your needs. Get the best SEO services for your money when you turn to MSEDP.
One of the first aspects of SEO keyword research is figuring out how often keywords are searched. We do this by uncovering search volume and understanding the long tail keywords. Let's take a closer look at these aspects.
The higher the search volume for a given keyword, the more work is typically required to achieve higher rankings. This is often referred to as "keyword difficulty." It occasionally incorporates SERP features to identify how to best tackle these keywords. For example, if many SERP features, like featured snippets, knowledge graph, carousels, etc are clogging up a keyword’s result page, then the difficulty will increase.
Typically, the higher the search volume, the greater the competition and effort required to achieve organic ranking success. And ultimately, big brands often take up the top 10 results for high-volume keywords. So, if you are just starting out a campaign and going after the same keywords, the uphill battle for ranking can take years of effort. And even then it may be futile. However, if you go too low you risk not drawing any visitors to your site. This is where targeting "long-tail keywords" may be most advantageous, as they are lower competition search terms that still carry weight.
It is great to rank well for high volume search terms. However, one misconception is the usefulness of ranking #1 for a keyword like "lawns." Keywords with a very high search volume may actually indicate ambiguous intent. Meaning that those targeting a keyword like "lawns" have a low chance of landing on your site. Or if they do land on your site, it is not what they are looking for with their search. Does the searcher want to know how to grow lawns? How to plant lawns? Types of lawns? There are different reasons someone may search for a general term and Google does not know what you are thinking so the search comes back by casting a wide net. Not ideal for organic SEO.
This is where the usefulness of long tail keywords come in handy. Long tail keywords with lower search volume often convert better, because searchers are more specific and intentional with their searches. For example, a person searching for "hats" is probably just browsing. On the other hand, someone searching for "best fitted rangers hats" knows exactly what they are looking for. Heck, they practically have their wallet out!
In Chapter 2, we learned about SERP features. That background is going to help us understand how searchers want to consume information for a particular keyword. The format in which Google chooses to display search results depends on intent, and every query has a unique one. Google describes these intents in their Quality Rater Guidelines as either “know” (find information), “do” (accomplish a goal), “website” (find a specific website), or “visit-in-person” (visit a local business).
There are thousands of possible search types when using the internet. When doing so, there are five major categories of intent, which are:
An important step in the keyword research process is surveying the SERP landscape for the keyword you want to target, which is a "search engine result page." This is a way to better gauge the searcher intent. Looking at SERPS is a great way to know what type of content your target audience wants. Over the years, Google has closely evaluated the behavior of trillions of searches in an attempt to provide the most desired content for each specific keyword search. So even if the search is general and ambiguous, Google will attempt to refine it. By doing so, the search engine can provide results that better help the searcher accomplish their task. Google also has a wide array of result types it can serve up depending on the query. So if you are going to target a keyword, look to the SERP to understand what type of content you need to create.
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