COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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When you turn to MSEDP for SEO services, you get the complete package. On top of creating clear and engaging content, we will help tailor your SEO campaign with effective keyword research to make sure the most vital keywords for your website are used. With this research, we will be able to understand what your audience wants to find. Strategic keywords targeted in the web content can satisfy both users and search engines. Make the call today to learn more about our professional SEO services.
MSEDP is located on Long Island, New York, but we handle SEO campaigns for websites from across the United States. Our team has years of experience and will help you get to the top of the rankings in no time! So make the switch today and put your trust into MSEDP!
Keyword research is pivotal when it comes to the world of search engine optimization. The true power of keyword research provides us with specific search data that can help answer questions like:
Once we uncover how the target audience is searching for the content, we can then begin to uncover more about the SEO campaign. Business owners have one way of describing their services and products, but it is important to understand what the audience may be searching for. These may be two different ways and it is vital that the SEO campaign targets the audience.
Then it comes to the importance of discovering keywords. At MSEDP, we will analyze your business and find the keywords that best align with your marketing goals. We understand that you will have keywords in mind that you want to rank for, but sometimes those keywords do not always align with how the audience will search and that is ultimately the main goal. When discovering keywords, we will look at the monthly search volume and similar keywords in order to have the best batch of keywords targeted with your website. Different variations may yield different search results and our SEO team will make sure that the best keywords are being used. It is important to remember that both high and low competition keywords can be beneficial to an SEO campaign and understanding these differences can help to prioritize the work.
Once we have a handle on the audience and the type of keywords you want, we can get more strategic with the search volume. Our team will look at keywords by your competitor and if you need keywords by season or by region. A full range of SEO efforts with your keywords. Let's take a closer look at how we can get strategic with your keywords.
Keywords by Competitor
Sometimes it is just a good idea to look for high-volume keywords that your competitors are not currently ranking for, as a way to find traffic your competitor is not getting. Look at it like a missed opportunity by your competitor that you are taking advantage of in an effort to build traffic they are not looking at.
Also, when building an SEO campaign, we can see what keywords your competitors are ranking for and prioritize them so you aren't behind them on common areas. This way you are set up to compete against them for the same services and products and do not lose a step.
Adjusting by Season
If your business is seasonal, it is important to know those trends. Or perhaps you sell products or provide services that are seasonal, which means those should be highlighted only at the appropriate times, otherwise it is a waste of resources and time. Understanding seasonal trends also allows for effective planning and rollout of work. No surprises.
Keywords by Region
When it comes to locations, keywords might need to be by region. Strategically working by location narrows down search results to specific towns, counties, or states. However, when done right, you are finding a targeting audience and not spending time and resources looking for an audience outside of your service area. In a nutshell, geo-specific research can help to make your content more relevant to the target audience. On top of that, regions may have different terms for different products and services, so knowing that can go a long way.
This keyword research is great, but it is important to note that entire websites do not rank for keywords. The pages do. The homepage can rank for many keywords, but then the keywords get divided out among the other pages. Many websites will receive more organic traffic to pages other than their homepage, so it is important to diversify the keywords throughout the website. At MSEDP, we understand this important and our web content writing will hone in these keywords to their specific pages.
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