Email marketing is often an underlooked area in terms of marketing for a business. MSEDP has developed an email marketing system that is designed to send out mass emails in the form of a newsletter. And you have options as to how you’d like to send out these emails. They can be sent in plain text or you can enhance and customize them with our page editing system. Email newsletters can also be outfitted with graphics from your website as well as the same navigation tools. So, in a way, it is almost like emailing your whole site!
For more information about the effectiveness of email marketing, please give our office a call. We are located in Deer Park, New York, right on Long Island, but our email marketing services are offered to web clients from around the country. So please, do not hesitate to reach out today for more information. The number for our office is (631) 761-7600. When you call, we can provide you with a free, no-obligation consultation.
The rise of social media has made using those platforms much more useful. However, many businesses abuse those outlets, where it almost becomes a detriment. Email, though, remains the most effective way to nurture leads and turn them into customers. However, do not resort to unsolicited spam emails, because that is never a good marketing strategy. But focusing on improving your business’s email marketing can get more leads. Here are three reasons to consider a switch in focus.
It is estimated that as high as 99% of consumers check their email on a daily basis? That is every day. And that can’t be said of any other communication channel. This sort of reach is unparalleled. So a targeted newsletter means that your email will have a much higher likelihood of being seen. This differs from unsolicited emails, which result in those messages getting sent to the spam folder for no one to see.
When you use any social media platform, you run the risk of your account being suspended or even deleted at any time without notice. Not to mention any followers either leaving the platform and taking away from your reach. However, the email list you use you own. No one can take those leads away from you. Those are people who signed up for a newsletter and request incoming messages from you. If they don’t want to receive the email, then they can of course unsubscribe and take their name off the list. But that list remains valid.
Typically, people who buy products marketed through email spend more money than those who do not receive email offers. So, in a nutshell, email marketing has a great ROI (returns on investment). People are more engaged when they check their emails, at least when compared to the passive experience of scrolling through social media platforms. Sure, people use those platforms to actively search and find what they need, but it still isn’t the same level as a well-thought-out email marketing campaign.
When you are sending out newsletters, you are sending to a captive audience. Which is half the battle when it comes to marketing. And if you are doing an effective job communicating with your client base, you can build trust with them, too. Add a personal touch to these emails to make those who open them feel welcome.
When it is all said and done, email is simply the best way to make sales online. And MSEDP is here to make that happen for you! We can help set up and manage an email marketing campaign. For more information about how we can help, please contact us today. We, of course, are more than just a simple marketing company. We are also a website company. So we can design and build and new website for you. Already have a website? Well, we can upgrade your site to make it more modern. Simply give our office a call and receive a free consultation.