The Importance of Web Design

When it comes to web design, there are certain key elements to understand that play a large role in the overall performance and success of your website. Here at MSEDP, we offer professional web design, so you will get the most out of your website. Investing in your website is a big step. And we will work with you to ensure this new site design is everything you dreamed of.

MSEDP is a full-service company. So not only will you get professional website design, you can also get search engine optimization, hosting, maintenance packages and much more! For more information about our web services, please contact us today. We will happily answer any questions or concerns you may have regarding web design, including pricing and templates. Grow your business with MSEDP today! We help small businesses across the country get the most out of their website.

Easy-To-Use Navigation

When it comes to using your website, there might not be something more crucial that its navigation. People who land on your site want quick and easy information and access. So if you want these potential leads to stay on your site and purchase something, you better make sure that the navigation works well and that it is easy to follow. Otherwise, people may struggle to find what they need and go elsewhere.

For the most part, the navigation revolves either around the top navigation bar or a side bar. So have this be the place that leads them to other parts of the website. Either being able to click the categories right on the bar or with a simple drop-down menu. If this navigation is poor, then the incoming traffic will quit and leave your website. And you will lose potential sales.

When someone lands on your website, you only have a few seconds to impress them and show them around. Otherwise these short attention spans will bounce. Literally. So give them access to information quickly. And a properly designed website does just that. It shows them what is important and should be self-explanatory. For these, our web design team advises broad headings that include a few different subtopics. This way the user can quickly find what they need fast through these subtopics.

Responsive Website Design is Key

It goes without saying that mobile devices are the most prominent tool to access the internet. So a website needs to look just as great on the phone or tablet as it does on a desktop or laptop. How does this work? Well, by making it mobile responsive. Older websites were not made this way and thus become harder to use on a mobile device. You want each and every person who uses your website to have a positive experience and making your website responsive is key to that initiative.

When MSEDP designs a website, it always makes it responsive. We simply wouldn't be doing our jobs otherwise. With a responsive website, your site will adapt to each device. Ensuring that it is sized correctly and that the user has no problems using the navigation or any other aspect. By doing so, a responsive website design allows for the user to stay on the site longer and making your site a better experience overall.

Content is Still King

There is an old saying that "content is king" when it comes to search engines for websites. That moniker still holds true even today. A great looking website design is nothing without engaging and interesting content. You cannot simply overload the site with images and visual elements. People who come to a website are seeking information and that content feeds them what they need to know.

Writing good, quality copy keeps your audience engaged on the page longer and they will read on about what you have to offer. And this content and writing style should align for the whole website. Find a tone and stick to it. So do not overlook the content, because it is just as important as the overall design of the website.

Style Guide For Web Design

We mentioned the importance of keeping the tone of the content consistent. Well, the same applies for the actual design of the website. Consistency in the design helps the incoming audience build brand recognition. And it allows for a more polished look to the website. A style guide allows you to do that. When you turn to MSEDP, you get to decide the color, format, typography, images and more. And we will help you keep it consistent with our expertise.

A style guide is important because it can be referenced down the line if there is something you want to change or edit. And it makes it easier for others to work on the site down the line. When you have a more consistent design, you create a more cohesive site. Which hopefully leads to more sales.

Utilize Images & Visuals!

Of course we said content is king, but it is still crucial to include images and visuals to your website. Using the right visuals and images improves user engagement. Like adding a simple video on the homepage. Yes, content around it for context is key and great for SEO, but a video is a simple and easy way for a new user to engage and stay on your website.

When you turn to MSEDP, you will ensure that just the right amount of visuals and images are used during the course of designing your website. They are nice at breaking up the text. However, some businesses go overboard and it can overwhelm a visitor. And lead to a crowded and messy experience. One that makes it confusing on where to go to find what you need. So it is important not to overload the site with images or make the actual information hard to read or difficult to even find.

Striking a balance is obviously what works best and the website design team at MSEDP can help! We will guide you and create a website experience that will surely please any new user. We make sure to use any videos, images or visuals purposefully.

Call-To-Action Buttons

So I lectured you on the balance of using visuals, images and videos against the text. Well, a subset of that is placing a call-to-action button. This button helps convert leads to sales because this button brings them to exactly where they need to go. It is simple and easy to follow and a great way for them to act.

At MSEDP, we have years of experience helping businesses build the perfect call-to-action button for the site. We make sure these buttons fit into the overall design of the the website, but still stand out enough. In other words, we will make sure the eye of the viewer is drawn to the button.

One of the ways we do this is by utilizing the color scheme. We will make sure the button fits nicely into the aesthetic of your website. By integrating a nice call-to-action button on your website, you will drive better results.

Page Loading Speed

So you can have everything already mentioned working for you. The great content. The easy navigation. Nice images. Simple call-to-action buttons. And being mobile responsive. However, all of that can be for naught if no one actually sees the page or the website. A slow-loading page is a huge detriment to audience engagement. Get website design that works fast when you turn to MSEDP.

There are few things more annoying than when a page doesn't load fast enough. When that happens, it discourages the user from continuing to the website. And when the discouraging happens, the user turns back and will go to a competitor. Avoid those problems when you have MSEDP build your website and get a design that ensures quick loading speeds!

When you turn to MSEDP, you will be getting professional web hosting and all of the advantages that come with our care. We have years of experience working with small and large companies and hosting their websites. Having dependable web hosting goes a long way for your website and your business as a whole. Without the proper hosting services, you run the risk of having a website that loads slowly, which hurts your rankings on search engines. So do not compromise your business and get all of the advantages that professional web hosting provides.

For more information about our many great IT services, please contact us today. We will happily answer any questions you may have about our services. The number for our office is 631-761-7600. When you call, our team will go over any concerns you may have about web hosting, as well as the different hosting packages available to you. So please, do not hesitate to reach out to us today. We are located in Deer Park, New York, but proudly work with customers around the United States.

Web Hosting Benefits

There are many reasons why professional web hosting is important and that is because it offers websites an array of great benefits that you can advantage of. Learn more about the benefits of web hosting from MSEDP.

Site Performance Improves

Your website's performance factors in a lot when it comes to ranking well on Google. When you turn to MSEDP for hosting, you will ensure your site's load speeds are fast. A slow loading site hurts your rankings. Slow loading speeds measure poorly with search algorithms, which then dictates how high or low your site ranks.

And not only does it effect your search results, but it also turns off potential customers. You only have a few seconds to grab their attention anyway. If that few seconds is lost due to the site not loading, then all is lost. It doesn't matter how nice your site is or how good your services are if customers can't even make it there.

So, having quick loading speeds ensures you are not dropping in the rankings and that the people who find your site quickly land there.

Dependable Technical Support

As your web hosting company, you will be getting dependable technical support. This ensures that your site is always running smoothly. And when a problem does emerge, you can count on us to fix it promptly. We have an experienced IT staff that can help you with any issue that comes up. Don't lose any potential customers or sales because of a down site. Or because the web hosting company doesn't is slow to respond.

We understand how frustrating it can be to go offline at any time. Which is why our support staff goes above and beyond for all of our web clients. Don't lose another minute by trusting a lesser IT team!

Domain-Associated Email Address

Having an email address that uses your domain name is a great way to look professional. When you turn to MSEDP for web hosting, we provide you with a branded email address that uses your domain name. So when you reach out to clients, you get that extra step of professionalism. And they know exactly who is reaching out, since your domain name is right there with your email address.

Using your regular email to reach out to clients and customers might be convenient, but making a distinction allows for an heir of professionalism. With our web hosting services, you will have this ability to create an email address that includes your domain name.

On top of this feature, we also have other emails management tools to help you with your business, like cloud email and simple forwarding to a preferred email address. Get the best email solutions at affordable prices with MSEDP.

Improved Web Security

With better web hosting comes better security. And honestly, security is not something many website owners think about. It almost gets taken for granted. But the foundation of any website's security begins with the web hosting provider. At MSEDP, we understand its importance and work tirelessly in order to provide web hosting that is secure. And have multiple levels of security in place. So then you really do not need to worry about it.

In a nutshell, there is the actual physical datacenter, which gets protected. Then there is firewall protection for these services, which is an added layer of security. And then there are simply the security measures in place that protects your site from the other sites on the server. So when one site gets compromised, it stays with the one site and does not infiltrate any others.

Of course, having a website that is 100% secure is not possible. There are threats everywhere. Even little things, like login screens and spam software can become compromised. However, when you have MSEDP's web hosting, you have someone you can trust. We take all the necessary steps to make sure your website is as safe as possible. And we are always staying up with the trends and evolving with the new threats. Hopefully it never comes to anything dire (it rarely does), but at least if it does you know you have a team at your side with troubleshooting experience.

High Uptime

First let's define what "uptime" is. Your website's uptime is how often your site is actually online. Now, you're likely thinking, um, isn't my site online all the time? That is not always the case. Sites go offline for aspects such as server repairs, updates and routine maintenance. So your website is likely "online" 99.9% of the time.

With MSEDP, we offer high uptime for your website, while always taking the necessary precautions for updates and maintenance. When we do take your site down, we always aim for it to be during the off-hours, such as the middle of the night. This way you are unlikely to lose many web hits, customers or sales. Having a web hosting company that provides high uptime means your bottom line improves.

Conclusion

As you can see, a lot goes into professional web hosting. Some of these aspects are small, but even the small issues can lead to bigger issues. Which is why all aspects should be considered when selecting a web hosting company. At MSEDP, we are proud of our hosting capabilities and all of the features that we offer our clients. And we treat all of our web clients the same. So it does not matter how big your contract is, we want everything to be smooth. For everyone.

When you have professional internet marketing, you get an array of benefits. Internet marketing is important because it aligns with the way consumers make their buying decisions. This comes down to the fact that so many people use the internet for research before eventually pulling the trigger. So, effective internet marketing helps you build a relationship with your consumer base. You can directly reach a personalized consumer base when you have internet marketing that understands your goals.

There are many avenues that pass as "internet marketing." It can be through organic search engine optimization, pay-per click ads, blog posts, email marketing, or a social media presence. Even your site's website design falls under this umbrella, since a nice looking website is a way to attract customers. The time of mass marketing is behind us. Now is the revolution of the personalized and targeted ad. Consumers nowadays know exactly what they want most of the time. So reaching them through simple internet marketing techniques is a great way to grow any business.

For more information about our various web services, please contact us today. We will happily answer any questions you may have about the web services we provide. MSEDP helps build small business websites while also aiding them with some of the most popular internet marketing techniques around. So please, do not hesitate to reach out today to learn more about all that we have to offer. We look forward to helping you with all of your website needs!

Reach of the Internet

Internet marketing first and foremost allows you to market anywhere. No distance is too far when you are using tools such as SEO and email newsletters. Or by simply having a website. By marketing on the internet, you can overcome all barriers of distance. And you can sell goods in any part of the country without setting up a store front. Which widens your target market since you are not limited by a storefront. With the internet, it is even easier to sell internationally too. Don't limit yourself to your local audience if you don't have to! Expand your reach with effective and simple internet marketing techniques.

Internet Marketing Open All Hours

For starters, internet marketing enables your business to be open past store hours. Your ads and social media presence do not close their door when you do. So you are technically open for business 24 hours a day! When they land on your website, they can scroll through your selection of products and makes purchases despite your store location being closed. And there is a layer of convenience for the user, since they can buy online without having to leave their house.

Cost of Online Marketing

When it comes to internet marketing, the costs are lower than doing so though a physical retail outlet or other physical means, like papers and billboards. Though those avenues of marketing can be profitable, they are also expensive, thus limiting your marketing budget as a whole. If you are looking to save money, while still expanding your reaching marketing on the internet is the way to go. You do not have to renew costs for those ads to run or for that billboard to stay up. And you do not have to purchase stock for display in a store. Pay as much or as little as you want with pay-per-click ads. And reach the audience you want!

Personalized Internet Marketing

Pay-per-click ads are a great way to send out personalized ads and target the exact audience you want. With this tool, you can send out ads to specific demographics and consumer bases. Hit the people that would be most interested in what you are selling! With this sorts of ad campaigns, you are spending money in a smarter fashion. Instead of casting a wide, general net, you are pinpointing with accuracy the people most likely to buy your products.

The Importance of Social Media Accounts

Social media continues to be a growing importance for anyone selling anything. You can correlate direct relationships between growth of social media accounts with the growth of your business. It is all about awareness. The more people who know about you, the most likely they are to buy from you. Effective social media campaigns are a great way to build an audience and get relationships going.

And in many ways, social media accounts is a free way of advertising. Of course, you can pay for ads on Facebook, Twitter and Instagram. But these avenues can also be utilized effectively without spending a dime on paid advertisement. It may be a little more difficult and time-consuming, but engaging social media campaigns are a great way to build any customer base. Get in on the action if you do not already have a social media account.

Build Customer Relationships

In general, The internet offers an important platform for building relationships with customers and increasing customer retention levels. This can be done any number of ways. As mentioned, you can do this through your social media account. But there are also other effective ways to build a relationship with your customers. When someone buys form your online store, you can begin a relationship by sending follow up emails to confirm the sale, as well as thank them for their business.

And once you have their email, you can periodically reach out with email specials and other personalized offers to help maintain your relationship with your customers. And you can build a sense of community by reaching out and asking them to review your products. These ways of social engagement allows customers to remember you and return from time-to-time to buy from you once again.

When you have a website, you cannot afford to overlook the importance of anti-virus protection. Having software to protect your website will in turn keep your company and data safe. And few things degrade trust with consumers than knowing using a website isn't safe. Here are some common reasons why it is important to have proper anti-virus protection in place, which is what you get when you turn to the full-line of IT services from MSEDP.

Secure Anti-Virus Protection from Malware

The function of anti-virus protection is to detect viruses or malware that may harm your computer and alert you before the transmission happens. No matter how safe and cautious you may be, these issues arise and there is always a slim chance of becoming infected. And thus putting all of your files and data at risk.

But early detection prohibits the further transmission of viruses and malware. Most virus infiltration is self-replicating. Once they are in, they quickly spread. Our anti-virus protection will stop its ability to spread and keep your computers safe.

Viruses and malware are self-replicating, meaning they spread once they are allowed inside a victim’s computer. An antivirus prevents this from happening and also stops the virus’s ability to spread to other computers.

Block Spam and Ads

Nobody, and I mean nobody, likes pop-up ads and spam. They are a nuisance. And not only that, but spam and pop-up ads are also a common way to spread malware and viruses. So one wrong click can bring your whole system down and compromise your data.

Our anti-virus protection will block hidden malware and prompt you to disconnect or abort a download if anything seems suspicious. So you will always be aware of what you are downloading and the risks it presents. Which means there will not be a need to worry if you may be downloading data that will lead to a virus. Stop malware in its tracks!

Stop Online Hackers

Certain viruses may seem harmless at first, but what they did was open a back door into your system for online hackers and thieves. And allow that person to gain access to your files without you even knowing the theft is happening. Another way for hackers to gain entry is by sending phishing emails. Scary, huh?

Well, with our anti-virus protection there is no need to worry about hacking, since your files will be protected. We make sure all safeguards are in place so you can safely and securely keep your data.

Malware & Virus Scanning

Even with all of these measures in place, malware and viruses may still find a way in. They can be small, hidden scripts from some website or download that did not trigger anything, but is there regardless. However, without malware and virus scanning, you can rest assured that you are completely in the clear.

When we can, we do not only scan for malware or viruses either. We also scan for possible drive errors than may eventually lead to the loss of data. And may cause your computer to slow down. So it is also just good practice to run these scans. When you utilize our anti-virus protection, we can schedule set times each day and/or week to run these scans and keep you safe.

Anti-Virus Protections Avoids PC Slowdowns

Speaking of computers slowing down, you will avoid any slowdowns with your PC or computer when you use our anti-virus protection software. When it comes to viruses, most are self-replicating. So they will grow over time and the more time they grow the more space they take up on your computer. Which in turn slows it down.

Computers with our anti-virus protection work faster, which means you will not lose any time to work for a slow PC. Any viruses or malware slowing down your computer are removed and frees up space and improves response time in the process. So in the long run, you are simply a more efficient worker since you are not experiencing any slowdown. Slow response time is such a headache and can lead to frustration. Keep your computer up to speed with our anti-virus protection!

Improved Firewall

Every computer's operating system has a built-in firewall, which is designed to prevent any unauthorized access to tour computer. However, with our anti-virus protection you get an improved firewall with added protection that works alongside your computer's firewall. So you will better safeguard your computer system and allow for less hacking and phishing. Stay up to date on the latest trends with our anti-virus software and rest easy knowing you are safe!

Safely Surf the Web

When you feel less safe, this may impact how your surf the web. But fear no more! When you utilize our anti-virus protection, you will be able to safely surf the web and know your are fully protected from malicious threats. Of course, you still need to act smart and not intentionally go places that may threaten your system's safety. But out antivirus programs offer features such as blocking unsafe websites and warning you of possible threats.

This feature is great for those places that may only have one computer for the company's use. YOU may know it to be safe, but perhaps others are a little more careless. Avoid infection from those careless users.

And when you have safer internet surfing, it does not only mean protection from the usual fraudulent activities online. There may be other real threats we may not know about, but the software does! Hackers waiting in the wings for their next unprepared victim. But with our protection you will be ready. It is always better to be safe than sorry!

Anti-Virus Protection Saves Money

Yes, you will need to spend money to get effective anti-virus protection. So how will you be saving money? Well, do you know how expensive it is if you get malware or a virus into your computer system and it crashes? And you have a to buy a new system and/or PC? Or worse, important data or money is stolen from an account?

So when you really think about it, anti-virus protection is a small price to pay for long-term safety. You can save time, money and headaches with our quality anti-virus protection.

Get Anti-Virus Protection with MSEDP

At MSEDP, we offer safe and secure anti-virus protection. Check out our full line of IT services and get anti-virus protection that matches your business's needs. For more information about our various IT services, please contact us today. We will happily answer any questions you may have about anti-virus protection and its importance. When you reach out, we can discuss the various packages we offer and go over the various price points and features with you.

So please, do not hesitate to get in touch with MSEDP today for trustworthy and affordable anti-virus protection. We work with businesses from across the United States. Continue reading to learn more about the benefits and importance of anti-virus protections for websites and businesses.

Let's be honest right off the bat here, in 2021 there is almost no reason to not have a website. How the website functions is another matter, but at least having a website is important. Because the fact of the matter is that many customers and business partners will not take your business seriously if you do not have a website. That is just the reality of the world we are living in.

And we here at MSEDP help small businesses on Long Island, New York and throughout the United States build their business by building beautiful websites for them. We will work closely with you through every step of the way to enable to have a website that perfectly aligns with your business model. From the design to the content, to the marketing, MSEDP offers the best web services at affordable prices.

So please, if you have any questions about building or upgrading a website, reach out to us today. You can fill out a contact form and we will get back to you as soon as possible. Or you can give our office a call by dialing 631-761-7600. When you call, we can provide you with a free, no-obligation consultation to go over what your small business needs in terms of a website. Let's take a look at some of the biggest benefits small businesses get when the websites work for them!

Develop an Online Presence

As mentioned, many customers will not take a business seriously without having a website. So when you have a website, you also have the opportunity to develop and grow an online presence. When people hear about a new business, the first thing they will do is look it up. If you do not have a website, or your website is out of date, then that makes a bad first impression. And that is bad for business.

On top of that, having a fully functioning website helps to shape the way people perceive your business. When you build or upgrade a website with MSEDP, we will make sure you get everything you need in order to showcase what your small business does well. We can add photos, reviews and other helpful information to allow potential customers to see what you are all about!

Small Business Websites Target Local Customers

For many businesses, targeting a local customer base is crucial. This holds especially true for any business that offers a service, like restaurant or laundromat. Many people want to know what is in the area, so having a website that reach a local audience is huge. And furthermore, you want that visibility of showing up at the top of page one.

This practice is called search engine optimization, or SEO, and MSEDP can help you achieve this goal. We build SEO-friendly websites for small business. And you can add new, interesting content on a regular basis to show Google that you are worthy of that top spot. Don't have the time? We also offer top-of-the-line SEO services to help grow your website's visibility. Landing at the top of the search engines will bring in some extra business and this is all down by targeting your local audience with a website. Not only that, but a well-done website also serves as brand awareness. It can get your marketing message across to your audience without them even realizing it.

Simple and Easy Contact Information

When you have a website, you have a simple and easy way for potential customers to contact you. And even better, a simple way for them to know where your business is located. So there is no wasted time in figuring out how to get there. They can simply see your address and drive over.

Ideally, your website will include your full address. When we build your website, we can also put a map on the contact page. This way people can get immediate directions by clicking on the map. And if that's not enough, we can also add instructions on how to find your business. This way people have all the possible options to find your business.

Also, important to show your customers is your phone number, email address and any other contact details. Prominently displaying your phone number means people can quickly call you if they have any questions. You do not want potential customers wasting time figuring out how to reach you.

And that is simply contact information on the contact us page. When we build or upgrade your website, we can add a easy-to-follow contact form. Many small business websites opt for this route anyway, since they can answer emails on their own time instead of always answering the phone and breaking up what you're doing.

So, in a nutshell, it is important to have multiple ways for customers to get in touch with you. We can even install a live chat feature if that is something you are interested in. But making sure they can easily contact you means more potential customers.

Sell Products Online with Small Business Websites

Many small business websites want to sell their products online. And when you turn to MSEDP for the new and improved web design, we can help you achieve just that. E-commerce websites are such an important factor for any business and our web design team can help you sell your products online.

Many potential customers we speak to believe selling online is a big undertaking. However, setting up an online store is actually relatively easy. And you can even integrate your regular business site with it. When you sell online, you have the opportunity to sell products after you close. This allows small businesses and their websites another avenue to make sales. You are not restricted to the certain hours your physical business is open.

Email Marketing

In the old days, the ways to market your business were limited. You can spend the money on a TV ad. Take out a page in the local newspaper. Or send out mailing flyers. However, a website allows small businesses to better market their services and products. And offers a better way to reach an audience.

In a way, the website itself is a marketing tool. As we mentioned, effective SEO services brings you right to the top of many Google searches. And you can link a website to social media campaigns. And any latest news can be published right on the site itself, bringing exposure to your brand.

But one last tactic is email marketing. At MSEDP, we can set up an email marketing campaign where you can target people who are actively interested in your business. They sign up for a newsletter and we send out an email. You can put sales, new products, or any sort of information you'd like in the email.

Cyber-crime is something every business needs to be aware of and handle effectively. Many businesses, especially the smaller ones, are vulnerable to cyber-attacks as a result of ineffective cyber security. However, that is not the case when you turn to MSEDP for your cyber security services.

IT security is essential for all businesses. The internet and your website is crucial for the day-to-day operations of any small business. But the cyber security services available to you from MSEDP will ensure that your website is safe and secure. Leave that up to us!

For more information about our IT services and cyber security protection, please reach out to us today. You can fill out a contact form and we will get back to you as soon as possible. You can also give our office a call by dialing 631-761-7600. We are here for you and your website. Our customer service team will answer any question you may have about protecting your website. Here are some reasons why it is important to have cyber security services for your website.

Cyber Security Protects Your Business

The biggest and most important benefit of our cyber security services is that it helps protect your business and all of the personal info. Our IT team provides solutions that will protect your website from hacks and security risks. So there is no need to worry about possible spam emails or visiting sites with viruses. You have protection from those threats.

And then we come to the personal information, which is one of the most valuable commodities in the digital age. If a virus obtains personal info about your employees or customers, then that information can be sold. Or even worse, used to steal money or identities. So it is important to have cyber security services you can trust. This way you can work in peace.

Keeps Website Up and Running

A working website is important for any business. So when it goes down, that is potential loss in sales and business. And you may also lose customer trust in the process. Nobody wants to buy or work with a business they feel may be compromised.

However, our cyber security services will keep your website up and running. And when you turn to MSEDP, we can host your website. So you do not have to worry about your server going down. Keep your website up and running smoothly!

Better Productivity

When you have proper cyber security services, your employees can work safely, which leads to better productivity all around. First, protecting your website allows your employees to work safely. If you do not have the best cyber security services possible, you are at risk. And the work of your employees may be effected. So a safe working environment allows for a better work environment. Because if there is an infection, then you may need to replace computers, which will hamper productivity.

So simply offering safe working conditions protects the productivity. When a website or server becomes infected, they slow down the computers, which also hurts productivity. And can make working at all nearly impossible. Avoid wasted time and keep everything up and running.

Stops Spyware & Adware

Our cyber security services offer the best protection, which includes denying spyware and preventing adware. In a nutshell, spyware is a form of cyber infection. It is designed to spy on your computer actions and get that information back to the hacker. What we do is prevent this sort of breach from even happening. We offer the latest software and solutions to make sure nothing like this happens. Our IT team will keep your actions private and your data confidential.

The we come to adware, which is a fairly common form of computer virus. You know when you get an abundance of advertisements? Well, that's adware working it's hardest to get you to click on them. That click is how it infiltrates. An accidental click and you might get a virus. And at the very least, it is annoying to have to constantly close them out.

Consolidated & Trusted Cyber Security Services

When you turn to MSEDP for your cyber security services, you will be getting all your IT services in one spot. We offer all sorts of protections to keep you, your website, and your workspace up and running. Virus-free. So no matter what sort of protection you are looking for, our IT services will get the job done.

Having a safe and secure website is a great way to inspire confidence in your customers. Giving them a safe and secure place from cyber threats allows your site to be a sort of safe haven from normal dangers you'll find on the internet.

So get in touch with MSEDP today for the best and most affordable cyber security services.

Good SEO practices are crucial for businesses both large and small. SEO is important for greater searchability and visibility on the web. However, it is more than just that. Below I will get into why all businesses need to improve their SEO. At MSEDP, we offer top-of-the-line SEO services for our web clients at an affordable rate. Please contact us today for more information about search engine optimization and the benefits it holds. It offers real value that goes past searchability on the internet. Below are 5 reasons why all websites need SEO. If you would like to speak to someone about improving your SEO, please get in touch with MSEDP today. When you reach out to us, we can provide you with our SEO pricing plans and answer any questions you may have about search engine optimization.

So, without further ado, here are some important reasons why you may need to improve your SEO.

1) The Primary Source of Web Traffic Is Through Organic Searches

Any business can attest to the importance of the organic search. It is a huge part of most businesses’ website performance and it is a critical component for the customer. Getting users to complete a conversion or engagement is paramount to a site’s success. So if you’re not getting these clicks and conversions, your site might as well be dead in the water.

Sure, there are many places to search in, but we all know that Google is the main player. Google owns about 75% of the overall search market and is the clear-cut leader in the field. So it is important to follow their guidelines the most. The remaining 25% is obviously not a throwaway, but they follow a similar path to Google when it comes to search engine optimization.

Google is the most visited website in the world, so getting visibility on their search engine is a crucial first step for any SEO campaign.

2) SEO Builds Authority

The goal of any experienced SEO is to establish a strong foundation for a beautiful website. This is done with a clean, effective user experience that is easily discoverable when searched for. Different elements can establish authority, which is accrued over time as a result of elements like:

• Quality backlink profiles.
• Positive user behavior.
• Machine-learning signals.
• Optimized on-page elements and content.

An established authority does more for a brand than essentially any other SEO endeavor. But this built-up authority does not happen overnight. You earn it over time, which takes patience, effort, and commitment.

3) Good SEO Leads To a Better User Experience

It is not a secret that the goal of every website is to get better organic rankings to maximize visibility. However, it may come as a surprise, but the user experience is a big part of improving your SEO. Google is smart and always adapting. It has learned how to interpret a favorable or unfavorable user experience. So, a positive user experience has become a pivotal element for any website’s success.

Customers know what they want when they are searching the internet. However, there is going to be a problem if they can’t find it. Which means performance will suffer. The answer to this question is with SERPs, or search engine results pages. Google has become more of an answer engine offering answers to the queries right on these SERPs. Their overall aim is to get the user the information they want in as few clicks as possible. So, creating quality landing pages with useful information helps you rise the rankings! Sort of like what I am doing (hopefully!) with this blog post. You have questions, we have answers!

4) Constant Updates To The Best SEO Practices

I touched on it before, but Google is the overwhelming giant in the world of SEO. And their best practices are constantly being updated and changing. So it is important to stay on top of those changes, or at least be aware of them. With the rapid rate of evolvement, constant monitoring is required. Otherwise you may begin to slip in the rankings. But if you are proactive and monitor for major algorithm changes, then you are less at risk of slipping. Google makes thousands of algorithm changes a year, so you fall too far behind and you may never catch up. Hiring the right SEO pros will make sure your site stays active and alert for any major changes.

5) SEO Is A Cheap Long-Term Investment

Yes, we understand that effective SEO costs money, but don’t all good things cost money? There is the saying you pay for what you get, which may directly correlate to Google Ads, which gets you those immediate clicks. But you are typically spending an arm and a leg, so then you have to weigh the cost with the sales.

However, organic SEO is a longer-term investment and relatively cheap when it comes down to it. And the payoff can be considerable. Search engine optimization isn’t a marketing cost, but rather a true business investment. The implementation of effective SEO will hold water for years to come.

Of course, SEO can have a noticeable impact within the first year. But the truth of the matter is that many of the SEO implementations will have an impact that lasts more than several years. Like with anything, the more SEO time, effort and budget committed will lead to a better website that contends with any website out there.

Choose MSEDP For Your SEO Services

With the help of MSEDP, we can effectively implement the best SEO practices and monitor the changes to any search algorithms. Keeping your website up to date and ahead of the curve. Many still feel as though SEO is a “new age” marketing technique. But that is not how we think of it. We feel it is vital to the success of every website and is critical to a brand’s web presence in 2020 and beyond. So what are you waiting for? Upgrade your search engine optimization with MSEDP of Long Island, NY! We will put you in touch with a web team that excels in this field and an SEO expert to help you nourish your website.

MSEDP Offers Affordable IT Services For All Websites We Host

Having an IT team at your disposal that you can trust is a valuable tool to have. When you choose the IT services at MSEDP, you will be getting the best services for your money. Every business, small or big, needs an effective IT department at their side. There are many important benefits of having an IT team you can trust. Below, we will go over a few of the more notable ones. For more information about any of our IT services, please contact us today. We will gladly answer any questions you may have regarding all that we offer. The number for our office is (631) 761-7600. When you call, we can provide you with a free consultation and go over all of the benefits of having MSEDP’s IT services at your disposal!

Day to Day Management

It is important in today’s business landscape to get the most from your IT budget. When you turn to MSEDP, you’ll get system monitoring, maintenance and troubleshooting with our all-inclusive managed services packages. We use remote technology to monitor the health of your computers and network around the clock. Our IT team will perform system updates when needed, offer virus prevention and removal, check data backups, and handle all essential maintenance and troubleshooting. All of that without interrupting your typical workday with a support visit.

However, we do offer free on-site support hours if an issue arises. Also included are priority response times and discounted rates for installations and projects (depending on the monthly package you choose).

Quick Fixes to Technical Problems

Any type of software can give you annoying technical glitches. So having an effective IT support team allows you to become more effective in your job. You don’t need to waste time trying to figure it out on your own. Our IT team offers quick fixes and services to these types of issues. So valuable hours from your workday are saved and you are a more productive worker. You handle your business. Let MSEDP’s IT services handle your website!

Safety From Viruses

One of the main functions of any IT department is to help keep your website safe from viruses and other online threats. Here, the role of any IT department is to complete a combination of standard antivirus management in order to protect your devices. Due to this, you get to save your time, money, and other resources.

When you choose MSEDP, all of your data is protected by end-to-end encryption locally, in transit, and in the cloud. We partner with Datto Inc to provide affordable cybersecurity services and to keep your website safe. Datto Inc. has a great reputation for its ability to detect ransomware and other illicit software that could hurt your systems. And to make sure everything is kept secure, we use two-factor authentication so only certain individuals have data access.

24/7 Monitoring

MSEDP offers our clients cutting-edge software. This means we get alerted when systems are acting up or are down, even if its 2 am. Having around-the-clock monitoring allows us to be proactive rather than reactive to ensure that you are running optimally during business hours.

This sort of monitoring is especially true for businesses serving online customers who require monitoring at all stages in order to ensure efficiency and safety for their customers. In the case a business’ network goes down for a few hours, there will be huge financial losses due to reduced sales. However, by having a trusted IT team, those risks go out the window.

Effective Management of Data

For any business, data storage and management are of utmost significance. A sound IT department makes sure the management of your business’ data is seamless. With comprehensive IT support, businesses do not have to suffer from the problems of lost files, virus infection, accidental deletion, and so on. MSEDP stays on top of all these issues so you don't have to!

The Security of Information

It goes without saying that businesses possess sensitive and crucial information. This information includes salary, financial, and HR details. So, having trusted IT services also means keeping confidential information safe from hacking and other malicious attempts, like phishing scams. IT departments are responsible for getting these elements rightly monitored and policed. On top of that, an IT department also makes sure to prioritize data leakage and that staff members do not divulge your company’s sensitive data to the outside world.

Cloud computing has been around for a while now and is trusted by many companies worldwide. However, despite the data pointing to the numerous benefits of utilizing cloud computing, many still decide to operate without its capabilities. At MSEDP, we help businesses both big and small operate using the cloud. Enjoy all of the benefits of this service and rest assured knowing you are in safe hands. MSEDP is located on Long Island and hosts many businesses in New York. But we also work with many companies across the United States.

So if you are interested in gaining access to our cloud services, please contact us today. We will gladly answer any questions or concerns you may have about this particular service. The number for our office is (631) 761-7600. When you call, we can provide you with a free consultation and go over all of the numerous benefits of our cloud computing services. You can also read on for more on the wonderful benefits of using the cloud for your website!

What Exactly is Cloud Computing?

If you asked people 20 years ago what cloud computing was you’d get a fairly muted and/or confused response. However, it has gained popularity over time and is now commonplace. But what does it mean, exactly? Well, in its simplest terms, it is the storage of data at an offsite location. There has been an exponential increase in the use of data use over the years, so it is becoming more and more difficult to keep all vital information, programs, and systems up and running on in-house computer servers. The solution to this problem is, you guessed it, cloud computing!

Cloud computing operates on similar principles as web-based email clients, since it allows users to access all of the features and files of the system all without having to keep all that data on their own computers. And you are likely using cloud-based services without even noticing it. Applications such as Gmail, Google Drive, Facebook and Instagram are all cloud-based. So on a personal level, the cloud is great. But it is even more valuable for businesses, since they can access large amounts of data over a secure, online network connection using the cloud.

As an example, employees can access customer information via cloud-based software and do so from the comfort of their smartphone or tablet at home. Or access it while traveling. And then turn around and quickly share any information with other authorized parties at the click of a finger.

However, not everybody is on-board yet with the cloud. Many still remain hesitant to jump on board. So if that’s you or someone you know, here are a few benefits of using cloud computing services for your business.

Cost Savings

This is routinely the number one consideration of any business. Of course it is important to weigh the price tag of any endeavor. However, when switching to a cloud-based system it is important to consider more than just the initial price. There needs to be a consideration of the return of investment. Once on the cloud, it is much easier to gain access to your company’s data, which will save you both time and money down the line. And when you choose MSEDP’s cloud services, you’ll only pay for the space you need. There are tiers of storage, so you will only be paying for what you use and nothing more. We want to make this as simple and affordable as possible.

Security

There is always a fear when placing your trust, and important information, elsewhere. Especially when that place is off-site. So it goes without saying that many businesses have security concerns when it comes to adopting a cloud-computing solution. The biggest concern we hear is that if you can remotely access your data, what is stopping a cybercriminal from doing the same?

A valid concern, but there are a lot of safety measures in place to protect cloud-based data. It is our full-time job to carefully monitor security, which is more than you can say about most in-house storage. We use some of the best software on the market to make sure all of the data in our cloud servers are safe and secure. And God forbid there is an issue, our backup and data recovery system is set in place to effectively neutralize the issue. So you can rest assured that your information is in safe hands when you turn to MSEDP’s cloud-based servers.

Flexibility

Every business only has a finite amount of time to focus between all of its responsibilities. So placing your trust in another company to handle your IT issues may be scary, but it also allows you the flexibility to focus on your business and help it grow. While the excellent IT team at MSEDP handles your data and storage.

So you have more flexibility overall when compared to hosting on a local server. And, if you need extra bandwidth, our cloud-based service can meet that demand instantly. This is typically not the case when locally storing data. If you need an upgrade, you likely need a larger server to hold that space. Which is added time and money. When you turn to MSEDP, you will have an improved freedom and flexibility that can make a significant difference to the efficiency of your business.

Sustainability

And last, but not least, is the overall sustainability of cloud servers. We are talking about sustainability within the environment. Companies need to do more to help keep the earth safe and find real sustainability solutions. A recycling bin in the break room is not enough. Hosting on the cloud is more environmentally friendly and results in less of a carbon footprint. So it is a more actionable solution to the environmental issues plaguing the world.

On the whole, cloud infrastructures support environmental pro-activity. This is due to the fact that it powers virtual services rather than physical products and hardware, which cuts down on paper waste and improves energy efficiency. The amount of paper offices still use in 2020 is alarming, but utilizing the cloud is a great way to limit the use of that resource.

And since cloud computing allows employees access from anywhere with an internet connection, it can reduce commuter-related emissions. Air pollution is a major issue not only in the United States, but around the world. So having people travel less means a healthier earth. In the end, cloud computing is not only safe and can save you money, it is a simple and easy way to help keep the environment safe!