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COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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Following Google My Business Guidelines

Following Google My Business Guidelines

For local businesses, having a Google My Business account is crucial. It allows for you to effectively target customers in your local area. However, there some guidelines we need to follow in order to best address these issues. Many of our clients handle their own Google My Business account. But we have the knowledge to train and help you along the way. And instilling these guidelines into your daily operations goes a long way.

Basic Principles

  • Make sure you are eligible for inclusion in the Google My Business index. In order to be eligible, you must have a physical address (even if it’s your home address) and you must serve customers face-to-face. You can do this either at your location, like a retail store, or at theirs, like a plumber or contractor would.
  • Give an honest and accurate representation of all aspects of your local business data. This includes the business' name, address, phone number, website address, business categories, hours of operation, and other features.

What to Avoid

  • Do not create a Google My Business listing for entities that aren’t eligible. This can result in penalties.
  • Do not misrepresent of any of your core business information, like “stuffing” your business name with geographic or service keywords, or creating listings for fake addresses.
  • Avoid using PO boxes or virtual offices and instead opt for authentic street addresses.
  • Do not abuse the review portion of the Google My Business listing. For example, do not give fake positive reviews of your business or fake negative ones of your competitors.
  • Avoid costly, novice mistakes stemming from failure to read the fine details of Google’s guidelines. This is where we come in, since MSEDP can help you manage this account!

If your business has a local component to it, you will want to define the key performance indicators (KPIs) for your Google My Business listing. These KPIs might include:

  • Clicks-to-call
  • Clicks-to-website
  • Clicks-for-driving-directions

MSEDP Can Help You Set Up Google My Business

If you have a business and are struggling on setting up your Google My Business account, we can help set it up for you. When we work with you, we will make sure it is set up properly and that everything is correct. Setting up your Google My Business account properly is important, because it has such a big impact on how people find your business. Many people nowadays search through Google Maps, so being set up properly there means it is another way for customers to find your business.

On top of helping you with your Google My Business account, we can also provide you with professional SEO services. This is another effective way to allow customers to find your business on the internet. We task a professional writer with a deep knowledge of search engine optimization techniques to create clear and engaging content that will improve your rankings.

Full SEO Services

Contact MSEDP Today

For more information about all of the web services we offer, please fill out a contact form below. Our web team has years of experience working with clients on Long Island, New York. But we also offer our web services to clients across the United States. Check out all of the web services we offer. From search engine optimization, to website upgrades and redesigns, to web hosting, we are your one-stop-shop for all of your website needs. And on top of helping with Google My Business, we can also set up and manage your Google Adwords campaign! Get the most out of your website to help grow your business. And do it all with MSEDP!

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