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COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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Managing Google Adwords

MSEDP provides professional help with Google AdWords. We can set up and run your pay-per-click ad campaigns, which is an important aspect for any business. Big or small, your website is crucial to the success of your business. And with an up-and-running ad campaign, you can see some wonderful growth.

How Does Pay-Per-Click Advertising Work?

First let's start off with a refresher on how pay-per-click advertising works. When you do a search for a keyword, the first pages that pop up in a search are likely ads. You can determine this by the fact that these ads have the word "ad" in their title. These ads show up before any organic results. So if your website is #1 for organic searches, it may not be as great as you think. You are likely behind some paid ads. And thus behind in the marketplace.

What PPC advertising does is pay for each time a user clicks on an ad. So advertisers pay for each user who clicks on their ad and goes to their website. However, you cannot simply outbid and pay to ensure your ads appear more prominently than your competitors. No, your ads are subject to Google's ad auction, which is an entirely automated process that Google, and other search engines, use to determine the relevance and validity of an ad. So you cannot game the system. You need to play by the rules that Google sets. And we here at MSEDP can help you do just that by working with Google AdWords so you don't have to!

Working With Google Ads

One of the biggest hurdles to any pay-per-click ad campaign is working with Google. Google Ads is the most popular PPC advertising system in the world, so it is unavoidable. You need to play by the rules that Google sets. They are that powerful. Their ad platform enables businesses to create ads that appear on their prolific search engine and other Google properties.

Google Ads operates on a pay-per-click model. Users will bid on keywords and pay for each click on their ad. When someone searches on Google, they dig into their long list of paid ads and chose a set of winners to appear in their ad space for the search results. The "winners" of these searches get picked due to a few different factors, which includes the quality and relevance of their keywords and ad campaign, as well as the size of their keyword bids.

Then we come to the advertiser's Ad Rank, which is a metric that Google calculates by multiplying two important factors:

  • CPC Bid: The CPC (cost-per-click) bid is the highest amount an advertiser is willing to spend.
  • Quality Score: the value that takes into account your click-through rate, relevance, and landing page quality.

Google's system allows winning advertisers to reach potential customers at a cost that fits their budget, since you are almost all but guaranteed clicks to the website.

Let MSEDP Work With Google AdWords For You

Having a pay-per-click ad campaign is important for businesses big and small. MSEDP works with many businesses to help them get their Google AdWords up and running. Get the most out of your website by benefiting from a PPC ad campaign. On top of setting up a pay-per-click campaign with Google, we can also help set up a Google My Business account. Get all of your bases covered with Google when you turn to MSEDP's web services. Our web team has years of experience working within this system.

Our Digital Marketing Services

So please, do not hesitate to reach out today to learn more about getting started with a Google Adwords account. Learn more about search engine marketing and how it can help your business grow. Please fill out a contact form to get started. When you reach out, we can provide you with a no-obligation consultation to go over your needs.

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