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Strategies for Better Email Marketing

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Strategies for Better Email Marketing

August 18, 2021
By Matthew Golda

Effective email marketing offers a great return on investment when you do it properly. A successful email marketing campaign allows you and your business to reach a wide, yet targeted audience. Getting these campaigns to work is a great way to grow your business and find sales. At MSEDP, we offer email marketing services to help those looking to improve their market share. We utilize the most effective strategies to help you get the most bang for your buck.

An email marketing strategy is a crucial element for any business's marketing goals. It is still a widely-used tool that is a cost effective way to promote your products and services and communicate directly to your customers.

Learn more about the importance of email marketing for your business and let MSEDP effectively handle your digital marketing. Read on to learn about some of the strategies and tips we employ when we handle anyone's email marketing campaign. Email marketing strategies have changed over the years, but at MSEDP we aim to stay up-to-date on the latest trends in order for you to reap the rewards.

Personalize Your Emails

When it comes to an effective email marketing campaign, you will be surprised by how important it is to personalize the emails. And it is not just tailoring each email to the person's name. Though that is something that does help, too. But personalizing the email based off of the customer's purchasing history, so they get a targeting email on something you know they like. By making it personal, you are upping the conversion rate of the email.

Email subject lines are also an area you can personalize. When you put the email recipient's first name in the subject line of the email, you are increasing the odds they open it. And when they open it, they are at least getting a glimpse at what is inside the email and glance at what you are promoting.

How can you get this personal with your email marketing campaign? Well, it actually starts with your contact form. When they sign up for your email subscription, it is important to get some key data points that will help with these steps and allow for easy personalization.

And at the end of the email, it is important to have a real email address to reply to. It improves the credibility and creates a more personal email. You want to give the reader the sense that they can in fact reach out to you. So by giving them your correct contact details, you are building a relationship with them.

Subscriber Segmentation

Email marketing hits your target audience

By segmenting your subscriber base and your database, you can more effectively target your audience. This likely creating a more efficient email marketing campaign. And by segmenting your audience, you ensure that the recipient isn't getting an email they are not interested in. Because the more "spam" emails they get, the more likely they are to simply unsubscribe. However, if you send them less frequently and they are more geared to their likes, then they are more likely to open the email.

So, in a nutshell, when you segment your lists, you get better open rates, leads, transactions, revenue and happier customers. And there are various ways you can segment these emails. A popular way is simply segmenting them by industry, like by offering services or products to specific businesses or consumers. But no matter how you do it, you are already stepping up your email marketing campaign to become a more efficient and profitable endeavor.

Mobile Friendly Email Campaigns

It may seem like a small thing, but when it comes down to it ensuring the email is mobile friendly is crucial to the success of any email marketing campaign. Why? Well, a large percentage of emails are not opened on a mobile device. So if the email looks terrible when someone opens it on their phone or tablet that is a surefire way to get them to delete the email. It doesn't matter how well-tailored the email is and the promotion or deal itself. If the user has a hard time viewing it they will move on. It's that simple.

At MSEDP, we make sure each email marketing campaign is mobile friendly and we implement the best responsive designs. And when we create a new email campaign, we make sure the call-to-action is big and obvious. This way, no matter what device is opening up the email, they know right away where to click. Making it too small may be difficult on a mobile device, since someone may accidentally click elsewhere or simply have big hands. So having it neat and clear allows for an easy user experience, thus likely leading to more clicks and revenue.

Practice Makes Perfect

This may sound obvious, but sometimes the most obvious elements are overlooked. When it comes to an effective email marketing campaign, sometimes you do not get it on the first or second attempt. But trial and error goes a long way as long as you understand the data coming back and improve on some details. At MSEDP, we have years of experience handling email campaigns, so we understand the patience it sometimes requires getting the best strategy nailed down.

One simple way of testing an email campaign is sending out to two different emails that have one difference. And then you can simply look at the data and see which one had more success and then use that for all the next time. Since there are various factors for any email marketing campaign, it may take a few tests to land on the one that works best. And by testing, you a limiting any minute issues and creating the best email marketing campaign possible.

Some common areas to test are which email address to send from, whether or not you want to use plain text or HTML, or having short or long emails, among various other factors. So if you want to know what works best with your email subscriber base then you can simply test it!

Let MSEDP Handle Your Email Marketing Campaign

Email marketing continues to deliver results, but it also continues to evolve. That is why you need to update your email marketing strategy and turn to MSEDP. We can help you find your target audiences and use the tools necessary in order to get you a great return on investment.

You are in good hands when you trust MSEDP with your email marketing campaign. We stay on top of new trends and implement changes when we see the need for it. Your campaign and business will grow over time with a successful email marketing campaign.

So please, do not hesitate to reach out to MSEDP today for our trusted web services. We handle email marketing campaigns for businesses across the United States. Our office is located on Long Island, New York, so many of our web clients are regional. However, we do have many from across the country too as we continue to expand our business.

The number for our office is 631-761-7600. When you call, we can provide you with a free, no-obligation consultation to go over your needs. We do more than just marketing through emails. Our SEO team offers thorough content writing to help your business rank well on search engines. We also design and build websites. Learn more about our web design possibilities and get all of the tools you need for a successful business.

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