7 Simple Benefits of Having A WordPress Website

7 Simple Benefits of Having A WordPress Website

WordPress has been around since 2003 and has morphed into one of the most popular and easy-to-use platforms for web designers. It started small as a simple blogging site, but has become so much more. It is the most widely used content management system and accounts for over 20% of all new websites. And many trusted companies utilize the great benefits of WordPress for their websites, such as The New York Times, CNN, UPS and eBay.

MSEDP offers affordable website design through WordPress. So if you don’t have a WordPress site, but are interested in one, please contact us today! We will gladly go over all of the WordPress options available to you. The number for our office is 631-761-7600. When you call, we can go over all of the benefits of using WordPress and how we can make it happen for you!

WordPress is Open Source

Since WordPress is open-source software, you have access to core files and documentation. This means the community of developers and users are at your disposal. So there is a lot of information out there for you to look into. And if you have an issue, there is bound to be someone else who had a similar experience. A quick Google search for the problem will likely find a solution to the problem. You can also submit questions to the vast WordPress community and get a reliable reply back. All of this saves so much time if and when an issue happens. And since the community is so vast, issues get identified and resolved pretty quickly. So if you have a problem with an app, a simple update to whatever component (core, theme, plugin, etc) was at fault is likely ready for you.

Plugins Make It Easy To Grow Your Website

A plugin is simply an add-on to the site. This add-on can add or improve specific functions, like a calendar, e-commerce or adding registration. The possibilities seem endless! And a good majority of them are free. Of course, with every plugin comes the time and effort to get things set up properly, but again, MSEDP can help with this.

WordPress Benefits There are a few factors to consider when selecting plugins. Functionality, number of downloads, rating, and how often the plugin is updated. A good track record is important, like with any other purchase. And seeing what others say is valuable information and helps the decision-making process.

Makes Search Engine Optimization Easy!

Perhaps the biggest benefit of WordPress is the simple and easy setup for search engines. What good is a website if no one finds it? Or if the meta details get set up incorrectly? You have the ability to quickly and easily set up permalinks so that they are neat. WordPress also has great organizational features, such as categories for blog posts. And there are helpful SEO plugins, like YOAST, which helps you organize meta descriptions and titles (and is FREE). All without having a headache!

Mobile Responsive Web Design

Mobile traffic has surpassed normal desktop traffic, so it is important that your website works just as well on a phone as it does on a laptop. So, responsive web design is no longer just an option, but a must. When you opt for a WordPress website design, you get the added benefit of responsive web technology.

Seamless Social Media Integration

Having your business on social media is great, but are you getting the full benefits? With WordPress you would be. WordPress themes offer seamless integration with social media accounts. So you won’t need to login to those accounts to share posts or news. There are simple and easy plugins that can set that up for you.

Built-In Blog

Everyone knows that WordPress got its start as blogging software. But blogging is still a key benefit of WordPress. Its blogging setup is still the best out there and is easy to manage. You can assign posts to different categories, attach tags to them for additional levels of organization, and add featured images, which helps when you share them through social media sites. Having a blog is the perfect way to create new content and keep your site active. Search engines do not like unused sites, so keeping it active with fresh content also improves your SEO!

Ability to Switch Designers

Not only does MSEDP build new WordPress sites, we can also host and manage preexisting WordPress sites. So if you worked with a developer in the past, but want to move on, MSEDP can expertly handle all of your web needs! This is possible due to how simple and easy-to-use WordPress is. Its universal open-source platform makes it easy for you to transition from one designer to another without fearing the unknown. MSEDP offers affordable WordPress maintenance packages to help you manage your website.

SEO For Small Businesses
5 Reasons Why You Need SEO

The Importance of SEO For Small Businesses

Good SEO practices are crucial for businesses both large and small. SEO is important for greater searchability and visibility on the web. However, it is more than just that. Below I will get into why all businesses need to improve their SEO. At MSEDP, we offer top-of-the-line SEO services for our web clients at an affordable rate. Please contact us today for more information about search engine optimization and the benefits it holds. It offers real value that goes past searchability on the internet. Below are 5 reasons why all websites need SEO. If you would like to speak to someone about improving your SEO, please get in touch with MSEDP today. The number for our office is 631-761-7600. When you call, we can provide you with our SEO pricing plans and answer any questions you may have about search engine optimization.

So, without further ado, here are some important reasons why you may need to improve your SEO.

The Primary Source of Web Traffic Is Through Organic Searches

Any business can attest to the importance of the organic search. It is a huge part of most businesses ’ website performance and it is a critical component for the customer. Getting users to complete a conversion or engagement is paramount to a site’s success. So if you’re not getting these clicks and conversions, your site might as well be dead in the water.

Sure, there are many places to search in, but we all know that Google is the main player. Google owns about 75% of the overall search market and is the clear-cut leader in the field. So it is important to follow their guidelines the most. The remaining 25% is obviously not a throwaway, but they follow a similar path to Google when it comes to search engine optimization.

Google is the most visited website in the world, so getting visibility on their search engine is a crucial first step for any SEO campaign.

Search Engine Optimization With MSEDP SEO Builds Authority

The goal of any experienced SEO is to establish a strong foundation for a beautiful website. This is done with a clean, effective user experience that is easily discoverable when searched for. Different elements can establish authority, which is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

An established authority does more for a brand than essentially any other SEO endeavor. But this built-up authority does not happen overnight. You earn it over time, which takes patience, effort, and commitment.

Good SEO Leads To a Better User Experience

It is not a secret that the goal of every website is to get better organic rankings to maximize visibility. However, it may come as a surprise, but the user experience is a big part of improving your SEO. Google is smart and always adapting. It has learned how to interpret a favorable or unfavorable user experience. So, a positive user experience has become a pivotal element for any website’s success.

Customers know what they want when they are searching the internet. However, there is going to be a problem if they can’t find it. Which means performance will suffer. The answer to this question is with SERPs, or search engine results pages. Google has become more of an answer engine offering answers to the queries right on these SERPs. Their overall aim is to get the user the information they want in as few clicks as possible. So, creating quality landing pages with useful information helps you rise the rankings! Sort of like what I am doing (hopefully!) with this blog post. You have questions, we have answers!

Constant Updates To The Best SEO Practices

I touched on it before, but Google is the overwhelming giant in the world of SEO. And their best practices are constantly being updated and changing. So it is important to stay on top of those changes, or at least be aware of them. With the rapid rate of evolvement, constant monitoring is required. Otherwise you may begin to slip in the rankings. But if you are proactive and monitor for major algorithm changes, then you are less at risk of slipping. Google makes thousands of algorithm changes a year, so you fall too far behind and you may never catch up. Hiring the right SEO pros will make sure your site stays active and alert for any major changes.

SEO Services SEO Is A Cheap Long-Term Investment

Yes, we understand that effective SEO costs money, but don’t all good things cost money? There is the saying you pay for what you get, which may directly correlate to Google Ads, which gets you those immediate clicks. But you are typically spending an arm and a leg, so then you have to weigh the cost with the sales.

However, organic SEO is a longer-term investment and relatively cheap when it comes down to it. And the payoff can be considerable. Search engine optimization isn’t a marketing cost, but rather a true business investment. The implementation of effective SEO will hold water for years to come.

Of course, SEO can have a noticeable impact within the first year. But the truth of the matter is that many of the SEO implementations will have an impact that lasts more than several years. Like with anything, the more SEO time, effort and budget committed will lead to a better website that contends with any website out there.

Choose MSEDP For Your SEO Services

With the help of MSEDP, we can effectively implement the best SEO practices and monitor the changes to any search algorithms. Keeping your website up to date and ahead of the curve. Many still feel as though SEO is a “new age” marketing technique. But that is not how we think of it. We feel it is vital to the success of every website and is critical to a brand’s web presence in 2020 and beyond. So what are you waiting for? Upgrade your search engine optimization with MSEDP of Long Island, NY! We will put you in touch with a web team that excels in this field and an SEO expert to help you nourish your website.

The Importance of Email Marketing

The Importance of Email Marketing

With MSEDP, Target Clients With Effective Email Newsletters

Email marketing is often an underlooked area in terms of marketing for a business. MSEDP has developed an email marketing system that is designed to send out mass emails in the form of a newsletter. And you have options as to how you’d like to send out these emails. They can be sent in plain text or you can enhance and customize them with our page editing system. Email newsletters can also be outfitted with graphics from your website as well as the same navigation tools. So, in a way, it is almost like emailing your whole site!

For more information about the effectiveness of email marketing, please give our office a call. We are located in Deer Park, New York, right on Long Island, but our email marketing services are offered to web clients from around the country. So please, do not hesitate to reach out today for more information. The number for our office is 631-761-7600. When you call, we can provide you with a free, no-obligation consultation.

Why Email Marketing Works

The rise of social media has made using those platforms much more useful. However, many businesses abuse those outlets, where it almost becomes a detriment. Email, though, remains the most effective way to nurture leads and turn them into customers. However, do not resort to unsolicited spam emails, because that is never a good marketing strategy. But focusing on improving your business’s email marketing can get more leads. Here are three reasons to consider a switch in focus. Email Marketing With MSEDP

Email Newsletters Offer A Targeted Campaign

It is estimated that as high as 99% of consumers check their email on a daily basis? That is every day. And that can’t be said of any other communication channel. This sort of reach is unparalleled. So a targeted newsletter means that your email will have a much higher likelihood of being seen. This differs from unsolicited emails, which result in those messages getting sent to the spam folder for no one to see.

You Own Your List

When you use any social media platform, you run the risk of your account being suspended or even deleted at any time without notice. Not to mention any followers either leaving the platform and taking away from your reach. However, the email list you use you own. No one can take those leads away from you. Those are people who signed up for a newsletter and request incoming messages from you. If they don’t want to receive the email, then they can of course unsubscribe and take their name off the list. But that list remains valid.

Emails Just Convert Better

Typically, people who buy products marketed through email spend more money than those who do not receive email offers. So, in a nutshell, email marketing has a great ROI (returns on investment). People are more engaged when they check their emails, at least when compared to the passive experience of scrolling through social media platforms. Sure, people use those platforms to actively search and find what they need, but it still isn’t the same level as a well-thought-out email marketing campaign.

Call For A Free Consultation

When it is all said and done, email is simply the best way to make sales online. And MSEDP is here to make that happen for you! We can help set up and manage an email marketing campaign. For more information about how we can help, please contact us today. We, of course, are more than just a simple marketing company. We are also a website company. So we can design and build and new website for you. Already have a website? Well, we can upgrade your site to make it more modern. Simply give our office a call and receive a free consultation.

The Importance of E-Commerce

The Importance of E-Commerce

Add A Custom-Designed Shopping Cart To Your Website Today!

E-Commerce websites have been around for a while now. In a nutshell, what this does is allow customers to easily buy your products online. However, there has been a surge in the use of eCommerce websites due to the coronavirus pandemic. With many business locations shut down, consumers have flocked to the internet. So, having a website with e-commerce capabilities has made or broken businesses, since this is the safest way to shop.

But this surge is not temporary. Social distancing guideless are expected to stay in effect for some time. How long is anyone’s guess, but the summer months will definitely see this trend continue. And it is not a stretch to believe this pandemic will effect shopping tendencies through the fall and winter months. Even if the outlook is better, many people may resort to shopping online as the safe alternative. Which is why is it important to have an e-commerce shopping cart. This way you won’t be losing as much business. The team at MSEDP can upgrade your website to allow for e-commerce capabilities. To learn more, please give our office a call at 631-761-7600!

E-Commerce Websites

Let MSEDP Upgrade Your Website

MSEDP can add a fully functional, custom-designed shopping cart and purchasing section to your already existing website. E-commerce websites allow you to easily add and edit product descriptions, photos, and prices to your product showroom. In the details, you can include shipping information and payment options at a checkout counter. And don’t worry, there is no limit to the number of products that can be added to our e-commerce websites. So if you have a ton of products, that is okay! All of them can be uploaded. This is all due to our ability to break these products into categories. With this feature, you can organize your online store and make it easier for customers to find what they are looking for.

SEO For Small Businesses
SEO for Small Businesses

SEO for Small Businesses

SEO is crucial for small businesses to get ahead. That is why MSEDP is proud to offer search engine optimization for all types of small businesses across Long Island, New York, as well as nationwide! When you turn to us, you’ll get clear, professional writing that will promote your company’s point of view, address your target audience specifically, deliver your marketing message and results in higher web traffic and sales. So please, if you are interested in our SEO services, give us a call. The number for our office is 631-761-7600. When you call, we can go over all of the details and benefits of choosing our search engine optimization. Our expert SEO consultant will work with you to help get your website seen and push you ahead of the competition.

Move Ahead of the Competition

Competition is a prominent factor in determining where your site is ranked for a specific keyword. No matter your industry or business, you will be competing for the same internet real estate. Dozens, if not hundreds, of other small businesses are working to get to that top spot, which is why SEO is so crucial. When you get the help of MSEDP, you will move ahead of your competition. We will target keywords that are not are general and highly-searched and locate that sweet spot. This way you’ll still get the web traffic and visibility, but without a longer wait than necessary with organic SEO.

User-Friendly Websites

SEO For Small Businesses SEO helps small businesses create a faster, smoother, and user-friendly website for their customers. Many people still cling to an older definition of SEO. They think it is only about optimizing for the search engines. However, the search engines are merely one piece of the puzzle. Today, SEO for small businesses is also about improving user experience on the website. At MSEDP, we can give your website a facelift and improve all the bells and whistles. And create a more SEO-friendly site that will keep people on your site.

Get A Captive Audience

A well-structured, clean, and uncluttered website will compel a casual visitor to stay longer. Thereby decreasing the bounce rate and increasing page views. This is important for the health of your website and for the search engine optimization. Pageviews and user interaction can actually boost your site’s SEO. And if people bounce right off? Well, you guessed it, that will hurt your website. At MSEDP, we can redesign your website to make it more stylish and keep a captive audience, which in turn improves your site’s SEO.

Create Interesting Content

Similarly, highly relevant content, such as sales pages and blog articles such as this, keeps your readers happy and engaged. This on-page SEO will not only make your users happy, but search engines too! They love to serve high-quality information to their users. So if they deem the content interesting, then you have more of a likelihood of moving up the search engines. When you choose MSEDP’s search engine optimization services, their SEO expert will create interesting and engaging content on a monthly basis. So you can just sit back and reap the rewards of higher web traffic.

The Best SEO Services For Small Businesses!

Not receiving results from your current web content? Can’t find the right words to say? Then reach out to MSEDP and try their extensive SEO services for small businesses. As a top SEO Company on Long Island, New York, MSEDP will get you to the top of the search rankings. Even though our company is located on Long Island, we work with websites nationwide! For more information about our search engine optimization for small businesses, please contact us today. We will gladly answer any questions or concerns you may have regarding improving your SEO. The number for our office is 631-761-7600. We look forward to helping your small business!

Helpful Tips For Working From Home

Helpful Tips For Working From Home

With much of the country still on lockdown due to the spread of COVID-19, working from home is the new normal. New York State recently announced that the stay at home order will be extended to May 15, so nothing is going to change for at least another month. So if you have been working remotely from home, that will be going to continue. Which means that is imperative that you have everything you need to stay productive.

Working from home presents new challenges and some obstacles. This is new for many people, who may be uncomfortable and feel unproductive while working at home. Everyone who works from home has different challenges, but there are some simple ways to stay productive during the work week. MSEDP can help you successfully work from home and be the best worker you can be! We offer many great web services that you can take advantage of! Set up e-commerce with your site and start selling online. Or better utilize your remote workstation. You can also give your site some needed upgrades, so when things do get back to normal your website is ready to go! Contact us today for more details. We are here to help!

In the meantime, here are some helpful tips for becoming the most productive remote worker you can be!

Maintain Regular Hours & Create Routines

MSEDP Helping You Work RemotelySet a regular schedule and stick to it. Having a clear timeline for working hours enables optimal productivity and allows for remote workers to maintain a nice work-life balance. There is a delineation between working hours and hours for daily life. Keeping them separate while at home is important. Also, we all have our own routines and structures that get us through a workday, so maintaining that at home is key, too. Come up with some routines throughout the day, like you would in the office. Make that cup of coffee, or take a quick walk outside. Try to stay as regular as possible. And good routines can keep you focused and happy.

Schedule Break & Utilize Them

You know your company’s break policy, so use them accordingly. Again, like you would if you were in the office. And use your breaks for their full duration. If you have an hour lunch, take that break for an hour. This allows you to regain some normalcy in your day. Also, it is important just to get away from work. A good break should refresh you for the rest of the day. Don’t waste it.

Keep A Dedicated Office Space

In an ideal world, remote employees would have not only a dedicated office, but also two computers, one for work and one for personal use. It’s more secure for the employer, and it lets you do all your NSFW activities in private. But not everyone has a separate office in their home, and keeping two machines isn’t always realistic. Instead, dedicate a desk and some peripherals only for work use. For example, when your laptop is hooked up to the monitor and external keyboard, it’s work time. When it’s on your lap, that’s personal time. You may want to go as far as partitioning your hard drive and creating a separate user account for work.

Socialize With Your Co-Workers

Loneliness, disconnect, and isolation are common problems when working remotely, especially when you are used to seeing everyone at the office. Utilize chat channels and socialize with your co-workers. Discuss common interests, what you have been doing, anything really. This sort of interaction will help you feel connected with the people you work with. Remember, everyone is in the same situation as you, so you are not alone. Regain some normalcy and see what they have been doing to get through this tough time.

Be Positive

This last one is easier said than done, but it is important to stay positive right now. This is an unprecedented situation, but we are all in this together. Be positive when you are working and interacting with your fellow co-workers. This ordeal will not be made any better by being upset and down about it. Carrying a positive attitude will help everyone move on.