COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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The importance of good website design has only grown year over year as everyone is competing in the same space for rankings. When you entrust the design of your website to the pros at MSEDP, we will use all of the tools at our disposal to give you a state-of-the-art site that helps grow your business. Our web designers, who have years of experience building beautiful websites, will consult with you to craft a custom site design that uniquely captures your business and caters to your needs.
There are a variety of elements that can elevate a website from bad to good. Let's take a closer look at a list of elements that help make up good website design. There are of course many key factors that going into the effective building of a website, but these are some of the more common and crucial you will find when building a new website. And the web design team at MSEDP will take all of these factors into consideration when building a new website to ensure that the site is being created is up to current industry standards.
Having a website that has a responsive design is paramount to a website's overall success. A responsive design is when a site automatically makes the necessary adjustments to seamlessly look good across multiple screens and devices. A responsive design is important, because it provides for a great user experience on all devices. Whether it is a tablet, a laptop, a smartphone or a PC, a responsive design ensures the website always looks great no matter the device. It is created by using a fluid grid layout, which sizes the website elements proportionally. This means that the width of elements grows or shrinks to adapt to the available screen size, ensuring optimal use on every device.
It is important that users can easily navigate your website to find the information they are looking for and do so quickly. An easy-to-use and understand navigation that leaves a user with no questions and is intuitive to their needs is a must for any new website design. When good website navigation is intuitive, it has the user in mind which enhances the overall performance of the website. Clear navigation with clear language and links to important pages can help users easily spot the key elements of your website. Without crowding the homepage with too many links or headers.
A call-to-action button, also called a CTA button, needs to stand out and be placed in appropriate locations throughout the website and at the moments where a user is most likely ready to take action. A good CTA button will help facilitate the user's journey and invites them to interact with the website. Good CTAs are clear and specific, so users know what is on the other side of a click. These buttons need to be visible enough so the user can spot them right away. Often, these buttons are created using some sort of contrasting color to make them standout better when navigating a web page.
Having beautiful images and visuals on your website can elevate the site as a whole. Websites with high-quality, impactful images will likely have a higher click-through rate compared to those that do not. Visual elements help capture the user's attention and breaks up the text. However, too many images can slow down your website and affect your loading speed. Having too many images can also clutter the text and overwhelm any visitor who lands on your website and deter them from further exploring. A clean, uncluttered web design with several carefully chosen visuals is the most effective way to improve your site with visuals. Get the team at MSEDP to professionally design a website that makes a big impact by incorporating the perfect images.
Establishing brand colors and following something commonly called the 60-30-10 rule can create an ideal sense of balance for the website. This 60-30-10 rule uses the following formula:
Following this style guide will help to better format the website and make it more attractive to visitors. Also, strategically using animation can elevate a boring, flat, or still design. However, if the animation is overdone it can quickly become too distracting and do more harm than good for the website.
Website accessibility involves a set of practices applied during the web design process in order to make the website easier to use for people with visual, hearing, cognitive, or motor limitations. All of the content on the website should be easy for everyone to understand. And the website itself should be easy to use and navigate, while still supporting the tools users with hearing, cognitive, or other disabilities or limitations use, such as speech input software and screen readers. These aspects can also impact your SEO when not done properly, which leads to lower rankings. Google and other search engines want to make sure these accessibility features are present.
Page speed is an underrated aspect of web design. When designing a new website, it is crucial to have fast page loading speeds. Otherwise, Google will dock you points and you will come up lower on search engines. These search engines want to show their users websites that work quickly. The ones that do not move fast fall by the wayside in the rankings. A good rule of thumb for page speed is if a page does not load in three seconds or less, then a user will most likely abandon your website. We use the best and latest tools at our disposal to make sure you are not missing out on a having a fast website.
Typically, just one or two font choices should suffice for a website. But having an established style guide for each header option capitalizing on different font sizes and weights can ensure some consistency throughout the website, while also improving on readability and scannability of the website. Our team of web design professionals know how to effectively use font sizes that make the greatest impact for your website.
It is important that your website has clear and concise SEO content. It most cases, users simply want to skim the content on a web page rather than read through it fully. So, concise and to-the-point copy that uses easy-to-understand language increases usability for the website visitor and can lead to higher conversions rates. The SEO content should explain the benefits of your product or service in a clear way, avoiding jargon and fancy language. When MSEDP handles the SEO content writing, our professionals will find a way to effectively speak to your audience and form a clear connection.
Regardless of your industry, the size of your business, or your target audience, you need a web design team to get the most out of your website. When you turn to MSEDP, we will work with you to build a website that looks and works great. Hitting on all of the aforementioned elements that make up effective web design. Contact us today for more information on how to get started with a new website.
When you reach out, we can provide you with a no-obligation consultation to get started on building a new website and how to design that website where it aligns to your business and brand. There is no question that a new website can be a great reset for a floundering digital marketing strategy, but who builds that website can go a long way into improving your campaign. If you choose the wrong web design team, you can be sinking hundreds perhaps thousands of dollars into the ground. But when you turn to MSEDP, those issues are not present. We understand all of the elements of good web design and will create a new website that integrates all of them effectively. Once the website is built and running, we can help with SEO services, web hosting and cyber-security. MSEDP is your one-stop-shop for all of your website needs!
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