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COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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How To Adjust PPC Campaign

At MSEDP, we can set up a PPC ad campaign for you. Once that is complete, we can manage this account to make sure it is optimized and at its most effective. Regular activity is one of the best predictors of success when it comes to a pay-per-click campaign. Our web team will be monitoring your PPC account and its performance, making adjustments where we see fit. Here are some of the most common adjustments our team will make on behalf of your AdWords account.

Adding PPC Keywords

Expanding the reach of your PPC campaign happens by adding new keywords that are relevant to your business. We will make sure all bases are covered when it comes to both short-tail and long-tail keywords.

Add Negative Keywords

A negative keyword is a keyword that you DO NOT want to pay for. Adding negative keywords will improve a PPC campaign and its relevancy, as well as save money by not wasting it on clicks that are not related to your business.

Splitting Up Some Ad Groups

A great way to improve click-through rates (CTR) and quality score is by splitting up ad groups into smaller, more relevant ad groups. This leads to more targeted ad text and landing pages, and thus an economical way to spend on a PPC campaign.

Review Costly PPC Keywords Periodically

One way to save money on a PPC campaign is to review the expensive PPC keywords and see how they are performing. If an expensive PPC keyword is underperforming, then it is the wise choice to simply shut it off. These keywords can be turned back on at any time, but if the bang for your buck is not there, then there is no need to spend extra money.

Refining Landing Pages

It is important to modify the content and the call-to-action of your landing pages. It should align with specific search queries in order to boost conversion rates. Sending all your traffic to the same page is likely detrimental, because it means your audience may be searching for what you provide, but not seeing it once they land on your website. Seeing IS believing when it comes to click conversion.

Let MSEDP Manage Your PPC Campaign

At MSEDP, we can help you build and grow a pay-per-click ad campaign with Google. Our staff has years of experience and will ably research and apply our expertise to find the best keywords and the most affordable prices for your website. Managing a Google AdWords account takes a lot of work. Let MSEDP take the heat off and handle some of those aspects and you can focus on your business.

PPC Ad Management

On top of our PPC ad campaign management, we provide customers with a bevy of great web services, including web hosting, digital marketing, and building WordPress website. But the one aspect that works best with a PPC ad campaign is coupling it with an organic SEO contract. When your budget runs out with Google Adwords, your visibility disappears. However, if you have a solid organic SEO campaign, then you can maintain some visibility on searches without having to pay for each click.

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