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COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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PPC Campaign Management

What is PPC Advertising?

At MSEDP, we offer PPC campaign management and advertising. But what exactly is PPC advertising? PPC, or pay-per-click, is an advertising model where advertisers' ads are displayed to users of search engines. And these paid ads go right to the top of the page. You pay for what you get! With PPC advertising, the searcher enters the search term and before seeing the organic results, they are presented with paid ads. Ensuring that you get the visibility you are paying for. However, whenever a user clicks on one of these ads, the advertiser is charged. Hence the term "pay-per-click." You pay Google for the visitors you are getting. But this method ensures you are getting visibility and visitors to your site.

In order to display their ads to search engine users, advertisers bid on the particular keywords they want to be found for. For example, if you are a lawyer on Long Island that specializes in personal injuries, perhaps you pay Google to come up #1 for "personal injury attorney." Google is intuitive enough to track locations and different interpretations of that phrase. The key is simply getting eyeballs to your site and not the competition. The amount an advertiser bids on a particular keyword will determine the charging price for each click on the ad. Some keywords are more expensive than others. Taking the "personal injury attorney" example one step further, a cheaper PPC might be "long island personal injury attorney." The more specific keyword means a lower search density and the possibility that the keyword is less competitive, and thus a cheaper ad. So it all depends on your budget.

What Drives PPC Price

The cost of a bid varies widely depending on different factors and the competitiveness of a keyword is one of the most important ones. The competition of a keyword is assessed based on two variables:

  • How many times someone searches for a given keyword on average during a month.
  • How many advertisers are actively bidding on it.

In a nutshell, the higher the search volume, the more you will pay. So it is important to strike that balance with your PPC campaign. At MSEDP, we can help you with a PPC ad campaign and set it up for you. Having a pay-per-click ad campaign is an important aspect for many businesses. And we are proud to help these websites find traffic to grow their business.

Combine With Organic SEO

Combining a PPC campaign with our organic SEO services is a great way to get the most out of your website. Organic SEO is what you will see below the paid ads. However, unlike paid ads, organic search pages stay there. Whereas the pay-per-click ads will disappear once your budget runs out. Covering both aspects ensures a viable web presence that can grow any business. We have years of experience providing web clients with expert content writing for their website that will get you up the rankings.

Let MSEDP Manage Your PPC Campaign

Having a PPC ad campaign for your website is a great way to grow a business. Running a business is already difficult and time-consuming. Trying to figure out the best way to run a pay-per-click ad campaign is just another hurdle that you don't need. Let MSEDP manage your PPC ad campaign. We can help you grow your business and strategically find those clicks that may be eluding you.

Our Digital Marketing Services

For more information about our web services, please reach out to us today. Located on Long Island, New York, we work with small businesses across the United States helping them grow over the years. Get trusted hands with years of experience when you turn to MSEDP. With our guidance, your PPC ad campaign will flourish.

Learn More

How To Adjust a PPC Campaign

Keyword Researching Techniques

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