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The Importance of Good Web Design

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The Importance of Good Web Design

March 18, 2024
By Matthew Golda

There is nothing like a good first impression and if you have an old, ugly website then that first impression can do actual harm to your website and your business as a whole. However, good website design goes a long way, as it can benefit your SEO campaign, help build trust and credibility with your audience, and encourage visitors to interact with your website. Converting leads into sales and services. New, bold websites that take into account the elements of good web design allow businesses to stand out among competitors and can enhance overall user experience.

At MSEDP, we have web design pros that will work with you to build and design a new website. One that will improve your business and brand. When you reach out, we can discuss how we can effectively upgrade your website by improving upon the design. We can show you templates for different types of websites to give you an idea on how it can look. We have our own CMS or we can build using WordPress. During our consultation, we can go over the pricing for these websites. Ultimately, how the website looks will come from you, but the execution comes from us.

In the meantime, let's take a look at the importance of good web design and what goes into those features.

Improves SEO Strategy

One of the primary reason for investing in a new website design is to enhance your brand's visibility. A comprehensive SEO strategy requires a few different aspects and web design is one of those aspects. In many cases, a site's usability is determined by its web design process, which influences how important on-page elements come together. Due to this, the web design will impact how search engine spiders will crawl and index the website. All of this makes it impossible to get better search engine rankings without first improving the website design.

Google continues to take steps to solidify the importance of web design and now features "Core Web Vitals." This is a factor in SEO rankings and takes into account various speed and design aspects of a given website. Here are the three most important metrics to look into that relates to your website design.

  • Largest Contentful Paint (LCP): The time it takes for a page's content to load.
  • First Input Delay (FID): The time it takes for a page to become interactive.
  • Cumulative Layout Shift (CLS): The amount of unexpected layout shift of visual content on a given page.

These are all Core Web Vitals that Google now considers important for search rankings and aspects that the web design pros at MSEDP will effectively manage and incorporate. They sound complicated on the surface, but with a well thought out web design, these aspects can be planned for and introduced. All of these aspects are user-centered, which indicates how important it is to put the user first when it comes to content and website design. Questions like - are all of the user's needs being met in an efficient time? - or - are the images loading quickly? - are ones we take into consideration for any web design. We can capitalize on knowing this information and integrating it into the design of the website. The SEO metrics can change drastically with a website's design and layout. With our professional help, we can make sure the design and layout of your website are optimal for search engines!

Improves On-Page SEO Factors, Too

There are additional on-page SEO factors where improved website design can impact and contribute to, which include:

  • Time on Page: How long a user spends on a page.
  • Bounce Rate: The rate at which a user lands on a page and does not interact with it only to leave.
  • Conversion Rate: The percentage of users who will visit a site and then convert to sales, services, etc.

Each of these metrics are key to track and measure and can greatly improve with a better website design. By analyzing this data, we can even potentially pinpoint the pages that need improving and look to boost the conversion rate. Or sometimes it is the content on those pages lacking, in which case our SEO content writing can help! But no matter the area of concern, using these metrics in a web design layout can lead to more traffic and sales. Because if a web page is pleasing to look at, then the Time on Page can improve since the user might want to look around, meaning the Bounce Rate decreases since there is interaction on the website and the Conversion Rate improves exponentially into sales and leads.

Set The Right First Impression

web designThere is a power in a first impression and this is no different for a website. An unappealing or outdated website can drive away a potential sale and stop someone from browsing your website. Or increase the bounce rate, which has a negative impact on your search engine rankings.

With an effective and new design of your website, we can prioritize this lasting impression on a potential audience and ensure that your website is visually appealing, highly responsive, and offers fast loading speeds. If the site looks modern, has bright and crisp colors, and is well-organized, then it becomes more welcoming to visitors. Encouraging them to stick around and see what you have to offer. On the flip side, if your current design is dark, drab and confusing to navigate then nobody is going to want to use it.

Business owners have to view a website like a storefront. There is care and attention to a storefront. It is clean, well-organized, and often employees are there and ready to help. It is not dimly lit with grumpy employees (or at least you hope not!). A good web design can make customers feel welcome, which is our ultimate goal when we design any website. Once we put the care and attention into designing and building a website, other aspects of your website will fall into place.

Build More Trust & Consistency with Your Brand

A surefire way to build more trust with your brand and your customer base is to update your website. On top of making a great first impression, a clean and simple web design is a perfect foundation to build trust with your target audience. If your website looks dated, has slow loading pages and images, hard-to-read text, crowded visuals, and bad looking design elements, then the perception of your business will suffer. People will think that if you do not care about improving your website, that the rest of the business may not be trustworthy. Send the right signals to your customer base by updating your website and making sure it is user friendly. Get right through to the user with clear headings and call to action statements and buttons to make sure the user feelings taken care of and is helped throughout the website.

Once you build trust, you can establish consistency with your brand, too. Maintaining a consistency is crucial to keeping your customers happy and coming back for more. Efficient web design will further ensure that the same fonts, styles and layouts are used on all pages. Giving the users a better overall experience when on the website due to the consistency they find while browsing. If pages have different fonts and layouts, it can be a confusing experience for anyone on the site. And thus detract them from further engaging, because they might give up and take their business elsewhere. Get consistent results with the web design team at MSEDP.

Enhance Website Usability

In the age of convenience, it is important to have a website that is, well, convenient. No customer is going to stick around using a website that takes too long to load or is hard to navigate. Our professional web design will save you from these issues and make your website more convenient for the user to use and navigate. All while enhancing the appeal and responsiveness across multiple screens. We will unleash all of the tricks of the trade by implementing stylish colors and elements making navigation easier and utilizing the call-to-action button to ensure that every user knows exactly how to reach out. All enhancing the usability of the website from the customer's perspective.

Improves Conversion Rates

The ultimate goal of any website is converting visitors into sales and customers by instantly appealing to them. So, when you have a nice, appealing looking website, it is a calling card to a healthy, robust business and thus a boon for conversion rates. With a new and improved web design, it can propel your site's visitors to continue browsing and provide them with an enhanced user experience. Then add the elements of a mobile-friendly website and you can appeal to a broader customer base and pull in more traffic. All factors that lead to better conversion rates.

Rise Against the Competition

Having a great website design can put you a step above the competition. Everyone is competing for the same audience in your field, so to gain an edge you need to set yourself apart. A new and beautiful website design is a great investment to get a leg up on the competition. You will be giving anyone who lands on your website an extra reason to trust your brand, knowing that you invest in all aspects of your business. And with this trust comes other key benefits, like improved rankings in search engines. These search engines will begin to view your site as one that needs to be seen. Distinguishing you from others in your competition with a well-crafted website. And when you turn to MSEDP, we can make sure your site is responsive and works great on any platform or screen. Ensuring a full range of target audience is reached.

Better Customer Satisfaction

With a new, professional website design from MSEDP, you will be able to set yourself up for success by showing your target audience just how approachable your business is since you have a properly designed website to show off. The appeal of your website should exemplify to your customers how well you handle your business and display a level of detail and attention to all part of your business. And that you care about the user experience of the customer in the first place. When someone lands on a nice-looking website, they feel comforted by this fact. Moreso than if they land on one that looks old and out of date. Improve customer satisfaction by having a website that makes being a customer easier. We give business owners the tools to thrive and improve customer satisfaction with the professional design of a new website.

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