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COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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Search Engine Marketing

Professional Long Island SEM Services

MSEDP provides various web services for our clients, which includes search engine marketing services. You may be thinking, search engine marketing sounds very similar to search engine optimization. They are similar aspects and can work hand-in-hand, but SEM is different than SEO. But when you turn to MSEDP, you do not have to worry about these differences, since our web services can cover all aspects. Keeping your business running smoothly. Let's take a closer look at what search engine marketing is and how MSEDP can help you with it.

Our SEO Services

On top of search engine marketing, we also offer affordable and effective SEO services. Call 631-761-7600 today to learn more about our web services. Get help managing your Google Adwords account and organic SEO campaign. When you turn to MSEDP, you are getting seasonal professionals in the world of web services.

What Is Search Engine Marketing (SEM)?

When it comes down to it, search engine marketing is a strategy that uses paid tactics in order to gain visibility on search engines. Many also call it pay-per-click advertising or PPC advertising, which offers a major impact to those that use it. And at MSEDP, we utilize Google Ads to help businesses market on the internet. Organic SEO can only do so much, but when you use search engine marketing tactics too you have even more room for growth. With SEM, you have a better chance of reaching your target audience.

With search engine marketing, it involves setting up and optimizing paid ads and managing the account to increase conversions and returns. Sound complicated? When in the hands of a professional, you can rest assured that the work we put into your SEM campaign will pay dividends. And you will not need to worry about handling it.

When we manage an SEM account, we begin with comprehensive keyword research and competitor insights. With the tools at our disposal, we can effectively pinpoint a target area for your campaign. And place your products and services right in front of your target audience. When users search for a specific term that your ad is running for, they will see a custom ad which usually appears right at the top. And when the ad is clicked on, you pay for the ad. However, you know you are getting business since these searches are directly at the top.

Turning those clicks into sales is key to any SEM. So another important factor in converting sales is your website. You do not want a stodgy old website when someone clicks on an ad. You want something that pops. MSEDP offers professional website design to help grow your business and turn your website into something special.

Search Engine Marketing Benefits

It can often take months to see real results with SEO. However, SEM provides much faster results and you can be driving clicks to your website in a very short period of time. With Google Ads and other SEM tactics, you can take full control over when ads show and who you show them to. Which makes it a great way to test out new strategies, sending traffic directly to sales, and accelerating traffic during your slower and quieter periods.

But ultimately, you should not be using only SEO or SEM, but rather use them as two parts of a larger strategy. And with MSEDP, you have that opportunity. When you combine SEM and SEO, you are devising a web strategy that will drive visibility, traffic and conversions and grow your business.

SEM vs SEO Differences

Let's break down SEO and SEM into easy-to-understand terms.

  • SEO: uses organic methods to appear in search results
  • SEM: uses paid methods to appear in search results

These are the two core areas that separate SEO and SEM. It was not always thought of this way. In fact, SEM was seen as an aspect under the umbrella of SEO. However, as the need for paid ads has growth, SEM as diverted as its own entity. The PPC advertising campaigns are an industry unto themselves and operate outside of simple SEO services. So now SEM is the umbrella term for search advertising tactics and all that encompasses. Whereas all organic strategies fall under SEO. But as previously mentioned, utilized both SEM and SEO allows for better growth of your business.

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