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COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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The importance of good website design has only grown year over year as everyone is competing in the same space for rankings. When you entrust the design of your website to the pros at MSEDP, we will use all of the tools at our disposal to give you a state-of-the-art site that helps grow your business. Our web designers, who have years of experience building beautiful websites, will consult with you to craft a custom site design that uniquely captures your business and caters to your needs.
There are a variety of elements that can elevate a website from bad to good. Let's take a closer look at a list of elements that help make up good website design. There are of course many key factors that going into the effective building of a website, but these are some of the more common and crucial you will find when building a new website. And the web design team at MSEDP will take all of these factors into consideration when building a new website to ensure that the site is being created is up to current industry standards.
Having a website that has a responsive design is paramount to a website's overall success. A responsive design is when a site automatically makes the necessary adjustments to seamlessly look good across multiple screens and devices. A responsive design is important, because it provides for a great user experience on all devices. Whether it is a tablet, a laptop, a smartphone or a PC, a responsive design ensures the website always looks great no matter the device. It is created by using a fluid grid layout, which sizes the website elements proportionally. This means that the width of elements grows or shrinks to adapt to the available screen size, ensuring optimal use on every device.
It is important that users can easily navigate your website to find the information they are looking for and do so quickly. An easy-to-use and understand navigation that leaves a user with no questions and is intuitive to their needs is a must for any new website design. When good website navigation is intuitive, it has the user in mind which enhances the overall performance of the website. Clear navigation with clear language and links to important pages can help users easily spot the key elements of your website. Without crowding the homepage with too many links or headers.
A call-to-action button, also called a CTA button, needs to stand out and be placed in appropriate locations throughout the website and at the moments where a user is most likely ready to take action. A good CTA button will help facilitate the user's journey and invites them to interact with the website. Good CTAs are clear and specific, so users know what is on the other side of a click. These buttons need to be visible enough so the user can spot them right away. Often, these buttons are created using some sort of contrasting color to make them standout better when navigating a web page.
Having beautiful images and visuals on your website can elevate the site as a whole. Websites with high-quality, impactful images will likely have a higher click-through rate compared to those that do not. Visual elements help capture the user's attention and breaks up the text. However, too many images can slow down your website and affect your loading speed. Having too many images can also clutter the text and overwhelm any visitor who lands on your website and deter them from further exploring. A clean, uncluttered web design with several carefully chosen visuals is the most effective way to improve your site with visuals. Get the team at MSEDP to professionally design a website that makes a big impact by incorporating the perfect images.
Establishing brand colors and following something commonly called the 60-30-10 rule can create an ideal sense of balance for the website. This 60-30-10 rule uses the following formula:
Following this style guide will help to better format the website and make it more attractive to visitors. Also, strategically using animation can elevate a boring, flat, or still design. However, if the animation is overdone it can quickly become too distracting and do more harm than good for the website.
Website accessibility involves a set of practices applied during the web design process in order to make the website easier to use for people with visual, hearing, cognitive, or motor limitations. All of the content on the website should be easy for everyone to understand. And the website itself should be easy to use and navigate, while still supporting the tools users with hearing, cognitive, or other disabilities or limitations use, such as speech input software and screen readers. These aspects can also impact your SEO when not done properly, which leads to lower rankings. Google and other search engines want to make sure these accessibility features are present.
Page speed is an underrated aspect of web design. When designing a new website, it is crucial to have fast page loading speeds. Otherwise, Google will dock you points and you will come up lower on search engines. These search engines want to show their users websites that work quickly. The ones that do not move fast fall by the wayside in the rankings. A good rule of thumb for page speed is if a page does not load in three seconds or less, then a user will most likely abandon your website. We use the best and latest tools at our disposal to make sure you are not missing out on a having a fast website.
Typically, just one or two font choices should suffice for a website. But having an established style guide for each header option capitalizing on different font sizes and weights can ensure some consistency throughout the website, while also improving on readability and scannability of the website. Our team of web design professionals know how to effectively use font sizes that make the greatest impact for your website.
It is important that your website has clear and concise SEO content. It most cases, users simply want to skim the content on a web page rather than read through it fully. So, concise and to-the-point copy that uses easy-to-understand language increases usability for the website visitor and can lead to higher conversions rates. The SEO content should explain the benefits of your product or service in a clear way, avoiding jargon and fancy language. When MSEDP handles the SEO content writing, our professionals will find a way to effectively speak to your audience and form a clear connection.
Regardless of your industry, the size of your business, or your target audience, you need a web design team to get the most out of your website. When you turn to MSEDP, we will work with you to build a website that looks and works great. Hitting on all of the aforementioned elements that make up effective web design. Contact us today for more information on how to get started with a new website.
When you reach out, we can provide you with a no-obligation consultation to get started on building a new website and how to design that website where it aligns to your business and brand. There is no question that a new website can be a great reset for a floundering digital marketing strategy, but who builds that website can go a long way into improving your campaign. If you choose the wrong web design team, you can be sinking hundreds perhaps thousands of dollars into the ground. But when you turn to MSEDP, those issues are not present. We understand all of the elements of good web design and will create a new website that integrates all of them effectively. Once the website is built and running, we can help with SEO services, web hosting and cyber-security. MSEDP is your one-stop-shop for all of your website needs!
There is nothing like a good first impression and if you have an old, ugly website then that first impression can do actual harm to your website and your business as a whole. However, good website design goes a long way, as it can benefit your SEO campaign, help build trust and credibility with your audience, and encourage visitors to interact with your website. Converting leads into sales and services. New, bold websites that take into account the elements of good web design allow businesses to stand out among competitors and can enhance overall user experience.
At MSEDP, we have web design pros that will work with you to build and design a new website. One that will improve your business and brand. When you reach out, we can discuss how we can effectively upgrade your website by improving upon the design. We can show you templates for different types of websites to give you an idea on how it can look. We have our own CMS or we can build using WordPress. During our consultation, we can go over the pricing for these websites. Ultimately, how the website looks will come from you, but the execution comes from us.
In the meantime, let's take a look at the importance of good web design and what goes into those features.
One of the primary reason for investing in a new website design is to enhance your brand's visibility. A comprehensive SEO strategy requires a few different aspects and web design is one of those aspects. In many cases, a site's usability is determined by its web design process, which influences how important on-page elements come together. Due to this, the web design will impact how search engine spiders will crawl and index the website. All of this makes it impossible to get better search engine rankings without first improving the website design.
Google continues to take steps to solidify the importance of web design and now features "Core Web Vitals." This is a factor in SEO rankings and takes into account various speed and design aspects of a given website. Here are the three most important metrics to look into that relates to your website design.
These are all Core Web Vitals that Google now considers important for search rankings and aspects that the web design pros at MSEDP will effectively manage and incorporate. They sound complicated on the surface, but with a well thought out web design, these aspects can be planned for and introduced. All of these aspects are user-centered, which indicates how important it is to put the user first when it comes to content and website design. Questions like - are all of the user's needs being met in an efficient time? - or - are the images loading quickly? - are ones we take into consideration for any web design. We can capitalize on knowing this information and integrating it into the design of the website. The SEO metrics can change drastically with a website's design and layout. With our professional help, we can make sure the design and layout of your website are optimal for search engines!
There are additional on-page SEO factors where improved website design can impact and contribute to, which include:
Each of these metrics are key to track and measure and can greatly improve with a better website design. By analyzing this data, we can even potentially pinpoint the pages that need improving and look to boost the conversion rate. Or sometimes it is the content on those pages lacking, in which case our SEO content writing can help! But no matter the area of concern, using these metrics in a web design layout can lead to more traffic and sales. Because if a web page is pleasing to look at, then the Time on Page can improve since the user might want to look around, meaning the Bounce Rate decreases since there is interaction on the website and the Conversion Rate improves exponentially into sales and leads.
There is a power in a first impression and this is no different for a website. An unappealing or outdated website can drive away a potential sale and stop someone from browsing your website. Or increase the bounce rate, which has a negative impact on your search engine rankings.
With an effective and new design of your website, we can prioritize this lasting impression on a potential audience and ensure that your website is visually appealing, highly responsive, and offers fast loading speeds. If the site looks modern, has bright and crisp colors, and is well-organized, then it becomes more welcoming to visitors. Encouraging them to stick around and see what you have to offer. On the flip side, if your current design is dark, drab and confusing to navigate then nobody is going to want to use it.
Business owners have to view a website like a storefront. There is care and attention to a storefront. It is clean, well-organized, and often employees are there and ready to help. It is not dimly lit with grumpy employees (or at least you hope not!). A good web design can make customers feel welcome, which is our ultimate goal when we design any website. Once we put the care and attention into designing and building a website, other aspects of your website will fall into place.
A surefire way to build more trust with your brand and your customer base is to update your website. On top of making a great first impression, a clean and simple web design is a perfect foundation to build trust with your target audience. If your website looks dated, has slow loading pages and images, hard-to-read text, crowded visuals, and bad looking design elements, then the perception of your business will suffer. People will think that if you do not care about improving your website, that the rest of the business may not be trustworthy. Send the right signals to your customer base by updating your website and making sure it is user friendly. Get right through to the user with clear headings and call to action statements and buttons to make sure the user feelings taken care of and is helped throughout the website.
Once you build trust, you can establish consistency with your brand, too. Maintaining a consistency is crucial to keeping your customers happy and coming back for more. Efficient web design will further ensure that the same fonts, styles and layouts are used on all pages. Giving the users a better overall experience when on the website due to the consistency they find while browsing. If pages have different fonts and layouts, it can be a confusing experience for anyone on the site. And thus detract them from further engaging, because they might give up and take their business elsewhere. Get consistent results with the web design team at MSEDP.
In the age of convenience, it is important to have a website that is, well, convenient. No customer is going to stick around using a website that takes too long to load or is hard to navigate. Our professional web design will save you from these issues and make your website more convenient for the user to use and navigate. All while enhancing the appeal and responsiveness across multiple screens. We will unleash all of the tricks of the trade by implementing stylish colors and elements making navigation easier and utilizing the call-to-action button to ensure that every user knows exactly how to reach out. All enhancing the usability of the website from the customer's perspective.
The ultimate goal of any website is converting visitors into sales and customers by instantly appealing to them. So, when you have a nice, appealing looking website, it is a calling card to a healthy, robust business and thus a boon for conversion rates. With a new and improved web design, it can propel your site's visitors to continue browsing and provide them with an enhanced user experience. Then add the elements of a mobile-friendly website and you can appeal to a broader customer base and pull in more traffic. All factors that lead to better conversion rates.
Having a great website design can put you a step above the competition. Everyone is competing for the same audience in your field, so to gain an edge you need to set yourself apart. A new and beautiful website design is a great investment to get a leg up on the competition. You will be giving anyone who lands on your website an extra reason to trust your brand, knowing that you invest in all aspects of your business. And with this trust comes other key benefits, like improved rankings in search engines. These search engines will begin to view your site as one that needs to be seen. Distinguishing you from others in your competition with a well-crafted website. And when you turn to MSEDP, we can make sure your site is responsive and works great on any platform or screen. Ensuring a full range of target audience is reached.
With a new, professional website design from MSEDP, you will be able to set yourself up for success by showing your target audience just how approachable your business is since you have a properly designed website to show off. The appeal of your website should exemplify to your customers how well you handle your business and display a level of detail and attention to all part of your business. And that you care about the user experience of the customer in the first place. When someone lands on a nice-looking website, they feel comforted by this fact. Moreso than if they land on one that looks old and out of date. Improve customer satisfaction by having a website that makes being a customer easier. We give business owners the tools to thrive and improve customer satisfaction with the professional design of a new website.
Well, we are into February of 2022. With the new year brings new hope and possibilities. But sometimes you need to change it up in order to achieve the goals you want. Have you considered upgrading your website for the new year? The staff at MSEDP has years of experience building and hosting websites. From building new websites from scratch with our v5 content management system to updating your older website with a WordPress design. We have the necessary experience to improve your website.
Running a business, and subsequently a website, puts a lot on someone's plate and that is how the website may fall to the wayside. And before you know it, it has been years since you really updated your website. There are common signs that may indicate you needing a new update, too. Some signs are measurable in numbers and others you can simply know by looking at various factors.
But where do you turn to if you think you may need a website upgrade? MSEDP can help you update your website to fit your goals. We will work with you in order to make sure your new website is exactly what you want. Our web design professionals with have conversations with you to get to know you and understand what you want out of your website.
For more information about our website services, please reach out to us today. Check out all of our web services. We are located in Deer Park on Long Island, New York and we are not unfamiliar with walk-ins. But you can also just give our office a call by dialing 631-761-7600. When you call, we can provide you with a no-obligation consultation to go over all of your website needs.
There are some common indicators to evaluate the performance of a website. And these indicators can point to whether or not an update is needed. These are simply common issues you may be experiencing. Ones that you can check with your Google Analytics or Search Console account. Let's take a look at some of these indicators that will help decide whether or not you need to update your website.
Slow Page Loading Speed
If the pages on your website take too long to load, then those users will likely go look for what they need on another website. People do not have the patience to slowly wait for the page to load when there are other options out there to look into. If you measure your loading speed and it is slow, then improving on it with a new website can go a long way. You can check your website speed yourself using a tool from Google.
High Bounce Rate
The bounce rate is the percentage of users who see a single page of your website and then opt to close out the tab. When you have a high bounce rate, it typically means you need a makeover because people are not happy with what they see. If their initial response is "nope," then there may be an issue with the design and layout. We can streamline your website to make it more efficient and easy to navigate.
Time on Your Website
The total amount of time users spend on your website is a good indicator of the quality of your web design. For the most part, if people are spending more time on your website then they like what they see. They are engaged with your website. Good web content writing helps to improve this factor too. MSEDP offers professional SEO content writing to help boost your rankings.
Leads and Conversions
A lead is a potential customer and the conversion is the number that represents how many leads completed their desired action. If you noticed a drop in either leads or conversions, then that may be a sign that people are not finding what they want on your website. The reason can be old content or the fact that your website is difficult to navigate. But either way, updating your website with a more clear angle on web design can yield dividends.
So we went over some aspects that you can clearly measure when deciding whether or not you need a new website. Well, now let's take a look at some indicators that are not measurable in numbers or analytics. Instead, these are aspects you can read and understand whether they are true or not.
Website is Old
On the whole, we recommend updating your website every few years. Technology grows so fast and you have to keep up with the competition. By not updating your website periodically, you run the risk of having the oldest looking website for those in your field. If your competitors stay on top of this and you don't, then you might be losing potential customers and web visitors who prefer a nicer, newer looking website. If a potential customer lands on an older looking website it sends a bad message. Plain and simple. They may think you are struggling or, even worse, out of business. And when your website is modern it tells the audience at the very least that you are doing okay since you are keeping your website pristine.
Not Mobile Responsive
Having a website that is mobile responsive is so important now. Most web users are searching on a mobile device. So if you do not have a mobile friendly website, then you are alienating a large portion of your audience who will hop off your site when it is a struggle to use on their cell phone. Not ideal!
Dead Links Present
If your website has dead links, then you are discouraging users from interacting with your site. A dead link is a link that brings the user to a page that does not exist. When this happens, the user is most likely going to leave and head elsewhere for what they need.
Not Secure
If your website still has HTTP at the front, then it is not a secure website. All respectable websites are secure and you know that by the HTTPS at the front of the website. By being secure, you are sending the message to your audience that you care about their safety on the internet. Many users do not trust websites that are not secure. So an HTTP in the URL is a major red flag for many.
It Is Difficult To Make Changes To Your Website
Lastly, we come to whether or not it is difficult to make changes to your own website. If this is the case, then it is time for a change. Maybe your site was custom built by someone and it doesn't work great anymore. Or your WordPress site is clunky and using apps that are out of date. No worries. At MSEDP, we will export all your data and build a brand new website that makes it much easier to make changes on. And give you a step-by-step tutorial on how to navigate the back-end.
The benefits of properly updating your website are numerous. From the improved code, to search engine optimization, to the overall new look of the website, these benefits will help you and your business. Regularly updated content is also a great way to bring your website to the top of the rankings. And the overall layout and design of your website is important. A modern website shows your audience that you are up with the times and using the latest technologies to keep your website safe. Earning the trust of anyone who comes to your website.
We recommend updating your website every two to three years. When you update your website, you are ensuring that the newest technologies are incorporated, which can bring in more business for your website by keeping older customers, while still attracting new ones.
So please, do not hesitate to reach out today to learn more about our website services and how we can help you enter a new realm with your website.
When it comes to web design, there are certain key elements to understand that play a large role in the overall performance and success of your website. Here at MSEDP, we offer professional web design, so you will get the most out of your website. Investing in your website is a big step. And we will work with you to ensure this new site design is everything you dreamed of.
MSEDP is a full-service company. So not only will you get professional website design, you can also get search engine optimization, hosting, maintenance packages and much more! For more information about our web services, please contact us today. We will happily answer any questions or concerns you may have regarding web design, including pricing and templates. Grow your business with MSEDP today! We help small businesses across the country get the most out of their website.
When it comes to using your website, there might not be something more crucial that its navigation. People who land on your site want quick and easy information and access. So if you want these potential leads to stay on your site and purchase something, you better make sure that the navigation works well and that it is easy to follow. Otherwise, people may struggle to find what they need and go elsewhere.
For the most part, the navigation revolves either around the top navigation bar or a side bar. So have this be the place that leads them to other parts of the website. Either being able to click the categories right on the bar or with a simple drop-down menu. If this navigation is poor, then the incoming traffic will quit and leave your website. And you will lose potential sales.
When someone lands on your website, you only have a few seconds to impress them and show them around. Otherwise these short attention spans will bounce. Literally. So give them access to information quickly. And a properly designed website does just that. It shows them what is important and should be self-explanatory. For these, our web design team advises broad headings that include a few different subtopics. This way the user can quickly find what they need fast through these subtopics.
It goes without saying that mobile devices are the most prominent tool to access the internet. So a website needs to look just as great on the phone or tablet as it does on a desktop or laptop. How does this work? Well, by making it mobile responsive. Older websites were not made this way and thus become harder to use on a mobile device. You want each and every person who uses your website to have a positive experience and making your website responsive is key to that initiative.
When MSEDP designs a website, it always makes it responsive. We simply wouldn't be doing our jobs otherwise. With a responsive website, your site will adapt to each device. Ensuring that it is sized correctly and that the user has no problems using the navigation or any other aspect. By doing so, a responsive website design allows for the user to stay on the site longer and making your site a better experience overall.
There is an old saying that "content is king" when it comes to search engines for websites. That moniker still holds true even today. A great looking website design is nothing without engaging and interesting content. You cannot simply overload the site with images and visual elements. People who come to a website are seeking information and that content feeds them what they need to know.
Writing good, quality copy keeps your audience engaged on the page longer and they will read on about what you have to offer. And this content and writing style should align for the whole website. Find a tone and stick to it. So do not overlook the content, because it is just as important as the overall design of the website.
We mentioned the importance of keeping the tone of the content consistent. Well, the same applies for the actual design of the website. Consistency in the design helps the incoming audience build brand recognition. And it allows for a more polished look to the website. A style guide allows you to do that. When you turn to MSEDP, you get to decide the color, format, typography, images and more. And we will help you keep it consistent with our expertise.
A style guide is important because it can be referenced down the line if there is something you want to change or edit. And it makes it easier for others to work on the site down the line. When you have a more consistent design, you create a more cohesive site. Which hopefully leads to more sales.
Of course we said content is king, but it is still crucial to include images and visuals to your website. Using the right visuals and images improves user engagement. Like adding a simple video on the homepage. Yes, content around it for context is key and great for SEO, but a video is a simple and easy way for a new user to engage and stay on your website.
When you turn to MSEDP, you will ensure that just the right amount of visuals and images are used during the course of designing your website. They are nice at breaking up the text. However, some businesses go overboard and it can overwhelm a visitor. And lead to a crowded and messy experience. One that makes it confusing on where to go to find what you need. So it is important not to overload the site with images or make the actual information hard to read or difficult to even find.
Striking a balance is obviously what works best and the website design team at MSEDP can help! We will guide you and create a website experience that will surely please any new user. We make sure to use any videos, images or visuals purposefully.
So I lectured you on the balance of using visuals, images and videos against the text. Well, a subset of that is placing a call-to-action button. This button helps convert leads to sales because this button brings them to exactly where they need to go. It is simple and easy to follow and a great way for them to act.
At MSEDP, we have years of experience helping businesses build the perfect call-to-action button for the site. We make sure these buttons fit into the overall design of the the website, but still stand out enough. In other words, we will make sure the eye of the viewer is drawn to the button.
One of the ways we do this is by utilizing the color scheme. We will make sure the button fits nicely into the aesthetic of your website. By integrating a nice call-to-action button on your website, you will drive better results.
So you can have everything already mentioned working for you. The great content. The easy navigation. Nice images. Simple call-to-action buttons. And being mobile responsive. However, all of that can be for naught if no one actually sees the page or the website. A slow-loading page is a huge detriment to audience engagement. Get website design that works fast when you turn to MSEDP.
There are few things more annoying than when a page doesn't load fast enough. When that happens, it discourages the user from continuing to the website. And when the discouraging happens, the user turns back and will go to a competitor. Avoid those problems when you have MSEDP build your website and get a design that ensures quick loading speeds!
Of course, as a web design company we believe that investing in your website is important. It is simply not good enough anymore to have a website. That has been true for years. Now you need a website that stands out from the crowd and conveys a clear message of your business. The world is run online now. So it is more important than ever to utilize your website to get the most out of your business. Otherwise, you may fall behind the crowd and your business may suffer for it.
For more information about our web services, please contact us today. We have years of experience providing beautiful and elegant web design for clients coast to coast. So please, do not hesitate to reach out to our team to learn more about how we can make your website pop with a design that aligns with your sensibilities! Our friendly staff is here for you. When you reach out to us, we can discuss what you want from your website and draw up a plan. In the meantime, please check out why we believe it is important to have beautiful web design and why you should invest in your website.
As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Let’s look at five reasons web design is important.
When your audience visits your website, the design of the site is the first thing they see. Good or bad, they will judge your business within seconds of landing on the website. So it is crucial to have a web design that illustrates what you are all about and you want to make a positive impact on them.
An outdated or unappealing website will lead to a negative first impression and possibly drive customers away. Then you miss out on potential leads all because your web design wasn't up to snuff. And then they may simply head to a competitor. So you did half the job of getting someone to your website, but it is equally important to make sure they like what they see.
So web design is important, because it impacts how you potential customers view your brand. A good first impression can land you a new customer, since they decide to browse your pleasing website. Our web design team has years of experience and knows what people like to see and will help you upgrade your website to a more modern look.
Search engine optimization, or SEO, is the art of getting people to your website. And many are surprised to learn that web design plays a role on your site's SEO. This is due to the fact that many web design elements and practices influence how you publish content on your website. So, in turn, this affects how search engines crawl and index your website.
In short, messing up your web design can drastically hurt your SEO. Which means you will be fighting an uphill battle to even land traffic. Certain web design elements directly effect the SEO, such as the code. So to avoid any issues, upgrade your website with web professionals like us at MSEDP. We will make sure the design is SEO friendly.
It is pretty simple when you think about it. People just do not trust a business with a poorly designed website. If they see a site that is old, out-dated or ugly, they will surmise that what you sell isn't good enough to have a nice looking website. Or they may view your business as shady or unreliable, since you have not put the time and effort in to have a nice looking website.
If customers are willing to spend money on your product, they want to see you spend the money on a nice web design. It builds trust with your client base. They will feel more comfortable buying from someone who has a nice website. This same concept goes to shopping in person. If the store looks nice, you trust the product. If the store is run-down, then you are inclined to think something is up. So don't lose a potential customer because of an old looking web design.
If you are still on the fence of improving your web design, then let this sink in: your competitors are not. If you want to stay up with the competition, regularly updating your web design is a must. Otherwise you will get stuck in the past and forgotten.
And not only do you want an updated website, you want a design that stands out from your competitors. When they come to your site, they should remember your brand and what you sell.
And not only that, but an improved web design also improves your SEO. So if you want to stay ahead of your competitors in the rankings, having a nice-looking website is the bare minimum. Otherwise you may lose potential clients simply do to the fact that your competitors outrank you!
The new design of your website is a big opportunity for you to set your business apart from the competition. When you are competing against other businesses, you like have the same services or sell the same products. So you need that website to make the difference. Our web design team will allow you to showcase your business and attract new customers to give you a lead over your competitors.
The last aspect I wanted to touch on was how effective web design simply improved your customer services. Since it is the first impression a potential customer gets, the website is essentially the same as a door-greeter at Walmart. You want to greet them with a smile and make sure they know your are putting in the effort.
If a website is bright, modern, and inviting, then your audience will feel more at ease while browsing. However, an unappealing website obviously has the opposite effect. An old website might feel cold and unwelcoming and draw an audience away. So make sure you are doing all you can to make your potential customers feel welcomed. And you can do that by improving your web design.
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