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Why SEO Is Important For Your Website

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Why SEO Is Important For Your Website

April 24, 2023
By Matthew Golda

There are various ways to generate traffic to websites, such as with paid ads and social media. However, the majority of online traffic is driven to websites via the use of search engines. SEO, or search engine optimization, is organic and covers more digital ground than other marketing areas. It is also evergreen. Paying for ads is great, but those ads are only there due to your payment. If your payment runs out or is too expensive to continue, then you are left without much search engine visibility. Whereas good organic SEO will stay there after the work is complete and can pay dividends over time when set up properly. When organic SEO gets going, there is a snowball effect. The clicks just keep on coming and growing, because the content is always there. And when those clicks increase, the site improves.

When you turn to MSEDP for their SEO services, you are handing over the reins to experts in the field who will professionally work on your website to get it optimized. We offer affordable web content writing to create web pages for the keywords that best align with your marketing goals. Our experts will be in constant contact with you to make sure what we are doing best aligns with your website. And that you are ranking for the right keywords.

As search engines get smarter, those who are working on your website need to be smarter, too. Optimizing your website will help to deliver better information to the search engines, which brings in traffic to your website. Get the help of MSEDP today and start seeing the impact a growing SEO campaign can do for your website. SEO is important for your website and business and our web team can help grow your visibility.

Deciphering White Hat SEO Tactics vs Black Hat Tactics

A crucial element of search engine optimization is deciphering between white hat SEO tactics and black hat SEO tactics. When we say, "white hat SEO," we are referring to the SEO techniques, best practices, and strategies that abide by search engine rules. These areas offer more value to users and thus help a website grow an audience.

Whereas "black hat SEO" refers to techniques and strategies that aim to fool search engines. These "black hat" techniques can work, however they put the website at tremendous risk of being penalized and/or de-indexed and removed from search engines. Using "black hat" techniques for SEO purposes comes with ethical implications and is not how we at MSEDP operate. Penalized websites have bankrupted businesses and is a reason why it is important to turn to a trustworthy source for your SEO. You do not want to depend on an SEO agency and have them blacklist your website. And that is not what you will get when you turn to the SEO services at MSEDP. We understand the difference between these tactics and want to make sure that your website is growing the right way.

Search Engines Share Similar Goals as SEO Writers

There is a mutual relationship between search engines and those within the SEO industry. Search engines want to help websites succeed, because when they do they also grow a consumer base and an audience. Understanding that goes a long way in building an effective SEO campaign. To help, Google even has an SEO starter guide to help users utilize their search engine. That guide is filled with useful information on getting started with an SEO campaign, as well as pointing out some of the best practices to use.

Many think that Google is out to get them and swallow them whole, since they are such a behemoth. But on the contrary, Google is very supportive of the SEO community and aims to build a mutual relationship where Google and websites co-exist and benefit from one another. Google is not out here trying to limit your search results. On the contrary, they simply want to give their audience the best, most authoritative results on what they are looking for. And to do so, one must follow their SEO guidelines and the general guiding principles of search engine optimization. At MSEDP, we have the expertise and knowledge to traverse this landscape and build a website's organic traffic.

Optimize for Google Passage Ranking

Passage ranking is where individual passages on web pages can be ranked alongside the page itself. Perhaps you have seen this when searching on your own. This is important because it means that Google can pull out sections from a page, even if that page is covering a different topic than what is being displayed in the SERP. Let's take this blog post for example. It covers various important aspects regarding search engine optimization, including white hat and black hat SEO tactics and the aforementioned passage ranking. In a nutshell, the main keyword focus is SEO importance, however Google can pull out a passage about the importance of white hat SEO tactics and this blog post can rank for that, despite it not being the overall focus. It still finds that content relevant even though it is just a part of a larger idea.

So, how do you optimize for Google Passage Ranking? Well, you don't. You just create clear, engaging, easy-to-read posts that offer a user-friendly experience and Google will do the rest. If they deem the content worthwhile, they will pick it up. To help make this clear to Google, clearly delineating sections within the post aids Google's crawling and ability to pick up crucial information and rank it on their search engine. And the content within these sections should be clear and focused on the subtopic, like how this section is about the passage ranking and its importance. Almost like a blog post within a blog post. But it is also important to keep it relevant to the main topic, which I would say that discussing Google passage ranking is relevant to the overall importance of SEO.

SEO Expert Can Help to Grow Your Website

No matter the size of your business, SEO is important. Whether your business is big or you are a small business owner trying to make ends meet, getting organic web traffic is crucial in growing a business. You might think YOU can do it on your own, but handing the work and time over to experts is a smart decision. Not only are we experts in the field of SEO with years of experience working on websites, we also know what *not* to do. Wrong SEO techniques can actually do harm to your website, because you might be using outdated modes of thinking or utilizing black hat SEO techniques, which we discussed previously. When you turn to MSEDP, you are assured of getting up-to-date work on your website.

But do not think we aren't hands on when it comes to SEO! At MSEDP, we will work closely with you in order to be aligned on your marketing calls, because we know how important SEO is to any business and how quickly things can change. Our SEO services not only consist of content writing, but we send monthly reports to keep you updated on your keywords. And if there is ever an area of concern, you have the ear of our SEO team to get right on it.

With MSEDP's SEO team at your disposal, you will get clear and engaging copy that gets picked up by Google and helps your website rank. Perfect for any website, but especially perfect for small businesses who need an extra hand to gain customers. Make the call today and let the SEO experts at MSEDP handle your search engine optimization campaign.

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