COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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Paid search is a powerful strategy for driving business growth across industries. At MSEDP, we offer the expertise and tools to help businesses launch and manage successful pay-per-click (PPC) campaigns. Explore this overview to familiarize yourself with key PPC terminology and discover essential tools designed to streamline and optimize your campaign management.
It is easy to dive into paid search campaigns and make the mistake of bidding on overly competitive keywords. All this does is result in rapidly depleted ad spend, far fewer impressions than everyone hopes for, and the misguided assumption that PPC “doesn’t work.” When in fact it was the approach that squashed all hopes of a successful and meaningful campaign.
A sounder approach for launching a PPC campaign is to target keywords with high commercial intent that are cost effective for the given budget. These keywords are “long-tail keywords," which are search terms that are typically longer, more precise, and, ultimately, more affordable. In reality, long-tail keywords account for the majority of searches conducted every day. On top of that, they account for a vast number of search queries and tend to be more affordable. This is a wise way to spend ad money, since many larger advertisers with bigger budgets want to target the highly competitive (and expensive) keywords that are beyond the reach of smaller companies. Finding that sweet middle ground is what we at MSEDP do best.
Another advantage of targeting long-tail keywords is the precision with which advertisers can tailor their ads to users’ search intent. For example, if a user searches for “washing machines,” then the chances are good that the keyword “washing machines” will cost significantly more than a long-tail keyword. Although the commercial intent of this query is reasonably strong, there is still some ambiguity with the search. The person searching may be looking for information on the history of the washing machine, or an explanation of how they work. And neither of those searches help someone with dishwasher repair or dishwasher sales.
This is where a long-tail keyword comes in handy, since a search term for "washing machines" can be “Whirlpool quiet spin washing machines” or "washing machines for restaurants." These examples are far easier to target in a PPC campaign. They include the brand name of the product the user is looking for, the product features they want, and/or the industry all with the core keyword, “washing machines.” Achieving a high Ad Rank for this long-tail keyword will be much easier than for a more competitive, generic term.
On top of that, it will also likely cost less, too, to put into action. And not for nothing, but audiences know what they are searching for. This is why a targeted search can pay dividends. Many users are simply smart enough to narrow down what they want with a search term, understanding that "washing machines" is too vague. Instead opting for a keyword that is a little more specific.
After selecting the right keywords for your PPC campaigns, the next step is to organize your account logically. Grouping related keywords together is a widely recommended best practice in paid search. When keywords are grouped semantically, it brings several advantages. For starters, it simplifies the process of writing optimized ad copy, since the ads can closely align with the specific keywords in each group. This structure also allows for easy creation of ad variations that target similar audiences. All while staying focused on your core keyword themes.
Clustering keywords into logical ad groups has a range of other benefits, which include:
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google. This is especially true when they are performing commercial searches, which is when a user is looking for something to buy. This could be anything from a mobile search, like someone looking for “pizza near me” on their phone, to a local service search, such as someone looking for a dentist or a plumber in their area. It can even be someone shopping for a gift for a particular reason, like “Mother’s Day flowers” or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
If you are not paying then you may be behind your competitors who are. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad. Hence the name “pay-per-click.” Other forms of PPC advertising include display advertising, which is typically banner ads, and remarketing.
As its name implies, the Ad Auction is a bidding system for particular keywords. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords. So, for example, let's say your business specializes in camping equipment. A user wanting to purchase a new tent, sleeping bag, or portable stove might enter the keyword “camping equipment” into a search engine to find retailers offering these items.
When the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser. Since you have to pay for each click on your ads, it is imperative to only bid on keywords that are relevant to your business. This way you can be sure to get return on investment from your ad spend. A keyword tool can help you find the right keywords to bid on that are both likely to drive sales or conversions, and are not prohibitively expensive.
Our web team can help manage your account and pinpoint the best keywords for your business. We have heard horror stories when a simple miscalculation in search queries led to hundreds of clicks for a term that was outside their business. Meaning they paid Google hundreds or thousands of dollars for clicks to their website through search terms that did not apply. A bad way to spend your hard-earned money, wouldn't you say?
Pay-per-click marketing can be a very cost-effective way to drive traffic to your website and grow your business. However, it takes time and effort to do it right. There are a number of factors that can impact your PPC costs. Here are three of the more notable factors that affect your pay per click costs.
There is a lot to think about when it comes to keeping your PPC ads and campaigns in top shape. Be sure to trust MSEDP as your PPC ad campaign manager. We will make sure this campaign runs smoothly and pays dividends.
That’s pay-per-click marketing in a nutshell! But while the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but! Especially if you are a small business owner or you’re working with a small budget. Growth can’t wait, so if you need a little help with your PPC ads, contact MSEDP today. If you are looking for a dependable PPC ad campaign manager, then look no further than the team at MSEDP! We have years of experience working with the major PPC platforms, such as Google Ads. Get the most out of your website today.
For any IT company, staying on top of recent trends in the realm of tech is crucial for day-to-day operations. There are trends in ransomware, data regulations, and AI which all have a major impact on disaster recovery teams. With that in mind, the MSEDP IT team stays on the cutting edge of these trends. Do not let the rapidly changing IT landscape hurt your disaster recovery initiatives by trusting an IT team that falls behind. Let a team of professionals keep you in front of any important trends in the universe of disaster recovery.
As IT trends continually evolve and improve, the strategic importance of disaster recovery has grown considerably over the years. Advancements in technology have greatly automated the processes that keep systems and networks running smoothly. Those same technologies aid in the recovery process for servers, networks, applications, databases, edge computing and the cloud. Disaster recovery, or DR, was the first term used to describe initiatives to protect the integrity and operational stability of mainframe computing systems and associated devices. Over the years, disaster recovery has focused more on an organization's technology infrastructure, how to protect it, how to prevent disruptions and how to recover the infrastructure following an incident. Here are 10 important disaster recovery trends we at MSEDP follow that keep our customers ahead of the game.
With greater quantities of data and increasingly complex systems, the need for rapid recovery has also increased. Based on previously-approved recovery time objectives, IT companies can assess their current infrastructures and recovery capabilities. If testing shows that the speed of recovery is too slow, managers must analyze and consider other options such as new backup strategies and greater network bandwidth to increase speed and reduce latency.
As with anything involving faster recovery, costs to achieve the new recovery time objectives may be significant. Organizations may need to balance cloud-based backup storage with on-site data backup to fully achieve recovery time objectives. The same is true with backed-up systems, databases and other mission-critical resources. When you turn to MSEDP's IT support team, we will come to a decision that best works for your needs.
Recovery speed is a function of the systems backing up data and applications and the network bandwidth used for moving resources from one environment (the backup location) to another one (the production system). Instant database recovery is a growing trend in this area of disaster recovery. Achieving the fastest database recovery can be done using a third-party service or a hybrid of on-site storage coupled with a cloud-based backup tool. Our IT team will access your current situation and set up procedures for instant database recovery.
One of the most important international IT standards is General Data Protection Regulation. This applies to any organization that does business with a European Union nation or EU-based business. Its rules and regulations impact many global organizations and underscores the overall importance of data protection. Organizations must address data protection, storage, backup, security and even data destruction in a disaster recovery plan. In general, the General Data Protection Regulation is among the most well-known of such regulations, since it applies to so many organizations. And due to its worldwide reach, its penalties for noncompliance can be costly. Our in-house IT team will ensure compliance.
There are many disaster recovery standards, regulations and frameworks that exist which generally address disaster recovery. Knowledge of and compliance with these aspects will be increasingly important in the coming years. In addition to General Data Protection Regulation, which has stiff penalties for noncompliance, IT professionals like us will keep up to date on the many other domestic and international standards that impact operations. These may include standards and regulations from organizations such as the National Institute of Standards and Technology and ISO. Compliance with one or more standards has become increasingly important, especially from an audit perspective. And MSEDP will ensure that you stay ahead of this trend and comply with whatever standards or regulations present themselves.
5) Ransomware RecoveryA growing number of applications and tools are available to address the major challenges presented by ransomware. There are different ways to enter an organization's technology infrastructure, such as a combination of tools, policies and procedures. All of which are necessary to stay ahead of attackers. A secure network perimeter, intrusion detection and prevention systems and strong firewalls may be a good start in this area. However, over the years hackers have become increasingly sophisticated with measures to bypass security protocols. They can often find holes to penetrate even the most secure perimeters, which means you need ransomware recovery that matches.
The challenge when trying to ward off hackers is to regularly update cybersecurity resources to ensure they remain operational and limit the overall downtime when an attack inevitably occurs. This is yet another reason to keep current with system patching, especially in systems that address security. All these actions must be supplemented with policies and procedures, plus senior management support in case an attack does occur. All aspects the team at MSEDP can ably handle.
Testing and exercising disaster recovery plans and procedures ensures that IT infrastructure components can be quickly and safely recovered and returned to service. Testing gives us the opportunity to validate the retrieval and recovery of backed-up data, as well as other information resources. As the amount and complexity of data and systems increase, more frequent testing is required to ensure that everything works and that recovery and resumption of systems are assured. IT organizations must keep testing higher in the priority list in the coming years to continually assure optimal performance. At MSEDP, we are constantly testing our systems to ensure they are prepared to be thrown into action. Because any delay in action can have severe consequences.
Traditional IT initiatives focused on the computing engines. However, today's corporate environment moves more computing power to the endpoint, or edge, of IT infrastructures. While there are options available to manage and secure the endpoints, more will be needed in the coming years since many employees continue to work remotely and require a link into the IT infrastructure. We will make sure that there is security for all users no matter where they are located. Ensuring you stay current on work habits and schedules.
Nowadays, it may be not enough to use a single cloud service. A growing disaster recovery trend is using more than one cloud service. Often deploying cloud services from multiple vendors. Depending on the application for each cloud service and each vendor's policies, users will need to carefully evaluate the costs and benefits of multiple cloud services. For example, it may be possible to back up data to more than one cloud vendor's data center. Ultimately complementing this with data backup from another cloud vendor. Ultimately strengthening your overall operations.
As professional IT managers, we must base the decision for each strategy on business requirements. This includes which systems and data we must back up, how quickly we need to retrieve and recover that data in an emergency, as well as the overall costs of the operations. An ultimate cloud environment may provide the desired security and peace of mind, but the cost might be prohibitive. Rest assured though, because MSEDP has years of experience finding the best cloud solutions for our customers.
Perhaps the most important technology trend that will significantly impact the world of disaster recovery is artificial intelligence. AI can analyze huge amounts of data, such as company IT trouble reports, disaster recovery test results and system outage data from anywhere in the world. AI can also provide dependable strategies for increasing system reliability and recoverability. Overall, artificial intelligence is increasingly prevalent in security systems and other IT management platforms. With its increase in disaster recovery, users can be better prepared for disruptive events.
Disaster recovery activities have often been pigeonholed within IT and other departments. However, with the COVID-19 pandemic and other notable cyber-attacks, it is going to be increasingly important for disaster recovery teams to collaborate, cooperate and share information with other IT teams. Breaking down the traditional internal silos will help improve disaster recovery by getting teams on the same page with regard to strategies, policies and procedures. MSEDP will continue to be a progressive agent in the world of IT and disaster recovery.
If you are looking for an IT team that is fully equipped for disaster recovery, turn to MSEDP. Safeguard your data today with a disaster recovery system that follows all of the latest trends to keep your data secure. We proudly offer enterprise-level backup and disaster recovery solutions for businesses of all sizes across the country. No business is too large or too small for a professional backup and disaster recovery system. Our premium solution can get your business up and running again in minutes rather than hours or days or even weeks. You can count on our reliable IT support team for professional assistance in all IT matters. Contact us today to learn more about disaster recovery and how we can help keep you safe. When you reach out, we can provide you with a free, no-obligation consultation to go over our data backup and disaster recovery solutions.
SEO and SEM are two different strategies many businesses employ for a website marketing campaign. SEM, or search engine marketing, is a very effective digital marketing channel where you can increase the visibility of your website in search engine results using a combination of paid and free methods. The overall goal of SEM is to increase visibility in search engines by achieving higher rankings in search results or top positions for ad placements.
Whereas SEO, or search engine optimization, is essentially a subcategory of search engine marketing and typically "free" in the sense that you are not paying for your spot in the rankings. The work is done organically. The goal here is to rise in the rankings through the use of creating organic content for your website, which places you higher in the rankings over time. And keeps you there without paying.
Billions of people around the world turn to search engines, like Google, to look for information or products. And statistics show that most users click on one of the top ads or one of the first five organic results. So that is where you want to be as a business. Overall, the search engine marketing processes will help you get search engine traffic by placing your ads or content in one of the top results for the keywords that matter for your business or website. But choosing between SEO or SEM as the means to get there is the question. A question that the web team at MSEDP can help you navigate.
In general, the main difference between SEM and SEO is that SEO involves techniques for optimizing a website to get organic (free) traffic from search engines while SEM involves strategies to get traffic and increase visibility by combining organic and paid search results. But there are some key similarities, too. Let's take a look at the similarities and differences between the two marketing options.
Here are a few of the similarities between SEM and SEO when applying them to a marketing campaign.
Here are the key differences between SEO and SEM when applying them to a website marketing campaign.
SEM provides clearly marked ads on the SERPs, so you are able to distinguish a paid placement in the SERPs due to the "Ad" icon in the listing. Organic listings do not have this option, which means that organic results and paid results look different. Paid ads also offer ad extensions that allow you to enhance a standard ad with site links, callouts, phone numbers, and more. Organic rankings do offer rich snippets, too. However, you have more control over when and how these ads are displayed with ad extensions.When deciding on what method to use between SEM and SEO, it ultimately depends on what your goal is with the campaign. There are essentially two goals when marketing a website.
Here are three more factors when considering what to decide.
So far, this post assumes that you are only going to use one of these channels. SEO or SEM. However, in reality, many businesses combine SEO and SEM for a successful and more-rounded search strategy. These two powerful marketing channels together open up a wealth of opportunities to drive growth from potential customers who are searching for businesses just like yours.
When you combine SEO and SEM, you have the ability to integrate these channels and find yourself with these three effective ways of working.
MSEDP can deploy a strategy that works best for your business and budget. We will take into account all aspects of your business to find the best way to market. All too often, SEO and SEM are seen as totally different channels that cannot be used together. Or they are confused as being one and the same. It is important that you understand the purpose of each of these as part of your wider marketing strategy and figure out how to use one or both of these strategies to drive success and gain a competitive advantage within search engines. MSEDP can help you navigate this terrain and help you grow your business within your budget. Contact us today for a no-obligation consultation.
In this day and age, all small businesses rely on IT support and tech teams to some capacity. Whether these teams are in-house or outsourced, the need for IT support is crucial to effectively run a small business. Unfortunately, not all businesses are tech-savvy enough to understand every facet of technology and the constantly changing environment. And, as a result, most small businesses are on the wrong path and make the wrong decisions for their business. Here are eight common tech mistakes that many small businesses make and must avoid. And mistakes that MSEDP can help you stay in front of.
Many small businesses often do not take online security seriously, which leads to widespread cyberattacks and security breaches. A big reason for these issues is simply carelessness. Many small businesses do not have proper security training for their employees, which why these businesses fall victim to attack. Human error is a real factor, too, in these instances. Even for trained employees. But the lack of overall training for these situations has showcased that these small businesses simply do not give enough importance to online security. However, when equipped with the right tools and technologies, there is less room for error. In order to raise the seriousness, it is important to bring in tools that can better protect the employees, while also taking steps to educate everyone about online security vulnerabilities, what causes them, and how to avoid them.
Part in parcel with issue number one comes issue number two. So not only do many small businesses simply not take online security seriously enough, but they also simultaneously rely too heavily on the cloud. The reason for this is that it is both practical and cheap to utilize the cloud. However, relying on it too much can be catastrophic for a business. Data loss because of cloud errors is commonplace. So, make a habit of storing the critical data in a place other than just the cloud. The IT solutions presented by MSEDP can help you keep your business safe and secure. Learn more about our cloud services and better understand how they can help.
Preserving critical data at many places sounds like a good backup strategy in itself. However, that is not the way a professional should be setting up a data backup plan. Data breaches are ever-present and need to be considered for every IT solution. And the only way to ensure your data is safe is with a comprehensive data backup strategy. Start by deciding what data is critical for your business. Then, make it practice to backup the critical data every month or so. At MSEDP, we will help to determine the best data backup solution for your small business. Ensuring you are put in a place to succeed and that your data backup solution is sound.
It is critical to understand new updates bring in applicable functions that could automate a task and improve organizational productivity. Unfortunately, many businesses do not have any policies to update the existing tools or bring in other services that can serve well. It is crucial to upgrade on software that saves time, improves productivity, and automates the tasks. These tools are beneficial in the long term and worth spending money on. So, do not hesitate to reach out to us and let us handle your IT solutions. We can effectively handle your web operations and make sure you are not behind on any regular software updates.
Social media platforms are becoming the top choice for many businesses in order to improve brand reputation, amplify sales, and reach out directly to clients. So regardless of the fact whether your company operates B2B or B2C, what is important is having a social media presence. Many small businesses we deal with simply put little to no effort into their social media accounts. Of course, this is not the be all end all for a business, but every bit can help and brand exposure will help you get recognized. Small businesses are missing out on potential clients and customers when they leave their social media presence vacant.
Inadequate communication tools can be catastrophic to any sized business and lead to issues and delays. Many still rely on outdated aspects like Gmail. Gmail is a great tool for certain aspects of a business, but not for organization-wide communication. On top of that, most small businesses do not incorporate proper business integrations to complement their existing communication channels. At MSEDP, we can help set you up with Office 365, which is a great tool for any sized business and an effective step in building the proper communication tools within an organizational workflow.
Unfortunately, a lot of small businesses do not put enough thought into their office equipment, such as their computers, printers, or broadband services. Or at least they do not put in the right thinking before making these purchases and it has a tendency of backfiring. There is a good chance of wasting money on something that you shouldn't have purchased or bought without all of the information. It is critical for any sort of equipment purchase to understand which type is best for your day-to-day operations. And many small businesses are hesitant on replacing old computers and various equipment with new models in fear of wasting money. When in turn you are hurting your own business by not upgrading. Turn to MSEDP today and we can help you make the right purchasing decision on all of your office equipment. Out IT support team with consult with you to make sure you get everything you need.
It is easy to flub this up, but many small businesses simply choose the wrong tech support for their means. And when that happens, it can be terrible for the business at large. Then these errors can get compounded when someone is trying to make up for the lack of tech support. However, when you turn to MSEDP, you are making the smart choice in tech support. We will work side by side with you to ensure all aspects are covered properly. Our customer support staff is there for you 24/7 to help you navigate any IT issues that arise. For more information about our IT services and managed IT support, please contact us today.
Technology is great when you use it correctly. Whether it is a simple piece of equipment or a comprehensive data backup strategy, make sure your small business is on the right path. And you can do that when you turn to MSEDP for the best in tech support. As a Long Island Managed Service Provider, we can work with you to protect your business and be there for you to grow. Make the call today.
Ensuring business continuity in the face of unforeseen technological issues is crucial in today's day and age. Minimizing downtime is the overall goal of all MSEDP's technology solutions. From backup disaster recovery to cloud computing to all-inclusive managed IT services, let MSEDP be your go-to for trustworthy cybersecurity services. Nowadays, companies need robust disaster recovery plans in order to minimize disruption and ensure swift recovery. From cyberattacks and natural disasters to power outages and equipment failures, cybersecurity and backup disaster recovery services are paramount to a company's well-being. However, the IT landscape and disaster recovery planning approaches are constantly evolving, which means you need someone to stay on top of all the latest cybersecurity trends and best practices. Read on to learn more about these cybersecurity trends and best practices. Need someone to tackle these issues for you? Contact MSEDP to get started.
Here are six trends in the realm of cybersecurity. Our IT team absorbs these trends to inform our day-to-day operations and on how to best move forward with various cybersecurity services.
With the rise of cyber threats, there is demand for a heightened focus on cybersecurity within each disaster recovery plan. These plans include incorporating data encryption, multi-factor authentication, and regular vulnerability assessments into the strategy. All of which MSEDP will ably handle when you turn to us for your cybersecurity services. Many companies understand that cybersecurity should be a focus and are concerned about recovering from technological disasters and cyber-attacks. This focus on cybersecurity is not lost on our IT team, as well constantly follow all of the latest trends and news. More on cybersecurity...
Only a small percentage of companies are constantly reviewing and updating their disaster recovery plans, which means there is a prevalence of using outdated disaster recovery plans. With many companies going a year or more without fully evaluating or updating their plans. Outdated IT disaster recovery procedures cause significant risks that can negatively impact employees, customer service and reputation, and overall business health. This is not a trend you want your business to be a part of! More on backup data recovery...
Cloud adoption in the world of cybersecurity is skyrocketing as is its role in disaster recovery increases. Cloud-based disaster recovery solutions offer scalability, agility, and cost-effectiveness. All of which makes it perfect for any type or size of business. Overall, you can expect continued growth in cloud-based disaster recovery adoption with MSEDP being on the forefront of any changes. Ensuring you are protected against the latest threats. More on cloud based systems...
Automating disaster recovery processes can significantly improve efficiency and reduce human error. There will be advancements in automation tools and orchestration platforms that streamline disaster response and recovery efforts, which will be in the eyesight of MSEDP and our IT team. Many companies note that their disaster recovery plans need to be more automated in order to avoid serious service disruption, as well as any associated reputational and financial consequences. There are nice gains any company can get from automating these processes, which includes improved efficiency and profitability, improved IT staff productivity and enhanced customer trust and retention.
As environmental consciousness grows around the tech industry, organizations and companies want to incorporate sustainability principles into their own disaster recovery plans. This includes selecting energy-efficient solutions and minimizing the ecological impact of disaster recovery activities.
AI and machine learning are finding their way into many different disaster recovery plans with applications such as predictive analytics to identify potential risks and automate recovery procedures. MSEDP will stay on top of any of the trends towards using AI to help with disaster recovery.
Here are some of the best practices in regard to cybersecurity that MSEDP puts into practice for customers.
It is vital to not let your disaster recovery plan get outdated, which was touched upon in the concerning trends for many companies. It is important to conduct regular drills and simulations to identify and address any weaknesses within the plan. Ensuring all bases are covered. Updating the plan to reflect on any technological changes, business processes, and potential threats.
When disaster strikes, everyone at your place of work needs to know their role. In order to accomplish this, you must clearly define roles and responsibilities within your disaster recovery plan. Communication protocols and escalation procedures are just two aspects. MSEDP can help you delineate these roles and responsibilities ensuring you are ready in case of an emergency.
Data is your company's lifeblood, so it is vital to ensure that your disaster recovery plan includes comprehensive data backup and recovery procedures. For added data protection, you can consider implementing data encryption and immutable backups. MSEDP will work closely with you to set up proper data protection methods.
Communication is critical during a disaster. You need to establish clear communication channels and ensure everyone on your team is informed throughout the recovery process. This way efficiency is high during times of crisis.
Regular training and awareness programs help employees understand their role in the disaster recovery plan and how to respond effectively during a crisis. Our IT team can help train your team so they are ready to implement solutions when they are called upon.
By staying informed about the latest trends and implementing best practices, your company can build resilient IT infrastructure and ensure business continuity in the face of any disaster. Disaster recovery planning is an ongoing process. It is not simply a one-time event to forget about. By continuously adapting and improving your plan, you can confidently navigate the unexpected and minimize the impact of any disruptions on your business. Let the team at MSEDP help you build this foundation. Contact us today to learn more.
Geotargeting is a necessary way for advertisers to specify the location of their ads. When utilized properly, geotargeting helps focus on a specific market, which results in more relevant messaging and a better return on investment. Advertisers can choose different content for their ads based on geographic locations so there is less wasted money spent on the advertising. This tactic is often used when advertising to local clientele. Local markets can be an untapped area when it comes to ad targeting. Too often do marketers want to cast a wide net, but targeting a more specific, local audience can be impactful. There are people right in your backyard who could be looking for what you're selling. When you turn to MSEDP, we can help with geotargeting your ads and drive local business.
For geotargeting ads to be successful, you have to target the right area with the right content at the right time. Sounds easy, right? Well, not so fast! The easiest way to ensure you are not wasting clicks is to use an accurate location. For example, if you are based on Long Island, New York and do not service off Long Island, then you will want to make sure you are only advertising to people on Long Island, New York. Otherwise you are wasting money targeting people who cannot become customers. Marketers choose to use geotargeting ads for a few notable reasons. Let's take a look at four impactful reasons.
In many industries, it pays to be local and relevant. Local restaurants, real estate companies and small businesses with only a few locations benefit from an advertising approach that is more localized. Really any business that wishes to operate on a local level can benefit from geotargeting. However, it is not just small business that benefit from this approach. Big businesses can also benefit from local geotargeting, too. And many service-oriented businesses operate on a local level, such as landscaping companies, lawyers, contractors, and electricians. They operate in a certain area and for some it is unfeasible to go outside that area. So if you are paying for ads, you want those ads to be going directly to an audience you service. Becoming locally relevant can go a long way for many businesses and can eventually build up a solid clientele base.
When beginning a geotargeted ad campaign, you start by segmenting it. This way you have the ability to separate by location or product or service. Segmenting aspects of your business is something that comes in handy when you have several locations close together. It can make a big difference in the success of a campaign. Companies and businesses with locations close together should segment by product or service rather than location. When these locations are close together, you may be overlapping with your own campaign. Thus spending more money to compete against yourself by raising the price per click.
When utilized properly, you can segment by product or service over location in an effort to avoid bidding against yourself. It is not smart if your locations are all bidding on the same keywords, but if you are more specific with your keywords and segment by product or service it can lower the price per click, increase returns, and better your overall performance.
There are scenarios when there can be confusion between names, such as Washington state and Washington D.C. If you work in Washington state, you do not want to be coming up in searches for the Washington D.C. area. Yet, it can happen if you are not careful or not fully utilizing geotargeting tools. One of the great things about geotargeting is that it allows you to get as granular or broad with your options as you want.
When you optimize properly, you identify the audience most likely to convert. So, someone looking for a landscaper in Washington state is not going to convert for a landscaper in Washington D.C. With the Google Ads tools, you also have the ability to "exclude" the areas you do not want in a search. Further aiding your ability to show up in searches exactly where you want. For example, you can exclude "Washington D.C." if you are a landscaper in Washington state. But you can also exclude certain areas in Washington state where you do not service and focus on the areas you do. In the end, an optimized paid search campaign decreases wasted ad money and helps increase ROI by being able to pinpoint where you want to come up and exclude yourself from areas you cannot service.
Last, but not least, you can hide ads from your competitors. If you are offering something new or have a sale, you might not want your competitors to know, right? With geotargeting, you can hide ads from your competitors by using a method called IP exclusion. When you use IP exclusion, you have the ability to prevent people from your competitors' corporate offices from seeing your ads. And with geotargeting, you can still advertise in that area against their products or services as this method keeps your strategy safe without removing an entire market from your search strategy.
It works by first identifying your competitor's IP addresses. Once you identify it, you can exclude it from your AdWords campaigns. Once excluded from your ad campaign, they will no longer see your ads from that IP address. This method works by keeping your competitors in the dark and gaining an edge. Of course, this method is not foolproof and may not last forever, but any edge can help you break through and hiding key ads from competitors even for a few days can pay off big time.
Geotargeting is perfect for marketing because it allows you to deliver the right message at the right time to the right customer base. It does not only need to be based on real-time location, but can also target people who have recently visited a region. And it can also target those who actually live in a particular region. You can use all of these geotargeting methods in your marketing campaigns to target the exact audience for your services or products.
The ads will differ based on location. There are four ways these ads can and should be different if they are going to work properly. Here are those four aspects:
Taking into account different cultures can be important for certain services and products. Even on Long Island, you can decide whether or not you want an ad to appear in a different language to attract a certain culture. And if you ship globally, you have the ability to change currencies so anyone seeing the ad knows right away what the price is. They do not need to do the math on exchange themselves. Design the landing ad pages with visual elements that are tailored to the exact region you are targeting. These tools are right at your disposal when it comes to geotargeting with Google Ads
With Google Ads, you can also exclude certain locations, use location-specific keywords, run local awareness campaigns, and create custom target lists for your ads. The team at MSEDP has years of experience working with Google Ads and will help you build a geotargeted campaign. Get the most for your money when you turn to MSEDP and their geotargeting skills.
Microsoft Exchange is a messaging system that offers businesses various services, such as email, calendar, address lists and task management. By incorporating Exchange into your organization, you can access these servers from any location, on practically any device. Many companies turn to Microsoft Exchange for a few reasons including its ability to protect your data, keep your employees connected, and its reliable access to hosted email and contacts. Microsoft Hosted Exchange offers users many worthwhile benefits. Let's dive into these benefits and explore how it can improve the day-to-day operations of your business.
Using Microsoft Hosted Exchange can save your business a lot of money with its lower costs and more predictable budget. You will no longer have overhead costs, spend hundreds on infrastructure, or have to update hardware all the time. MSEDP is there to handle all these issues so you can run your business smoothly. And since we offer hosted Exchange services on a monthly basis, which is inclusive of hosting and maintenance, then you get costs that are predictable since you are paying a fixed fee. Having that sort of predictability within your budget helps any business stabilize their monthly payments.
And not for nothing, but Hosted Exchange also lowers the overall costs of your IT infrastructure. If you calculate the cost of purchasing a new server, Microsoft Exchange, and supporting infrastructure, plus the maintenance fees and you will see how quickly it all adds up. For many small businesses, paying a fixed monthly fee will be far more cost-efficient than hosting a Microsoft Exchange solution in-house. On top of all that, you save money on future expenses such as hardware replacements and new software licenses. You also get the MSEDP IT team on your side, which is a nice little bonus and can help with any issues you encounter.
With Microsoft Hosted Exchange, you get security that protects your communications and data against any kind of threat. The cloud security provisions are superior when compared to local security provisions. With Exhange, you will be compliant, too, as it adheres to HIPAA, ISO 27001, and FISMA. The multi-layered filtering of Exhange impedes spam emails from getting into your inbox, which makes it a more secure and a viable option for your business. Any way you slice it, this is a path to improved security.
When you turn to MSEDP for Microsoft Hosted Exchange, then you will never need to worry about running updates again. Your company will always have access to the most updated version thanks to the IT management at MSEDP. Our tech team will ensure that it is always running at the peak of its capabilities. Learn more about our managed services.
Implementing Microsoft Exchange in your office would require you to allocate physical space for the server and to install the server and Microsoft Exchange. On top of that, you will also have to manage Exchange and add new accounts and users. Both time and money is put into this endeavor. And if the service goes offline, then you have to troubleshoot it yourself. However, when you opt for hosted Exchange solution with MSEDP, we will take care of hosting, management, and installation. You just need to focus on more important business matters. All in all, this is an easier implementation than doing it on your own.
With an easier implementation also comes an increase in productivity. Employees are more productive with Microsoft Hosted Exchange in their office space. At MSEDP, we do everything to manage your Hosting environment efficiently so you can focus on your day-to-day operations. Since these operations are already taken care of, everyone has more time to focus on their work at hand while leaving these tasks in the hands of IT professionals.
Microsoft Hosted Exchange makes it easy to sort daily emails so they are less overwhelming. Emails that are part of the same chain can be combined or grouped, which allows you to spend less time organizing and more time actively getting things done. You can simply click on a name in a hosted email to bring up a person’s contact information, like their phone number or even the next open slot on that person’s calendar. The best part about Microsoft Hosted Exchange is that you can preserve all your crucial data in one place with an in-place archive with a large mailbox. One that is available for everyone in your organization and offers a streamlined approach for any business.
Many growing businesses find it difficult to scale up or down on an in-house Microsoft Exchange solution due to the limited capacity of the server. With hosted Exchange, you can simply contact the provider whenever the need arises to adjust server requirements. We can also help scale your solutions in case you move offices. Microsoft Hosted Exchange provides tools to move to the cloud on your own terms. You also provide a smooth experience for your end-users by allowing them to share calendars and schedule meetings between on-premises and online users. On top of that, you can remain in complete control in the cloud by testing upcoming enhancements with support for upgrade previews. This flexibility makes it easy to implement it into any office or business setting.
Microsoft Hosted Exchange allows you to synchronize your data with many different devices including laptops, tablets, or your mobile phone. You can easily access your hosted email, calendars, and contacts anytime and anywhere with it. This easy accessibility means employees can work productively from anywhere.
Many businesses rely on at least one server to host their email platform. Some companies, however, do not have enough room on-site for a server. Fortunately, Microsoft Hosted Exchange solves this dilemma. If you are deciding whether getting Microsoft Hosted Exchange is right for your business, allow MSEDP to help you make the decision easier. People are more inclined to work remotely now more than ever and we embrace a world of digital transformation and technical growth. And hosted Exchange allows people to work from anywhere at any time without a loss in productivity. It offers features and applications that work well in many different business settings. Simply a great tool to use for many companies.
Now that you know the benefits of Microsoft Hosted Exchange, we hope it helps make your decision about upgrading easier. When you turn to MSEDP, we can make this experience simple and easy. Each client benefits from fast, secure, and premium support when they turn to MSEDP for Microsoft Hosted Exchange. Contact us today to learn more.
Imagine you have a website that you have had for years. One that has been around so long it even proceeded the rise of mobile-friendly websites. If this is sounds familiar, it means your website is likely showing its age and it might be time to upgrade. We understand this process seems daunting at first. However, you do not have to do it on your own. With MSEDP's website migration services, you can migrate to a new platform effortlessly and upgrade your website in the process.
Website migration services are essential for any business that is looking to upgrade or change their web hosting platform. The process of website migration involves transferring the existing website and content to a new hosting server. You want to do this with a company you can trust. MSEDP has been around for decades and has a track record of experience. We will ensure the successful completion of the migration with minimal disruption to the existing operations.
And in the end, you will get all of the benefits of migrating your website over to MSEDP. Website migration services provide many different benefits to businesses of all sizes and types. Here are 7 benefits as to why your company should consider our website migration services.
Website migration services can improve the overall security of your website. Migration allows for improved security measures by significantly reducing the possibility of malicious attacks or hacks with the introduction of state-of-art cybersecurity measures. Website owners can work with an experienced migration team in MSEDP to ensure the operation goes smoothly. And you can rest assured your content and data is secure and protected from any potential attacks.
Migration services can also handle securing content on the server side. During this process, our team will ensure all internal indexes are correctly aligned with the external security protocols. We can also make sure that all information is stored securely in our secure servers. On top of that, our staff can regularly deploy security updates to keep up with any changes in the environment. These steps ensure your website is up to date with all of the latest security protocols.
And as an added security layer, website migration also allows the website owner to retain full control of the website’s access and content. Due to this, you have the ability to control who has access to your content and can tailor who can view it at any given time.
The benefits of website migration services are reflected directly in improving your overall site performance. First, it increases the website speed. This newfound speed makes it easier for visitors to navigate your site, which in turn improves your overall SEO as site performance is one of the core features. A slow website hurts the website in the rankings. Speeding it up makes Google and other search engines more inclined to show it to their users. They do not want to share a website with their users that is not performing well.
On top of that, a clean migration also allows for the integration of the latest technologies, which the team at MSEDP can discuss with you when the time comes. By implementing the newest technologies, it further enhances performance and makes the website more efficient overall. At MSEDP, we provide SEO services that can improve your content and make adjustments to ensure it is up to SEO best practices. Further improving your overall site performance.
With effective website migration services, the operational costs of running your business may lower. Website migration requires minimal effort from businesses, as the entire process is handled by us, your service provider. Due to this factor, businesses do not need to purchase or learn to use any specific software to complete the website migration. This significantly cuts down on the cost of software and personnel training as all of this is handled by MSEDP and not you.
Additionally, the process of manually migrating a website from an existing server to a new server can be labor-intensive and time-consuming. However, our staff is fully equipped to do this quickly and efficiently, which saves both time and money. You can allocate your time and resources elsewhere as MSEDP handles the migration. Updating you throughout the process on its progress.
Website migration services are crucial to increasing visibility and brand awareness online. These services can include website audits to determine what works and what needs to be improved and help identify potential new target audiences. On top of that, they leverage the latest website migration tools and technology. With website migration, businesses can easily move content, applications, web pages, and links to other websites. This clarity helps make a stronger statement about their brand and makes their website easier to navigate.
Here are three other aspects that may help increase brand recognition:
As a result of these factors, companies can realize higher rankings and get more traffic which leads to a more recognizable brand.
Website migration services allow businesses to improve their online user experience. Due to the migration, you can gain insights into how website design and features are being experienced by their customers. This will enable us to make improvements as we go and allow us to build upon those findings. Migration of websites also offers businesses features such as:
With this in mind, businesses can quickly and easily create a website that is better tailored to their customer base. Overall, website migration allows businesses to make improvements and attract more users. Furthermore, website migration services allow businesses to stay ahead of the competition. Especially when you turn to MSEDP. This ensures your site is always up to date with the latest standards and technology. And you can trust MSEDP to automatically make updates when the need arises. In the end, businesses can create a better user experience when they migrate their website.
Website migration services are the perfect way to reduce redundant data for website owners. This type of service provides the most efficient way to transfer website content, configurations, and user data across multiple sources. The primary focus of migration is to minimize redundant information, which improves site speed and performance. It also makes sure that only the most pertinent data is maintained during the transfer. The reduced amount of redundant data means that websites are streamlined, easy to use, and highly optimized. Ensuring a better experience for all using the website.
MSEDP is fluent in using WordPress, which makes migration simple and easy. There are various templates and layouts to choose from when migrating and updating your website with WordPress. When you turn to us, our web design team will consult with you on how to best proceed and come up with a new website that is faster and better in all ways. So not only are you migrating your website to a new server, you are also getting a complete overhaul.
Website migration services can help make the transition to a new web platform smooth and hassle-free. To maximize the value and performance of your website, it is important to take advantage of higher-quality migration services, such as the ones offered by MSEDP. Take control of your website and don’t wait to make the switch to a better, more improved website. Act now and enjoy all of the benefits of website migration. Please contact us today to learn more.
Once you are happy with the results, you can start to put your efforts into pushing your site so it starts to attract business for your company by utilizing some of the other web services from MSEDP, including the aforementioned SEO services, as well as website maintenance and digital marketing.
Each year brings new security threats and trends that are crucial to follow in order to keep your data safe and secure. At MSEDP, we stay on top of all the latest threats and trends in order to keep our clients protected. So no matter what sort of threat emerges or trend catches on, our IT team will integrate it into our strategic plan.
Recently, Google shared their list of emerging threats for 2025. It is a way to look forward to the new year and start on trends to help prepare for the year ahead. This report plays a big role in helping many IT teams stay ahead of threats they may not have been aware of in the first place. This year, their report drew on insights that were directly from Google Cloud's security leaders, as well as dozens of analysts, researchers, responders, and other experts who are on the frontlines of the latest and largest attacks. This forecast builds on trends that are happening right this moment. The overall report provides a realistic outlook of what organizations can expect to face in 2025. Overall, the report covers a lot of topics across all of cybersecurity. Here are some of their biggest and most notable findings in the report.
Here are 3 important cybersecurity trends heading into the year 2025.
The utilization of cloud services continues to grow year after year throughout various industries. What this means is that prioritizing cloud security has become a non-negotiable aspect of cybersecurity trends for 2025 and beyond. Companies, governments, and public entities are increasingly migrating their critical systems and sensitive data to the cloud due to a myriad of benefits including scalability, flexibility, and cost-effectiveness. However, this shift to the cloud has also made it a bigger target for cybercriminals. When attacking the cloud, they can exploit vulnerabilities such as misconfigurations, weak access controls, and unmonitored activity in order to breach systems and access sensitive information.
In order to mitigate these risks, organizations must focus on implementing comprehensive cloud security strategies. Some of these measures include encryption, multi-factor authentication, and continuous monitoring of cloud environments in order to fully detect threats and respond to them in real time. On top of that, adopting zero-trust frameworks ensures that no user or system is inherently trusted. By doing so, you are enhancing protection against all unauthorized access. Collaborating with trusted cloud service providers that prioritize security and compliance can further bolster defenses, which is exactly what you get when you turn to MSEDP.
In 2025, prioritizing cloud security is not just about safeguarding assets, but it is also fundamental to ensuring operational resilience, maintaining stakeholder trust, and thriving in an interconnected and rapidly evolving digital ecosystem. MSEDP utilizes the tools of Microsoft 365 and their cloud-based applications to give our clients the cloud security they need on a daily basis.
There is a major transition from traditional cybersecurity measures to a more comprehensive focus on "cyber resilience." This shift in attitude reflects the growing realization that no organization, regardless of its size or resources, can guarantee complete immunity from cyber threats. That is simply the reality of the situation. It has always been the case, but honesty with this issue has grown. It is now widely accepted that total protection of every process and the entire value chain is impractical, if not impossible. With the increasing frequency, sophistication, and scalability of cyberattacks, the emphasis is no longer solely on preventing breaches but more on ensuring you have the ability to adapt, recover, and continue critical operations when they occur.
If you have a website for your business, the question is not how adept you are at detecting threats. Instead, it is how effectively there is a response to and recover from cyber incidents. The speed and efficiency with which core business operations are restored after a breach have become critical indicators of a robust cybersecurity posture. MSEDP utilizes the best and latest tools in the industry to make sure there is little to no downtime and that your information is effectively restored.
Heading into 2025, cybersecurity is increasingly viewed through the lens of risk management. Organizations must prioritize identifying the processes essential to their operations and directing their security investments toward safeguarding these critical areas. By focusing on resilience rather than just prevention, businesses can better mitigate risks and ensure continuity. This overall shift towards "cyber resilience" underscores the importance of proactive planning, scenario testing, and building adaptive systems capable of withstanding and recovering from attacks. As a result, "cyber resilience" has quickly emerged as one of the cornerstones of modern cybersecurity strategies going in 2025 and beyond. And the IT team at MSEDP can help get you set up.
One of the most pressing cybersecurity trends for 2025 is the increasing need for companies to protect against supply chain attacks. Cybercriminals are shifting their focus from directly targeting well-defended organizations to exploiting vulnerabilities in their supply chains. These types of cyber-attacks often infiltrate through third-party vendors, software providers, or outsourced services. They leverage less-secure partners as entry points to disrupt operations or exfiltrate sensitive data. The interconnected nature of global supply chains makes these threats particularly dangerous, since a single compromised partner can impact the entire network and affect multiple entities simultaneously. Strengthening your supply chain defense is crucial to the overall maintenance of your website.
Businesses need to take a proactive approach to secure their supply chains. This process begins with conducting thorough risk assessments in order to identify vulnerabilities in their vendor networks and implementing stringent security requirements for all third-party partners. Some common measures to strengthen supply chain defenses and ensure compliance with security protocols includes multi-layered access controls, continuous monitoring, and regular audits. Additionally, companies and governments are increasingly adopting zero-trust frameworks. These frameworks limit the trust placed in external entities and verify every interaction to minimize potential exposure. By integrating supply chain security into their overall risk management strategies, businesses can significantly reduce the likelihood of successful attacks.
When you turn to MSEDP, you will get system monitoring, maintenance and troubleshooting with our all-inclusive managed IT computer services packages for your business. Businesses today are getting the most from their IT budget. It is smart for any business to think about moving forward and implement stronger IT services. Our professional managed services team allows you to have a full-time IT staff for only for a fraction of the cost. Though located on Long Island, New York we use remote technology to monitor the health of your computers and network around the clock no matter where in the United States you are located.
Get the best managed IT services when you turn to MSEDP! Contact us today to get started and learn more about our services. As part of our IT services, we will perform system updates, virus prevention and removal, data backup checks, essential maintenance, troubleshooting and more. All without interrupting your daily work schedule. If a visit to your location is necessary, you can get free on-site support hours and priority response times. And depending on the monthly package you choose, get discounted rates for installations and projects. You can select from our Bronze, Silver or Gold Managed Services packages. When you reach out to MSEDP, we can provide you with a free, no-obligation consultation. Other IT services we provide include data backup, network monitoring, and spam protection.
Cloud computing harnesses the power of the internet to offer businesses greater data capacity and/or additional applications. This feat usually occurs without any major capital investment in hardware, software, floor space or IT personnel. Your business can get greater file storage, safer backup, faster data processing and access to more software with less initial expense using the cloud services of today. Take the safe and steady route for business management by deploying and leveraging the technologies of the cloud ecosystem today. Keep these best practices in mind to fully enjoy all cloud computing benefits. The team at MSEDP can make sure you reap the rewards of this service by setting you up to succeed. Here are 6 tips to make sure you get the most out of cloud computing for businesses.
When moving to cloud storage and servers, it is crucial to identify the most important documents, applications, and other data that require the largest space allocation for your business. You do not have to spend more money for excess cloud capacity disproportionate to your current needs. One of the great things with cloud computing is how easy it is to adjust the storage capacity as your business grows. The tech team at MSEDP will help you navigate these settings and ensure the storage set up is exactly what you need to perform. And when you need an upgrade, we are there for you.
It is smart to develop and use well-thought-out strategies for cloud adoption that can ease its IT integration with your ongoing IT structure and operations. Manage your company’s transition to the cloud while supporting it with the appropriate technologies, which is another area where our IT team can come in handy and help with these concerns. Ultimately, your long-term plans should address immediate concerns and adjust according to your evolving business. MSEDP's years of expertise handling cloud computing services can help you determine the smartest path forward.
When you turn to MSEDP as your host for cloud services, you have the ability to set up more services and applications. Get more hosted services, including hosted email services. MSEDP partners with Rackspace, which opens up the power of the cloud to host your business website, internet retail store, managed database and more. On top of that, you get the opportunity to partner with Microsoft 365 and all of the applications that come along with it. Get flexible email solutions for your business with cloud suite, which offers global email access. Other notable applications include Word, Excel, Outlook and more. Have the best set up for your business when you turn to MSEDP!
Maximize all cloud computing benefits by ensuring its functions are fully utilized as a critical part of your business’ IT systems planning and execution, which comes when you turn to MSEDP for your cloud computing needs. We will assess your workflows, organization structure, and employee roles closely. Ultimately, you are in charge and we will make amendments where you think they are necessary. Of course, we will give you our input, but the final decision on how to adjust your workflows comes down to you.
Cloud software allows more APIs that enable communication between multiple cloud-based apps, which gleans data from applications used by your clients. When you utilize the abilities of cloud services, you can gather powerful insights and analytics from this information. In turn, this helps you re-angle your customer value proposition to become more compelling and impactful in your field. Also, the level of consumer interaction on these applications can determine which tools are more frequently used. You can base your future market offering and modify your ongoing products or services on the details extracted via cloud computing.
Cloud computing offers the ability to connect with customers through multiple devices, which includes smartphones. Get the most of this convenient accessibility by formatting your web pages in flexible layouts, which is an aspect our web developers can assist you with. We can develop your website using cascading style sheets (CSS) that detect the screen size and orientation and make websites mobile friendly. This programming language instantly changes the presentation of web pages to adapt to the device and ensures a clean use no matter how someone lands on your website.
Implement cloud performance monitoring tools with specific metrics in order to fully examine the business benefits of cloud computing. Cloud data analytics can give you insights about IT infrastructure optimization that you can execute as needed. When you partner with MSEDP and our cloud computing services, we will ensure you get the most out of this service.
Contact MSEDP To Get All the Benefits of Cloud ComputingOn top of everything previously mentioned, the cloud computing benefits for business also include IT costs reduction. This is because our team handles all processes related to the core cloud infrastructure, meaning you do not have to worry about it. We also will manage the underlying components of the cloud more securely and reliably than your standard in-office data center, since we stay up to date on the latest trends and security updates in the industry. The cloud is also conveniently scalable and globally accessible, which speeds up software deployment.
The advantages of cloud computing helps to offload considerable work from IT teams, so they can concentrate on the more critical aspects of your business. Our IT team is well-equipped with all the right tools to handle these services. Allowing you and your team to handle your business on your end. By integrating cloud-based infrastructure into your operations, it can result in technological automation and standardization for your business. You can perform on the job, grow, and elevate your business more quickly with the support of cloud-based solutions. The cloud is an excellent instrument for business enhancement and MSEDP will happily work with you to come up with the best solution for your business.
MSEDP's cloud-computing professionals can recommend and install cloud applications to improve the efficiency of your business. We specialize in secure cloud email as well as cloud back-up services for added data security and greater storage. Reach out today for more information about cloud computing services. When you contact us, we can provide you with a no-obligation consultation to go over all of the details regarding cloud computing, the aforementioned tips when you turn to it, and how the benefits can improve your business.
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