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COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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The Advantages of E-Commerce

When you add e-commerce capabilities for your website, you add many great advantages for your business. Shopping online allows customers to have instant access to all of your products. And allows for customers to save some time, shop for the best price, and all from the comfort of their home.

And all of these factors have only increased since the start of the pandemic, where online shopping became the only mode of selling for many businesses. But e-commerce and its importance was felt before the pandemic, too. So it is simply a smart and almost necessary decision to have e-commerce when you sell products. At this point you are simply limiting your business when you don't offer full e-commerce capabilities.

What To Consider With E-Commerce Websites

So what is there to consider for retailers to have an online store to sell their products? Here are some of the key benefits when you utilize an e-commerce website.

Reach More Customers

The first and most important advantage with an e-commerce website is simply the fact that you get your business and products in front of more people. By having an online store, you put your products into the palm of the customers hand. No matter where in the world they are located, they can buy what you are selling.

So, when someone needs something you sell, all they need to do is find you online, browse through your selection, and click. This allows for a much wider audience reach and more potential customers, which means hypothetically more money. One important aspect to get the most of out this reach is to have top-notch SEO services, which we here at MSEDP also provide. We go above and beyond for all our web clients to ensure they get the most out of their website.

Store Hours Without Restrictions

Not only will you have more reach with an e-commerce website, but your store is also theoretically open 24/7 since there are no restrictions from accessing your website. People can search through your website as they please and purchase at all hours of the day. So you can have a great night's sleep, wake up, and see that you sold some products. How great is that?

Run Your Business From Anywhere

So you can reach more customers with an e-commerce website and have your online store open 24 hours a day, but there is one more amazing benefit that ties these aspects together. And it is the fact that you can run this business from anywhere! Yes, many online stores are a complimentary piece to their brick-and-mortar storefront. But it doesn't need to have a physical store location to sell online. All you need is a website and a laptop to effectively run an e-commerce website. So you can be anywhere in the world and maintain a thriving business. At MSEDP, we can help design websites that are perfect for small businesses. Get a website that works for you!

More Affordable & Quicker Start Up

E-Commerce transaction

Going off the fact that you don't need an actual storefront to run an online store, then you can start up a new business for only a fraction of the cost. Especially if you partner with the right people. And not only is it more affordable, but it is also quicker. You do not have to jump through hoops to get a store location, which can take months, even years to get off the ground. When you turn to MSEDP for an e-commerce website, we can have you up and running in a few weeks!

Easier To Manage

Once your e-commerce website is up and running, many of the features for the website and its functions can be automated. This allows for easier management. What we mean is that all the steps for purchasing a product online are pre-determined. They will find what they want, add it to their cart, pay for the product at check out and have that product shipped to them. And any customization or add-ons will be managed during the process. So all you need to do in this process is have a set-up that accommodates this. There is not nearly as much hassle as when you sell only in-person. And in a way, you will be more productive and set goals in other aspects since the website is selling the products for you.

Analyze Key Data

When you have an e-commerce website, you get more information than you typically would if you only had a storefront. Not only do you get the data of what they are buying and not buying, like you would in store, but you can see what they are looking at and not buying. You can analyze the page views for a product and make a decision on how to improve it. And if something is popular, you can diversify your selection. With the right tools in your hands, you can optimize your products and pricing to increase your sales.

E-Commerce Websites with MSEDP

MSEDP offers professional upgrades for your website that includes the addition of e-commerce. Get the most out of your website and ensure you are making the most money selling your products. E-commerce has only gained importance with the pandemic, but if we are being frank it has been a crucial element for many businesses for a long, long time.

When you turn to MSEDP, you will also be getting the best hosting available, which is crucial to keep your e-commerce website up and running. And you have the ability to choose between our v5 content management system or WordPress. Our web designers are proficient in both and will be getting a website that looks beautiful and works great.

So please, do not hesitate to reach out and learn more about a website upgrade. The number for our office is 631-761-7600. When you call, we can provide you with a free, no-obligation consultation to go over exactly what you want and need to help your business.

Bad bots are on the rise and account for more and more web traffic each year. So it is something all website owners need to account for. At MSEDP, we offer safe and secure IT services to help you monitor your website and keep it safe from malicious traffic. From backup and disaster recovery to overall network security, our experience IT team will work to ensure you are safe from bad bots and all else that may hurt your website.

What are Bad Bots?

So, what are bad bots? Well, bad bots seemingly will interact with your applications in the same way a real legitimate user would. And boiled down to it, these bots are software applications that are designed to automate a lot of tedious online tasks. Google uses bots to help make their search engines useful. However, there are other shadier ways of using bots, like aggregators for travel websites to gather data before a user lands on their website.

This makes them very hard to detect and prevent, especially without the right protection. Bad bots enable high-speed abuse and attacks on websites, mobile apps, and APIs. They also allow bot operators, attackers, unsavory competitors, and scammers to perform many different malicious online acts. These malicious acts may include web scraping, competitive data mining, personal data harvesting, brute-force login, digital ad fraud, transaction fraud and spam to just name a few. But if a hacker can do it, that act becomes easier due to bad bots.

How Bots Positively & Negatively Make an Impact

Bots simply arose because they act quicker than a human could. So for many of these tasks they are used to optimize productivity. And not to mention that human error plays a factor too and these bots will not make those mistakes. Employing bots is common practice and has positive impacts, as well as negative ones.

Since bots essentially will "visit" a website, they then consume computing resources like bandwidth and server loading times. So, even if the bots are "good," they still inadvertently cause harm. Which leads to the more aggressive search engine bot or aggregator, which can take down a website that has limited resources. Good news for you, though, is that our IT team can configure your website to ensure it is running at optimum speeds at all times. However, that does not mean you can forget about these bad bots. All website owners should be aware of them and how they can both positively and negatively impact your website.

The Most Common Uses for Bad Bots

Beware of spam bots

As previously mentioned, there are many uses for bad bots. Here is a brief description of some of those uses.

  1. Web Scraping: This is when hackers steal your web content by crawling websites and then copying the entire site. So it can appear legitimate and trick visitors into thinking the site is safe.
  2. Price Scraping: These bots can also scrape product prices from e-commerce websites. Why is this bad? Well, then these prices can be used to undercut the competition and hurt their competitors.
  3. Data Harvesting: Bots can be employed to steal specific data, like personal, financial, and contract information. And again use it to undermine competitors.
  4. Spam: A bad bot can also automatically interact with buttons and forms on websites and you social media pages and leave phony comments and reviews.
  5. Digital Ad Fraud: Pay-per-click advertising is a great way to promote your business. However, hackers can game the PPP advertising system by eating up your clicks with the use of bad bots. So you can be losing money paying for clicks that are the result of fraudulent activity.
  6. Brute-Force Logins and Credential Stuffing: Bad bots can interact with pages that contain log-in forms and attempt to sign in and gain access to your site. They do this by attempting to use different username and password combinations until it works.
  7. Overwhelm Servers: Bad bots can be deployed to overwhelm a server or network by unloading an immense amount of traffic. Then, when the allotted resources are used, the site and its applications become inaccessible to legitimate users.

How MSEDP Protects You

MSEDP offers technical support and computer consulting services to businesses on Long Island, in the New York City metropolitan area, and across the USA. Our expert technicians have one goal in mind: Keep your computer systems up and running at peak efficiency. Get trusted cybersecurity services, computer tech support, remote monitoring, antivirus protection, cloud backup, disaster recovery, and more when you turn to MSEDP.

So please, do not hesitate to reach out to us today to learn more about our various IT services and start protecting yourself from the dangers of bad bots! The number for our office is 631-761-7600. When you call, we can provide you with a no-obligation consultation to go over exactly what it is you want from our IT services.

Every once in a while, Google updates its algorithm. What does that mean exactly? Well, the algorithm plays a large factor in where pages rank when searching on Google. And for better or for worse, Google has a stranglehold on searches. We all say, "let me Google that," when we all mean to simply look something up. Truly the Kleenex of internet search engines.

At MSEDP, we offer professional SEO services to help navigate these murky waters. Because we understand that it may be difficult on your own to understand what needs to happen for these periodic updates. This new update, recently announced by Google, is called the Google Page Experience update. It will judge web pages based on how user perceive their experience interacting on the page. So if Google thinks people who come to your website will have a poor experience, then you may not rank as high anymore.

What is Page Experience?

There is a whole page Google shares that states the criteria for effective page experience. In short, the metrics for the page experience aim to understand how users will perceive the experience of any given page on your website. For example, whether or not the page loads quickly, if the page is mobile friendly, is it a secure HTTPS site, are there too many ads, and if the content moves around during the loading. So refining these aspects can help keep your page rankings where they are or they can even improve if you follow these guidelines well enough.

New Algorithm Factors

Magnifying glass looking at Google search screen

As mentioned, there are numerous new factors that are being considered in this algorithm update. Let's take a quick look at all of the factors that will play a larger role in search engine rankings than before. These are the main factors that Google uses to determine the overall page experience.

The great thing about all of this is that Google gives you the tools to check this on your own with their free Google Search Console. They do this with their new Core Web Vitals feature. The core web vitals will include the real-world, user-centered metrics that will actually give a score on your website. So you have the ability to look into these aspects and find ways to improve and meets the standards laid out by Google's algorithm simply by checking Google Search Console. You can dislike the hold Google has on search engines, but they are at least transparent and do not keep their formula totally a secret.

How To Prepare For New Update

Truth be told, we still do not know exactly how much of an impact this update will have. That remains to be seen. Google isn't necessarily saying that page experience is a correlation with a ranking score. It is saying, though, that each element within the page experience carries its own weight and rankings in the overall Google algorithm. However, even with that said, it is never a bad idea to prepare. You should want your website to have a good user experience regardless.

The best way to prepare is with the aforementioned free tools via Google Search Console. On Search Console, they have a Core Web Vitals report that you can look at to see where your site is lagging and where your site meets the mark. If you are unsure, then please do check in with MSEDP. We offer professional SEO services that will help get your website performing up to speed! There are more reasons than simply this new Google algorithm update why you need professional SEO services for your website.

Guess What? Content is Still King!

There is an old saying in the SEO world that "content is king." And despite these new algorithm updates, that actually still holds true! Google has made it clear that great content will still rank high in Google Search. Even if your page experience is below average. They still want the best information at the top. So that is still the true definitive factor. However, when it comes to sites that have similar content, then the page experience update may become a deciding factor. Which is why this ultimately cannot be ignored.

MSEDP offers professional Security Information and Event Management (SIEM) and log management that keeps your website safe and running smooth. As we progress into the future of cybersecurity, it becomes harder and harder to recognize when there is a breach or infection. The hackers and malware is always improving. So it is vital that your security measures improve, too. Firewalls and antivirus protection alone is no longer enough. MSEDP's powerful Security Information and Event Management (SIEM) and event log management solutions keeps an eye on all of your inbound and outbound traffic. We will match the packets against an ever-growing database that triggers specific, harmful events.

So turn to MSEDP for IT and cybersecurity services that you can trust! Learn more about the benefits of our cybersecurity protection plans. For more information about our IT services in general, please contact us today. When you reach out, we can further discuss our various protection packages. As well as go over the benefits of having professional security information and event management at your side.

What is SIEM?

SIEM stands for Security Information and Event Management. SIEM is a set of tools and services that offers a holistic view of an organization’s information security. When you turn to MSEDP for SIEM, you will be getting your cybersecurity from a trusted professional in the industry. We have the tools to protect you from any threats on the internet.

SIEM provides tools to keep your website protected. Here are some of the benefits of security information and event management from MSEDP:

So for SIEM tools that are effective and reliable, turn to MSEDP. We help small business websites across the country stay secure. And we offer affordable maintenance packages.

How Does Security Information and Event Management Work?

In a nutshell, security information and event management works by combining two technologies: Security information management, or SIM, and security event management, or SEM. SIM collects data from your log files for analysis and reports on any security threats and events taking place. And we combine with SEM, which conducts real-time system monitoring, notifies network admins about pressing issues and aims to establish any correlations between security events. So you get complete security enhancements with SIEM.

SIEM

The security information and event management process breaks down as such:

Data Collection

We configure all sources of network security information to feed event data into our SIEM tools. These sources include servers, firewalls, antivirus software, and operating systems. We collect, process and filter these results to determine any threats.

Data Consolidation & Correlation

Our SIEM solutions consolidate, parse and analyze all incoming log files. We then categorize the events based on the raw data and apply any necessary correlation rules by combining individual data events into meaningful security issues and measures.

Policies

Each account will of course have its own profile. We define the parameters of the SIEM and effectively set the rules to detect any issues. We set the normal conditions against any pre-defined security incidents in order to catch a problem before it explodes. SIEM provides default rules, reports, and alerts. We will customize these options to best suit your needs.

Notifications

Lastly, if an event or set of events triggers a SIEM rule, the system notifies security personnel. So the issue gets stopped in its tracks.

SIEM & PCI compliance

Many companies and businesses mandate your site to comply with a cybersecurity framework. This can be vendors, the government, or a client. You will need to be compliant in order to be in business with these partners. So it is imperative to become compliant, otherwise you will lose out on business. But whatever the reason, MSEDP can help! We work with CISSP's to make sure your company is compliant with many different security frameworks, which includes NIST, PCI, ISO 27001/2, and CIS. All of these compliance projects begin with a risk assessment, which MSEDP offers.

The SIEM tools MSEDP uses can help an organization become PCI compliant. This security standard reassures a company’s customers that their credit card and payment data will remain safe from theft or misuse. So everyone involved has a little peace of mind when it comes to the site's security.

PCI Requirements

A SIEM can meet the following PCI requirements:

Search For Insecure Protocols

Proper SIEM is able to document and justify the use of an organization's allowed services and protocols. On top of that, security information and event management services documents security features implemented for any insecure protocols.

Detect an Unauthorized Network Connection

When you need to be PCI compliant, you need a system that can detect all unauthorized network connections to and from a company's IT assets. MSEDP utilizes effective security information and event management solutions to help manage such a situation.

Traffic Flow Inspection Across DMZ

A demilitarized zone, or DMZ, is a perimeter network that protects an organization's internal local-area network (LAN) from any untrustworthy traffic. For many, a common DMZ is a sub-network that sits between the public internet and private networks. However, PCI compliant organizations need to use a DMZ that effectively manages the connection between an untrusted source like the internet and its web server. As you can imagine, this may be a large undertaking.

Also, any inbound internet traffic to IPs inside the DMZ must be limited. All the while, effective SIEM must also evaluate outgoing traffic. So this is a give and take process of enormous magnitude. Our state-of-the-art security information and event management services can meet these requirements and inspect all the traffic that flows across the DMZ space to and from your internal systems. And report on any and all security issues that arise. So your security system is aware before the threat can take hold and cause problems.

When it comes to web design, there are certain key elements to understand that play a large role in the overall performance and success of your website. Here at MSEDP, we offer professional web design, so you will get the most out of your website. Investing in your website is a big step. And we will work with you to ensure this new site design is everything you dreamed of.

MSEDP is a full-service company. So not only will you get professional website design, you can also get search engine optimization, hosting, maintenance packages and much more! For more information about our web services, please contact us today. We will happily answer any questions or concerns you may have regarding web design, including pricing and templates. Grow your business with MSEDP today! We help small businesses across the country get the most out of their website.

Easy-To-Use Navigation

When it comes to using your website, there might not be something more crucial that its navigation. People who land on your site want quick and easy information and access. So if you want these potential leads to stay on your site and purchase something, you better make sure that the navigation works well and that it is easy to follow. Otherwise, people may struggle to find what they need and go elsewhere.

For the most part, the navigation revolves either around the top navigation bar or a side bar. So have this be the place that leads them to other parts of the website. Either being able to click the categories right on the bar or with a simple drop-down menu. If this navigation is poor, then the incoming traffic will quit and leave your website. And you will lose potential sales.

When someone lands on your website, you only have a few seconds to impress them and show them around. Otherwise these short attention spans will bounce. Literally. So give them access to information quickly. And a properly designed website does just that. It shows them what is important and should be self-explanatory. For these, our web design team advises broad headings that include a few different subtopics. This way the user can quickly find what they need fast through these subtopics.

Responsive Website Design is Key

It goes without saying that mobile devices are the most prominent tool to access the internet. So a website needs to look just as great on the phone or tablet as it does on a desktop or laptop. How does this work? Well, by making it mobile responsive. Older websites were not made this way and thus become harder to use on a mobile device. You want each and every person who uses your website to have a positive experience and making your website responsive is key to that initiative.

When MSEDP designs a website, it always makes it responsive. We simply wouldn't be doing our jobs otherwise. With a responsive website, your site will adapt to each device. Ensuring that it is sized correctly and that the user has no problems using the navigation or any other aspect. By doing so, a responsive website design allows for the user to stay on the site longer and making your site a better experience overall.

Content is Still King

There is an old saying that "content is king" when it comes to search engines for websites. That moniker still holds true even today. A great looking website design is nothing without engaging and interesting content. You cannot simply overload the site with images and visual elements. People who come to a website are seeking information and that content feeds them what they need to know.

Writing good, quality copy keeps your audience engaged on the page longer and they will read on about what you have to offer. And this content and writing style should align for the whole website. Find a tone and stick to it. So do not overlook the content, because it is just as important as the overall design of the website.

Website Design

Style Guide For Web Design

We mentioned the importance of keeping the tone of the content consistent. Well, the same applies for the actual design of the website. Consistency in the design helps the incoming audience build brand recognition. And it allows for a more polished look to the website. A style guide allows you to do that. When you turn to MSEDP, you get to decide the color, format, typography, images and more. And we will help you keep it consistent with our expertise.

A style guide is important because it can be referenced down the line if there is something you want to change or edit. And it makes it easier for others to work on the site down the line. When you have a more consistent design, you create a more cohesive site. Which hopefully leads to more sales.

Utilize Images & Visuals!

Of course we said content is king, but it is still crucial to include images and visuals to your website. Using the right visuals and images improves user engagement. Like adding a simple video on the homepage. Yes, content around it for context is key and great for SEO, but a video is a simple and easy way for a new user to engage and stay on your website.

When you turn to MSEDP, you will ensure that just the right amount of visuals and images are used during the course of designing your website. They are nice at breaking up the text. However, some businesses go overboard and it can overwhelm a visitor. And lead to a crowded and messy experience. One that makes it confusing on where to go to find what you need. So it is important not to overload the site with images or make the actual information hard to read or difficult to even find.

Striking a balance is obviously what works best and the website design team at MSEDP can help! We will guide you and create a website experience that will surely please any new user. We make sure to use any videos, images or visuals purposefully.

Call-To-Action Buttons

So I lectured you on the balance of using visuals, images and videos against the text. Well, a subset of that is placing a call-to-action button. This button helps convert leads to sales because this button brings them to exactly where they need to go. It is simple and easy to follow and a great way for them to act.

At MSEDP, we have years of experience helping businesses build the perfect call-to-action button for the site. We make sure these buttons fit into the overall design of the the website, but still stand out enough. In other words, we will make sure the eye of the viewer is drawn to the button.

One of the ways we do this is by utilizing the color scheme. We will make sure the button fits nicely into the aesthetic of your website. By integrating a nice call-to-action button on your website, you will drive better results.

Page Loading Speed

So you can have everything already mentioned working for you. The great content. The easy navigation. Nice images. Simple call-to-action buttons. And being mobile responsive. However, all of that can be for naught if no one actually sees the page or the website. A slow-loading page is a huge detriment to audience engagement. Get website design that works fast when you turn to MSEDP.

There are few things more annoying than when a page doesn't load fast enough. When that happens, it discourages the user from continuing to the website. And when the discouraging happens, the user turns back and will go to a competitor. Avoid those problems when you have MSEDP build your website and get a design that ensures quick loading speeds!

When you turn to MSEDP, you will be getting professional web hosting and all of the advantages that come with our care. We have years of experience working with small and large companies and hosting their websites. Having dependable web hosting goes a long way for your website and your business as a whole. Without the proper hosting services, you run the risk of having a website that loads slowly, which hurts your rankings on search engines. So do not compromise your business and get all of the advantages that professional web hosting provides.

For more information about our many great IT services, please contact us today. We will happily answer any questions you may have about our services. The number for our office is 631-761-7600. When you call, our team will go over any concerns you may have about web hosting, as well as the different hosting packages available to you. So please, do not hesitate to reach out to us today. We are located in Deer Park, New York, but proudly work with customers around the United States.

Web Hosting Benefits

There are many reasons why professional web hosting is important and that is because it offers websites an array of great benefits that you can advantage of. Learn more about the benefits of web hosting from MSEDP.

Site Performance Improves

Your website's performance factors in a lot when it comes to ranking well on Google. When you turn to MSEDP for hosting, you will ensure your site's load speeds are fast. A slow loading site hurts your rankings. Slow loading speeds measure poorly with search algorithms, which then dictates how high or low your site ranks.

And not only does it effect your search results, but it also turns off potential customers. You only have a few seconds to grab their attention anyway. If that few seconds is lost due to the site not loading, then all is lost. It doesn't matter how nice your site is or how good your services are if customers can't even make it there.

So, having quick loading speeds ensures you are not dropping in the rankings and that the people who find your site quickly land there.

Dependable Technical Support

As your web hosting company, you will be getting dependable technical support. This ensures that your site is always running smoothly. And when a problem does emerge, you can count on us to fix it promptly. We have an experienced IT staff that can help you with any issue that comes up. Don't lose any potential customers or sales because of a down site. Or because the web hosting company doesn't is slow to respond.

We understand how frustrating it can be to go offline at any time. Which is why our support staff goes above and beyond for all of our web clients. Don't lose another minute by trusting a lesser IT team!

Professional Web Hosting

Domain-Associated Email Address

Having an email address that uses your domain name is a great way to look professional. When you turn to MSEDP for web hosting, we provide you with a branded email address that uses your domain name. So when you reach out to clients, you get that extra step of professionalism. And they know exactly who is reaching out, since your domain name is right there with your email address.

Using your regular email to reach out to clients and customers might be convenient, but making a distinction allows for an heir of professionalism. With our web hosting services, you will have this ability to create an email address that includes your domain name.

On top of this feature, we also have other emails management tools to help you with your business, like cloud email and simple forwarding to a preferred email address. Get the best email solutions at affordable prices with MSEDP.

Improved Web Security

With better web hosting comes better security. And honestly, security is not something many website owners think about. It almost gets taken for granted. But the foundation of any website's security begins with the web hosting provider. At MSEDP, we understand its importance and work tirelessly in order to provide web hosting that is secure. And have multiple levels of security in place. So then you really do not need to worry about it.

In a nutshell, there is the actual physical datacenter, which gets protected. Then there is firewall protection for these services, which is an added layer of security. And then there are simply the security measures in place that protects your site from the other sites on the server. So when one site gets compromised, it stays with the one site and does not infiltrate any others.

Of course, having a website that is 100% secure is not possible. There are threats everywhere. Even little things, like login screens and spam software can become compromised. However, when you have MSEDP's web hosting, you have someone you can trust. We take all the necessary steps to make sure your website is as safe as possible. And we are always staying up with the trends and evolving with the new threats. Hopefully it never comes to anything dire (it rarely does), but at least if it does you know you have a team at your side with troubleshooting experience.

High Uptime

First let's define what "uptime" is. Your website's uptime is how often your site is actually online. Now, you're likely thinking, um, isn't my site online all the time? That is not always the case. Sites go offline for aspects such as server repairs, updates and routine maintenance. So your website is likely "online" 99.9% of the time.

With MSEDP, we offer high uptime for your website, while always taking the necessary precautions for updates and maintenance. When we do take your site down, we always aim for it to be during the off-hours, such as the middle of the night. This way you are unlikely to lose many web hits, customers or sales. Having a web hosting company that provides high uptime means your bottom line improves.

Conclusion

As you can see, a lot goes into professional web hosting. Some of these aspects are small, but even the small issues can lead to bigger issues. Which is why all aspects should be considered when selecting a web hosting company. At MSEDP, we are proud of our hosting capabilities and all of the features that we offer our clients. And we treat all of our web clients the same. So it does not matter how big your contract is, we want everything to be smooth. For everyone.

When you have professional internet marketing, you get an array of benefits. Internet marketing is important because it aligns with the way consumers make their buying decisions. This comes down to the fact that so many people use the internet for research before eventually pulling the trigger. So, effective internet marketing helps you build a relationship with your consumer base. You can directly reach a personalized consumer base when you have internet marketing that understands your goals.

There are many avenues that pass as "internet marketing." It can be through organic search engine optimization, pay-per click ads, blog posts, email marketing, or a social media presence. Even your site's website design falls under this umbrella, since a nice looking website is a way to attract customers. The time of mass marketing is behind us. Now is the revolution of the personalized and targeted ad. Consumers nowadays know exactly what they want most of the time. So reaching them through simple internet marketing techniques is a great way to grow any business.

For more information about our various web services, please contact us today. We will happily answer any questions you may have about the web services we provide. MSEDP helps build small business websites while also aiding them with some of the most popular internet marketing techniques around. So please, do not hesitate to reach out today to learn more about all that we have to offer. We look forward to helping you with all of your website needs!

Reach of the Internet

Internet marketing first and foremost allows you to market anywhere. No distance is too far when you are using tools such as SEO and email newsletters. Or by simply having a website. By marketing on the internet, you can overcome all barriers of distance. And you can sell goods in any part of the country without setting up a store front. Which widens your target market since you are not limited by a storefront. With the internet, it is even easier to sell internationally too. Don't limit yourself to your local audience if you don't have to! Expand your reach with effective and simple internet marketing techniques.

Internet Marketing Open All Hours

For starters, internet marketing enables your business to be open past store hours. Your ads and social media presence do not close their door when you do. So you are technically open for business 24 hours a day! When they land on your website, they can scroll through your selection of products and makes purchases despite your store location being closed. And there is a layer of convenience for the user, since they can buy online without having to leave their house.

Cost of Online Marketing

When it comes to internet marketing, the costs are lower than doing so though a physical retail outlet or other physical means, like papers and billboards. Though those avenues of marketing can be profitable, they are also expensive, thus limiting your marketing budget as a whole. If you are looking to save money, while still expanding your reaching marketing on the internet is the way to go. You do not have to renew costs for those ads to run or for that billboard to stay up. And you do not have to purchase stock for display in a store. Pay as much or as little as you want with pay-per-click ads. And reach the audience you want!

Personalized Internet Marketing

Pay-per-click ads are a great way to send out personalized ads and target the exact audience you want. With this tool, you can send out ads to specific demographics and consumer bases. Hit the people that would be most interested in what you are selling! With this sorts of ad campaigns, you are spending money in a smarter fashion. Instead of casting a wide, general net, you are pinpointing with accuracy the people most likely to buy your products.

The Importance of Social Media Accounts

Social media continues to be a growing importance for anyone selling anything. You can correlate direct relationships between growth of social media accounts with the growth of your business. It is all about awareness. The more people who know about you, the most likely they are to buy from you. Effective social media campaigns are a great way to build an audience and get relationships going.

And in many ways, social media accounts is a free way of advertising. Of course, you can pay for ads on Facebook, Twitter and Instagram. But these avenues can also be utilized effectively without spending a dime on paid advertisement. It may be a little more difficult and time-consuming, but engaging social media campaigns are a great way to build any customer base. Get in on the action if you do not already have a social media account.

Build Customer Relationships

In general, The internet offers an important platform for building relationships with customers and increasing customer retention levels. This can be done any number of ways. As mentioned, you can do this through your social media account. But there are also other effective ways to build a relationship with your customers. When someone buys form your online store, you can begin a relationship by sending follow up emails to confirm the sale, as well as thank them for their business.

And once you have their email, you can periodically reach out with email specials and other personalized offers to help maintain your relationship with your customers. And you can build a sense of community by reaching out and asking them to review your products. These ways of social engagement allows customers to remember you and return from time-to-time to buy from you once again.

The Importance of SEO For Small Businesses

Good SEO practices are crucial for businesses both large and small. SEO is important for greater searchability and visibility on the web. However, it is more than just that. Below I will get into why all businesses need to improve their SEO. At MSEDP, we offer top-of-the-line SEO services for our web clients at an affordable rate. Please contact us today for more information about search engine optimization and the benefits it holds. It offers real value that goes past searchability on the internet. Below are 5 reasons why all websites need SEO. If you would like to speak to someone about improving your SEO, please get in touch with MSEDP today. The number for our office is (631) 761-7600. When you call, we can provide you with our SEO pricing plans and answer any questions you may have about search engine optimization.

So, without further ado, here are some important reasons why you may need to improve your SEO.

The Primary Source of Web Traffic Is Through Organic Searches

Any business can attest to the importance of the organic search. It is a huge part of most businesses ’ website performance and it is a critical component for the customer. Getting users to complete a conversion or engagement is paramount to a site’s success. So if you’re not getting these clicks and conversions, your site might as well be dead in the water.

Sure, there are many places to search in, but we all know that Google is the main player. Google owns about 75% of the overall search market and is the clear-cut leader in the field. So it is important to follow their guidelines the most. The remaining 25% is obviously not a throwaway, but they follow a similar path to Google when it comes to search engine optimization.

Google is the most visited website in the world, so getting visibility on their search engine is a crucial first step for any SEO campaign.

SEO Builds Authority

Google LogoThe goal of any experienced SEO is to establish a strong foundation for a beautiful website. This is done with a clean, effective user experience that is easily discoverable when searched for. Different elements can establish authority, which is accrued over time as a result of elements like:

An established authority does more for a brand than essentially any other SEO endeavor. But this built-up authority does not happen overnight. You earn it over time, which takes patience, effort, and commitment.

Good SEO Leads To a Better User Experience

It is not a secret that the goal of every website is to get better organic rankings to maximize visibility. However, it may come as a surprise, but the user experience is a big part of improving your SEO. Google is smart and always adapting. It has learned how to interpret a favorable or unfavorable user experience. So, a positive user experience has become a pivotal element for any website’s success.

Customers know what they want when they are searching the internet. However, there is going to be a problem if they can’t find it. Which means performance will suffer. The answer to this question is with SERPs, or search engine results pages. Google has become more of an answer engine offering answers to the queries right on these SERPs. Their overall aim is to get the user the information they want in as few clicks as possible. So, creating quality landing pages with useful information helps you rise the rankings! Sort of like what I am doing (hopefully!) with this blog post. You have questions, we have answers!

Constant Updates To The Best SEO Practices

I touched on it before, but Google is the overwhelming giant in the world of SEO. And their best practices are constantly being updated and changing. So it is important to stay on top of those changes, or at least be aware of them. With the rapid rate of evolvement, constant monitoring is required. Otherwise you may begin to slip in the rankings. But if you are proactive and monitor for major algorithm changes, then you are less at risk of slipping. Google makes thousands of algorithm changes a year, so you fall too far behind and you may never catch up. Hiring the right SEO pros will make sure your site stays active and alert for any major changes.

SEO Is A Cheap Long-Term Investment

SEO conceptsYes, we understand that effective SEO costs money, but don’t all good things cost money? There is the saying you pay for what you get, which may directly correlate to Google Ads, which gets you those immediate clicks. But you are typically spending an arm and a leg, so then you have to weigh the cost with the sales.

However, organic SEO is a longer-term investment and relatively cheap when it comes down to it. And the payoff can be considerable. Search engine optimization isn’t a marketing cost, but rather a true business investment. The implementation of effective SEO will hold water for years to come.

Of course, SEO can have a noticeable impact within the first year. But the truth of the matter is that many of the SEO implementations will have an impact that lasts more than several years. Like with anything, the more SEO time, effort and budget committed will lead to a better website that contends with any website out there.

Choose MSEDP For Your SEO Services

With the help of MSEDP, we can effectively implement the best SEO practices and monitor the changes to any search algorithms. Keeping your website up to date and ahead of the curve. Many still feel as though SEO is a “new age” marketing technique. But that is not how we think of it. We feel it is vital to the success of every website and is critical to a brand’s web presence in 2020 and beyond. So what are you waiting for? Upgrade your search engine optimization with MSEDP of Long Island, NY! We will put you in touch with a web team that excels in this field and an SEO expert to help you nourish your website.

MSEDP Offers Affordable IT Services For All Websites We Host

Having an IT team at your disposal that you can trust is a valuable tool to have. When you choose the IT services at MSEDP, you will be getting the best services for your money. Every business, small or big, needs an effective IT department at their side. There are many important benefits of having an IT team you can trust. Below, we will go over a few of the more notable ones. For more information about any of our IT services, please contact us today. We will gladly answer any questions you may have regarding all that we offer. The number for our office is (631) 761-7600. When you call, we can provide you with a free consultation and go over all of the benefits of having MSEDP’s IT services at your disposal!

Day to Day Management

MSEDP LogoIt is important in today’s business landscape to get the most from your IT budget. When you turn to MSEDP, you’ll get system monitoring, maintenance and troubleshooting with our all-inclusive managed services packages. We use remote technology to monitor the health of your computers and network around the clock. Our IT team will perform system updates when needed, offer virus prevention and removal, check data backups, and handle all essential maintenance and troubleshooting. All of that without interrupting your typical workday with a support visit.

However, we do offer free on-site support hours if an issue arises. Also included are priority response times and discounted rates for installations and projects (depending on the monthly package you choose).

Quick Fixes to Technical Problems

Any type of software can give you annoying technical glitches. So having an effective IT support team allows you to become more effective in your job. You don’t need to waste time trying to figure it out on your own. Our IT team offers quick fixes and services to these types of issues. So valuable hours from your workday are saved and you are a more productive worker. You handle your business. Let MSEDP’s IT services handle your website!

Safety From Viruses

One of the main functions of any IT department is to help keep your website safe from viruses and other online threats. Here, the role of any IT department is to complete a combination of standard antivirus management in order to protect your devices. Due to this, you get to save your time, money, and other resources.

When you choose MSEDP, all of your data is protected by end-to-end encryption locally, in transit, and in the cloud. We partner with Datto Inc to provide affordable cybersecurity services and to keep your website safe. Datto Inc. has a great reputation for its ability to detect ransomware and other illicit software that could hurt your systems. And to make sure everything is kept secure, we use two-factor authentication so only certain individuals have data access.

24/7 Monitoring

MSEDP offers our clients cutting-edge software. This means we get alerted when systems are acting up or are down, even if its 2 am. Having around-the-clock monitoring allows us to be proactive rather than reactive to ensure that you are running optimally during business hours.

This sort of monitoring is especially true for businesses serving online customers who require monitoring at all stages in order to ensure efficiency and safety for their customers. In the case a business’ network goes down for a few hours, there will be huge financial losses due to reduced sales. However, by having a trusted IT team, those risks go out the window.

Effective Management of Data

For any business, data storage and management are of utmost significance. A sound IT department makes sure the management of your business’ data is seamless. With comprehensive IT support, businesses do not have to suffer from the problems of lost files, virus infection, accidental deletion, and so on. MSEDP stays on top of all these issues so you don't have to!

The Security of Information

It goes without saying that businesses possess sensitive and crucial information. This information includes salary, financial, and HR details. So, having trusted IT services also means keeping confidential information safe from hacking and other malicious attempts, like phishing scams. IT departments are responsible for getting these elements rightly monitored and policed. On top of that, an IT department also makes sure to prioritize data leakage and that staff members do not divulge your company’s sensitive data to the outside world.

Cloud computing has been around for a while now and is trusted by many companies worldwide. However, despite the data pointing to the numerous benefits of utilizing cloud computing, many still decide to operate without its capabilities. At MSEDP, we help businesses both big and small operate using the cloud. Enjoy all of the benefits of this service and rest assured knowing you are in safe hands. MSEDP is located on Long Island and hosts many businesses in New York. But we also work with many companies across the United States.

So if you are interested in gaining access to our cloud services, please contact us today. We will gladly answer any questions or concerns you may have about this particular service. The number for our office is (631) 761-7600. When you call, we can provide you with a free consultation and go over all of the numerous benefits of our cloud computing services. You can also read on for more on the wonderful benefits of using the cloud for your website!

What Exactly is Cloud Computing?

If you asked people 20 years ago what cloud computing was you’d get a fairly muted and/or confused response. However, it has gained popularity over time and is now commonplace. But what does it mean, exactly? Well, in its simplest terms, it is the storage of data at an offsite location. There has been an exponential increase in the use of data use over the years, so it is becoming more and more difficult to keep all vital information, programs, and systems up and running on in-house computer servers. The solution to this problem is, you guessed it, cloud computing!

Cloud ComputingCloud computing operates on similar principles as web-based email clients, since it allows users to access all of the features and files of the system all without having to keep all that data on their own computers. And you are likely using cloud-based services without even noticing it. Applications such as Gmail, Google Drive, Facebook and Instagram are all cloud-based. So on a personal level, the cloud is great. But it is even more valuable for businesses, since they can access large amounts of data over a secure, online network connection using the cloud.

As an example, employees can access customer information via cloud-based software and do so from the comfort of their smartphone or tablet at home. Or access it while traveling. And then turn around and quickly share any information with other authorized parties at the click of a finger.

However, not everybody is on-board yet with the cloud. Many still remain hesitant to jump on board. So if that’s you or someone you know, here are a few benefits of using cloud computing services for your business.

Cost Savings

This is routinely the number one consideration of any business. Of course it is important to weigh the price tag of any endeavor. However, when switching to a cloud-based system it is important to consider more than just the initial price. There needs to be a consideration of the return of investment. Once on the cloud, it is much easier to gain access to your company’s data, which will save you both time and money down the line. And when you choose MSEDP’s cloud services, you’ll only pay for the space you need. There are tiers of storage, so you will only be paying for what you use and nothing more. We want to make this as simple and affordable as possible.

Security

Phishing ScamsThere is always a fear when placing your trust, and important information, elsewhere. Especially when that place is off-site. So it goes without saying that many businesses have security concerns when it comes to adopting a cloud-computing solution. The biggest concern we hear is that if you can remotely access your data, what is stopping a cybercriminal from doing the same?

A valid concern, but there are a lot of safety measures in place to protect cloud-based data. It is our full-time job to carefully monitor security, which is more than you can say about most in-house storage. We use some of the best software on the market to make sure all of the data in our cloud servers are safe and secure. And God forbid there is an issue, our backup and data recovery system is set in place to effectively neutralize the issue. So you can rest assured that your information is in safe hands when you turn to MSEDP’s cloud-based servers.

Flexibility

Every business only has a finite amount of time to focus between all of its responsibilities. So placing your trust in another company to handle your IT issues may be scary, but it also allows you the flexibility to focus on your business and help it grow. While the excellent IT team at MSEDP handles your data and storage.

So you have more flexibility overall when compared to hosting on a local server. And, if you need extra bandwidth, our cloud-based service can meet that demand instantly. This is typically not the case when locally storing data. If you need an upgrade, you likely need a larger server to hold that space. Which is added time and money. When you turn to MSEDP, you will have an improved freedom and flexibility that can make a significant difference to the efficiency of your business.

Sustainability

And last, but not least, is the overall sustainability of cloud servers. We are talking about sustainability within the environment. Companies need to do more to help keep the earth safe and find real sustainability solutions. A recycling bin in the break room is not enough. Hosting on the cloud is more environmentally friendly and results in less of a carbon footprint. So it is a more actionable solution to the environmental issues plaguing the world.

On the whole, cloud infrastructures support environmental pro-activity. This is due to the fact that it powers virtual services rather than physical products and hardware, which cuts down on paper waste and improves energy efficiency. The amount of paper offices still use in 2020 is alarming, but utilizing the cloud is a great way to limit the use of that resource.

And since cloud computing allows employees access from anywhere with an internet connection, it can reduce commuter-related emissions. Air pollution is a major issue not only in the United States, but around the world. So having people travel less means a healthier earth. In the end, cloud computing is not only safe and can save you money, it is a simple and easy way to help keep the environment safe!

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