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SEO Content Writing Benefits

All websites have content. And that content is geared to land traffic and eyeballs to the website. However, not all content is created equally. When you turn to MSEDP for their SEO services, you will be getting professional SEO content writing for your website that will highlight your services and help you move up the rankings. Let's take a closer look at how professional SEO content writing works and the benefits of it.

What is SEO?

Before looking at the benefit of SEO, let's break down what it is. In a nutshell, SEO content is any specific information that you can find on the internet and any website. They all have it, but how concise and clear it is may differ. Every SEO article has the aim of gaining organic traffic from search engines. It does this by highlighting some keywords that its readers may find interesting. Or more importantly, information that Google and Yahoo find interesting. After all, it is the search engines that crawl the page to determine if it is valuable information. Once deemed valuable by a search engine, that page has a better chance of ranking well.

SEO Content is King

When it comes down to it, SEO content writing is a skill. It takes time and effort to craft a fully optimized landing page that has a focus on a certain audience. There are many angles one can take when writing a landing page or a robust article, but it all boils down to the same core element: content is king. A well-crafted article can boost page rankings and lead to search engine visibility. And these pages should highlight a few given keywords that get sprinkled throughout the page. As well as incorporated into the headers, meta titles, and meta descriptions. When you turn to MSEDP, you get the full package. Learn more about our SEO services and how they benefit small business websites.

SEO Content Writing Aspects

seo content is king

We discussed the importance of SEO content writing and how content is still king. Having clear and engaging content on your website is still the best way to improve in the rankings. Search engines want to make sure that they are providing their readers with informative content for what they are looking for. Here are a few notable aspects to ensure that the content writing matches the SEO strategy.

Optimization for Keyword or Phrase

When you turn to MSEDP, you get professional SEO services that provides comprehensive keyword research. This means your website will be optimized for the best keywords and phrases that match your marketing strategy. And our SEO content writers do thorough research to make sure that the content is clear and engaging.

Website Organization

When it comes to organizing the pages on your website, it is important to do so in a sensible way. This helps both your search engine optimization and your viewers find what they want. When the structure of website is clear, you will likely keep your audience on your website longer, which is great for your SEO and visibility online. And it shows the search engines that your website is useful.

Market Analysis

Since the content for any website needs to be helpful, our SEO content writers do thorough market analysis to make sure the content on your website is what it should be. Not only that, but our writers will make sure the topics and content we add to your website is something people are actually searching for, too. And of course, we consult with our clients to gain any and all knowledge about the particular industry for each website.

The Benefits

When it comes to any service, it is often best to leave it up to the professionals. SEO content writing is no different. As we discussed, there is an art to crafting web content that is clear and concise. Content that will not only look good to search engines, but to your audience as well. Here are some of the major benefits you will get when you opt for professional SEO content writing.

Does professional SEO content writing seem like something you need? Then please get in touch with MSEDP today. We help small business rank on the most popular search engines. The number for our office is 631-761-7600. When you reach out, we can further discuss our professional SEO content writing and go over the benefits of it.

I am sure you have heard of the term "the cloud" before. Sometimes it can be in joking fashion, like "oh all my data is up in the cloud." When you put it that way I am reminded of the scene in Creed when Adonis takes a picture of Rocky's notes, who then asks Adonis what happens he loses the phone. And Adonis says, "it's in the cloud," which leads to a confused Rocky to ask "what cloud?" Of course, this scene is played for laughs, but cloud computing is no joke. It is a crucial aspect for many businesses and companies. And it is a safe and secure what to protect your data, especially when you turn to MSEDP. Utilizing cloud backup offers many great advantages when you find the fight host.

What is Cloud Backup?

Before we get into the advantages of cloud backup, let's take a look at what cloud back up is in the first place. In general, cloud backup is a service that web hosting companies like ourselves use to back up systems, applications, and data to a cloud-based server that is in a remote location. This server can be a private or public server. All public means in this case is that more that one company's data is located on the server. We offer affordable monthly packages for safe and secure cloud storage.

The Advantages of Cloud Backup

The advantages of safe and secure cloud backup greatly outweighs any of the present disadvantages, which we will get to below. Many organizations and companies choose to back up their data, since cloud computing offers a wide array of benefits in general. And backing up via the cloud is just a tiny sliver. Find out more about cloud computing and how it is a great way to keep your data safe. And read on for the main advantages of cloud backup.

Save Yourself Both Money & Resources

When you turn to the cloud, you save the space for hosting on your own server. So no need to purchase a server or find a spot to keep the hardware. Instead, you can save money by turning to MSEDP for professional web hosting and cloud backup. A more affordable option, too, since you are simply paying a monthly fee.

all of the items that utilize cloud backup services

Disaster Recovery Protection

When the server is local, a disaster can destroy it. However, when the data is in the cloud, you ensure that your data is safe and that you can get back up and running in no time. Learn more about MSEDP's disaster recovery strategies and how our effective services will keep you safe in times of crisis.

Access Your Data From Anywhere!

When you choose the cloud, you can access your back-up data where ever there is an internet connection. So anytime you need to check something, you have that opportunity. If you want to restore a full backup from the cloud, that may take time. However, it is fast and easy to download a few files, which means you are simply a more productive worker.

Professional Data Security

We put our name on our cloud backup services, so you can trust that when you opt for the cloud you are getting safe and secure backup. Our IT team utilizes state-of-the-art technology and offers the best cybersecurity services for your money. It is a myth that local data support is safer at this point. It used to be the case, but with all of the updates over the years cybersecurity has made great strides to keep data safe in the cloud. Learn more about the benefits of cybersecurity services at MSEDP and the steps we take to keep our web clients safe.

Cyber Attack Protection

In case of a cyber attack on the local server, your date will be safe in the cloud. There are other steps taken to ensure the safety of the cloud and that the data is not compromised. Many of the attacks on a local system aim to delete those backups. However, since other firewalls and safety protections are in order, your data is safe in the cloud.

Cloud Backup Disadvantages

Of course, the advantages ultimately outweigh the disadvantages. However, it is important to get the full picture, because like with most things in life there is some bad with the good.

Longer Download Time From Full Backup

The most obvious disadvantage of a cloud backup versus a local backup is the time it takes to download from a full backup. There are factors, like internet bandwidth and the volume of data that may affect this time, but overall it will take a longer time to complete this process.

Tougher to Switch Cloud Providers

In general, when you want to switch cloud providers it is more difficult to make that switch. It is the migrating of the older backups to the new cloud infrastructure that takes time and effort. Depending on who you are switching to or from, there are certain tools to help with this process. At MSEDP, we can help you make the switch and have the expertise to help bring over all of your older data. It can be a time consuming process depending on the amount of data incoming, but we take pride in going above and beyond for all of our IT clients. We aim to provide the best IT services and tech support possible.

Potential For Losing Data at End of Contract

Now, this is not something that will happen at MSEDP, but it can happen elsewhere if you do not choose the right cloud backup provider. So this is a great advantage of choosing MSEDP for your cloud backup and computing needs. But look closely to those other cloud providers and look at the fine print when a contract ends. You will want to make sure you download your backup before canceling, because sometimes a cancellation leaves you left in the dust. Check to see how long the provider will keep your data upon the cancellation. When you turn to MSEDP, this is not something you will have to worry about. We do everything possible to keep you safe, but if you do decide to leave your data will be safe until you find a new home.

Contact MSEDP For Great IT Services

MSEDP is located in Deer Park, New York, but our IT services are available to more than just web clients and businesses on Long Island. We work with many businesses from around the country and offer great, affordable IT services. From cloud backup, to web hosting, to cyber security services, you can trust MSEDP with your business's website!

Learn more about the importance of cloud backup. If you have any questions about cloud backups or IT services in general, please give MSEDP a call at 631-761-7600. When you call, we can discuss the various benefits and packages of turning to MSEDP for all of you IT and tech services.

Effective email marketing offers a great return on investment when you do it properly. A successful email marketing campaign allows you and your business to reach a wide, yet targeted audience. Getting these campaigns to work is a great way to grow your business and find sales. At MSEDP, we offer email marketing services to help those looking to improve their market share. We utilize the most effective strategies to help you get the most bang for your buck.

An email marketing strategy is a crucial element for any business's marketing goals. It is still a widely-used tool that is a cost effective way to promote your products and services and communicate directly to your customers.

Learn more about the importance of email marketing for your business and let MSEDP effectively handle your digital marketing. Read on to learn about some of the strategies and tips we employ when we handle anyone's email marketing campaign. Email marketing strategies have changed over the years, but at MSEDP we aim to stay up-to-date on the latest trends in order for you to reap the rewards.

Personalize Your Emails

When it comes to an effective email marketing campaign, you will be surprised by how important it is to personalize the emails. And it is not just tailoring each email to the person's name. Though that is something that does help, too. But personalizing the email based off of the customer's purchasing history, so they get a targeting email on something you know they like. By making it personal, you are upping the conversion rate of the email.

Email subject lines are also an area you can personalize. When you put the email recipient's first name in the subject line of the email, you are increasing the odds they open it. And when they open it, they are at least getting a glimpse at what is inside the email and glance at what you are promoting.

How can you get this personal with your email marketing campaign? Well, it actually starts with your contact form. When they sign up for your email subscription, it is important to get some key data points that will help with these steps and allow for easy personalization.

And at the end of the email, it is important to have a real email address to reply to. It improves the credibility and creates a more personal email. You want to give the reader the sense that they can in fact reach out to you. So by giving them your correct contact details, you are building a relationship with them.

Subscriber Segmentation

Email marketing hits your target audience

By segmenting your subscriber base and your database, you can more effectively target your audience. This likely creating a more efficient email marketing campaign. And by segmenting your audience, you ensure that the recipient isn't getting an email they are not interested in. Because the more "spam" emails they get, the more likely they are to simply unsubscribe. However, if you send them less frequently and they are more geared to their likes, then they are more likely to open the email.

So, in a nutshell, when you segment your lists, you get better open rates, leads, transactions, revenue and happier customers. And there are various ways you can segment these emails. A popular way is simply segmenting them by industry, like by offering services or products to specific businesses or consumers. But no matter how you do it, you are already stepping up your email marketing campaign to become a more efficient and profitable endeavor.

Mobile Friendly Email Campaigns

It may seem like a small thing, but when it comes down to it ensuring the email is mobile friendly is crucial to the success of any email marketing campaign. Why? Well, a large percentage of emails are not opened on a mobile device. So if the email looks terrible when someone opens it on their phone or tablet that is a surefire way to get them to delete the email. It doesn't matter how well-tailored the email is and the promotion or deal itself. If the user has a hard time viewing it they will move on. It's that simple.

At MSEDP, we make sure each email marketing campaign is mobile friendly and we implement the best responsive designs. And when we create a new email campaign, we make sure the call-to-action is big and obvious. This way, no matter what device is opening up the email, they know right away where to click. Making it too small may be difficult on a mobile device, since someone may accidentally click elsewhere or simply have big hands. So having it neat and clear allows for an easy user experience, thus likely leading to more clicks and revenue.

Practice Makes Perfect

This may sound obvious, but sometimes the most obvious elements are overlooked. When it comes to an effective email marketing campaign, sometimes you do not get it on the first or second attempt. But trial and error goes a long way as long as you understand the data coming back and improve on some details. At MSEDP, we have years of experience handling email campaigns, so we understand the patience it sometimes requires to get the best strategy nailed down.

One simple way of testing an email campaign is sending out to two different emails that have one difference. And then you can simply look at the data and see which one had more success and then use that for all the next time. Since there are various factors for any email marketing campaign, it may take a few tests to land on the one that works best. And by testing, you a limiting any minute issues and creating the best email marketing campaign possible.

Some common areas to test are which email address to send from, whether or not you want to use plain text or HTML, or having short or long emails, among various other factors. So if you want to know what works best with your email subscriber base then you can simply test it!

Let MSEDP Handle Your Email Marketing Campaign

Email marketing continues to deliver results, but it also continues to evolve. That is why you need to update your email marketing strategy and turn to MSEDP. We can help you find your target audiences and use the tools necessary in order to get you a great return on investment.

You are in good hands when you trust MSEDP with your email marketing campaign. We stay on top of new trends and implement changes when we see the need for it. Your campaign and business will grow over time with a successful email marketing campaign.

So please, do not hesitate to reach out to MSEDP today for our trusted web services. We handle email marketing campaigns for businesses across the United States. Our office is located on Long Island, New York, so many of our web clients are regional. However, we do have many from across the country too as we continue to expand our business.

The number for our office is 631-761-7600. When you call, we can provide you with a free, no-obligation consultation to go over your needs. We do more than just marketing through emails. Our SEO team offers thorough content writing to help your business rank well on search engines. We also design and build websites. Learn more about our web design possibilities and get all of the tools you need for a successful business.

When you have a website for your business, it is important to keep it safe and secure. One way for that to happen is with the addition of a firewall. It is important for any business to stay on top of their security measures and safeguard against any possible threats. By employing a firewall in your defense, you will be able limit the possible threats against your website.

Learn more about some benefits of adding a firewall. By understanding some of these benefits, you can help your business grow safely in the always-changing digital age. No matter how much or how little you depend on this technology, making sure it is protected is of the utmost importance. A firewall serves as a first line of defense to malware, hackers and other external threats attempting to get access into your system and get your data. And when you turn to MSEDP for these services, you will be getting a trusted IT team at your side.

Network Traffic Monitoring

The first and most important benefit regarding the use of a firewall is the ability to effectively monitor network traffic. All of the data that comes in and out of your system creates new opportunities for your network to be compromised. So, by monitoring and analyzing all the data, the firewall limits the possibility of a breach. And establishes a layer of security that is tough to crack with its rules and filters. On top of all that, those who chose MSEDP will have unmatched network security and a top IT team at their disposal that also helps to monitor and analyze the incoming data. And when an issue arises, we are right there to step in.

Prevents Virus Attacks

An attack by a virus is one of the most debilitating aspects of having a website and can drastically impact how you run your business if you are compromised. And there are news threats being developed on a daily basis. So it is crucial that you have the right defense in place to keep your system and network healthy and up-and-running. With a firewall, you have the ability to control your system's entry points and stop those virus attacks dead in their tracks! From vulnerability scans to other preventative methods, MSEDP will keep your network secure!

Firewall safety lock

Hacking is Neutralized

As the internet continues to grow and businesses move towards being fully operational digitally, hackers and other bad actors are constantly looking for ways in. Data thieves and online criminals can hold systems hostage. However, firewalls can stop these actions from ever getting off the ground. An effective firewall will prevent hackers from gaining any unauthorized access to your data, emails, systems and whatever else you have stored on your network.

Stops Spyware & Malware

When you have a firewall installed, you limit and/or fully stop any spyware or malware from gaining access and seeing your system. The entry points for criminals widen every day as these systems grow and become more complex. Allowing for these hackers to find more ways in. Many hackers simply employ spyware and malware to gain access. These are programs they design in order to infiltrate your systems, control your computers and eventually steal your data. A firewall effectively blocks these programs.

Promotion of Privacy & Security

By employing a firewall, you will be keeping your data safe. And this simple action promotes safety and security. You can build trust with your customers, since they know their data is safe. And your clients have some privacy when it comes to their information. Nobody wants their data stolen. So when you take steps to limit that possibility, more people will turn to you for their business since they can trust you! This can also be an advantage over your competition. Use your network security as a selling point to customers and clients. Let them know their data is safe.

MSEDP Offers Safe & Secure Firewalls

At MSEDP, we are a firewall reseller and can help you safeguard against possible internet security threats by using a firewall. And since these matters constantly change, so do the safety measures. But when you turn to MSEDP for your firewall installation, we stay on top of these security risks so you don't have to! We make sure you have the best firewall technologies at your disposal to keep your website and business safe. Get cyber security services that stay up to date!

For more information about MSEDP and how we can help employ a firewall, please reach out to us today. The number for our office is 631-761-7600. When you call, we can go over your situation and provide you with a no-obligation consultation to go over the possible routes we can take. Stay up to date on internet security issues and turn to MSEDP of Long Island, New York! We offer managed IT services that will keep your website and business safe and secure!

When you add e-commerce capabilities for your website, you add many great advantages for your business. Shopping online allows customers to have instant access to all of your products. And allows for customers to save some time, shop for the best price, and all from the comfort of their home.

And all of these factors have only increased since the start of the pandemic, where online shopping became the only mode of selling for many businesses. But e-commerce and its importance was felt before the pandemic, too. So it is simply a smart and almost necessary decision to have e-commerce when you sell products. At this point you are simply limiting your business when you don't offer full e-commerce capabilities.

What To Consider With E-Commerce Websites

So what is there to consider for retailers to have an online store to sell their products? Here are some of the key benefits when you utilize an e-commerce website.

Reach More Customers

The first and most important advantage with an e-commerce website is simply the fact that you get your business and products in front of more people. By having an online store, you put your products into the palm of the customers hand. No matter where in the world they are located, they can buy what you are selling.

So, when someone needs something you sell, all they need to do is find you online, browse through your selection, and click. This allows for a much wider audience reach and more potential customers, which means hypothetically more money. One important aspect to get the most of out this reach is to have top-notch SEO services, which we here at MSEDP also provide. We go above and beyond for all our web clients to ensure they get the most out of their website.

Store Hours Without Restrictions

Not only will you have more reach with an e-commerce website, but your store is also theoretically open 24/7 since there are no restrictions from accessing your website. People can search through your website as they please and purchase at all hours of the day. So you can have a great night's sleep, wake up, and see that you sold some products. How great is that?

Run Your Business From Anywhere

So you can reach more customers with an e-commerce website and have your online store open 24 hours a day, but there is one more amazing benefit that ties these aspects together. And it is the fact that you can run this business from anywhere! Yes, many online stores are a complimentary piece to their brick-and-mortar storefront. But it doesn't need to have a physical store location to sell online. All you need is a website and a laptop to effectively run an e-commerce website. So you can be anywhere in the world and maintain a thriving business. At MSEDP, we can help design websites that are perfect for small businesses. Get a website that works for you!

More Affordable & Quicker Start Up

E-Commerce transaction

Going off the fact that you don't need an actual storefront to run an online store, then you can start up a new business for only a fraction of the cost. Especially if you partner with the right people. And not only is it more affordable, but it is also quicker. You do not have to jump through hoops to get a store location, which can take months, even years to get off the ground. When you turn to MSEDP for an e-commerce website, we can have you up and running in a few weeks!

Easier To Manage

Once your e-commerce website is up and running, many of the features for the website and its functions can be automated. This allows for easier management. What we mean is that all the steps for purchasing a product online are pre-determined. They will find what they want, add it to their cart, pay for the product at check out and have that product shipped to them. And any customization or add-ons will be managed during the process. So all you need to do in this process is have a set-up that accommodates this. There is not nearly as much hassle as when you sell only in-person. And in a way, you will be more productive and set goals in other aspects since the website is selling the products for you.

Analyze Key Data

When you have an e-commerce website, you get more information than you typically would if you only had a storefront. Not only do you get the data of what they are buying and not buying, like you would in store, but you can see what they are looking at and not buying. You can analyze the page views for a product and make a decision on how to improve it. And if something is popular, you can diversify your selection. With the right tools in your hands, you can optimize your products and pricing to increase your sales.

E-Commerce Websites with MSEDP

MSEDP offers professional upgrades for your website that includes the addition of e-commerce. Get the most out of your website and ensure you are making the most money selling your products. E-commerce has only gained importance with the pandemic, but if we are being frank it has been a crucial element for many businesses for a long, long time.

When you turn to MSEDP, you will also be getting the best hosting available, which is crucial to keep your e-commerce website up and running. And you have the ability to choose between our v5 content management system or WordPress. Our web designers are proficient in both and will be getting a website that looks beautiful and works great.

So please, do not hesitate to reach out and learn more about a website upgrade. The number for our office is 631-761-7600. When you call, we can provide you with a free, no-obligation consultation to go over exactly what you want and need to help your business.

Bad bots are on the rise and account for more and more web traffic each year. So it is something all website owners need to account for. At MSEDP, we offer safe and secure IT services to help you monitor your website and keep it safe from malicious traffic. From backup and disaster recovery to overall network security, our experience IT team will work to ensure you are safe from bad bots and all else that may hurt your website.

What are Bad Bots?

So, what are bad bots? Well, bad bots seemingly will interact with your applications in the same way a real legitimate user would. And boiled down to it, these bots are software applications that are designed to automate a lot of tedious online tasks. Google uses bots to help make their search engines useful. However, there are other shadier ways of using bots, like aggregators for travel websites to gather data before a user lands on their website.

This makes them very hard to detect and prevent, especially without the right protection. Bad bots enable high-speed abuse and attacks on websites, mobile apps, and APIs. They also allow bot operators, attackers, unsavory competitors, and scammers to perform many different malicious online acts. These malicious acts may include web scraping, competitive data mining, personal data harvesting, brute-force login, digital ad fraud, transaction fraud and spam to just name a few. But if a hacker can do it, that act becomes easier due to bad bots.

How Bots Positively & Negatively Make an Impact

Bots simply arose because they act quicker than a human could. So for many of these tasks they are used to optimize productivity. And not to mention that human error plays a factor too and these bots will not make those mistakes. Employing bots is common practice and has positive impacts, as well as negative ones.

Since bots essentially will "visit" a website, they then consume computing resources like bandwidth and server loading times. So, even if the bots are "good," they still inadvertently cause harm. Which leads to the more aggressive search engine bot or aggregator, which can take down a website that has limited resources. Good news for you, though, is that our IT team can configure your website to ensure it is running at optimum speeds at all times. However, that does not mean you can forget about these bad bots. All website owners should be aware of them and how they can both positively and negatively impact your website.

The Most Common Uses for Bad Bots

Beware of spam bots

As previously mentioned, there are many uses for bad bots. Here is a brief description of some of those uses.

  1. Web Scraping: This is when hackers steal your web content by crawling websites and then copying the entire site. So it can appear legitimate and trick visitors into thinking the site is safe.
  2. Price Scraping: These bots can also scrape product prices from e-commerce websites. Why is this bad? Well, then these prices can be used to undercut the competition and hurt their competitors.
  3. Data Harvesting: Bots can be employed to steal specific data, like personal, financial, and contract information. And again use it to undermine competitors.
  4. Spam: A bad bot can also automatically interact with buttons and forms on websites and you social media pages and leave phony comments and reviews.
  5. Digital Ad Fraud: Pay-per-click advertising is a great way to promote your business. However, hackers can game the PPP advertising system by eating up your clicks with the use of bad bots. So you can be losing money paying for clicks that are the result of fraudulent activity.
  6. Brute-Force Logins and Credential Stuffing: Bad bots can interact with pages that contain log-in forms and attempt to sign in and gain access to your site. They do this by attempting to use different username and password combinations until it works.
  7. Overwhelm Servers: Bad bots can be deployed to overwhelm a server or network by unloading an immense amount of traffic. Then, when the allotted resources are used, the site and its applications become inaccessible to legitimate users.

How MSEDP Protects You

MSEDP offers technical support and computer consulting services to businesses on Long Island, in the New York City metropolitan area, and across the USA. Our expert technicians have one goal in mind: Keep your computer systems up and running at peak efficiency. Get trusted cybersecurity services, computer tech support, remote monitoring, antivirus protection, cloud backup, disaster recovery, and more when you turn to MSEDP.

So please, do not hesitate to reach out to us today to learn more about our various IT services and start protecting yourself from the dangers of bad bots! The number for our office is 631-761-7600. When you call, we can provide you with a no-obligation consultation to go over exactly what it is you want from our IT services.

Every once in a while, Google updates its algorithm. What does that mean exactly? Well, the algorithm plays a large factor in where pages rank when searching on Google. And for better or for worse, Google has a stranglehold on searches. We all say, "let me Google that," when we all mean to simply look something up. Truly the Kleenex of internet search engines.

At MSEDP, we offer professional SEO services to help navigate these murky waters. Because we understand that it may be difficult on your own to understand what needs to happen for these periodic updates. This new update, recently announced by Google, is called the Google Page Experience update. It will judge web pages based on how user perceive their experience interacting on the page. So if Google thinks people who come to your website will have a poor experience, then you may not rank as high anymore.

What is Page Experience?

There is a whole page Google shares that states the criteria for effective page experience. In short, the metrics for the page experience aim to understand how users will perceive the experience of any given page on your website. For example, whether or not the page loads quickly, if the page is mobile friendly, is it a secure HTTPS site, are there too many ads, and if the content moves around during the loading. So refining these aspects can help keep your page rankings where they are or they can even improve if you follow these guidelines well enough.

New Algorithm Factors

Magnifying glass looking at Google search screen

As mentioned, there are numerous new factors that are being considered in this algorithm update. Let's take a quick look at all of the factors that will play a larger role in search engine rankings than before. These are the main factors that Google uses to determine the overall page experience.

The great thing about all of this is that Google gives you the tools to check this on your own with their free Google Search Console. They do this with their new Core Web Vitals feature. The core web vitals will include the real-world, user-centered metrics that will actually give a score on your website. So you have the ability to look into these aspects and find ways to improve and meets the standards laid out by Google's algorithm simply by checking Google Search Console. You can dislike the hold Google has on search engines, but they are at least transparent and do not keep their formula totally a secret.

How To Prepare For New Update

Truth be told, we still do not know exactly how much of an impact this update will have. That remains to be seen. Google isn't necessarily saying that page experience is a correlation with a ranking score. It is saying, though, that each element within the page experience carries its own weight and rankings in the overall Google algorithm. However, even with that said, it is never a bad idea to prepare. You should want your website to have a good user experience regardless.

The best way to prepare is with the aforementioned free tools via Google Search Console. On Search Console, they have a Core Web Vitals report that you can look at to see where your site is lagging and where your site meets the mark. If you are unsure, then please do check in with MSEDP. We offer professional SEO services that will help get your website performing up to speed! There are more reasons than simply this new Google algorithm update why you need professional SEO services for your website.

Guess What? Content is Still King!

There is an old saying in the SEO world that "content is king." And despite these new algorithm updates, that actually still holds true! Google has made it clear that great content will still rank high in Google Search. Even if your page experience is below average. They still want the best information at the top. So that is still the true definitive factor. However, when it comes to sites that have similar content, then the page experience update may become a deciding factor. Which is why this ultimately cannot be ignored.

MSEDP offers professional Security Information and Event Management (SIEM) and log management that keeps your website safe and running smooth. As we progress into the future of cybersecurity, it becomes harder and harder to recognize when there is a breach or infection. The hackers and malware is always improving. So it is vital that your security measures improve, too. Firewalls and antivirus protection alone is no longer enough. MSEDP's powerful Security Information and Event Management (SIEM) and event log management solutions keeps an eye on all of your inbound and outbound traffic. We will match the packets against an ever-growing database that triggers specific, harmful events.

So turn to MSEDP for IT and cybersecurity services that you can trust! Learn more about the benefits of our cybersecurity protection plans. For more information about our IT services in general, please contact us today. When you reach out, we can further discuss our various protection packages. As well as go over the benefits of having professional security information and event management at your side.

What is SIEM?

SIEM stands for Security Information and Event Management. SIEM is a set of tools and services that offers a holistic view of an organization’s information security. When you turn to MSEDP for SIEM, you will be getting your cybersecurity from a trusted professional in the industry. We have the tools to protect you from any threats on the internet.

SIEM provides tools to keep your website protected. Here are some of the benefits of security information and event management from MSEDP:

So for SIEM tools that are effective and reliable, turn to MSEDP. We help small business websites across the country stay secure. And we offer affordable maintenance packages.

How Does Security Information and Event Management Work?

In a nutshell, security information and event management works by combining two technologies: Security information management, or SIM, and security event management, or SEM. SIM collects data from your log files for analysis and reports on any security threats and events taking place. And we combine with SEM, which conducts real-time system monitoring, notifies network admins about pressing issues and aims to establish any correlations between security events. So you get complete security enhancements with SIEM.


The security information and event management process breaks down as such:

Data Collection

We configure all sources of network security information to feed event data into our SIEM tools. These sources include servers, firewalls, antivirus software, and operating systems. We collect, process and filter these results to determine any threats.

Data Consolidation & Correlation

Our SIEM solutions consolidate, parse and analyze all incoming log files. We then categorize the events based on the raw data and apply any necessary correlation rules by combining individual data events into meaningful security issues and measures.


Each account will of course have its own profile. We define the parameters of the SIEM and effectively set the rules to detect any issues. We set the normal conditions against any pre-defined security incidents in order to catch a problem before it explodes. SIEM provides default rules, reports, and alerts. We will customize these options to best suit your needs.


Lastly, if an event or set of events triggers a SIEM rule, the system notifies security personnel. So the issue gets stopped in its tracks.

SIEM & PCI compliance

Many companies and businesses mandate your site to comply with a cybersecurity framework. This can be vendors, the government, or a client. You will need to be compliant in order to be in business with these partners. So it is imperative to become compliant, otherwise you will lose out on business. But whatever the reason, MSEDP can help! We work with CISSP's to make sure your company is compliant with many different security frameworks, which includes NIST, PCI, ISO 27001/2, and CIS. All of these compliance projects begin with a risk assessment, which MSEDP offers.

The SIEM tools MSEDP uses can help an organization become PCI compliant. This security standard reassures a company’s customers that their credit card and payment data will remain safe from theft or misuse. So everyone involved has a little peace of mind when it comes to the site's security.

PCI Requirements

A SIEM can meet the following PCI requirements:

Search For Insecure Protocols

Proper SIEM is able to document and justify the use of an organization's allowed services and protocols. On top of that, security information and event management services documents security features implemented for any insecure protocols.

Detect an Unauthorized Network Connection

When you need to be PCI compliant, you need a system that can detect all unauthorized network connections to and from a company's IT assets. MSEDP utilizes effective security information and event management solutions to help manage such a situation.

Traffic Flow Inspection Across DMZ

A demilitarized zone, or DMZ, is a perimeter network that protects an organization's internal local-area network (LAN) from any untrustworthy traffic. For many, a common DMZ is a sub-network that sits between the public internet and private networks. However, PCI compliant organizations need to use a DMZ that effectively manages the connection between an untrusted source like the internet and its web server. As you can imagine, this may be a large undertaking.

Also, any inbound internet traffic to IPs inside the DMZ must be limited. All the while, effective SIEM must also evaluate outgoing traffic. So this is a give and take process of enormous magnitude. Our state-of-the-art security information and event management services can meet these requirements and inspect all the traffic that flows across the DMZ space to and from your internal systems. And report on any and all security issues that arise. So your security system is aware before the threat can take hold and cause problems.

When it comes to web design, there are certain key elements to understand that play a large role in the overall performance and success of your website. Here at MSEDP, we offer professional web design, so you will get the most out of your website. Investing in your website is a big step. And we will work with you to ensure this new site design is everything you dreamed of.

MSEDP is a full-service company. So not only will you get professional website design, you can also get search engine optimization, hosting, maintenance packages and much more! For more information about our web services, please contact us today. We will happily answer any questions or concerns you may have regarding web design, including pricing and templates. Grow your business with MSEDP today! We help small businesses across the country get the most out of their website.

Easy-To-Use Navigation

When it comes to using your website, there might not be something more crucial that its navigation. People who land on your site want quick and easy information and access. So if you want these potential leads to stay on your site and purchase something, you better make sure that the navigation works well and that it is easy to follow. Otherwise, people may struggle to find what they need and go elsewhere.

For the most part, the navigation revolves either around the top navigation bar or a side bar. So have this be the place that leads them to other parts of the website. Either being able to click the categories right on the bar or with a simple drop-down menu. If this navigation is poor, then the incoming traffic will quit and leave your website. And you will lose potential sales.

When someone lands on your website, you only have a few seconds to impress them and show them around. Otherwise these short attention spans will bounce. Literally. So give them access to information quickly. And a properly designed website does just that. It shows them what is important and should be self-explanatory. For these, our web design team advises broad headings that include a few different subtopics. This way the user can quickly find what they need fast through these subtopics.

Responsive Website Design is Key

It goes without saying that mobile devices are the most prominent tool to access the internet. So a website needs to look just as great on the phone or tablet as it does on a desktop or laptop. How does this work? Well, by making it mobile responsive. Older websites were not made this way and thus become harder to use on a mobile device. You want each and every person who uses your website to have a positive experience and making your website responsive is key to that initiative.

When MSEDP designs a website, it always makes it responsive. We simply wouldn't be doing our jobs otherwise. With a responsive website, your site will adapt to each device. Ensuring that it is sized correctly and that the user has no problems using the navigation or any other aspect. By doing so, a responsive website design allows for the user to stay on the site longer and making your site a better experience overall.

Content is Still King

There is an old saying that "content is king" when it comes to search engines for websites. That moniker still holds true even today. A great looking website design is nothing without engaging and interesting content. You cannot simply overload the site with images and visual elements. People who come to a website are seeking information and that content feeds them what they need to know.

Writing good, quality copy keeps your audience engaged on the page longer and they will read on about what you have to offer. And this content and writing style should align for the whole website. Find a tone and stick to it. So do not overlook the content, because it is just as important as the overall design of the website.

Website Design

Style Guide For Web Design

We mentioned the importance of keeping the tone of the content consistent. Well, the same applies for the actual design of the website. Consistency in the design helps the incoming audience build brand recognition. And it allows for a more polished look to the website. A style guide allows you to do that. When you turn to MSEDP, you get to decide the color, format, typography, images and more. And we will help you keep it consistent with our expertise.

A style guide is important because it can be referenced down the line if there is something you want to change or edit. And it makes it easier for others to work on the site down the line. When you have a more consistent design, you create a more cohesive site. Which hopefully leads to more sales.

Utilize Images & Visuals!

Of course we said content is king, but it is still crucial to include images and visuals to your website. Using the right visuals and images improves user engagement. Like adding a simple video on the homepage. Yes, content around it for context is key and great for SEO, but a video is a simple and easy way for a new user to engage and stay on your website.

When you turn to MSEDP, you will ensure that just the right amount of visuals and images are used during the course of designing your website. They are nice at breaking up the text. However, some businesses go overboard and it can overwhelm a visitor. And lead to a crowded and messy experience. One that makes it confusing on where to go to find what you need. So it is important not to overload the site with images or make the actual information hard to read or difficult to even find.

Striking a balance is obviously what works best and the website design team at MSEDP can help! We will guide you and create a website experience that will surely please any new user. We make sure to use any videos, images or visuals purposefully.

Call-To-Action Buttons

So I lectured you on the balance of using visuals, images and videos against the text. Well, a subset of that is placing a call-to-action button. This button helps convert leads to sales because this button brings them to exactly where they need to go. It is simple and easy to follow and a great way for them to act.

At MSEDP, we have years of experience helping businesses build the perfect call-to-action button for the site. We make sure these buttons fit into the overall design of the the website, but still stand out enough. In other words, we will make sure the eye of the viewer is drawn to the button.

One of the ways we do this is by utilizing the color scheme. We will make sure the button fits nicely into the aesthetic of your website. By integrating a nice call-to-action button on your website, you will drive better results.

Page Loading Speed

So you can have everything already mentioned working for you. The great content. The easy navigation. Nice images. Simple call-to-action buttons. And being mobile responsive. However, all of that can be for naught if no one actually sees the page or the website. A slow-loading page is a huge detriment to audience engagement. Get website design that works fast when you turn to MSEDP.

There are few things more annoying than when a page doesn't load fast enough. When that happens, it discourages the user from continuing to the website. And when the discouraging happens, the user turns back and will go to a competitor. Avoid those problems when you have MSEDP build your website and get a design that ensures quick loading speeds!

When you turn to MSEDP, you will be getting professional web hosting and all of the advantages that come with our care. We have years of experience working with small and large companies and hosting their websites. Having dependable web hosting goes a long way for your website and your business as a whole. Without the proper hosting services, you run the risk of having a website that loads slowly, which hurts your rankings on search engines. So do not compromise your business and get all of the advantages that professional web hosting provides.

For more information about our many great IT services, please contact us today. We will happily answer any questions you may have about our services. The number for our office is 631-761-7600. When you call, our team will go over any concerns you may have about web hosting, as well as the different hosting packages available to you. So please, do not hesitate to reach out to us today. We are located in Deer Park, New York, but proudly work with customers around the United States.

Web Hosting Benefits

There are many reasons why professional web hosting is important and that is because it offers websites an array of great benefits that you can advantage of. Learn more about the benefits of web hosting from MSEDP.

Site Performance Improves

Your website's performance factors in a lot when it comes to ranking well on Google. When you turn to MSEDP for hosting, you will ensure your site's load speeds are fast. A slow loading site hurts your rankings. Slow loading speeds measure poorly with search algorithms, which then dictates how high or low your site ranks.

And not only does it effect your search results, but it also turns off potential customers. You only have a few seconds to grab their attention anyway. If that few seconds is lost due to the site not loading, then all is lost. It doesn't matter how nice your site is or how good your services are if customers can't even make it there.

So, having quick loading speeds ensures you are not dropping in the rankings and that the people who find your site quickly land there.

Dependable Technical Support

As your web hosting company, you will be getting dependable technical support. This ensures that your site is always running smoothly. And when a problem does emerge, you can count on us to fix it promptly. We have an experienced IT staff that can help you with any issue that comes up. Don't lose any potential customers or sales because of a down site. Or because the web hosting company doesn't is slow to respond.

We understand how frustrating it can be to go offline at any time. Which is why our support staff goes above and beyond for all of our web clients. Don't lose another minute by trusting a lesser IT team!

Professional Web Hosting

Domain-Associated Email Address

Having an email address that uses your domain name is a great way to look professional. When you turn to MSEDP for web hosting, we provide you with a branded email address that uses your domain name. So when you reach out to clients, you get that extra step of professionalism. And they know exactly who is reaching out, since your domain name is right there with your email address.

Using your regular email to reach out to clients and customers might be convenient, but making a distinction allows for an heir of professionalism. With our web hosting services, you will have this ability to create an email address that includes your domain name.

On top of this feature, we also have other emails management tools to help you with your business, like cloud email and simple forwarding to a preferred email address. Get the best email solutions at affordable prices with MSEDP.

Improved Web Security

With better web hosting comes better security. And honestly, security is not something many website owners think about. It almost gets taken for granted. But the foundation of any website's security begins with the web hosting provider. At MSEDP, we understand its importance and work tirelessly in order to provide web hosting that is secure. And have multiple levels of security in place. So then you really do not need to worry about it.

In a nutshell, there is the actual physical datacenter, which gets protected. Then there is firewall protection for these services, which is an added layer of security. And then there are simply the security measures in place that protects your site from the other sites on the server. So when one site gets compromised, it stays with the one site and does not infiltrate any others.

Of course, having a website that is 100% secure is not possible. There are threats everywhere. Even little things, like login screens and spam software can become compromised. However, when you have MSEDP's web hosting, you have someone you can trust. We take all the necessary steps to make sure your website is as safe as possible. And we are always staying up with the trends and evolving with the new threats. Hopefully it never comes to anything dire (it rarely does), but at least if it does you know you have a team at your side with troubleshooting experience.

High Uptime

First let's define what "uptime" is. Your website's uptime is how often your site is actually online. Now, you're likely thinking, um, isn't my site online all the time? That is not always the case. Sites go offline for aspects such as server repairs, updates and routine maintenance. So your website is likely "online" 99.9% of the time.

With MSEDP, we offer high uptime for your website, while always taking the necessary precautions for updates and maintenance. When we do take your site down, we always aim for it to be during the off-hours, such as the middle of the night. This way you are unlikely to lose many web hits, customers or sales. Having a web hosting company that provides high uptime means your bottom line improves.


As you can see, a lot goes into professional web hosting. Some of these aspects are small, but even the small issues can lead to bigger issues. Which is why all aspects should be considered when selecting a web hosting company. At MSEDP, we are proud of our hosting capabilities and all of the features that we offer our clients. And we treat all of our web clients the same. So it does not matter how big your contract is, we want everything to be smooth. For everyone.

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