7 Simple Benefits of Having A WordPress Website

7 Simple Benefits of Having A WordPress Website

WordPress has been around since 2003 and has morphed into one of the most popular and easy-to-use platforms for web designers. It started small as a simple blogging site, but has become so much more. It is the most widely used content management system and accounts for over 20% of all new websites. And many trusted companies utilize the great benefits of WordPress for their websites, such as The New York Times, CNN, UPS and eBay.

MSEDP offers affordable website design through WordPress. So if you don’t have a WordPress site, but are interested in one, please contact us today! We will gladly go over all of the WordPress options available to you. The number for our office is 631-761-7600. When you call, we can go over all of the benefits of using WordPress and how we can make it happen for you!

WordPress is Open Source

Since WordPress is open-source software, you have access to core files and documentation. This means the community of developers and users are at your disposal. So there is a lot of information out there for you to look into. And if you have an issue, there is bound to be someone else who had a similar experience. A quick Google search for the problem will likely find a solution to the problem. You can also submit questions to the vast WordPress community and get a reliable reply back. All of this saves so much time if and when an issue happens. And since the community is so vast, issues get identified and resolved pretty quickly. So if you have a problem with an app, a simple update to whatever component (core, theme, plugin, etc) was at fault is likely ready for you.

Plugins Make It Easy To Grow Your Website

A plugin is simply an add-on to the site. This add-on can add or improve specific functions, like a calendar, e-commerce or adding registration. The possibilities seem endless! And a good majority of them are free. Of course, with every plugin comes the time and effort to get things set up properly, but again, MSEDP can help with this.

WordPress Benefits There are a few factors to consider when selecting plugins. Functionality, number of downloads, rating, and how often the plugin is updated. A good track record is important, like with any other purchase. And seeing what others say is valuable information and helps the decision-making process.

Makes Search Engine Optimization Easy!

Perhaps the biggest benefit of WordPress is the simple and easy setup for search engines. What good is a website if no one finds it? Or if the meta details get set up incorrectly? You have the ability to quickly and easily set up permalinks so that they are neat. WordPress also has great organizational features, such as categories for blog posts. And there are helpful SEO plugins, like YOAST, which helps you organize meta descriptions and titles (and is FREE). All without having a headache!

Mobile Responsive Web Design

Mobile traffic has surpassed normal desktop traffic, so it is important that your website works just as well on a phone as it does on a laptop. So, responsive web design is no longer just an option, but a must. When you opt for a WordPress website design, you get the added benefit of responsive web technology.

Seamless Social Media Integration

Having your business on social media is great, but are you getting the full benefits? With WordPress you would be. WordPress themes offer seamless integration with social media accounts. So you won’t need to login to those accounts to share posts or news. There are simple and easy plugins that can set that up for you.

Built-In Blog

Everyone knows that WordPress got its start as blogging software. But blogging is still a key benefit of WordPress. Its blogging setup is still the best out there and is easy to manage. You can assign posts to different categories, attach tags to them for additional levels of organization, and add featured images, which helps when you share them through social media sites. Having a blog is the perfect way to create new content and keep your site active. Search engines do not like unused sites, so keeping it active with fresh content also improves your SEO!

Ability to Switch Designers

Not only does MSEDP build new WordPress sites, we can also host and manage preexisting WordPress sites. So if you worked with a developer in the past, but want to move on, MSEDP can expertly handle all of your web needs! This is possible due to how simple and easy-to-use WordPress is. Its universal open-source platform makes it easy for you to transition from one designer to another without fearing the unknown. MSEDP offers affordable WordPress maintenance packages to help you manage your website.

Beware of Phishing Scams

Beware of Phishing Scams

June is winding down, which means so is National Internet Safety Month, but we wanted to still raise awareness about another pressing issue that many businesses deal with on a regular basis: phishing scams. Phishing is a form of fraud when a cybercriminal acts like a real person or a business in order to acquire your sensitive and/or confidential information. This information includes, but not limited to, usernames, passwords, credit card information, and network credentials.

So, you think you’re on top of it and this can never happen to you? Well, think again. Internet scammers use sophisticated techniques when they “fish” for your information. Many attacks happen primarily by email. However, they can come in many different forms, including social media, pop-up ads, “vishing” (phishing by phone), “smishing” (phishing by text message), and “pharming” (phishing by directing to fake websites). So it is important to always be aware of a potential scam. One tiny slip and wrong click and you can be compromised. It happens to the best of us.

If you believe you have been compromised, or fear you may be in the future, then please contact MSEDP today. We have years of experience helping web clients deal with phishing scams and other cybersecurity issues. We offer excellent protection and security from phishing scams and other malware against your website and computers. So please, do not hesitate to reach out today! The number for our office is 631-761-7600. When you call, we can provide you with a no-obligation consultation and go over any issues you are having.

Phishing Scams

Some Tips To Protect Yourself

Here are some general tips to help keep you safe from any possible phishing scams:

  • For the most part, if you receive a suspicious email from a financial institution or online retailer, do nothing. Do not reply to the email, or click on any of the links. Do not give any personal details to the sender. Always better to err on the side of caution when it comes to potential phishing scams.
  • Unless you are 100% certain of a person’s authority and identity, do not provide any personal information.
  • Sometimes these scams ask you to reconfirm your billing information. They come with little to no notice. And if you don’t reconfirm, there is the warning that your account will be shut down. Do not reply or click on any link in the email. Instead, you should reach out to the company cited in the email using a telephone number or website address that you know you can trust, most likely off their actual website.
  • Do your best to avoid emailing any personal and financial information in general. Look for the “lock” icon on your browser’s status bar before submitting any financial information through a website. That lock icon is your guarantee that your information will be sent safely and securely.
  • When you receive a billing statement, review it as soon as possible.
  • Check to see if there is an unauthorized charge on it. Also, if your statement is simply late by a few days, check with the bank or credit card company to confirm your billing address and other information. You may have had your information already stolen.
  • It is good practice to be suspicious of any unsolicited phone calls or email messages from individuals asking about employees or other internal information. Always attempt to verify his or her identity directly with the company. And do not divulge any information unless you are certain of the person’s credibility.
  • Pay attention to the URL of a website. Many malicious websites look identical to a legitimate one, but the URL may have spelling differences or a different domain (.com versus .net).
  • Never click on hyperlinks within emails. Instead, copy and paste them into the browser. Often with phishing scams, the scammers mask the true URL in the email text.
SEO For Small Businesses
5 Reasons Why You Need SEO

The Importance of SEO For Small Businesses

Good SEO practices are crucial for businesses both large and small. SEO is important for greater searchability and visibility on the web. However, it is more than just that. Below I will get into why all businesses need to improve their SEO. At MSEDP, we offer top-of-the-line SEO services for our web clients at an affordable rate. Please contact us today for more information about search engine optimization and the benefits it holds. It offers real value that goes past searchability on the internet. Below are 5 reasons why all websites need SEO. If you would like to speak to someone about improving your SEO, please get in touch with MSEDP today. The number for our office is 631-761-7600. When you call, we can provide you with our SEO pricing plans and answer any questions you may have about search engine optimization.

So, without further ado, here are some important reasons why you may need to improve your SEO.

The Primary Source of Web Traffic Is Through Organic Searches

Any business can attest to the importance of the organic search. It is a huge part of most businesses ’ website performance and it is a critical component for the customer. Getting users to complete a conversion or engagement is paramount to a site’s success. So if you’re not getting these clicks and conversions, your site might as well be dead in the water.

Sure, there are many places to search in, but we all know that Google is the main player. Google owns about 75% of the overall search market and is the clear-cut leader in the field. So it is important to follow their guidelines the most. The remaining 25% is obviously not a throwaway, but they follow a similar path to Google when it comes to search engine optimization.

Google is the most visited website in the world, so getting visibility on their search engine is a crucial first step for any SEO campaign.

Search Engine Optimization With MSEDP SEO Builds Authority

The goal of any experienced SEO is to establish a strong foundation for a beautiful website. This is done with a clean, effective user experience that is easily discoverable when searched for. Different elements can establish authority, which is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

An established authority does more for a brand than essentially any other SEO endeavor. But this built-up authority does not happen overnight. You earn it over time, which takes patience, effort, and commitment.

Good SEO Leads To a Better User Experience

It is not a secret that the goal of every website is to get better organic rankings to maximize visibility. However, it may come as a surprise, but the user experience is a big part of improving your SEO. Google is smart and always adapting. It has learned how to interpret a favorable or unfavorable user experience. So, a positive user experience has become a pivotal element for any website’s success.

Customers know what they want when they are searching the internet. However, there is going to be a problem if they can’t find it. Which means performance will suffer. The answer to this question is with SERPs, or search engine results pages. Google has become more of an answer engine offering answers to the queries right on these SERPs. Their overall aim is to get the user the information they want in as few clicks as possible. So, creating quality landing pages with useful information helps you rise the rankings! Sort of like what I am doing (hopefully!) with this blog post. You have questions, we have answers!

Constant Updates To The Best SEO Practices

I touched on it before, but Google is the overwhelming giant in the world of SEO. And their best practices are constantly being updated and changing. So it is important to stay on top of those changes, or at least be aware of them. With the rapid rate of evolvement, constant monitoring is required. Otherwise you may begin to slip in the rankings. But if you are proactive and monitor for major algorithm changes, then you are less at risk of slipping. Google makes thousands of algorithm changes a year, so you fall too far behind and you may never catch up. Hiring the right SEO pros will make sure your site stays active and alert for any major changes.

SEO Services SEO Is A Cheap Long-Term Investment

Yes, we understand that effective SEO costs money, but don’t all good things cost money? There is the saying you pay for what you get, which may directly correlate to Google Ads, which gets you those immediate clicks. But you are typically spending an arm and a leg, so then you have to weigh the cost with the sales.

However, organic SEO is a longer-term investment and relatively cheap when it comes down to it. And the payoff can be considerable. Search engine optimization isn’t a marketing cost, but rather a true business investment. The implementation of effective SEO will hold water for years to come.

Of course, SEO can have a noticeable impact within the first year. But the truth of the matter is that many of the SEO implementations will have an impact that lasts more than several years. Like with anything, the more SEO time, effort and budget committed will lead to a better website that contends with any website out there.

Choose MSEDP For Your SEO Services

With the help of MSEDP, we can effectively implement the best SEO practices and monitor the changes to any search algorithms. Keeping your website up to date and ahead of the curve. Many still feel as though SEO is a “new age” marketing technique. But that is not how we think of it. We feel it is vital to the success of every website and is critical to a brand’s web presence in 2020 and beyond. So what are you waiting for? Upgrade your search engine optimization with MSEDP of Long Island, NY! We will put you in touch with a web team that excels in this field and an SEO expert to help you nourish your website.

June Is National Internet Safety Month

June Is National Internet Safety Month

June is National Internet Safety Month. Of course, internet safety is a year-round issue. However, it is important to designate time to raise awareness about internet security and what you can be doing to keep your website and devices secure. There are numerous ways to keep your site and devices safe from potential dangers. But one simple way to handle these challenges is to follow these three words: Stop, think, and connect. These words come as a recommendation from The National Cyber Security Alliance. MSEDP is also here to help with all of your internet and web security needs. So please, do not hesitate to reach out to us today. Learn how to be safer on the internet and what you can do to limit outside forces from infiltrating your browsers and devices.

Stop, Think & Connect

This is a mantra of The National Cyber Security Alliance. These words raise caution and aim to help all internet users locate any dangers on the web. By following them, you can quickly pinpoint any malicious software or solicitations and make your time using the internet exponentially safer. Internet Safety

Stop

I don’t want to sound hyperbolic or anything, but every time you log onto the internet it is potentially an access point for malicious attempts against you. So stopping simply means to be aware of your surroundings and understand that your actions have consequences.

Think

We have all heard “don’t talk to strangers.” Well, take that sentiment and apply it to your time on the internet. Always be a little wary of requests from strangers. However, you do also have to think about your friends, too. You may receive an unsolicited request from a “friend,” like your bank or credit card company. These solicitations will ask, unprompted, for information regarding private information. Heck, you may even receive a request of some kind from a “friend,” this time being a person you know. But it is actually a hacked account. In a nutshell, any incoming communication that is asking for action or personal information should be taken with a grain of salt. So, raise those red flags and proceed with caution.

Connect

Lastly, there is of course the connection. Which you want to be secure, especially when entering sensitive information, like passwords, credit cards, etc. So it is important that you’re on a secure site with HTTPS in the URL. Always enable strong authentication tools, like 2-Factor Authentication, biometrics, or security keys whenever possible. This holds doubly true when accessing sensitive information. On a yearly basis, there are on average 9 million Americans who have their identities stolen each year. So please, be aware of your surroundings when on the web and don’t give away valuable information without following through with these protocols.

Turn To MSEDP For Help Securing Your Internet & Devices

MSEDP Cyber Security What Stop, think, connect means to do is raise awareness of some danger you may come across while surfing the web. However, malicious data and software can still infiltrate even the most cautious of users. That is why it is important to have the proper security team at your side. When you turn to MSEDP, we will make sure you are fully prepared for the worse, if it comes. We offer the best in disaster recovery and cybersecurity services. So please, do not hesitate to reach out today. When you turn to us, you will be getting affordable cybersecurity. The number for our office is 631-761-7600. We look forward to helping you safely manage your devices.

The Importance of Email Marketing

The Importance of Email Marketing

With MSEDP, Target Clients With Effective Email Newsletters

Email marketing is often an underlooked area in terms of marketing for a business. MSEDP has developed an email marketing system that is designed to send out mass emails in the form of a newsletter. And you have options as to how you’d like to send out these emails. They can be sent in plain text or you can enhance and customize them with our page editing system. Email newsletters can also be outfitted with graphics from your website as well as the same navigation tools. So, in a way, it is almost like emailing your whole site!

For more information about the effectiveness of email marketing, please give our office a call. We are located in Deer Park, New York, right on Long Island, but our email marketing services are offered to web clients from around the country. So please, do not hesitate to reach out today for more information. The number for our office is 631-761-7600. When you call, we can provide you with a free, no-obligation consultation.

Why Email Marketing Works

The rise of social media has made using those platforms much more useful. However, many businesses abuse those outlets, where it almost becomes a detriment. Email, though, remains the most effective way to nurture leads and turn them into customers. However, do not resort to unsolicited spam emails, because that is never a good marketing strategy. But focusing on improving your business’s email marketing can get more leads. Here are three reasons to consider a switch in focus. Email Marketing With MSEDP

Email Newsletters Offer A Targeted Campaign

It is estimated that as high as 99% of consumers check their email on a daily basis? That is every day. And that can’t be said of any other communication channel. This sort of reach is unparalleled. So a targeted newsletter means that your email will have a much higher likelihood of being seen. This differs from unsolicited emails, which result in those messages getting sent to the spam folder for no one to see.

You Own Your List

When you use any social media platform, you run the risk of your account being suspended or even deleted at any time without notice. Not to mention any followers either leaving the platform and taking away from your reach. However, the email list you use you own. No one can take those leads away from you. Those are people who signed up for a newsletter and request incoming messages from you. If they don’t want to receive the email, then they can of course unsubscribe and take their name off the list. But that list remains valid.

Emails Just Convert Better

Typically, people who buy products marketed through email spend more money than those who do not receive email offers. So, in a nutshell, email marketing has a great ROI (returns on investment). People are more engaged when they check their emails, at least when compared to the passive experience of scrolling through social media platforms. Sure, people use those platforms to actively search and find what they need, but it still isn’t the same level as a well-thought-out email marketing campaign.

Call For A Free Consultation

When it is all said and done, email is simply the best way to make sales online. And MSEDP is here to make that happen for you! We can help set up and manage an email marketing campaign. For more information about how we can help, please contact us today. We, of course, are more than just a simple marketing company. We are also a website company. So we can design and build and new website for you. Already have a website? Well, we can upgrade your site to make it more modern. Simply give our office a call and receive a free consultation.

Professional Vulnerability Scans & Assessments

Professional Vulnerability Scans & Assessments

This may be stating the obvious, but it is important to keep your website safe and secure. Sometimes, that is easier said than done. And if you are struggling with security issues or simply don’t feel comfortable with your current situation, then perhaps we can help! At MSEDP, we will work tirelessly for you to ensure that your website is kept safe. One way we do this is with vulnerability assessments. For more information about our array of dependable security services, then please give us a call. The number to dial is 631-761-7600. When you call, one of our experienced techs will discuss all viable options with you. We want you to feel safe and secure. And we do so at an affordable rate. So what are you waiting for? Give us a call today and get your website security up to par!

The Importance of Proper Web Security

Many compliance regulations require vulnerability assessments. But even if you do not require it, it is smart to do so. This way you can avoid attacks by identifying your network’s vulnerable systems and versions. We provide in-depth vulnerability scans on both your external and internal networks. At the end of our assessment, we will provide you with a very detailed report that includes all findings. One of our techs will go over these findings with you to make sure you fully understand them. And we will come up with a proper plan of action based on these findings. Vulnerability Assessments

But like we said, many companies are mandated to be in compliance and reliable vulnerability assessments and scans can do the trick! This mandate can be by a vendor, client or the government. And the requirement is to get compliant with a cybersecurity framework. If you do any work with the government you have to be compliant with the security framework of their choice or they will seize all business with you. Not ideal. Unfortunately, most companies don’t even realize they need to be compliant until it’s too late. Don’t be one of those companies!

Vulnerability Assessments & Scans Will Get You Compliant

In many cases, not being compliant can be catastrophic. At MSEDP, we work with CISSP’s to get your company compliant to a multitude of frameworks including NIST, PCI, ISO 27001/2, and CIS, just to name a few. Every compliance starts off with a risk assessment. Call us now to schedule your risk assessment with one of our security professionals. Get dependable vulnerability scans and assessments when you turn to MSEDP! When you reach out, we will go over the various benefits this service offers your website and company.

It has become increasingly difficult to recognize when the enterprise has been breached or infected. Today’s hackers are smarter than ever, so simple firewalls and antivirus are no longer enough. You need a smarter solution. MSEDP’s powerful and dynamic Security Information Event Management (SIEM) and event log management solutions keeps an eye on all of your inbound and outbound traffic. We match the packets against an ever-growing database that triggers specific events. When you choose MSEDP for your cybersecurity services and vulnerability assessments, you are choosing the best!

Call MSEDP Today!

MSEDP has been helping websites stay secure for years. We have the experience necessary to handle any sort of job that comes our way. And although we are located on Long Island, New York, we offer our web security services for clients located across the United States. So you can feel safe no matter where you are located. For more information about our various web and tech services, please contact us today. We will gladly answer any questions or concerns you may have about vulnerability assessments and scans or any other website security issue. The number for our office is 631-761-7600. When you call, one of our techs will assist you.