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Google Search Console Importance & Benefits

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Google Search Console Importance & Benefits

October 22, 2025
By Matthew Golda

Google Search Console (GSC) is a free tool provided by Google that helps monitor, maintain, and optimize a website’s presence in search results. While any site can still appear on Google without it, this tool gives anyone direct access to essential insights about how the search engine crawls, indexes, and ranks pages. From tracking keyword performance and search traffic to identifying technical issues and submitting sitemaps, Google Search Console empowers those who use it to make data-driven decisions that improve a website's visibility and SEO performance.

Overall, Google Search Console is an essential tool for monitoring any website’s organic visibility and search performance. It provides valuable insights into how keywords are ranking, which pages are driving the most traffic, and how users interact with the content in search results. One of its standout features is access to Core Web Vitals, which provides key performance metrics that evaluate how fast, stable, and responsive a site is from a real-world user perspective. These metrics play a crucial role in both user experience and SEO rankings.

Whether you're a business owner, marketer, or SEO professional like us, Google Search Console offers a clear view into how Google indexes and evaluates any given website. With this information, anyone can make informed decisions to optimize a website and improve its search engine rankings over time. At MSEDP, we utilize the power of Google Search Console to help with the SEO campaigns we manage. Let's take a closer look and learn about the overall importance of Google Search Console, as well as dive into some of the key benefits.

Benefits of Using Google Search Console

Here are some key benefits of using Google Search Console

Essential SEO Tools In One Place

Arguably one of the biggest benefits to Google Search Console is the ability to access (nearly) everything you need. All in one handy location! Some features available in Google Search Console include, but certainly aren’t limited to:

  • URL inspection tool for checking indexing, mobile usability and more!
  • Sitemap checks for seeing discovered URLs and their indexing status.
  • Mobile usability report for seeing why pages may fail on usability and how to improve them.

So if you’re after a one-stop tool to cover the bases, then Google Search Console is definitely one to keep favorited! I know it is at MSEDP!

Gain Insight into Indexing

Want to find out what pages, or how many, are being indexed (or not indexed) by Google? Google Search Console holds the answers. Under the Page Indexing tab of GSC, you will see a breakdown of how Google is indexing your site. Here are the following aspects anyone can see when reviewing their pages:

  • Crawled, but currently not indexed.
  • Discovered, but currently not indexed.
  • Excluded by a "noindex" tag.

google search console dataOn top of accruing that information, Google Search Console also allows you to analyze status errors of your pages, canonical statuses and more. Here is some information you can review:

  • Page with redirect
  • Not Found (404)
  • Alternate page with proper canonical tag
  • Server error 5xx
  • Duplicate without user-selected canonical
  • Excluded by 'noindex' tag
  • Blocked due to access forbidden (403)
  • Crawled - currently not indexed
  • Discovered - currently not indexed
  • Duplicate - Google chose different canonical than user

Overall, this feature gives someone real insight into how Google is reading URLs for a website. With this information at hand, patterns of URLs not being indexed may arise or a canonical issue that is preventing the correct URL from being indexed can be found. Ultimately improving the website by properly reviewing and understanding these aspects.

Monitor and Enhance Organic Visibility

Using Google Search Console to monitor and improve organic visibility is another key benefit. Simply put, organic visibility refers to how often—and how prominently—a website appears in search engine results without paid ads. Tracking this visibility is essential if you want to grow your online presence and boost search performance. From analyzing year-on-year drops in clicks, to auditing internal links, and improving crawl equity, Google Search Console makes it easy to identify what’s working and where there’s room to grow. These insights are incredibly valuable for anyone focused on SEO and makes the lives of the SEO pros at MSEDP easier.

Google Search Console can also be used as part of someone's daily monitoring routine, as well as give someone the ability to dive into the data monthly when it’s time to refine your SEO strategy. At MSEDP, we use it every day and take full advantage of the data it provides to keep the sites we manage visible and competitive in the rankings.

Understand Keyword Performance

Understanding keyword performance is another valuable benefit of using Google Search Console, as well as the top queries report. Found under the Performance tab, this section gives users direct insight into the search queries (or keywords) that are driving traffic.

With powerful filtering and sorting options, users can view top-performing queries by clicks, impressions, click-through rate (CTR), and average position. Plus, you can refine the data even further by filtering by date range, specific query, page, country, device type, and search appearance.

This feature is especially useful for tracking keyword performance over time and understanding which terms are contributing to a site's visibility. For example, you might want to separate branded from non-branded keywords each month to measure brand awareness and uncover new keyword opportunities. Quick to access and rich in insight, the Top Queries tool is a must-have for monitoring and improving your organic search performance. At MSEDP, we use this aspect daily to review and potentially improve the SEO campaigns we manage.

Analyze Top Performing Pages

Another must-use feature in Google Search Console is the Top Performing Pages report, which is located under the Search Results section. This powerful tool lets users identify which pages on a website are driving the most visibility in organic search.

By analyzing key metrics like clicks, impressions, click-through rate (CTR), and average position, you can get a clear picture of what content is resonating with users—and what might need a little extra attention. It’s an invaluable resource for pinpointing your top-performing content, uncovering SEO wins, and guiding your next round of optimization efforts. Whether we are tracking success or identifying new opportunities, this report gives us the insights needed to refine your strategy and boost your site’s overall performance.

Help Improves Core Web Vitals Score

With increasing emphasis on Core Web Vitals and their impact on both site performance and user experience, it's essential to leverage every available tool to improve scores. Google Search Console’s Core Web Vitals report is one of the best resources to do just that.

This report provides a detailed breakdown of a website's performance across both mobile and desktop, showing exactly how Google evaluates URLs based on the following key user experience metrics:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

But it does not stop there. Once users dig into the report, there is actionable insights into why specific URLs are underperforming. The tool highlights the severity of each issue, pinpoints the affected pages, identifies the exact problem, and even shows trend data to help monitor progress over time.

Whether users are dealing with slow load times, layout shifts, or unresponsive elements, the Core Web Vitals report in Search Console helps connect the dots between web design, functionality, and SEO performance. It's a must-have for anyone serious about optimizing their site for both users and search engines. And it helps guide the web team at MSEDP on many issues that arise.

Receive Valuable Alerts

Google Search Console’s alert system is a true time-saver for anyone managing multiple sites. Receiving real-time notifications when issues arise—like crawling errors or security problems—can make all the difference in helping manage an SEO campaign.

Alerts are delivered both within the Google Search Console interface and directly via email, ensuring anyone working is always informed the moment something needs attention. It’s a simple yet powerful feature that helps all professionals stay proactive and responsive.

Setting up Search Console message alerts is quick and easy, too. Allowing the web team at MSEDP to effectively manage the many SEO campaigns with ease. With alerts in place, we never miss an important update. Meaning the websites we manage benefit from these real-time alerts.

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