COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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When you have a website for your business, it is important to keep it safe and secure. One way for that to happen is with the addition of a firewall. It is important for any business to stay on top of their security measures and safeguard against any possible threats. By employing a firewall in your defense, you will be able limit the possible threats against your website.
Learn more about some benefits of adding a firewall. By understanding some of these benefits, you can help your business grow safely in the always-changing digital age. No matter how much or how little you depend on this technology, making sure it is protected is of the utmost importance. A firewall serves as a first line of defense to malware, hackers and other external threats attempting to get access into your system and get your data. And when you turn to MSEDP for these services, you will be getting a trusted IT team at your side.
The first and most important benefit regarding the use of a firewall is the ability to effectively monitor network traffic. All of the data that comes in and out of your system creates new opportunities for your network to be compromised. So, by monitoring and analyzing all the data, the firewall limits the possibility of a breach. And establishes a layer of security that is tough to crack with its rules and filters. On top of all that, those who chose MSEDP will have unmatched network security and a top IT team at their disposal that also helps to monitor and analyze the incoming data. And when an issue arises, we are right there to step in.
An attack by a virus is one of the most debilitating aspects of having a website and can drastically impact how you run your business if you are compromised. And there are news threats being developed on a daily basis. So it is crucial that you have the right defense in place to keep your system and network healthy and up-and-running. With a firewall, you have the ability to control your system's entry points and stop those virus attacks dead in their tracks! From vulnerability scans to other preventative methods, MSEDP will keep your network secure!
As the internet continues to grow and businesses move towards being fully operational digitally, hackers and other bad actors are constantly looking for ways in. Data thieves and online criminals can hold systems hostage. However, firewalls can stop these actions from ever getting off the ground. An effective firewall will prevent hackers from gaining any unauthorized access to your data, emails, systems and whatever else you have stored on your network.
When you have a firewall installed, you limit and/or fully stop any spyware or malware from gaining access and seeing your system. The entry points for criminals widen every day as these systems grow and become more complex. Allowing for these hackers to find more ways in. Many hackers simply employ spyware and malware to gain access. These are programs they design in order to infiltrate your systems, control your computers and eventually steal your data. A firewall effectively blocks these programs.
By employing a firewall, you will be keeping your data safe. And this simple action promotes safety and security. You can build trust with your customers, since they know their data is safe. And your clients have some privacy when it comes to their information. Nobody wants their data stolen. So when you take steps to limit that possibility, more people will turn to you for their business since they can trust you! This can also be an advantage over your competition. Use your network security as a selling point to customers and clients. Let them know their data is safe.
At MSEDP, we are a firewall reseller and can help you safeguard against possible internet security threats by using a firewall. And since these matters constantly change, so do the safety measures. But when you turn to MSEDP for your firewall installation, we stay on top of these security risks so you don't have to! Learn more about some of the advantages of a network firewall. We make sure you have the best firewall technologies at your disposal to keep your website and business safe. Get cyber security services that stay up to date!
For more information about MSEDP and how we can help employ a firewall, please reach out to us today. The number for our office is 631-761-7600. When you call, we can go over your situation and provide you with a no-obligation consultation to go over the possible routes we can take. Stay up to date on internet security issues and turn to MSEDP of Long Island, New York! We offer managed IT services that will keep your website and business safe and secure!
When you add e-commerce capabilities for your website, you add many great advantages for your business. Shopping online allows customers to have instant access to all of your products. And allows for customers to save some time, shop for the best price, and all from the comfort of their home.
And all of these factors have only increased since the start of the pandemic, where online shopping became the only mode of selling for many businesses. But e-commerce and its importance was felt before the pandemic, too. So it is simply a smart and almost necessary decision to have e-commerce when you sell products. At this point you are simply limiting your business when you don't offer full e-commerce capabilities.
So what is there to consider for retailers to have an online store to sell their products? Here are some of the key benefits when you utilize an e-commerce website.
The first and most important advantage with an e-commerce website is simply the fact that you get your business and products in front of more people. By having an online store, you put your products into the palm of the customers hand. No matter where in the world they are located, they can buy what you are selling.
So, when someone needs something you sell, all they need to do is find you online, browse through your selection, and click. This allows for a much wider audience reach and more potential customers, which means hypothetically more money. One important aspect to get the most of out this reach is to have top-notch SEO services, which we here at MSEDP also provide. We go above and beyond for all our web clients to ensure they get the most out of their website.
Not only will you have more reach with an e-commerce website, but your store is also theoretically open 24/7 since there are no restrictions from accessing your website. People can search through your website as they please and purchase at all hours of the day. So you can have a great night's sleep, wake up, and see that you sold some products. How great is that?
So you can reach more customers with an e-commerce website and have your online store open 24 hours a day, but there is one more amazing benefit that ties these aspects together. And it is the fact that you can run this business from anywhere! Yes, many online stores are a complimentary piece to their brick-and-mortar storefront. But it doesn't need to have a physical store location to sell online. All you need is a website and a laptop to effectively run an e-commerce website. So you can be anywhere in the world and maintain a thriving business. At MSEDP, we can help design websites that are perfect for small businesses. Get a website that works for you!
Going off the fact that you don't need an actual storefront to run an online store, then you can start up a new business for only a fraction of the cost. Especially if you partner with the right people. And not only is it more affordable, but it is also quicker. You do not have to jump through hoops to get a store location, which can take months, even years to get off the ground. When you turn to MSEDP for an e-commerce website, we can have you up and running in a few weeks!
Once your e-commerce website is up and running, many of the features for the website and its functions can be automated. This allows for easier management. What we mean is that all the steps for purchasing a product online are pre-determined. They will find what they want, add it to their cart, pay for the product at check out and have that product shipped to them. And any customization or add-ons will be managed during the process. So all you need to do in this process is have a set-up that accommodates this. There is not nearly as much hassle as when you sell only in-person. And in a way, you will be more productive and set goals in other aspects since the website is selling the products for you.
When you have an e-commerce website, you get more information than you typically would if you only had a storefront. Not only do you get the data of what they are buying and not buying, like you would in store, but you can see what they are looking at and not buying. You can analyze the page views for a product and make a decision on how to improve it. And if something is popular, you can diversify your selection. With the right tools in your hands, you can optimize your products and pricing to increase your sales.
MSEDP offers professional upgrades for your website that includes the addition of e-commerce. Get the most out of your website and ensure you are making the most money selling your products. E-commerce has only gained importance with the pandemic, but if we are being frank it has been a crucial element for many businesses for a long, long time.
When you turn to MSEDP, you will also be getting the best hosting available, which is crucial to keep your e-commerce website up and running. And you have the ability to choose between our v5 content management system or WordPress. Our web designers are proficient in both and will be getting a website that looks beautiful and works great.
So please, do not hesitate to reach out and learn more about a website upgrade. The number for our office is 631-761-7600. When you call, we can provide you with a free, no-obligation consultation to go over exactly how e-commerce websites can help your business.
Bad bots are on the rise and account for more and more web traffic each year. So it is something all website owners need to account for. At MSEDP, we offer safe and secure IT services to help you monitor your website and keep it safe from malicious traffic and those pesky bad bots. From backup and disaster recovery to overall network security, our experienced IT team will work to ensure you are safe from bad bots and all else that may hurt your website. Get affordable and dependable IT services when you turn to MSEDP. We proudly work with customers on Long Island, as well as across the United States.
So, what are bad bots? Well, bad bots seemingly will interact with your applications in the same way a real legitimate user would. And boiled down to it, these bots are software applications that are designed to automate a lot of tedious online tasks. Google uses bots to help make their search engines useful. However, there are other shadier ways of using bots, like aggregators for travel websites to gather data before a user lands on their website.
This makes them very hard to detect and prevent, especially without the right protection. Bad bots enable high-speed abuse and attacks on websites, mobile apps, and APIs. They also allow bot operators, attackers, unsavory competitors, and scammers to perform many different malicious online acts. These malicious acts may include web scraping, competitive data mining, personal data harvesting, brute-force login, digital ad fraud, transaction fraud and spam to just name a few. But if a hacker can do it, that act becomes easier due to bad bots.
Bots simply arose because they act quicker than a human could. So for many of these tasks they are used to optimize productivity. And not to mention that human error plays a factor too and these bots will not make those mistakes. Employing bots is common practice and has positive impacts, as well as negative ones.
Since bots essentially will "visit" a website, they then consume computing resources like bandwidth and server loading times. So, even if the bots are "good," they still inadvertently cause harm. Which leads to the more aggressive search engine bot or aggregator, which can take down a website that has limited resources. Good news for you, though, is that our IT team can configure your website to ensure it is running at optimum speeds at all times. However, that does not mean you can forget about these bad bots. All website owners should be aware of them and how they can both positively and negatively impact your website.
As previously mentioned, there are many uses for bad bots. Here is a brief description of some of those uses.
MSEDP offers technical support and computer consulting services to businesses on Long Island, in the New York City metropolitan area, and across the USA. Our expert technicians have one goal in mind: Keep your computer systems up and running at peak efficiency. Get trusted cybersecurity services, computer tech support, remote monitoring, antivirus protection, cloud backup, disaster recovery, and more when you turn to MSEDP. Protect yourself from bad bots and many other dangers with our IT support staff.
So please, do not hesitate to reach out to us today to learn more about our various IT services. Start protecting yourself from the dangers of bad bots and much more! The number for our office is 631-761-7600. When you call, we can provide you with a no-obligation consultation to go over exactly what it is you want from our IT services.
Every once in a while, Google updates its algorithm. What does that mean exactly? Well, the algorithm plays a large factor in where pages rank when searching on Google. And for better or for worse, Google has a stranglehold on searches. We all say, "let me Google that," when we all mean to simply look something up. Truly the Kleenex of internet search engines.
At MSEDP, we offer professional SEO services to help navigate these murky waters. Because we understand that it may be difficult on your own to understand what needs to happen for these periodic updates. This new update, recently announced by Google, is called the Google Page Experience update. It will judge web pages based on how user perceive their experience interacting on the page. So if Google thinks people who come to your website will have a poor experience, then you may not rank as high anymore.
There is a whole page Google shares that states the criteria for effective page experience. In short, the metrics for the page experience aim to understand how users will perceive the experience of any given page on your website. For example, whether or not the page loads quickly, if the page is mobile friendly, is it a secure HTTPS site, are there too many ads, and if the content moves around during the loading. So refining these aspects can help keep your page rankings where they are or they can even improve if you follow these guidelines well enough.
As mentioned, there are numerous new factors that are being considered in this algorithm update. Let's take a quick look at all of the factors that will play a larger role in search engine rankings than before. These are the main factors that Google uses to determine the overall page experience.
The great thing about all of this is that Google gives you the tools to check this on your own with their free Google Search Console. They do this with their new Core Web Vitals feature. The core web vitals will include the real-world, user-centered metrics that will actually give a score on your website. So you have the ability to look into these aspects and find ways to improve and meets the standards laid out by Google's algorithm simply by checking Google Search Console. You can dislike the hold Google has on search engines, but they are at least transparent and do not keep their formula totally a secret.
Truth be told, we still do not know exactly how much of an impact this update will have. That remains to be seen. Google isn't necessarily saying that page experience is a correlation with a ranking score. It is saying, though, that each element within the page experience carries its own weight and rankings in the overall Google algorithm. However, even with that said, it is never a bad idea to prepare. You should want your website to have a good user experience regardless.
The best way to prepare is with the aforementioned free tools via Google Search Console. On Search Console, they have a Core Web Vitals report that you can look at to see where your site is lagging and where your site meets the mark. If you are unsure, then please do check in with MSEDP. We offer professional SEO services that will help get your website performing up to speed! There are more reasons than simply this new Google algorithm update why you need professional SEO services for your website.
There is an old saying in the SEO world that "content is king." And despite these new algorithm updates, that actually still holds true! Google has made it clear that great content will still rank high in Google Search. Even if your page experience is below average. They still want the best information at the top. So that is still the true definitive factor. However, when it comes to sites that have similar content, then the page experience update may become a deciding factor. Which is why this ultimately cannot be ignored.
MSEDP offers professional Security Information and Event Management (SIEM) and log management that keeps your website safe and running smooth. As we progress into the future of cybersecurity, it becomes harder and harder to recognize when there is a breach or infection. The hackers and malware is always improving. So it is vital that your security measures improve, too. Firewalls and antivirus protection alone is no longer enough. MSEDP's powerful Security Information and Event Management (SIEM) and event log management solutions keeps an eye on all of your inbound and outbound traffic. We will match the packets against an ever-growing database that triggers specific, harmful events.
So turn to MSEDP for IT and cybersecurity services that you can trust! Learn more about the benefits of our cybersecurity protection plans. For more information about our IT services in general, please contact us today. When you reach out, we can further discuss our various protection packages. As well as go over the benefits of having professional security information and event management at your side.
SIEM stands for Security Information and Event Management. SIEM is a set of tools and services that offers a holistic view of an organization’s information security. When you turn to MSEDP for SIEM, you will be getting your cybersecurity from a trusted professional in the industry. We have the tools to protect you from any threats on the internet.
SIEM provides tools to keep your website protected. Here are some of the benefits of security information and event management from MSEDP:
So for SIEM tools that are effective and reliable, turn to MSEDP. We help small business websites across the country stay secure. And we offer affordable maintenance packages.
In a nutshell, security information and event management works by combining two technologies: Security information management, or SIM, and security event management, or SEM. SIM collects data from your log files for analysis and reports on any security threats and events taking place. And we combine with SEM, which conducts real-time system monitoring, notifies network admins about pressing issues and aims to establish any correlations between security events. So you get complete security enhancements with SIEM.
The security information and event management process breaks down as such:
Data Collection
We configure all sources of network security information to feed event data into our SIEM tools. These sources include servers, firewalls, antivirus software, and operating systems. We collect, process and filter these results to determine any threats.
Data Consolidation & Correlation
Our SIEM solutions consolidate, parse and analyze all incoming log files. We then categorize the events based on the raw data and apply any necessary correlation rules by combining individual data events into meaningful security issues and measures.
Policies
Each account will of course have its own profile. We define the parameters of the SIEM and effectively set the rules to detect any issues. We set the normal conditions against any pre-defined security incidents in order to catch a problem before it explodes. SIEM provides default rules, reports, and alerts. We will customize these options to best suit your needs.
Notifications
Lastly, if an event or set of events triggers a SIEM rule, the system notifies security personnel. So the issue gets stopped in its tracks.
Many companies and businesses mandate your site to comply with a cybersecurity framework. This can be vendors, the government, or a client. You will need to be compliant in order to be in business with these partners. So it is imperative to become compliant, otherwise you will lose out on business. But whatever the reason, MSEDP can help! We work with CISSP's to make sure your company is compliant with many different security frameworks, which includes NIST, PCI, ISO 27001/2, and CIS. All of these compliance projects begin with a risk assessment, which MSEDP offers.
The SIEM tools MSEDP uses can help an organization become PCI compliant. This security standard reassures a company’s customers that their credit card and payment data will remain safe from theft or misuse. So everyone involved has a little peace of mind when it comes to the site's security.
A SIEM can meet the following PCI requirements:
Search For Insecure Protocols
Proper SIEM is able to document and justify the use of an organization's allowed services and protocols. On top of that, security information and event management services documents security features implemented for any insecure protocols.
Detect an Unauthorized Network Connection
When you need to be PCI compliant, you need a system that can detect all unauthorized network connections to and from a company's IT assets. MSEDP utilizes effective security information and event management solutions to help manage such a situation.
Traffic Flow Inspection Across DMZ
A demilitarized zone, or DMZ, is a perimeter network that protects an organization's internal local-area network (LAN) from any untrustworthy traffic. For many, a common DMZ is a sub-network that sits between the public internet and private networks. However, PCI compliant organizations need to use a DMZ that effectively manages the connection between an untrusted source like the internet and its web server. As you can imagine, this may be a large undertaking.
Also, any inbound internet traffic to IPs inside the DMZ must be limited. All the while, effective SIEM must also evaluate outgoing traffic. So this is a give and take process of enormous magnitude. Our state-of-the-art security information and event management services can meet these requirements and inspect all the traffic that flows across the DMZ space to and from your internal systems. And report on any and all security issues that arise. So your security system is aware before the threat can take hold and cause problems.
When it comes to web design, there are certain key elements to understand that play a large role in the overall performance and success of your website. Here at MSEDP, we offer professional web design, so you will get the most out of your website. Investing in your website is a big step. And we will work with you to ensure this new site design is everything you dreamed of.
MSEDP is a full-service company. So not only will you get professional website design, you can also get search engine optimization, hosting, maintenance packages and much more! For more information about our web services, please contact us today. We will happily answer any questions or concerns you may have regarding web design, including pricing and templates. Grow your business with MSEDP today! We help small businesses across the country get the most out of their website.
When it comes to using your website, there might not be something more crucial that its navigation. People who land on your site want quick and easy information and access. So if you want these potential leads to stay on your site and purchase something, you better make sure that the navigation works well and that it is easy to follow. Otherwise, people may struggle to find what they need and go elsewhere.
For the most part, the navigation revolves either around the top navigation bar or a side bar. So have this be the place that leads them to other parts of the website. Either being able to click the categories right on the bar or with a simple drop-down menu. If this navigation is poor, then the incoming traffic will quit and leave your website. And you will lose potential sales.
When someone lands on your website, you only have a few seconds to impress them and show them around. Otherwise these short attention spans will bounce. Literally. So give them access to information quickly. And a properly designed website does just that. It shows them what is important and should be self-explanatory. For these, our web design team advises broad headings that include a few different subtopics. This way the user can quickly find what they need fast through these subtopics.
It goes without saying that mobile devices are the most prominent tool to access the internet. So a website needs to look just as great on the phone or tablet as it does on a desktop or laptop. How does this work? Well, by making it mobile responsive. Older websites were not made this way and thus become harder to use on a mobile device. You want each and every person who uses your website to have a positive experience and making your website responsive is key to that initiative.
When MSEDP designs a website, it always makes it responsive. We simply wouldn't be doing our jobs otherwise. With a responsive website, your site will adapt to each device. Ensuring that it is sized correctly and that the user has no problems using the navigation or any other aspect. By doing so, a responsive website design allows for the user to stay on the site longer and making your site a better experience overall.
There is an old saying that "content is king" when it comes to search engines for websites. That moniker still holds true even today. A great looking website design is nothing without engaging and interesting content. You cannot simply overload the site with images and visual elements. People who come to a website are seeking information and that content feeds them what they need to know.
Writing good, quality copy keeps your audience engaged on the page longer and they will read on about what you have to offer. And this content and writing style should align for the whole website. Find a tone and stick to it. So do not overlook the content, because it is just as important as the overall design of the website.
We mentioned the importance of keeping the tone of the content consistent. Well, the same applies for the actual design of the website. Consistency in the design helps the incoming audience build brand recognition. And it allows for a more polished look to the website. A style guide allows you to do that. When you turn to MSEDP, you get to decide the color, format, typography, images and more. And we will help you keep it consistent with our expertise.
A style guide is important because it can be referenced down the line if there is something you want to change or edit. And it makes it easier for others to work on the site down the line. When you have a more consistent design, you create a more cohesive site. Which hopefully leads to more sales.
Of course we said content is king, but it is still crucial to include images and visuals to your website. Using the right visuals and images improves user engagement. Like adding a simple video on the homepage. Yes, content around it for context is key and great for SEO, but a video is a simple and easy way for a new user to engage and stay on your website.
When you turn to MSEDP, you will ensure that just the right amount of visuals and images are used during the course of designing your website. They are nice at breaking up the text. However, some businesses go overboard and it can overwhelm a visitor. And lead to a crowded and messy experience. One that makes it confusing on where to go to find what you need. So it is important not to overload the site with images or make the actual information hard to read or difficult to even find.
Striking a balance is obviously what works best and the website design team at MSEDP can help! We will guide you and create a website experience that will surely please any new user. We make sure to use any videos, images or visuals purposefully.
So I lectured you on the balance of using visuals, images and videos against the text. Well, a subset of that is placing a call-to-action button. This button helps convert leads to sales because this button brings them to exactly where they need to go. It is simple and easy to follow and a great way for them to act.
At MSEDP, we have years of experience helping businesses build the perfect call-to-action button for the site. We make sure these buttons fit into the overall design of the the website, but still stand out enough. In other words, we will make sure the eye of the viewer is drawn to the button.
One of the ways we do this is by utilizing the color scheme. We will make sure the button fits nicely into the aesthetic of your website. By integrating a nice call-to-action button on your website, you will drive better results.
So you can have everything already mentioned working for you. The great content. The easy navigation. Nice images. Simple call-to-action buttons. And being mobile responsive. However, all of that can be for naught if no one actually sees the page or the website. A slow-loading page is a huge detriment to audience engagement. Get website design that works fast when you turn to MSEDP.
There are few things more annoying than when a page doesn't load fast enough. When that happens, it discourages the user from continuing to the website. And when the discouraging happens, the user turns back and will go to a competitor. Avoid those problems when you have MSEDP build your website and get a design that ensures quick loading speeds!
When you turn to MSEDP, you will be getting professional web hosting and all of the advantages that come with our care. We have years of experience working with small and large companies and hosting their websites. Having dependable web hosting goes a long way for your website and your business as a whole. Without the proper hosting services, you run the risk of having a website that loads slowly, which hurts your rankings on search engines. So do not compromise your business and get all of the advantages that professional web hosting provides.
For more information about our many great IT services, please contact us today. We will happily answer any questions you may have about our services. When you reach out, our team will go over any concerns you may have about web hosting, as well as the different hosting packages available to you. So please, do not hesitate to reach out to us today. We are located in Deer Park, New York, but proudly work with customers around the United States.
There are many reasons why professional web hosting is important and that is because it offers websites an array of great benefits that you can advantage of. Learn more about the benefits of web hosting from MSEDP.
Your website's performance factors in a lot when it comes to ranking well on Google. When you turn to MSEDP for hosting, you will ensure your site's load speeds are fast. A slow loading site hurts your rankings. Slow loading speeds measure poorly with search algorithms, which then dictates how high or low your site ranks.
And not only does it effect your search results, but it also turns off potential customers. You only have a few seconds to grab their attention anyway. If that few seconds is lost due to the site not loading, then all is lost. It doesn't matter how nice your site is or how good your services are if customers can't even make it there.
So, having quick loading speeds ensures you are not dropping in the rankings and that the people who find your site quickly land there.
As your web hosting company, you will be getting dependable technical support. This ensures that your site is always running smoothly. And when a problem does emerge, you can count on us to fix it promptly. We have an experienced IT staff that can help you with any issue that comes up. Don't lose any potential customers or sales because of a down site. Or because the web hosting company doesn't is slow to respond.
We understand how frustrating it can be to go offline at any time. Which is why our support staff goes above and beyond for all of our web clients. Don't lose another minute by trusting a lesser IT team!
Having an email address that uses your domain name is a great way to look professional. When you turn to MSEDP for web hosting, we provide you with a branded email address that uses your domain name. So when you reach out to clients, you get that extra step of professionalism. And they know exactly who is reaching out, since your domain name is right there with your email address.
Using your regular email to reach out to clients and customers might be convenient, but making a distinction allows for an heir of professionalism. With our web hosting services, you will have this ability to create an email address that includes your domain name.
On top of this feature, we also have other emails management tools to help you with your business, like cloud email and simple forwarding to a preferred email address. Get the best email solutions at affordable prices with MSEDP.
With better web hosting comes better security. And honestly, security is not something many website owners think about. It almost gets taken for granted. But the foundation of any website's security begins with the web hosting provider. At MSEDP, we understand its importance and work tirelessly in order to provide web hosting that is secure. And have multiple levels of security in place. So then you really do not need to worry about it.
In a nutshell, there is the actual physical datacenter, which gets protected. Then there is firewall protection for these services, which is an added layer of security. And then there are simply the security measures in place that protects your site from the other sites on the server. So when one site gets compromised, it stays with the one site and does not infiltrate any others.
Of course, having a website that is 100% secure is not possible. There are threats everywhere. Even little things, like login screens and spam software can become compromised. However, when you have MSEDP's web hosting, you have someone you can trust. We take all the necessary steps to make sure your website is as safe as possible. And we are always staying up with the trends and evolving with the new threats. Hopefully it never comes to anything dire (it rarely does), but at least if it does you know you have a team at your side with troubleshooting experience.
First let's define what "uptime" is. Your website's uptime is how often your site is actually online. Now, you're likely thinking, um, isn't my site online all the time? That is not always the case. Sites go offline for aspects such as server repairs, updates and routine maintenance. So your website is likely "online" 99.9% of the time.
With MSEDP, we offer high uptime for your website, while always taking the necessary precautions for updates and maintenance. When we do take your site down, we always aim for it to be during the off-hours, such as the middle of the night. This way you are unlikely to lose many web hits, customers or sales. Having a web hosting company that provides high uptime means your bottom line improves.
As you can see, a lot goes into professional web hosting. Some of these aspects are small, but even the small issues can lead to bigger issues. Which is why all aspects should be considered when selecting a web hosting company. At MSEDP, we are proud of our hosting capabilities and all of the features that we offer our clients. And we treat all of our web clients the same. So it does not matter how big your contract is, we want everything to be smooth. For everyone.
When you have professional internet marketing, you get an array of benefits. Internet marketing is important because it aligns with the way consumers make their buying decisions. This comes down to the fact that so many people use the internet for research before eventually pulling the trigger. So, effective internet marketing helps you build a relationship with your consumer base. You can directly reach a personalized consumer base when you have internet marketing that understands your goals.
There are many avenues that pass as "internet marketing." It can be through organic search engine optimization, pay-per click ads, blog posts, email marketing, or a social media presence. Even your site's website design falls under this umbrella, since a nice looking website is a way to attract customers. The time of mass marketing is behind us. Now is the revolution of the personalized and targeted ad. Consumers nowadays know exactly what they want most of the time. So reaching them through simple internet marketing techniques is a great way to grow any business.
For more information about our various web services, please contact us today. We will happily answer any questions you may have about the web services we provide. MSEDP helps build small business websites while also aiding them with some of the most popular internet marketing techniques around. So please, do not hesitate to reach out today to learn more about all that we have to offer. We look forward to helping you with all of your website needs!
Internet marketing first and foremost allows you to market anywhere. No distance is too far when you are using tools such as SEO and email newsletters. Or by simply having a website. By marketing on the internet, you can overcome all barriers of distance. And you can sell goods in any part of the country without setting up a store front. Which widens your target market since you are not limited by a storefront. With the internet, it is even easier to sell internationally too. Don't limit yourself to your local audience if you don't have to! Expand your reach with effective and simple internet marketing techniques.
For starters, internet marketing enables your business to be open past store hours. Your ads and social media presence do not close their door when you do. So you are technically open for business 24 hours a day! When they land on your website, they can scroll through your selection of products and makes purchases despite your store location being closed. And there is a layer of convenience for the user, since they can buy online without having to leave their house.
When it comes to internet marketing, the costs are lower than doing so though a physical retail outlet or other physical means, like papers and billboards. Though those avenues of marketing can be profitable, they are also expensive, thus limiting your marketing budget as a whole. If you are looking to save money, while still expanding your reaching marketing on the internet is the way to go. You do not have to renew costs for those ads to run or for that billboard to stay up. And you do not have to purchase stock for display in a store. Pay as much or as little as you want with pay-per-click ads. And reach the audience you want!
Pay-per-click ads are a great way to send out personalized ads and target the exact audience you want. With this tool, you can send out ads to specific demographics and consumer bases. Hit the people that would be most interested in what you are selling! With this sorts of ad campaigns, you are spending money in a smarter fashion. Instead of casting a wide, general net, you are pinpointing with accuracy the people most likely to buy your products.
Social media continues to be a growing importance for anyone selling anything. You can correlate direct relationships between growth of social media accounts with the growth of your business. It is all about awareness. The more people who know about you, the most likely they are to buy from you. Effective social media campaigns are a great way to build an audience and get relationships going.
And in many ways, social media accounts is a free way of advertising. Of course, you can pay for ads on Facebook, Twitter and Instagram. But these avenues can also be utilized effectively without spending a dime on paid advertisement. It may be a little more difficult and time-consuming, but engaging social media campaigns are a great way to build any customer base. Get in on the action if you do not already have a social media account.
In general, The internet offers an important platform for building relationships with customers and increasing customer retention levels. This can be done any number of ways. As mentioned, you can do this through your social media account. But there are also other effective ways to build a relationship with your customers. When someone buys form your online store, you can begin a relationship by sending follow up emails to confirm the sale, as well as thank them for their business.
And once you have their email, you can periodically reach out with email specials and other personalized offers to help maintain your relationship with your customers. And you can build a sense of community by reaching out and asking them to review your products. These ways of social engagement allows customers to remember you and return from time-to-time to buy from you once again.
When you have a website, you cannot afford to overlook the importance of anti-virus protection. Having software to protect your website will in turn keep your company and data safe. And few things degrade trust with consumers than knowing using a website isn't safe. Here are some common reasons why it is important to have proper anti-virus protection in place, which is what you get when you turn to the full-line of IT services from MSEDP.
The function of anti-virus protection is to detect viruses or malware that may harm your computer and alert you before the transmission happens. No matter how safe and cautious you may be, these issues arise and there is always a slim chance of becoming infected. And thus putting all of your files and data at risk.
But early detection prohibits the further transmission of viruses and malware. Most virus infiltration is self-replicating. Once they are in, they quickly spread. Our anti-virus protection will stop its ability to spread and keep your computers safe.
Viruses and malware are self-replicating, meaning they spread once they are allowed inside a victim’s computer. An antivirus prevents this from happening and also stops the virus’s ability to spread to other computers.
Nobody, and I mean nobody, likes pop-up ads and spam. They are a nuisance. And not only that, but spam and pop-up ads are also a common way to spread malware and viruses. So one wrong click can bring your whole system down and compromise your data.
Our anti-virus protection will block hidden malware and prompt you to disconnect or abort a download if anything seems suspicious. So you will always be aware of what you are downloading and the risks it presents. Which means there will not be a need to worry if you may be downloading data that will lead to a virus. Stop malware in its tracks!
Certain viruses may seem harmless at first, but what they did was open a back door into your system for online hackers and thieves. And allow that person to gain access to your files without you even knowing the theft is happening. Another way for hackers to gain entry is by sending phishing emails. Scary, huh?
Well, with our anti-virus protection there is no need to worry about hacking, since your files will be protected. We make sure all safeguards are in place so you can safely and securely keep your data.
Even with all of these measures in place, malware and viruses may still find a way in. They can be small, hidden scripts from some website or download that did not trigger anything, but is there regardless. However, without malware and virus scanning, you can rest assured that you are completely in the clear.
When we can, we do not only scan for malware or viruses either. We also scan for possible drive errors than may eventually lead to the loss of data. And may cause your computer to slow down. So it is also just good practice to run these scans. When you utilize our anti-virus protection, we can schedule set times each day and/or week to run these scans and keep you safe.
Speaking of computers slowing down, you will avoid any slowdowns with your PC or computer when you use our anti-virus protection software. When it comes to viruses, most are self-replicating. So they will grow over time and the more time they grow the more space they take up on your computer. Which in turn slows it down.
Computers with our anti-virus protection work faster, which means you will not lose any time to work for a slow PC. Any viruses or malware slowing down your computer are removed and frees up space and improves response time in the process. So in the long run, you are simply a more efficient worker since you are not experiencing any slowdown. Slow response time is such a headache and can lead to frustration. Keep your computer up to speed with our anti-virus protection!
Every computer's operating system has a built-in firewall, which is designed to prevent any unauthorized access to tour computer. However, with our anti-virus protection you get an improved firewall with added protection that works alongside your computer's firewall. So you will better safeguard your computer system and allow for less hacking and phishing. Stay up to date on the latest trends with our anti-virus software and rest easy knowing you are safe!
When you feel less safe, this may impact how your surf the web. But fear no more! When you utilize our anti-virus protection, you will be able to safely surf the web and know your are fully protected from malicious threats. Of course, you still need to act smart and not intentionally go places that may threaten your system's safety. But out antivirus programs offer features such as blocking unsafe websites and warning you of possible threats.
This feature is great for those places that may only have one computer for the company's use. YOU may know it to be safe, but perhaps others are a little more careless. Avoid infection from those careless users.
And when you have safer internet surfing, it does not only mean protection from the usual fraudulent activities online. There may be other real threats we may not know about, but the software does! Hackers waiting in the wings for their next unprepared victim. But with our protection you will be ready. It is always better to be safe than sorry!
Yes, you will need to spend money to get effective anti-virus protection. So how will you be saving money? Well, do you know how expensive it is if you get malware or a virus into your computer system and it crashes? And you have a to buy a new system and/or PC? Or worse, important data or money is stolen from an account?
So when you really think about it, anti-virus protection is a small price to pay for long-term safety. You can save time, money and headaches with our quality anti-virus protection.
At MSEDP, we offer safe and secure anti-virus protection from our Long Island headquarters. Check out our full line of IT services and get anti-virus protection that matches your business's needs. For more information about our various IT services, please contact us today. We will happily answer any questions you may have about anti-virus protection and its importance. When you reach out, we can discuss the various packages we offer and go over the various price points and features with you.
So please, do not hesitate to get in touch with MSEDP of Long Island today for trustworthy and affordable anti-virus protection. Despite being located on Long Island, New York, we work with businesses from across the United States. Our IT team is fully capable of handling your anti-virus protection from the friendly confines of our Long Island office. We will work hand-in-hand with you in order to give you the services you need.
Of course, as a web design company we believe that investing in your website is important. It is simply not good enough anymore to have a website. That has been true for years. Now you need a website that stands out from the crowd and conveys a clear message of your business. The world is run online now. So it is more important than ever to utilize your website to get the most out of your business. Otherwise, you may fall behind the crowd and your business may suffer for it.
For more information about our web services, please contact us today. We have years of experience providing beautiful and elegant web design for clients coast to coast. So please, do not hesitate to reach out to our team to learn more about how we can make your website pop with a design that aligns with your sensibilities! Our friendly staff is here for you. When you reach out to us, we can discuss what you want from your website and draw up a plan. In the meantime, please check out why we believe it is important to have beautiful web design and why you should invest in your website.
As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Let’s look at five reasons web design is important.
When your audience visits your website, the design of the site is the first thing they see. Good or bad, they will judge your business within seconds of landing on the website. So it is crucial to have a web design that illustrates what you are all about and you want to make a positive impact on them.
An outdated or unappealing website will lead to a negative first impression and possibly drive customers away. Then you miss out on potential leads all because your web design wasn't up to snuff. And then they may simply head to a competitor. So you did half the job of getting someone to your website, but it is equally important to make sure they like what they see.
So web design is important, because it impacts how you potential customers view your brand. A good first impression can land you a new customer, since they decide to browse your pleasing website. Our web design team has years of experience and knows what people like to see and will help you upgrade your website to a more modern look.
Search engine optimization, or SEO, is the art of getting people to your website. And many are surprised to learn that web design plays a role on your site's SEO. This is due to the fact that many web design elements and practices influence how you publish content on your website. So, in turn, this affects how search engines crawl and index your website.
In short, messing up your web design can drastically hurt your SEO. Which means you will be fighting an uphill battle to even land traffic. Certain web design elements directly effect the SEO, such as the code. So to avoid any issues, upgrade your website with web professionals like us at MSEDP. We will make sure the design is SEO friendly.
It is pretty simple when you think about it. People just do not trust a business with a poorly designed website. If they see a site that is old, out-dated or ugly, they will surmise that what you sell isn't good enough to have a nice looking website. Or they may view your business as shady or unreliable, since you have not put the time and effort in to have a nice looking website.
If customers are willing to spend money on your product, they want to see you spend the money on a nice web design. It builds trust with your client base. They will feel more comfortable buying from someone who has a nice website. This same concept goes to shopping in person. If the store looks nice, you trust the product. If the store is run-down, then you are inclined to think something is up. So don't lose a potential customer because of an old looking web design.
If you are still on the fence of improving your web design, then let this sink in: your competitors are not. If you want to stay up with the competition, regularly updating your web design is a must. Otherwise you will get stuck in the past and forgotten.
And not only do you want an updated website, you want a design that stands out from your competitors. When they come to your site, they should remember your brand and what you sell.
And not only that, but an improved web design also improves your SEO. So if you want to stay ahead of your competitors in the rankings, having a nice-looking website is the bare minimum. Otherwise you may lose potential clients simply do to the fact that your competitors outrank you!
The new design of your website is a big opportunity for you to set your business apart from the competition. When you are competing against other businesses, you like have the same services or sell the same products. So you need that website to make the difference. Our web design team will allow you to showcase your business and attract new customers to give you a lead over your competitors.
The last aspect I wanted to touch on was how effective web design simply improved your customer services. Since it is the first impression a potential customer gets, the website is essentially the same as a door-greeter at Walmart. You want to greet them with a smile and make sure they know your are putting in the effort.
If a website is bright, modern, and inviting, then your audience will feel more at ease while browsing. However, an unappealing website obviously has the opposite effect. An old website might feel cold and unwelcoming and draw an audience away. So make sure you are doing all you can to make your potential customers feel welcomed. And you can do that by improving your web design.
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