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The Benefits of Trigger Emails

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The Benefits of Trigger Emails

December 17, 2021
By Matthew Golda

When you sign up for an email marketing campaign, it is a way to grow your target audience and build a reliable base. It is also a way to improve your traffic and sales numbers. There are many great benefits when you utilize an email marketing campaign and email marketing in general is very important to growing a business. One of the ways to effectively utilize an email marketing campaign is by turning to trigger emails.

A trigger email is an email that is automatically sent out based on the behavior of the user. Some common forms of trigger emails are welcome emails, thank you emails, order confirmation emails, and email receipts. A trigger email is a great way to build a target audience and often outperform traditional emails or cold emails. Open rates for trigger emails can reach as high as 50%. And the click-through-rate is typically double that of a traditional email. So for the best conversation rates for emails, utilize trigger emails when you can.

One reason trigger emails are so effective is because they are aware of a previous interaction with your website. So there is context to receiving the email and it is not catching them cold or unaware. And oftentimes, especially when a transaction has taken place, the user is looking for this sort of email. And when you convert emails, you have the ability to generate more profits. However, trigger emails are traditionally underutilized in the world of email marketing. And setting them up does not have to be an expensive undertaking. Learn more about the email solutions at MSEDP and see what aligns best with your sales targets.

Common Examples of Trigger Emails

email marketing notes

As mentioned, there are some common types of trigger emails. From transactional emails, to welcome emails and thank you emails, trigger emails are a great way to build a relationship with your client base without seeming intrusive or like spam. Here are some examples of trigger emails you can send.

Activation, Registration or Log In

This sort of campaign can be used in a few ways. If you sell a product that needs to be activated or registered, you can send the buyer an email if you realize that has not happened yet. This is just a little nudge to push them to action. Or maybe they have not activated it because they are having troubles doing so, which means in the email you can include a tutorial or instructions. By reaching out in this manner you are showing a courtesy to a buyer and it can strengthen the relationship.

Or perhaps they need a login and haven't signed in yet. Sending them an email with that information can act as a friendly reminder to get on top of creating an account.

Ask For a Review

When some time passes, you can send an email asking for a review or some feedback on the product. This again is a way to build a relationship with the customer and shows that you care about the outcome of their purchase. A little love goes a long way in terms of customer approval. Many people just want to know you care and they may be more inclined to buy again if you treat them with respect. And if you have the time to reply back and answer their response, that is an added bonus.

The Win-Back

This is when an existing customer is approaching the end of a yearly subscription and perhaps hasn't been using the product or item recently. So you may need to win them back in order to keep their subscription. You can try by crafting a nicely worded email informing them that they are nearing the end of their subscription or contract. But in that email you can include new products and anticipated products or items. This can act as a hook to get them back on your side.

Rewarding Them With a Surprise

Lastly we come to the most effective tactic, but one you can't employ too frequently. But ultimately the goal of any business is to build customer loyalty. This is the key to success. And you can find ways to reward your loyal customers by giving them something for free every now and then. It is a nice token of appreciation for their business and a great way to keep your customer base loyal. Even just a small thank you and a small gift works great. Whether it is a small gift card, a percentage off their next order, or free shipping, people LOVE free. And when you show appreciation to your customers, they can show you appreciation back.

Contact MSEDP Today

Learn more about digital marketing at MSEDP and how we can help build your business. We have years of experience helping web clients from around the United States gain traction using email marketing and other digital marketing techniques, such as SEO content writing and PPC ad campaigns. We offer professional strategies for email marketing campaigns. To speak to someone from our office, please call 631-761-7600 today. When you call, we can provide you with more information about details regarding our web services.

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