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COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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Search engine optimization is an important element for any website. And with each coming year there are new and innovative ways to help grow your website using SEO tactics. Here are 10 must follow rules for SEO moving into the future. Rules that the SEO writers at MSEDP utilize on a daily basis, while also keeping a keen eye out for any ways to improve on these tactics.
The most important rule to follow when it comes to SEO is to write the content for humans and NOT for the Google algorithm. It is crucial to know your audience and write content tailored for them, since they are the ones searching for it in the first place. Good, attractive SEO writing can lead to backlinks, which are a helpful way to grow any website. If the writing sounds too robotic or is simply stuffed with keywords, then it becomes unattractive to all who come across it. The team of writers at MSEDP do thorough research before tackling any topic, which allows for the content writing we provide to help grow any website.
It is important to write the content for human beings, but it is still important to understand the latest Google algorithms. Google is the largest search engine, so understanding their algorithms and working with them is a good way to gain traffic. However, Google regularly tweaks their algorithms in order to ensure the best pages are ranking. And their algorithms in general are kept private so they are not manipulated by the masses. They want their search engine to be as effective as possible. So, when there is an understanding of their algorithm, then it is easier to work towards that goal. The SEO writers at MSEDP make this their goal. We help all of our clients with this aspect and ensure the websites are following the algorithms to the best of our knowledge and are constantly improving as Google improves.
One of the most important tasks of any SEO company is to know how to perform effective keyword research and how to pick the best keywords for the potential content. This includes being able to assess how popular the main keyword is and how to choose the best long-tail keywords that can drive traffic to a site. In most cases, the main keywords for a given topic simply have too much competition for the top of the rankings. What this means is that finding that middle ground is even more important, despite having a lower search volume. That is because it is easier to get to the top of the rankings for keywords with less search volume. But despite less search rankings, being at the top of lower searched keywords is highly beneficial, too.
And more times than not, people who really need something will have a specific search and those are the users that are more likely to follow through on their query. As professional SEO copywriters, we have the ability to assess the competition for each word or phrase, come up with the best keywords, and begin creating clear and engaging content.
One of the biggest driving factors for search engine algorithms is unique content. When parts of a page are copied from another website, it may be flagged as spam and dropped in the rankings. This is why it is crucial to turn to SEO copywriters who are experts in creating clear, engaging and unique content for any type of website. Many imitators may simply use a copy and paste method, but when you turn to MSEDP you are getting a team of writers who know how to research and create unique SEO content. We dedicate our time and effort into creating a unique and useful website that ranks well.
Keyword stuffing is a problem for amateur SEO writers. One simple way to avoid keyword stuffing is to simply use words that are related to your keywords. By doing so, you are letting the search engines know what the content is about without stuffing the same few words into each sentence and paragraph. Due to our years of experience writing SEO content, we know how to navigate this issue. We will create new content each time we write while making sure there is no keyword stuffing.
Oftentimes, the algorithm rewards longer, more informative content. And can even penalize thin content. High-quality content that reaches 700 or 800 words will likely rank higher than content that is only 300 to 400 words. What it comes down to is the fact that shorter pages might simply not have enough complexity for the algorithm to reward. And when the content is longer, it gives the writer more of a chance to mix up the content, such as by using lists and tables. When there is a lot of information on a page, there are various ways of presenting that information that is helpful to both searchers and search engines alike.
When a new page is created, it needs the proper meta details. The meta details are comprised of meta titles and meta descriptions. By having the correct meta details for the page, it allows search engines to display a short description of the content you created which can help drive clicks. The meta title should be no longer than 70 characters, which is the maximum Google shows during searches. And the meta descriptions should be no longer than 160 characters, because any longer than that will be cut off.
When you turn to MSEDP for SEO services, we use our own CMS that makes it easy to enter the meta details. We are also well-versed with WordPress. They also make it easy to enter the meta title and description. Ensuring that each new page is ready for indexing and ranking. Using the keywords in the meta title and description is a quick and easy way to highlight what the page is about.
The use of subheadings is a crucial aspect when creating a new SEO landing page. Subheadings are a great way to incorporate your keywords and make them prominent. By including your keywords in the subheadings, you are indicating to Google and other search engines that this is what the page is about and increasing its importance. And subheadings simply make it easier to read as it breaks up the content into more digestible sections. By making it easier to read, you are helping the person reading the page. But you are also helping the search engines and the Page Experience factor, which impacts SEO.
Using different types of content on a page is a great way to dole out useful information and expand on the text. The use of images and videos on a page can be a great way to break up the text and still showcase useful information. Images and videos also make the website look nicer. Too much gray text can be a burden on the eyes and turn people away. But by properly incorporating images and videos, the page may flow better and allow for easier reading. Which again impact the Page Experience factor.
Using links as a way to cite informative content is a common way to show where the information came from. However, it is important to know where that link is coming from, because you only want to link to high-quality sites. If there are links on your site to low quality and spammy sites, the information on your page will then be negated and assumed to be spammy as well. When you link to good sites, you are showing the search engines that you are connected to other good sites and that the information on your site is of high-quality.
The SEO team at MSEDP has years of experience handling a variety of campaigns and can help you grow your business and website by following these simple rules. From researching and managing your keywords, to populating your website with engaging SEO content, to making sure you are indexed properly, we cover all the bases with our search engine optimization services. We can even help you with Google My Business and Google AdWords should you decide to go that route. Any and all web aspects are handled in-house at our Deer Park office. Give us a call today to learn more about how we can help you build a new, thriving SEO campaign in 2024.
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