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How We Effectively Write SEO Content For Small Business Websites

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How We Effectively Write SEO Content For Small Business Websites

May 31, 2022
By Matthew Golda

MSEDP offers trusted and affordable SEO services for website owners across the United States. Any business, but especially small businesses, need effective search engine optimization in order to break through and rank on Google. Here is a rubric on how we effectively handle the SEO for small businesses. We have the tools to get your website and business over the hump! Our SEO copywriters use these rules and guidelines in an effort to provide for the most comprehensive search engine optimization content writing possible. When you turn to MSEDP, you will have at your disposal professional content writing that gives your website a purpose. And populates it with clear and engaging content that will entice any visitor. Here are some ways we effectively write search engine optimization content for the websites we handle.

Understanding Local, National, or International SEO

When you are a local business, you want to rank for local-intent keywords. Such as "service" + "near me" or "service" + "city." This way you can attract potential customers in a certain area searching for a product or service you provide. This is called targeting an audience, and the SEO writers at MSEDP can pinpoint these areas in their writing and ensure that you are ranking in those areas.

However, not all websites work locally. Perhaps you are a small business that has a wider reach or wants to aim for a wider reach. There are ways to effectively market to those audiences too. At MSEDP, we build websites and can customize a website to cater to your specific needs and help you grow your business. So no matter how big or small your service area is, your small business website will be seen.

One effective tool to help with local SEO is managing your Google My Business account. This is a great way to make sure your business is thriving. Many people will use Google My Business to search for goods and services. We can help you set it up if that is a path you wish to cross.

Fulfilling User Intent

Another important aspect of writing SEO content for small business websites is to fulfill the user intent. When someone searches for something, they have a desired outcome for that search. So instead of trying to trick the system into ranking higher with black hat measures, our content writing aims to fulfill that user intent. Give them what they are looking for through clear and engaging writing.

Creative SEO content writingHere are some common types of user intent that we take into consideration:


This is when someone is searching for information. An example of this search is, “What is the best type of tool for paving?”


Navigation intent is when someone is searching for a specific website.


A transactional intent is when someone searches to buy something. For example: “affordable websites" if you are looking for someone to build an affordable website (something that MSEDP can do for you, too!)

In order to get a sense of user intent in searches, our team of SEO writers researches your competition to see what they are doing. You always want to compete, so having an idea on how they are driving traffic can clue us in to important details on how to handle your SEO campaign.

But at the end of the day, simply having high-quality, engaging content can get the job done. There is a saying in SEO that "content is king." So with our SEO content writing for small business websites, we will populate your site with relevant content.

Know The Goal of Your Website & Customers

Every website is different and has different goals. So it is on us, your SEO writers, to know the goals of your website and your customers. By doing so, we can determine which areas to focus on, where to track conversions, and how to set goals for the campaign as a whole. We are constantly in contact with our SEO clients, which helps to keep the goals aligned. And when something new comes up, we can shift gears to help promote a new aspect.

There are key performance indicators (KPIs) that we use to help measure the success of a campaign. It ultimately depends on exactly what your small business is attempting to accomplish with the SEO content we write, but here are a few common KPIs we may use to measure a campaign:

  • Sales
  • Downloads
  • Email signups
  • Contact form submissions
  • Phone calls

Each campaign is different. But our staff of writers will make sure we are aiming for the right goals to ensure your business and website flourishes. Keyword research is also a factor when it comes to knowing the goals of the website and using that for the SEO campaign.

Traffic & Rankings

When looking at these KPIs, terms such as "ranking" and "traffic" are not mentioned. We use a system to track the rankings of your keywords. And send monthly reports to update you on their progress. However, they are not the be all end all for your SEO campaign. Of course it is great to have a bunch of keywords ranking on that first page of a search, but if no one is clicking through or interacting with your site in a meaningful way, then that is an issue. One way to fix it is with our professional website design. We can build you a new website that shines. So when people land on your site, they are not turned away by an older looking site. Having a new looking website also tells the visitor that your company is doing well.

But back to the SEO. The overall aim of our search engine optimization content writing for small businesses is to help your business. In many cases, when you have a lot of keywords on the first and second pages, those sites perform well and people use the websites. However, that is not always the case. We want to make sure you are getting the most out of your website. Here is a quick example of a scenario. Which of these situations would you rather have?

  • 2,500 monthly visitors and 10 people fill out a contact form?
  • 500 monthly visitors and 20 people fill out a contact form?

Of course you are going to choose the one with more contact forms filled out. Because that means that someone is interested in buying what you are selling. We talk with clients often about the importance of having people use the website. The rankings and traffic are not the be all end all. You want the people who find your site to use your site. And that's what we do at MSEDP. We effectively target an audience with SEO and help you grow your business. When SEO is done well, it can help small businesses achieve real goals!

Contact MSEDP For Professional SEO Writing

MSEDP has years of experience writing clear and engaging SEO content for small businesses. Get a professional to write the SEO content for your website so you do not have to! The number for our office is 631-761-7600. When you call, we can provide you with more information about not only our SEO services, but all of our web and IT services. We can be your one-stop-shop for all things websites. From designing and building a website, to helping it rank on Google, to trustworthy IT services. Get everything you need from your website with MSEDP! We are located in Deer Park, New York, but work with businesses across the United States.

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