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How We Effectively Write SEO Content For Small Business Websites

MSEDP offers trusted and affordable SEO services for websites across the United States. Any business, but especially small businesses, need effective search engine optimization in order to break through and rank on Google. Here is a rubric on how we effectively handle the SEO for small businesses. We have the tools to get your website and business over the hump! Our SEO copywriters use these rules and guidelines in an effort to provide for the most comprehensive search engine optimization content writing possible. When you turn to MSEDP, you will have at your disposal professional content writing that gives your website a purpose. And populates it with clear and engaging content that will entice any visitor. Here are some ways we effectively write search engine optimization content for the websites we handle.

Understanding Local, National, or International SEO

When you are a local business, you want to rank for local-intent keywords. Such as "service" + "near me" or "service" + "city." This way you can attract potential customers in a certain area searching for a product or service you provide. This is called targeting an audience, and the SEO writers at MSEDP can pinpoint these areas in their writing and ensure that you are ranking in those areas.

However, not all websites work locally. Perhaps you are a small business that has a wider reach or wants to aim for a wider reach. There are ways to effectively market to those audiences too. At MSEDP, we build websites and can customize a website to cater to your specific needs and help you grow your business. So no matter how big or small your service area is, your small business website will be seen.

One effective tool to help with local SEO is managing your Google My Business account. This is a great way to make sure your business is thriving. Many people will use Google My Business to search for goods and services. We can help you set it up if that is a path you wish to cross.

Fulfilling User Intent

Another important aspect of writing SEO content for small business websites is to fulfill the user intent. When someone searches for something, they have a desired outcome for that search. So instead of trying to trick the system into ranking higher with black hat measures, our content writing aims to fulfill that user intent. Give them what they are looking for through clear and engaging writing.

Creative SEO content writingHere are some common types of user intent that we take into consideration:


This is when someone is searching for information. An example of this search is, “What is the best type of tool for paving?”


Navigation intent is when someone is searching for a specific website.


A transactional intent is when someone searches to buy something. For example: “affordable websites" if you are looking for someone to build an affordable website (something that MSEDP can do for you, too!)

In order to get a sense of user intent in searches, our team of SEO writers researches your competition to see what they are doing. You always want to compete, so having an idea on how they are driving traffic can clue us in to important details on how to handle your SEO campaign.

But at the end of the day, simply having high-quality, engaging content can get the job done. There is a saying in SEO that "content is king." So with our SEO content writing for small business websites, we will populate your site with relevant content.

Know The Goal of Your Website & Customers

Every website is different and has different goals. So it is on us, your SEO writers, to know the goals of your website and your customers. By doing so, we can determine which areas to focus on, where to track conversions, and how to set goals for the campaign as a whole. We are constantly in contact with our SEO clients, which helps to keep the goals aligned. And when something new comes up, we can shift gears to help promote a new aspect.

There are key performance indicators (KPIs) that we use to help measure the success of a campaign. It ultimately depends on exactly what your small business is attempting to accomplish with the SEO content we write, but here are a few common KPIs we may use to measure a campaign:

  • Sales
  • Downloads
  • Email signups
  • Contact form submissions
  • Phone calls

Each campaign is different. But our staff of writers will make sure we are aiming for the right goals to ensure your business and website flourishes.

Traffic & Rankings

When looking at these KPIs, terms such as "ranking" and "traffic" are not mentioned. We use a system to track the rankings of your keywords. And send monthly reports to update you on their progress. However, they are not the be all end all for your SEO campaign. Of course it is great to have a bunch of keywords ranking on that first page of a search, but if no one is clicking through or interacting with your site in a meaningful way, then that is an issue. One way to fix it is with our professional website design. We can build you a new website that shines. So when people land on your site, they are not turned away by an older looking site. Having a new looking website also tells the visitor that your company is doing well.

But back to the SEO. The overall aim of our search engine optimization content writing for small businesses is to help your business. In many cases, when you have a lot of keywords on the first and second pages, those sites perform well and people use the websites. However, that is not always the case. We want to make sure you are getting the most out of your website. Here is a quick example of a scenario. Which of these situations would you rather have?

  • 2,500 monthly visitors and 10 people fill out a contact form?
  • 500 monthly visitors and 20 people fill out a contact form?

Of course you are going to choose the one with more contact forms filled out. Because that means that someone is interested in buying what you are selling. We talk with clients often about the importance of having people use the website. The rankings and traffic are not the be all end all. You want the people who find your site to use your site. And that's what we do at MSEDP. We effectively target an audience with SEO and help you grow your business. When SEO is done well, it can help small businesses achieve real goals!

Contact MSEDP For Professional Website Writing

MSEDP has years of experience writing clear and engaging SEO content for small businesses. Get a professional to write the SEO content for your website so you do not have to! The number for our office is 631-761-7600. When you call, we can provide you with more information about not only our SEO services, but all of our web and IT services. We can be your one-stop-shop for all things websites. From designing and building a website, to helping it rank on Google, to trustworthy IT services. Get everything you need from your website with MSEDP! We are located in Deer Park, New York, but work with businesses across the United States.

All websites have content. And that content is geared to land traffic and eyeballs to the website. However, not all content is created equal. When you turn to MSEDP for their SEO services, you will be getting professional SEO content writing for your website that will highlight your services and help you move up the rankings. Gaining traffic on a monthly basis with organic SEO content. Let's take a closer look at how professional SEO content writing works and the benefits of it.

What is SEO?

Before looking at the benefit of professional SEO content writing, let's break down what it is. In a nutshell, SEO content is any specific information that you can find on the internet and any website. They all have it, but how concise and clear it is may differ. Every SEO article has the aim of gaining organic traffic from search engines. It does this by highlighting some keywords that its readers may find interesting. Or more importantly, information that Google and Yahoo find interesting. After all, it is the search engines that crawl the page to determine if it is valuable information. Once deemed valuable by a search engine, that page has a better chance of ranking well.

The Benefits of Professional SEO Content Writing

When it comes to any service, it is often best to leave it up to the professionals. SEO content writing is no different. As we discussed, there is an art to crafting web content that is clear and concise. Content that will not only look good to search engines, but to your audience as well. Here are some of the major benefits you will get when you opt for professional SEO content writing.

  • Effective SEO content not only draws in readers to the page they searched for, but it will also lead them to check out the rest of the website.
  • In many cases, SEO content writing is an evergreen investment. What this means is that the content typically never gets old. So, in terms of affordability, aiming for organic traffic through search engine optimization content writing is a much more affordable endeavor than pay-per-click. When you write a good article, blog post, or landing page, that page is there as long as the site is active. Hence "evergreen." Whereas a pay-per-click campaign can become very costly in a short amount of time. You're paying for instant gratification.
  • When you get professional SEO content writing it is original, which is what Google is looking for. Google does not want to share the same information over and over again. So, when you constantly create new and engaging content, Google takes notice and your site benefits as a result.
  • At MSEDP, we offer great SEO services and content writing with our monthly packages. What this means is that you will get great SEO content writing on a monthly basis. So fresh content is added to your website often, which leads to more possibilities of your audience finding your website.

SEO content is kingSEO Content is King

When it comes down to it, SEO content writing is a skill. It takes time and effort to craft a fully optimized landing page that has a focus on a certain audience. There are many angles one can take when writing a landing page or a robust article, but it all boils down to the same core element: content is king. A well-crafted article can boost page rankings and lead to search engine visibility. And these pages should highlight a few given keywords that get sprinkled throughout the page. As well as incorporated into the headers, meta titles, and meta descriptions. When you turn to MSEDP, you get the full package. Learn more about our SEO services and how they benefit small business websites.

SEO Content Writing Aspects

We discussed the importance of SEO content writing and how content is still king. Having clear and engaging content on your website is still the best way to improve in the rankings. Search engines want to make sure that they are providing their readers with informative content for what they are looking for. Here are a few notable aspects to ensure that the content writing matches the SEO strategy.

Optimization for Keyword or Phrase

When you turn to MSEDP, you get professional SEO services that provides comprehensive keyword research. This means your website will be optimized for the best keywords and phrases that match your marketing strategy. And our SEO content writers do thorough research to make sure that the content is clear and engaging.

Website Organization

When it comes to organizing the pages on your website, it is important to do so in a sensible way. This helps both your search engine optimization and your viewers find what they want. When the structure of website is clear, you will likely keep your audience on your website longer, which is great for your SEO and visibility online. And it shows the search engines that your website is useful.

Market Analysis

Since the content for any website needs to be helpful, our SEO content writers do thorough market analysis to make sure the content on your website is what it should be. Not only that, but our writers will make sure the topics and content we add to your website is something people are actually searching for, too. And of course, we consult with our clients to gain any and all knowledge about the particular industry for each website.

Contact MSEDP Today for Professional SEO Content Writing

Does professional SEO content writing seem like something you need? Then please get in touch with MSEDP today. We help small business rank on the most popular search engines. The number for our office is 631-761-7600. When you reach out, we can further discuss our professional SEO content writing and go over the benefits of it.

Every once in a while, Google updates its algorithm. What does that mean exactly? Well, the algorithm plays a large factor in where pages rank when searching on Google. And for better or for worse, Google has a stranglehold on searches. We all say, "let me Google that," when we all mean to simply look something up. Truly the Kleenex of internet search engines.

At MSEDP, we offer professional SEO services to help navigate these murky waters. Because we understand that it may be difficult on your own to understand what needs to happen for these periodic updates. This new update, recently announced by Google, is called the Google Page Experience update. It will judge web pages based on how user perceive their experience interacting on the page. So if Google thinks people who come to your website will have a poor experience, then you may not rank as high anymore.

What is Page Experience?

There is a whole page Google shares that states the criteria for effective page experience. In short, the metrics for the page experience aim to understand how users will perceive the experience of any given page on your website. For example, whether or not the page loads quickly, if the page is mobile friendly, is it a secure HTTPS site, are there too many ads, and if the content moves around during the loading. So refining these aspects can help keep your page rankings where they are or they can even improve if you follow these guidelines well enough.

New Algorithm Factors

Magnifying glass looking at Google search screen

As mentioned, there are numerous new factors that are being considered in this algorithm update. Let's take a quick look at all of the factors that will play a larger role in search engine rankings than before. These are the main factors that Google uses to determine the overall page experience.

  • Largest Contentful Paint (LCP): This factor measures loading performance. In order to provide a good user experience, you website should strive to have LCP occur within the first 2.5 seconds of the page starting to load.
  • First Input Delay (FID): First Input Delay will measure interactivity of a given website. For effective user page experience, Google recommends sites having an FID of less than 100 milliseconds.
  • Cumulative Layout Shift (CLS): This measures visual stability. What it looks for is if he page is stable when it loads. For example, do images, content, or buttons move around the page as it loads or does it stay stable. If the layout of the page shifts, then you have poor user experience. For websites that want a good user experience, the site should aim for a CLS score of less than 0.1.
  • Mobile-Friendly: This is simply whether or not you website is mobile-friendly.
  • Safe Browsing: Your website should not contain any malicious content, malware or deceptive content. Having a safe and secure website is crucial to someone wanting to be on the website.
  • An HTTPS Secure Website: Speaking of security, every website now needs to have an HTTPS server connection. Again, this is a step in order to provide a safer user experience. MSEDP can quickly help you secure your website.
  • No Intrusive Ads: Have you ever been to a website and been bombarded with popup ads? Or been blocked by seeing content due to intrusive ads? Well, yeah, it stinks. So make sure this is not a problem on your website.

The great thing about all of this is that Google gives you the tools to check this on your own with their free Google Search Console. They do this with their new Core Web Vitals feature. The core web vitals will include the real-world, user-centered metrics that will actually give a score on your website. So you have the ability to look into these aspects and find ways to improve and meets the standards laid out by Google's algorithm simply by checking Google Search Console. You can dislike the hold Google has on search engines, but they are at least transparent and do not keep their formula totally a secret.

How To Prepare For New Update

Truth be told, we still do not know exactly how much of an impact this update will have. That remains to be seen. Google isn't necessarily saying that page experience is a correlation with a ranking score. It is saying, though, that each element within the page experience carries its own weight and rankings in the overall Google algorithm. However, even with that said, it is never a bad idea to prepare. You should want your website to have a good user experience regardless.

The best way to prepare is with the aforementioned free tools via Google Search Console. On Search Console, they have a Core Web Vitals report that you can look at to see where your site is lagging and where your site meets the mark. If you are unsure, then please do check in with MSEDP. We offer professional SEO services that will help get your website performing up to speed! There are more reasons than simply this new Google algorithm update why you need professional SEO services for your website.

Guess What? Content is Still King!

There is an old saying in the SEO world that "content is king." And despite these new algorithm updates, that actually still holds true! Google has made it clear that great content will still rank high in Google Search. Even if your page experience is below average. They still want the best information at the top. So that is still the true definitive factor. However, when it comes to sites that have similar content, then the page experience update may become a deciding factor. Which is why this ultimately cannot be ignored.

The Importance of SEO For Small Businesses

Good SEO practices are crucial for businesses both large and small. SEO is important for greater searchability and visibility on the web. However, it is more than just that. Below I will get into why all businesses need to improve their SEO. At MSEDP, we offer top-of-the-line SEO services for our web clients at an affordable rate. Please contact us today for more information about search engine optimization and the benefits it holds. It offers real value that goes past searchability on the internet. Below are 5 reasons why all websites need SEO. If you would like to speak to someone about improving your SEO, please get in touch with MSEDP today. The number for our office is (631) 761-7600. When you call, we can provide you with our SEO pricing plans and answer any questions you may have about search engine optimization.

So, without further ado, here are some important reasons why you may need to improve your SEO.

The Primary Source of Web Traffic Is Through Organic Searches

Any business can attest to the importance of the organic search. It is a huge part of most businesses ’ website performance and it is a critical component for the customer. Getting users to complete a conversion or engagement is paramount to a site’s success. So if you’re not getting these clicks and conversions, your site might as well be dead in the water.

Sure, there are many places to search in, but we all know that Google is the main player. Google owns about 75% of the overall search market and is the clear-cut leader in the field. So it is important to follow their guidelines the most. The remaining 25% is obviously not a throwaway, but they follow a similar path to Google when it comes to search engine optimization.

Google is the most visited website in the world, so getting visibility on their search engine is a crucial first step for any SEO campaign.

SEO Builds Authority

Google LogoThe goal of any experienced SEO is to establish a strong foundation for a beautiful website. This is done with a clean, effective user experience that is easily discoverable when searched for. Different elements can establish authority, which is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

An established authority does more for a brand than essentially any other SEO endeavor. But this built-up authority does not happen overnight. You earn it over time, which takes patience, effort, and commitment.

Good SEO Leads To a Better User Experience

It is not a secret that the goal of every website is to get better organic rankings to maximize visibility. However, it may come as a surprise, but the user experience is a big part of improving your SEO. Google is smart and always adapting. It has learned how to interpret a favorable or unfavorable user experience. So, a positive user experience has become a pivotal element for any website’s success.

Customers know what they want when they are searching the internet. However, there is going to be a problem if they can’t find it. Which means performance will suffer. The answer to this question is with SERPs, or search engine results pages. Google has become more of an answer engine offering answers to the queries right on these SERPs. Their overall aim is to get the user the information they want in as few clicks as possible. So, creating quality landing pages with useful information helps you rise the rankings! Sort of like what I am doing (hopefully!) with this blog post. You have questions, we have answers!

Constant Updates To The Best SEO Practices

I touched on it before, but Google is the overwhelming giant in the world of SEO. And their best practices are constantly being updated and changing. So it is important to stay on top of those changes, or at least be aware of them. With the rapid rate of evolvement, constant monitoring is required. Otherwise you may begin to slip in the rankings. But if you are proactive and monitor for major algorithm changes, then you are less at risk of slipping. Google makes thousands of algorithm changes a year, so you fall too far behind and you may never catch up. Hiring the right SEO pros will make sure your site stays active and alert for any major changes.

SEO Is A Cheap Long-Term Investment

SEO conceptsYes, we understand that effective SEO costs money, but don’t all good things cost money? There is the saying you pay for what you get, which may directly correlate to Google Ads, which gets you those immediate clicks. But you are typically spending an arm and a leg, so then you have to weigh the cost with the sales.

However, organic SEO is a longer-term investment and relatively cheap when it comes down to it. And the payoff can be considerable. Search engine optimization isn’t a marketing cost, but rather a true business investment. The implementation of effective SEO will hold water for years to come.

Of course, SEO can have a noticeable impact within the first year. But the truth of the matter is that many of the SEO implementations will have an impact that lasts more than several years. Like with anything, the more SEO time, effort and budget committed will lead to a better website that contends with any website out there.

Choose MSEDP For Your SEO Services

With the help of MSEDP, we can effectively implement the best SEO practices and monitor the changes to any search algorithms. Keeping your website up to date and ahead of the curve. Many still feel as though SEO is a “new age” marketing technique. But that is not how we think of it. We feel it is vital to the success of every website and is critical to a brand’s web presence in 2020 and beyond. So what are you waiting for? Upgrade your search engine optimization with MSEDP of Long Island, NY! We will put you in touch with a web team that excels in this field and an SEO expert to help you nourish your website.

SEO is crucial for small businesses to get ahead. That is why MSEDP is proud to offer search engine optimization for all types of small businesses across Long Island, New York, as well as nationwide! When you turn to us, you’ll get clear, professional writing that will promote your company’s point of view, address your target audience specifically, deliver your marketing message and results in higher web traffic and sales. So please, if you are interested in our SEO services, give us a call. The number for our office is (631) 761-7600. When you call, we can go over all of the details and benefits of choosing our search engine optimization. Our expert SEO consultant will work with you to help get your website seen and push you ahead of the competition.

Move Ahead of the Competition

Competition is a prominent factor in determining where your site is ranked for a specific keyword. No matter your industry or business, you will be competing for the same internet real estate. Dozens, if not hundreds, of other small businesses are working to get to that top spot, which is why SEO is so crucial. When you get the help of MSEDP, you will move ahead of your competition. We will target keywords that are not are general and highly-searched and locate that sweet spot. This way you’ll still get the web traffic and visibility, but without a longer wait than necessary with organic SEO.

User-Friendly Websites

SEO For Small BusinessesSEO helps small businesses create a faster, smoother, and user-friendly website for their customers. Many people still cling to an older definition of SEO. They think it is only about optimizing for the search engines. However, the search engines are merely one piece of the puzzle. Today, SEO for small businesses is also about improving user experience on the website. At MSEDP, we can give your website a facelift and improve all the bells and whistles. And create a more SEO-friendly site that will keep people on your site.

Get A Captive Audience

A well-structured, clean, and uncluttered website will compel a casual visitor to stay longer. Thereby decreasing the bounce rate and increasing page views. This is important for the health of your website and for the search engine optimization. Pageviews and user interaction can actually boost your site’s SEO. And if people bounce right off? Well, you guessed it, that will hurt your website. At MSEDP, we can redesign your website to make it more stylish and keep a captive audience, which in turn improves your site’s SEO.

Create Interesting Content

Similarly, highly relevant content, such as sales pages and blog articles such as this, keeps your readers happy and engaged. This on-page SEO will not only make your users happy, but search engines too! They love to serve high-quality information to their users. So if they deem the content interesting, then you have more of a likelihood of moving up the search engines. When you choose MSEDP’s search engine optimization services, their SEO expert will create interesting and engaging content on a monthly basis. So you can just sit back and reap the rewards of higher web traffic.

The Best SEO Services For Small Businesses!

Not receiving results from your current web content? Can’t find the right words to say? Then reach out to MSEDP and try their extensive SEO services for small businesses. As a top SEO Company on Long Island, New York, MSEDP will get you to the top of the search rankings. Even though our company is located on Long Island, we work with websites nationwide! For more information about our search engine optimization for small businesses, please contact us today. We will gladly answer any questions or concerns you may have regarding improving your SEO. The number for our office is (631) 761-7600. We look forward to helping your small business!

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