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10 Must Follow Rules for SEO in 2024

Search engine optimization is an important element for any website. And with each coming year there are new and innovative ways to help grow your website using SEO tactics. Here are 10 must follow rules for SEO moving into the future. Rules that the SEO writers at MSEDP utilize on a daily basis, while also keeping a keen eye out for any ways to improve on these tactics.

Write SEO Content for Humans

The most important rule to follow when it comes to SEO is to write the content for humans and NOT for the Google algorithm. It is crucial to know your audience and write content tailored for them, since they are the ones searching for it in the first place. Good, attractive SEO writing can lead to backlinks, which are a helpful way to grow any website. If the writing sounds too robotic or is simply stuffed with keywords, then it becomes unattractive to all who come across it. The team of writers at MSEDP do thorough research before tackling any topic, which allows for the content writing we provide to help grow any website.

Understand Google's Algorithm

It is important to write the content for human beings, but it is still important to understand the latest Google algorithms. Google is the largest search engine, so understanding their algorithms and working with them is a good way to gain traffic. However, Google regularly tweaks their algorithms in order to ensure the best pages are ranking. And their algorithms in general are kept private so they are not manipulated by the masses. They want their search engine to be as effective as possible. So, when there is an understanding of their algorithm, then it is easier to work towards that goal. The SEO writers at MSEDP make this their goal. We help all of our clients with this aspect and ensure the websites are following the algorithms to the best of our knowledge and are constantly improving as Google improves.

Find the Right Keywords

One of the most important tasks of any SEO company is to know how to perform effective keyword research and how to pick the best keywords for the potential content. This includes being able to assess how popular the main keyword is and how to choose the best long-tail keywords that can drive traffic to a site. In most cases, the main keywords for a given topic simply have too much competition for the top of the rankings. What this means is that finding that middle ground is even more important, despite having a lower search volume. That is because it is easier to get to the top of the rankings for keywords with less search volume. But despite less search rankings, being at the top of lower searched keywords is highly beneficial, too.

And more times than not, people who really need something will have a specific search and those are the users that are more likely to follow through on their query. As professional SEO copywriters, we have the ability to assess the competition for each word or phrase, come up with the best keywords, and begin creating clear and engaging content.

Make Every Sentence Unique

One of the biggest driving factors for search engine algorithms is unique content. When parts of a page are copied from another website, it may be flagged as spam and dropped in the rankings. This is why it is crucial to turn to SEO copywriters who are experts in creating clear, engaging and unique content for any type of website. Many imitators may simply use a copy and paste method, but when you turn to MSEDP you are getting a team of writers who know how to research and create unique SEO content. We dedicate our time and effort into creating a unique and useful website that ranks well.

Use Words Related to Keywords

Keyword stuffing is a problem for amateur SEO writers. One simple way to avoid keyword stuffing is to simply use words that are related to your keywords. By doing so, you are letting the search engines know what the content is about without stuffing the same few words into each sentence and paragraph. Due to our years of experience writing SEO content, we know how to navigate this issue. We will create new content each time we write while making sure there is no keyword stuffing.

Aim for Longer Content

Search Engine Optimization aspectsOftentimes, the algorithm rewards longer, more informative content. And can even penalize thin content. High-quality content that reaches 700 or 800 words will likely rank higher than content that is only 300 to 400 words. What it comes down to is the fact that shorter pages might simply not have enough complexity for the algorithm to reward. And when the content is longer, it gives the writer more of a chance to mix up the content, such as by using lists and tables. When there is a lot of information on a page, there are various ways of presenting that information that is helpful to both searchers and search engines alike.

Meta Details!

When a new page is created, it needs the proper meta details. The meta details are comprised of meta titles and meta descriptions. By having the correct meta details for the page, it allows search engines to display a short description of the content you created which can help drive clicks. The meta title should be no longer than 70 characters, which is the maximum Google shows during searches. And the meta descriptions should be no longer than 160 characters, because any longer than that will be cut off.

When you turn to MSEDP for SEO services, we use our own CMS that makes it easy to enter the meta details. We are also well-versed with WordPress. They also make it easy to enter the meta title and description. Ensuring that each new page is ready for indexing and ranking. Using the keywords in the meta title and description is a quick and easy way to highlight what the page is about.

Use Subheadings To Promote Keywords

The use of subheadings is a crucial aspect when creating a new SEO landing page. Subheadings are a great way to incorporate your keywords and make them prominent. By including your keywords in the subheadings, you are indicating to Google and other search engines that this is what the page is about and increasing its importance. And subheadings simply make it easier to read as it breaks up the content into more digestible sections. By making it easier to read, you are helping the person reading the page. But you are also helping the search engines and the Page Experience factor, which impacts SEO.

Mix Up Types of Content

Using different types of content on a page is a great way to dole out useful information and expand on the text. The use of images and videos on a page can be a great way to break up the text and still showcase useful information. Images and videos also make the website look nicer. Too much gray text can be a burden on the eyes and turn people away. But by properly incorporating images and videos, the page may flow better and allow for easier reading. Which again impact the Page Experience factor.

Link Pages to High-Quality Sites

Using links as a way to cite informative content is a common way to show where the information came from. However, it is important to know where that link is coming from, because you only want to link to high-quality sites. If there are links on your site to low quality and spammy sites, the information on your page will then be negated and assumed to be spammy as well. When you link to good sites, you are showing the search engines that you are connected to other good sites and that the information on your site is of high-quality.

Contact MSEDP for Professional SEO Services

The SEO team at MSEDP has years of experience handling a variety of campaigns and can help you grow your business and website by following these simple rules. From researching and managing your keywords, to populating your website with engaging SEO content, to making sure you are indexed properly, we cover all the bases with our search engine optimization services. We can even help you with Google My Business and Google AdWords should you decide to go that route. Any and all web aspects are handled in-house at our Deer Park office. Give us a call today to learn more about how we can help you build a new, thriving SEO campaign in 2024.

There are various ways to generate traffic to websites, such as with paid ads and social media. However, the majority of online traffic is driven to websites via the use of search engines. SEO, or search engine optimization, is organic and covers more digital ground than other marketing areas. It is also evergreen. Paying for ads is great, but those ads are only there due to your payment. If your payment runs out or is too expensive to continue, then you are left without much search engine visibility. Whereas good organic SEO will stay there after the work is complete and can pay dividends over time when set up properly. When organic SEO gets going, there is a snowball effect. The clicks just keep on coming and growing, because the content is always there. And when those clicks increase, the site improves.

When you turn to MSEDP for their SEO services, you are handing over the reins to experts in the field who will professionally work on your website to get it optimized. We offer affordable web content writing to create web pages for the keywords that best align with your marketing goals. Our experts will be in constant contact with you to make sure what we are doing best aligns with your website. And that you are ranking for the right keywords.

As search engines get smarter, those who are working on your website need to be smarter, too. Optimizing your website will help to deliver better information to the search engines, which brings in traffic to your website. Get the help of MSEDP today and start seeing the impact a growing SEO campaign can do for your website. SEO is important for your website and business and our web team can help grow your visibility.

Deciphering White Hat SEO Tactics vs Black Hat Tactics

A crucial element of search engine optimization is deciphering between white hat SEO tactics and black hat SEO tactics. When we say, "white hat SEO," we are referring to the SEO techniques, best practices, and strategies that abide by search engine rules. These areas offer more value to users and thus help a website grow an audience.

Whereas "black hat SEO" refers to techniques and strategies that aim to fool search engines. These "black hat" techniques can work, however they put the website at tremendous risk of being penalized and/or de-indexed and removed from search engines. Using "black hat" techniques for SEO purposes comes with ethical implications and is not how we at MSEDP operate. Penalized websites have bankrupted businesses and is a reason why it is important to turn to a trustworthy source for your SEO. You do not want to depend on an SEO agency and have them blacklist your website. And that is not what you will get when you turn to the SEO services at MSEDP. We understand the difference between these tactics and want to make sure that your website is growing the right way.

Search Engines Share Similar Goals as SEO Writers

There is a mutual relationship between search engines and those within the SEO industry. Search engines want to help websites succeed, because when they do they also grow a consumer base and an audience. Understanding that goes a long way in building an effective SEO campaign. To help, Google even has an SEO starter guide to help users utilize their search engine. That guide is filled with useful information on getting started with an SEO campaign, as well as pointing out some of the best practices to use.

Many think that Google is out to get them and swallow them whole, since they are such a behemoth. But on the contrary, Google is very supportive of the SEO community and aims to build a mutual relationship where Google and websites co-exist and benefit from one another. Google is not out here trying to limit your search results. On the contrary, they simply want to give their audience the best, most authoritative results on what they are looking for. And to do so, one must follow their SEO guidelines and the general guiding principles of search engine optimization. At MSEDP, we have the expertise and knowledge to traverse this landscape and build a website's organic traffic.

Optimize for Google Passage Ranking

Passage ranking is where individual passages on web pages can be ranked alongside the page itself. Perhaps you have seen this when searching on your own. This is important because it means that Google can pull out sections from a page, even if that page is covering a different topic than what is being displayed in the SERP. Let's take this blog post for example. It covers various important aspects regarding search engine optimization, including white hat and black hat SEO tactics and the aforementioned passage ranking. In a nutshell, the main keyword focus is SEO importance, however Google can pull out a passage about the importance of white hat SEO tactics and this blog post can rank for that, despite it not being the overall focus. It still finds that content relevant even though it is just a part of a larger idea.

So, how do you optimize for Google Passage Ranking? Well, you don't. You just create clear, engaging, easy-to-read posts that offer a user-friendly experience and Google will do the rest. If they deem the content worthwhile, they will pick it up. To help make this clear to Google, clearly delineating sections within the post aids Google's crawling and ability to pick up crucial information and rank it on their search engine. And the content within these sections should be clear and focused on the subtopic, like how this section is about the passage ranking and its importance. Almost like a blog post within a blog post. But it is also important to keep it relevant to the main topic, which I would say that discussing Google passage ranking is relevant to the overall importance of SEO.

SEO Expert Can Help to Grow Your Website

No matter the size of your business, SEO is important. Whether your business is big or you are a small business owner trying to make ends meet, getting organic web traffic is crucial in growing a business. You might think YOU can do it on your own, but handing the work and time over to experts is a smart decision. Not only are we experts in the field of SEO with years of experience working on websites, we also know what *not* to do. Wrong SEO techniques can actually do harm to your website, because you might be using outdated modes of thinking or utilizing black hat SEO techniques, which we discussed previously. When you turn to MSEDP, you are assured of getting up-to-date work on your website.

But do not think we aren't hands on when it comes to SEO! At MSEDP, we will work closely with you in order to be aligned on your marketing calls, because we know how important SEO is to any business and how quickly things can change. Our SEO services not only consist of content writing, but we send monthly reports to keep you updated on your keywords. And if there is ever an area of concern, you have the ear of our SEO team to get right on it.

With MSEDP's SEO team at your disposal, you will get clear and engaging copy that gets picked up by Google and helps your website rank. Perfect for any website, but especially perfect for small businesses who need an extra hand to gain customers. Make the call today and let the SEO experts at MSEDP handle your search engine optimization campaign.

Google is constantly changing their algorithm, which means that those handling SEO for a website need to stay up to date on these changes. However, it is futile to stay up to date on ALL of the SEO algorithm changes, since there are too many to track even if it was someone's full time job. But the SEO team at MSEDP does their best to ensure that best practices and methods are utilized when handling an SEO campaign. There are always some SEO techniques that prevail through these updates and remain a crucial factor for websites and their rankings.

If you are looking for someone to handle your search engine optimization, look no further than the team at MSEDP. We have years of experience in the field of SEO. From content writing to handling Google AdWord campaigns, to helping setup Google My Business, we have the expertise to help you and your business get ranking on Google. Let's take a look at some of the top techniques for SEO in 2023 and how these factors may impact your business and website.

Content is STILL King

This sounds obvious, but there is a saying when it comes to SEO that "content is king." That notion still holds true today. So, creating new content and updating old content is still a great way to improve SEO and overall rankings. It is easy to get caught up in some of the details of on-page SEO and forget about creating new and engaging content for searchers. Producing contact on a regular basis means you can stay up to date with your competition.

When creating new pages, it is important to focus on a few factors that include page titles, headers and sub-headers, image alt text, and the keywords you are targeting. Fresh content is simply seen as more valuable than old content. If there are posts and pages with outdated information, it can negatively impact the whole site. Google does not want to show users information that is outdated and old. Older content is viewed as more obsolete, which in turn leads to a higher bounce rate, decreasing search traffic and thus lowering the rankings. But that doesn't mean you should delete older pages. No, by updating older pages you can make them more relevant in the eyes of Google.

The more you publish, the more frequently Google will index and crawl your website, which also boosts overall SEO. That is because fresh content is seen as engaging and more interesting, which leads to a lower bounce rate, higher search numbers, and better rankings for your keywords. At MSEDP, we offer professional web content writing to help you stay up to date.

Understand Website’s Core Web Vitals

The core web vitals of a website has grown in importance over the years, so it is important that in 2023 you understand what these vitals mean and how they impact your website. Google defines these core web vitals as a set of metrics that measures speed, responsiveness, and visual stability. All of these aspects fall under the Page Experience factor and impact the rankings for a given website.

Here are three crucial factors that impact a website's core web vitals:

  • Cumulative Layout Shift: The CLS measures the visual stability of a website and is the amount of unexpected layout shift of visual page content. Ideally, you want the CLS to be less than .1.
  • First Input Delay: The FID measures page responsiveness and is the time it takes for a page to become interactive. The ideal FID is less than 100 ms.
  • Largest Contentful Paint - The LCP measures page speed and is the time it takes for a page's main content to load. Ideally, we want the LCP to be 2.5 seconds or faster.

These core web vitals should be baked into the building of a website. At MSEDP, we build fast, responsive websites. Get a website design team with years of experience to help carry you into the future.

Support Multiple Long-Tail Keyword Phrases

Since Google is constantly updating, the search engine becomes more advanced as time goes on. Due to this, Google understands similar phrases better, which means that the results page may display a wider range of search results. This impacts the search engine optimization of a website, because there then becomes a lot more competition for short tail keywords. However, if you focus and utilize long tail keywords with more specific phrases, you will have a higher chance of seeing your website near the top of searches for relevant and related phrases.

In the old days (of a few years ago), writing up a page would mean focusing on one keyword. However, with this new expansion of related phrases, you can aim for more keywords in a blog post or new SEO landing page. Take this blog you are reading for instance. There are a variety of SEO techniques and topics we are covering and all may be found by Google in one way or another. Not just what is mentioned in the H1 tag and meta details, like it used to be. On one hand, this is great and makes it easier to create content. On the other hand, the landscape of search results is wider, so the work needs to be even more precise.

Use Backlinks

aspects of SEOIn many ways, backlinks are at the heart of what SEO is and attempts to accomplish. In 2o23, you cannot have a solid SEO strategy without having high quality links back to your site. That may sound unfair, but it is the reality of the situation. Backlinks are a crucial way of building authority. When a site with established authority links back to your site your authority and trustworthiness is boosted. And Google will see your site as more valid.

When you aim to use backlinks, it is important to focus on quality over quantity. The domain authority of your linker is more important than the amount of links you might have. You can also check out online forums to share your content and reach out to people. You can also use your social media accounts by sharing your valuable content there and reaching out to others about backlinking to your website. At MSEDP, we utilize the tools at our disposal to help grow every website. Handling the SEO on your own can be a lot, but with our help we can help you move up the rankings.

When Writing Content Add Images

This may sound simple, but creating content with images impacts your SEO. Make sure all of the images on your website are of high quality, because low resolution images do damage to even the best of websites. And make sure the images are relevant to your keywords. By looking at your image, the reader should be able to figure out what the content is about to an extent. When uploading images, it is important to make sure the images are compressed. These images and their sizes play a role in the page speed, which is a ranking factor now. One large image can slow down a fast website. At MSEDP, we have the tools to make sure all of the images are the right size and are not slowing down your website.

On top of the image size, the image alt tags are also important. These alt tags are the alternative to images and used by Google to help associate keywords to your image. When creating the alt text, it is important to include all relevant information and keywords. But it is also important not to keyword stuff. If it does not make sense to use a keyword, then skip, because keyword stuffing is viewed as spam and Google can punish a website for acting in this manner.

Focus on User Experience

Lastly, when it comes to SEO, almost everything can be boiled down to improving the user experience and this is even more relevant in 2023. The new core web vitals focus on the user experience, as well as improving and updating content, and all the other aspects that go into building a solid SEO campaign. Here are some of the more important factors when aiming to update user experience.

Mobile Friendly Website: It is important for a website to have a mobile responsive design. Our web team can upgrade your website and make it mobile friendly. So not only will your site work better, but it will also improve in the rankings.

Easy Navigation: It is important for users to easily navigate your website and find the pages they want. Our web design team has years of experience in this field and can design a beautiful website that is easy to navigate.

Fast Page Speed: Does it take too long to load pages on your website? Then you are likely hurting your SEO by having a slow website. Even if you have great content, a slow website hurts your rankings.

Quality Content: Make sure the content on your website is up to standards. No typos or broken links, since that shows little effort to have a working website. And when writing, make sure the content is useful to people who come to your website. Hopefully this blog post is quality content and useful to anyone reading it!

Good Interaction: Your website should have features that get users to interact with your site. In a nutshell, you want users on your website to click around and spend a little time on your website and looking at different pages. Making sure the interactivity is up to par is a good way to get this much needed connection.

MSEDP offers trusted and affordable SEO services for website owners across the United States. Any business, but especially small businesses, need effective search engine optimization in order to break through and rank on Google. Here is a rubric on how we effectively handle the SEO for small businesses. We have the tools to get your website and business over the hump! Our SEO copywriters use these rules and guidelines in an effort to provide for the most comprehensive search engine optimization content writing possible. When you turn to MSEDP, you will have at your disposal professional content writing that gives your website a purpose. And populates it with clear and engaging content that will entice any visitor. Here are some ways we effectively write search engine optimization content for the websites we handle.

Understanding Local, National, or International SEO

When you are a local business, you want to rank for local-intent keywords. Such as "service" + "near me" or "service" + "city." This way you can attract potential customers in a certain area searching for a product or service you provide. This is called targeting an audience, and the SEO writers at MSEDP can pinpoint these areas in their writing and ensure that you are ranking in those areas.

However, not all websites work locally. Perhaps you are a small business that has a wider reach or wants to aim for a wider reach. There are ways to effectively market to those audiences too. At MSEDP, we build websites and can customize a website to cater to your specific needs and help you grow your business. So no matter how big or small your service area is, your small business website will be seen.

One effective tool to help with local SEO is managing your Google My Business account. This is a great way to make sure your business is thriving. Many people will use Google My Business to search for goods and services. We can help you set it up if that is a path you wish to cross.

Fulfilling User Intent

Another important aspect of writing SEO content for small business websites is to fulfill the user intent. When someone searches for something, they have a desired outcome for that search. So instead of trying to trick the system into ranking higher with black hat measures, our content writing aims to fulfill that user intent. Give them what they are looking for through clear and engaging writing.

Creative SEO content writingHere are some common types of user intent that we take into consideration:


This is when someone is searching for information. An example of this search is, “What is the best type of tool for paving?”


Navigation intent is when someone is searching for a specific website.


A transactional intent is when someone searches to buy something. For example: “affordable websites" if you are looking for someone to build an affordable website (something that MSEDP can do for you, too!)

In order to get a sense of user intent in searches, our team of SEO writers researches your competition to see what they are doing. You always want to compete, so having an idea on how they are driving traffic can clue us in to important details on how to handle your SEO campaign.

But at the end of the day, simply having high-quality, engaging content can get the job done. There is a saying in SEO that "content is king." So with our SEO content writing for small business websites, we will populate your site with relevant content.

Know The Goal of Your Website & Customers

Every website is different and has different goals. So it is on us, your SEO writers, to know the goals of your website and your customers. By doing so, we can determine which areas to focus on, where to track conversions, and how to set goals for the campaign as a whole. We are constantly in contact with our SEO clients, which helps to keep the goals aligned. And when something new comes up, we can shift gears to help promote a new aspect.

There are key performance indicators (KPIs) that we use to help measure the success of a campaign. It ultimately depends on exactly what your small business is attempting to accomplish with the SEO content we write, but here are a few common KPIs we may use to measure a campaign:

  • Sales
  • Downloads
  • Email signups
  • Contact form submissions
  • Phone calls

Each campaign is different. But our staff of writers will make sure we are aiming for the right goals to ensure your business and website flourishes. Keyword research is also a factor when it comes to knowing the goals of the website and using that for the SEO campaign.

Traffic & Rankings

When looking at these KPIs, terms such as "ranking" and "traffic" are not mentioned. We use a system to track the rankings of your keywords. And send monthly reports to update you on their progress. However, they are not the be all end all for your SEO campaign. Of course it is great to have a bunch of keywords ranking on that first page of a search, but if no one is clicking through or interacting with your site in a meaningful way, then that is an issue. One way to fix it is with our professional website design. We can build you a new website that shines. So when people land on your site, they are not turned away by an older looking site. Having a new looking website also tells the visitor that your company is doing well.

But back to the SEO. The overall aim of our search engine optimization content writing for small businesses is to help your business. In many cases, when you have a lot of keywords on the first and second pages, those sites perform well and people use the websites. However, that is not always the case. We want to make sure you are getting the most out of your website. Here is a quick example of a scenario. Which of these situations would you rather have?

  • 2,500 monthly visitors and 10 people fill out a contact form?
  • 500 monthly visitors and 20 people fill out a contact form?

Of course you are going to choose the one with more contact forms filled out. Because that means that someone is interested in buying what you are selling. We talk with clients often about the importance of having people use the website. The rankings and traffic are not the be all end all. You want the people who find your site to use your site. And that's what we do at MSEDP. We effectively target an audience with SEO and help you grow your business. When SEO is done well, it can help small businesses achieve real goals!

Contact MSEDP For Professional SEO Writing

MSEDP has years of experience writing clear and engaging SEO content for small businesses. Get a professional to write the SEO content for your website so you do not have to! The number for our office is 631-761-7600. When you call, we can provide you with more information about not only our SEO services, but all of our web and IT services. We can be your one-stop-shop for all things websites. From designing and building a website, to helping it rank on Google, to trustworthy IT services. Get everything you need from your website with MSEDP! We are located in Deer Park, New York, but work with businesses across the United States.

All websites have content. And that content is geared to land traffic and eyeballs to the website. However, not all content is created equal. When you turn to MSEDP for their SEO services, you will be getting professional SEO content writing for your website that will highlight your services and help you move up the rankings. Gaining traffic on a monthly basis with organic SEO content. Let's take a closer look at how professional SEO content writing works and the benefits of it.

What is SEO?

Before looking at the benefit of professional SEO content writing, let's break down what it is. In a nutshell, SEO content is any specific information that you can find on the internet and any website. They all have it, but how concise and clear it is may differ. Every SEO article has the aim of gaining organic traffic from search engines. It does this by highlighting some keywords that its readers may find interesting. Or more importantly, information that Google and Yahoo find interesting. After all, it is the search engines that crawl the page to determine if it is valuable information. Once deemed valuable by a search engine, that page has a better chance of ranking well.

The Benefits of Professional SEO Content Writing

When it comes to any service, it is often best to leave it up to the professionals. SEO content writing is no different. As we discussed, there is an art to crafting web content that is clear and concise. Content that will not only look good to search engines, but to your audience as well. Here are some of the major benefits you will get when you opt for professional SEO content writing.

  • Effective SEO content not only draws in readers to the page they searched for, but it will also lead them to check out the rest of the website.
  • In many cases, SEO content writing is an evergreen investment. What this means is that the content typically never gets old. So, in terms of affordability, aiming for organic traffic through search engine optimization content writing is a much more affordable endeavor than pay-per-click. When you write a good article, blog post, or landing page, that page is there as long as the site is active. Hence "evergreen." Whereas a pay-per-click campaign can become very costly in a short amount of time. You're paying for instant gratification.
  • When you get professional SEO content writing it is original, which is what Google is looking for. Google does not want to share the same information over and over again. So, when you constantly create new and engaging content, Google takes notice and your site benefits as a result.
  • At MSEDP, we offer great SEO services and content writing with our monthly packages. What this means is that you will get great SEO content writing on a monthly basis. So fresh content is added to your website often, which leads to more possibilities of your audience finding your website.

SEO content is kingSEO Content is King

When it comes down to it, SEO content writing is a skill. It takes time and effort to craft a fully optimized landing page that has a focus on a certain audience. There are many angles one can take when writing a landing page or a robust article, but it all boils down to the same core element: content is king. A well-crafted article can boost page rankings and lead to search engine visibility. And these pages should highlight a few given keywords that get sprinkled throughout the page. As well as incorporated into the headers, meta titles, and meta descriptions. When you turn to MSEDP, you get the full package. Learn more about our SEO services and how they benefit small business websites.

SEO Content Writing Aspects

We discussed the importance of SEO content writing and how content is still king. Having clear and engaging content on your website is still the best way to improve in the rankings. Search engines want to make sure that they are providing their readers with informative content for what they are looking for. Here are a few notable aspects to ensure that the content writing matches the SEO strategy.

Optimization for Keyword or Phrase

When you turn to MSEDP, you get professional SEO services that provides comprehensive keyword research. This means your website will be optimized for the best keywords and phrases that match your marketing strategy. And our SEO content writers do thorough research to make sure that the content is clear and engaging.

Website Organization

When it comes to organizing the pages on your website, it is important to do so in a sensible way. This helps both your search engine optimization and your viewers find what they want. When the structure of website is clear, you will likely keep your audience on your website longer, which is great for your SEO and visibility online. And it shows the search engines that your website is useful.

Market Analysis

Since the content for any website needs to be helpful, our SEO content writers do thorough market analysis to make sure the content on your website is what it should be. Not only that, but our writers will make sure the topics and content we add to your website is something people are actually searching for, too. And of course, we consult with our clients to gain any and all knowledge about the particular industry for each website.

Contact MSEDP Today for Professional SEO Content Writing

Does professional SEO content writing seem like something you need? Then please get in touch with MSEDP today. We help small business rank on the most popular search engines. The number for our office is 631-761-7600. When you reach out, we can further discuss our professional SEO content writing and go over the benefits of it.

Every once in a while, Google updates its algorithm. What does that mean exactly? Well, the algorithm plays a large factor in where pages rank when searching on Google. And for better or for worse, Google has a stranglehold on searches. We all say, "let me Google that," when we all mean to simply look something up. Truly the Kleenex of internet search engines.

At MSEDP, we offer professional SEO services to help navigate these murky waters. Because we understand that it may be difficult on your own to understand what needs to happen for these periodic updates. This new update, recently announced by Google, is called the Google Page Experience update. It will judge web pages based on how user perceive their experience interacting on the page. So if Google thinks people who come to your website will have a poor experience, then you may not rank as high anymore.

What is Page Experience?

There is a whole page Google shares that states the criteria for effective page experience. In short, the metrics for the page experience aim to understand how users will perceive the experience of any given page on your website. For example, whether or not the page loads quickly, if the page is mobile friendly, is it a secure HTTPS site, are there too many ads, and if the content moves around during the loading. So refining these aspects can help keep your page rankings where they are or they can even improve if you follow these guidelines well enough.

New Algorithm Factors

Magnifying glass looking at Google search screen

As mentioned, there are numerous new factors that are being considered in this algorithm update. Let's take a quick look at all of the factors that will play a larger role in search engine rankings than before. These are the main factors that Google uses to determine the overall page experience.

  • Largest Contentful Paint (LCP): This factor measures loading performance. In order to provide a good user experience, you website should strive to have LCP occur within the first 2.5 seconds of the page starting to load.
  • First Input Delay (FID): First Input Delay will measure interactivity of a given website. For effective user page experience, Google recommends sites having an FID of less than 100 milliseconds.
  • Cumulative Layout Shift (CLS): This measures visual stability. What it looks for is if he page is stable when it loads. For example, do images, content, or buttons move around the page as it loads or does it stay stable. If the layout of the page shifts, then you have poor user experience. For websites that want a good user experience, the site should aim for a CLS score of less than 0.1.
  • Mobile-Friendly: This is simply whether or not you website is mobile-friendly.
  • Safe Browsing: Your website should not contain any malicious content, malware or deceptive content. Having a safe and secure website is crucial to someone wanting to be on the website.
  • An HTTPS Secure Website: Speaking of security, every website now needs to have an HTTPS server connection. Again, this is a step in order to provide a safer user experience. MSEDP can quickly help you secure your website.
  • No Intrusive Ads: Have you ever been to a website and been bombarded with popup ads? Or been blocked by seeing content due to intrusive ads? Well, yeah, it stinks. So make sure this is not a problem on your website.

The great thing about all of this is that Google gives you the tools to check this on your own with their free Google Search Console. They do this with their new Core Web Vitals feature. The core web vitals will include the real-world, user-centered metrics that will actually give a score on your website. So you have the ability to look into these aspects and find ways to improve and meets the standards laid out by Google's algorithm simply by checking Google Search Console. You can dislike the hold Google has on search engines, but they are at least transparent and do not keep their formula totally a secret.

How To Prepare For New Update

Truth be told, we still do not know exactly how much of an impact this update will have. That remains to be seen. Google isn't necessarily saying that page experience is a correlation with a ranking score. It is saying, though, that each element within the page experience carries its own weight and rankings in the overall Google algorithm. However, even with that said, it is never a bad idea to prepare. You should want your website to have a good user experience regardless.

The best way to prepare is with the aforementioned free tools via Google Search Console. On Search Console, they have a Core Web Vitals report that you can look at to see where your site is lagging and where your site meets the mark. If you are unsure, then please do check in with MSEDP. We offer professional SEO services that will help get your website performing up to speed! There are more reasons than simply this new Google algorithm update why you need professional SEO services for your website.

Guess What? Content is Still King!

There is an old saying in the SEO world that "content is king." And despite these new algorithm updates, that actually still holds true! Google has made it clear that great content will still rank high in Google Search. Even if your page experience is below average. They still want the best information at the top. So that is still the true definitive factor. However, when it comes to sites that have similar content, then the page experience update may become a deciding factor. Which is why this ultimately cannot be ignored.

Good SEO practices are crucial for businesses both large and small. SEO is important for greater searchability and visibility on the web. However, it is more than just that. Below I will get into why all businesses need to improve their SEO. At MSEDP, we offer top-of-the-line SEO services for our web clients at an affordable rate. Please contact us today for more information about search engine optimization and the benefits it holds. It offers real value that goes past searchability on the internet. Below are 5 reasons why all websites need SEO. If you would like to speak to someone about improving your SEO, please get in touch with MSEDP today. When you reach out to us, we can provide you with our SEO pricing plans and answer any questions you may have about search engine optimization.

So, without further ado, here are some important reasons why you may need to improve your SEO.

1) The Primary Source of Web Traffic Is Through Organic Searches

Any business can attest to the importance of the organic search. It is a huge part of most businesses’ website performance and it is a critical component for the customer. Getting users to complete a conversion or engagement is paramount to a site’s success. So if you’re not getting these clicks and conversions, your site might as well be dead in the water.

Sure, there are many places to search in, but we all know that Google is the main player. Google owns about 75% of the overall search market and is the clear-cut leader in the field. So it is important to follow their guidelines the most. The remaining 25% is obviously not a throwaway, but they follow a similar path to Google when it comes to search engine optimization.

Google is the most visited website in the world, so getting visibility on their search engine is a crucial first step for any SEO campaign.

2) SEO Builds Authority

Google LogoThe goal of any experienced SEO is to establish a strong foundation for a beautiful website. This is done with a clean, effective user experience that is easily discoverable when searched for. Different elements can establish authority, which is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

An established authority does more for a brand than essentially any other SEO endeavor. But this built-up authority does not happen overnight. You earn it over time, which takes patience, effort, and commitment.

3) Good SEO Leads To a Better User Experience

It is not a secret that the goal of every website is to get better organic rankings to maximize visibility. However, it may come as a surprise, but the user experience is a big part of improving your SEO. Google is smart and always adapting. It has learned how to interpret a favorable or unfavorable user experience. So, a positive user experience has become a pivotal element for any website’s success.

Customers know what they want when they are searching the internet. However, there is going to be a problem if they can’t find it. Which means performance will suffer. The answer to this question is with SERPs, or search engine results pages. Google has become more of an answer engine offering answers to the queries right on these SERPs. Their overall aim is to get the user the information they want in as few clicks as possible. So, creating quality landing pages with useful information helps you rise the rankings! Sort of like what I am doing (hopefully!) with this blog post. You have questions, we have answers!

4) Constant Updates To The Best SEO Practices

I touched on it before, but Google is the overwhelming giant in the world of SEO. And their best practices are constantly being updated and changing. So it is important to stay on top of those changes, or at least be aware of them. With the rapid rate of evolvement, constant monitoring is required. Otherwise you may begin to slip in the rankings. But if you are proactive and monitor for major algorithm changes, then you are less at risk of slipping. Google makes thousands of algorithm changes a year, so you fall too far behind and you may never catch up. Hiring the right SEO pros will make sure your site stays active and alert for any major changes.

5) SEO Is A Cheap Long-Term Investment

SEO conceptsYes, we understand that effective SEO costs money, but don’t all good things cost money? There is the saying you pay for what you get, which may directly correlate to Google Ads, which gets you those immediate clicks. But you are typically spending an arm and a leg, so then you have to weigh the cost with the sales.

However, organic SEO is a longer-term investment and relatively cheap when it comes down to it. And the payoff can be considerable. Search engine optimization isn’t a marketing cost, but rather a true business investment. The implementation of effective SEO will hold water for years to come.

Of course, SEO can have a noticeable impact within the first year. But the truth of the matter is that many of the SEO implementations will have an impact that lasts more than several years. Like with anything, the more SEO time, effort and budget committed will lead to a better website that contends with any website out there.

Choose MSEDP For Your SEO Services

With the help of MSEDP, we can effectively implement the best SEO practices and monitor the changes to any search algorithms. Keeping your website up to date and ahead of the curve. Many still feel as though SEO is a “new age” marketing technique. But that is not how we think of it. We feel it is vital to the success of every website and is critical to a brand’s web presence in 2020 and beyond. So what are you waiting for? Upgrade your search engine optimization with MSEDP of Long Island, NY! We will put you in touch with a web team that excels in this field and an SEO expert to help you nourish your website.

SEO is a crucial aspect for small businesses to get ahead of their competition and fully grow their business. That is why MSEDP is proud to offer search engine optimization for all types of small businesses across Long Island, New York, as well as nationwide! When you turn to us, you will get clear, professional writing that will promote your company’s point of view, address your target audience specifically, deliver your marketing message, which will result in higher web traffic and sales.  So please, if you are interested in our SEO services for your growing small business, give us a call. The number for our office is (631) 761-7600. When you call, we can go over all of the details and benefits of choosing our search engine optimization services.

Why Small Businesses Should Choose MSEDP For SEO

Our expert SEO consultant will work with you to help get your website seen and push you ahead of the competition. We are a small business ourselves and we pride ourselves on providing a personal touch with our clients. You will not be added to some long list of websites we work on and never hear from us again. On the contrary, you will hear from us on a monthly basis as our SEO experts provide you with detailed reports and update you on the progress of the website. And by staying in touch with us, you will be able to quickly give us new focuses for the business, as well as update the keywords we came up with together. As a long-time SEO provider, we understand how quickly things can change and we will do our best to adapt on the fly with you.

Move Ahead of the Competition

Competition is a prominent factor in determining where your site is ranked for a specific keyword. No matter your industry or business, you will be competing for the same internet real estate. Dozens, if not hundreds, of other small businesses are working to get to that top spot, which is why SEO is so crucial. When you get the help of MSEDP, you will move ahead of your competition. We will target keywords that are not are general and highly searched and locate that sweet spot. This way you’ll still get the web traffic and visibility, but without a longer wait than necessary with organic SEO.

User-Friendly Websites

SEO For Small BusinessesSEO helps small businesses create a faster, smoother, and user-friendly website for their customers. Many people still cling to an older definition of SEO. They think it is only about optimizing for the search engines. However, the search engines are merely one piece of the puzzle. Today, SEO for small businesses is also about improving user experience on the website. At MSEDP, we can give your website a facelift and improve all the bells and whistles. And create a more SEO-friendly site that will keep people on your site.

Get A Captive Audience

A well-structured, clean, and uncluttered website will compel a casual visitor to stay longer. Thereby decreasing the bounce rate and increasing page views. This is important for the health of your website and for the search engine optimization. Pageviews and user interaction can actually boost your site’s SEO. And if people bounce right off? Well, you guessed it, that will hurt your website. At MSEDP, we can redesign your website to make it more stylish and keep a captive audience, which in turn improves your site’s SEO.

Create Interesting Content

Similarly, highly relevant content, such as sales pages and blog articles such as this, keeps your readers happy and engaged. This on-page SEO will not only make your users happy, but search engines too! They love to serve high-quality information to their users. So if they deem the content interesting, then you have more of a likelihood of jumping up the search engines. When you choose MSEDP’s search engine optimization services, an SEO expert will create interesting and engaging content on a monthly basis. Always aligning with your marketing goals. So you can just sit back and reap the rewards of higher web traffic. And the great thing about organic SEO campaigns is that they grow. The more clicks a site gets, the more authority it gains. These web pages are evergreen and will be paying off for years to come!

Save Money By Moving Away from Ads

Google Ads is a great way to jump to the top of the rankings. But you are paying for that position and depending on the keyword, you might be paying a pretty penny to be there. The more highly searched a keyword, the more Google will make you pay. But when you opt for organic SEO, you will be getting content on a monthly basis that stays there. It is an investment that will save you money in the long run. The SEO services we offer for small businesses is especially helpful, as money might be tighter. So any savings is worthwhile.

The Best SEO Services For Small Businesses!

Not receiving results from your current web content? Can’t find the right words to say? Then reach out to MSEDP and try their extensive SEO services for small businesses. As a top SEO Company on Long Island, New York, MSEDP will get you to the top of the search rankings. Our professional web content writing creates clear and engaging content that gets picked up by Google. When you turn to us, we will consult with you regarding your website and marketing goals and come up with keywords that align with your goals.

Even though our company is located on Long Island, we work with websites nationwide! For more information about our search engine optimization for small businesses, please contact us today. We will gladly answer any questions or concerns you may have regarding improving your SEO. The number for our office is (631) 761-7600. We look forward to helping your small business!

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