Every once in a while, Google updates its algorithm. What does that mean exactly? Well, the algorithm plays a large factor in where pages rank when searching on Google. And for better or for worse, Google has a stranglehold on searches. We all say, "let me Google that," when we all mean to simply look something up. Truly the Kleenex of internet search engines.
At MSEDP, we offer professional SEO services to help navigate these murky waters. Because we understand that it may be difficult on your own to understand what needs to happen for these periodic updates. This new update, recently announced by Google, is called the Google Page Experience update. It will judge web pages based on how user perceive their experience interacting on the page. So if Google thinks people who come to your website will have a poor experience, then you may not rank as high anymore.
What is Page Experience?
There is a whole page Google shares that states the criteria for effective page experience. In short, the metrics for the page experience aim to understand how users will perceive the experience of any given page on your website. For example, whether or not the page loads quickly, if the page is mobile friendly, is it a secure HTTPS site, are there too many ads, and if the content moves around during the loading. So refining these aspects can help keep your page rankings where they are or they can even improve if you follow these guidelines well enough.
New Algorithm Factors
As mentioned, there are numerous new factors that are being considered in this algorithm update. Let's take a quick look at all of the factors that will play a larger role in search engine rankings than before. These are the main factors that Google uses to determine the overall page experience.
- Largest Contentful Paint (LCP): This factor measures loading performance. In order to provide a good user experience, you website should strive to have LCP occur within the first 2.5 seconds of the page starting to load.
- First Input Delay (FID): First Input Delay will measure interactivity of a given website. For effective user page experience, Google recommends sites having an FID of less than 100 milliseconds.
- Cumulative Layout Shift (CLS): This measures visual stability. What it looks for is if he page is stable when it loads. For example, do images, content, or buttons move around the page as it loads or does it stay stable. If the layout of the page shifts, then you have poor user experience. For websites that want a good user experience, the site should aim for a CLS score of less than 0.1.
- Mobile-Friendly: This is simply whether or not you website is mobile-friendly.
- Safe Browsing: Your website should not contain any malicious content, malware or deceptive content. Having a safe and secure website is crucial to someone wanting to be on the website.
- An HTTPS Secure Website: Speaking of security, every website now needs to have an HTTPS server connection. Again, this is a step in order to provide a safer user experience. MSEDP can quickly help you secure your website.
- No Intrusive Ads: Have you ever been to a website and been bombarded with popup ads? Or been blocked by seeing content due to intrusive ads? Well, yeah, it stinks. So make sure this is not a problem on your website.
The great thing about all of this is that Google gives you the tools to check this on your own with their free Google Search Console. They do this with their new Core Web Vitals feature. The core web vitals will include the real-world, user-centered metrics that will actually give a score on your website. So you have the ability to look into these aspects and find ways to improve and meets the standards laid out by Google's algorithm simply by checking Google Search Console. You can dislike the hold Google has on search engines, but they are at least transparent and do not keep their formula totally a secret.
How To Prepare For New Update
Truth be told, we still do not know exactly how much of an impact this update will have. That remains to be seen. Google isn't necessarily saying that page experience is a correlation with a ranking score. It is saying, though, that each element within the page experience carries its own weight and rankings in the overall Google algorithm. However, even with that said, it is never a bad idea to prepare. You should want your website to have a good user experience regardless.
The best way to prepare is with the aforementioned free tools via Google Search Console. On Search Console, they have a Core Web Vitals report that you can look at to see where your site is lagging and where your site meets the mark. If you are unsure, then please do check in with MSEDP. We offer professional SEO services that will help get your website performing up to speed! There are more reasons than simply this new Google algorithm update why you need professional SEO services for your website.
Guess What? Content is Still King!
There is an old saying in the SEO world that "content is king." And despite these new algorithm updates, that actually still holds true! Google has made it clear that great content will still rank high in Google Search. Even if your page experience is below average. They still want the best information at the top. So that is still the true definitive factor. However, when it comes to sites that have similar content, then the page experience update may become a deciding factor. Which is why this ultimately cannot be ignored.
The Importance of SEO For Small Businesses
Good SEO practices are crucial for businesses both large and small. SEO is important for greater searchability and visibility on the web. However, it is more than just that. Below I will get into why all businesses need to improve their SEO. At MSEDP, we offer top-of-the-line SEO services for our web clients at an affordable rate. Please contact us today for more information about search engine optimization and the benefits it holds. It offers real value that goes past searchability on the internet. Below are 5 reasons why all websites need SEO. If you would like to speak to someone about improving your SEO, please get in touch with MSEDP today. The number for our office is (631) 761-7600. When you call, we can provide you with our SEO pricing plans and answer any questions you may have about search engine optimization.
So, without further ado, here are some important reasons why you may need to improve your SEO.
The Primary Source of Web Traffic Is Through Organic Searches
Any business can attest to the importance of the organic search. It is a huge part of most businesses ’ website performance and it is a critical component for the customer. Getting users to complete a conversion or engagement is paramount to a site’s success. So if you’re not getting these clicks and conversions, your site might as well be dead in the water.
Sure, there are many places to search in, but we all know that Google is the main player. Google owns about 75% of the overall search market and is the clear-cut leader in the field. So it is important to follow their guidelines the most. The remaining 25% is obviously not a throwaway, but they follow a similar path to Google when it comes to search engine optimization.
Google is the most visited website in the world, so getting visibility on their search engine is a crucial first step for any SEO campaign.
SEO Builds Authority
The goal of any experienced SEO is to establish a strong foundation for a beautiful website. This is done with a clean, effective user experience that is easily discoverable when searched for. Different elements can establish authority, which is accrued over time as a result of elements like:
- Quality backlink profiles.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
An established authority does more for a brand than essentially any other SEO endeavor. But this built-up authority does not happen overnight. You earn it over time, which takes patience, effort, and commitment.
Good SEO Leads To a Better User Experience
It is not a secret that the goal of every website is to get better organic rankings to maximize visibility. However, it may come as a surprise, but the user experience is a big part of improving your SEO. Google is smart and always adapting. It has learned how to interpret a favorable or unfavorable user experience. So, a positive user experience has become a pivotal element for any website’s success.
Customers know what they want when they are searching the internet. However, there is going to be a problem if they can’t find it. Which means performance will suffer. The answer to this question is with SERPs, or search engine results pages. Google has become more of an answer engine offering answers to the queries right on these SERPs. Their overall aim is to get the user the information they want in as few clicks as possible. So, creating quality landing pages with useful information helps you rise the rankings! Sort of like what I am doing (hopefully!) with this blog post. You have questions, we have answers!
Constant Updates To The Best SEO Practices
I touched on it before, but Google is the overwhelming giant in the world of SEO. And their best practices are constantly being updated and changing. So it is important to stay on top of those changes, or at least be aware of them. With the rapid rate of evolvement, constant monitoring is required. Otherwise you may begin to slip in the rankings. But if you are proactive and monitor for major algorithm changes, then you are less at risk of slipping. Google makes thousands of algorithm changes a year, so you fall too far behind and you may never catch up. Hiring the right SEO pros will make sure your site stays active and alert for any major changes.
SEO Is A Cheap Long-Term Investment
Yes, we understand that effective SEO costs money, but don’t all good things cost money? There is the saying you pay for what you get, which may directly correlate to Google Ads, which gets you those immediate clicks. But you are typically spending an arm and a leg, so then you have to weigh the cost with the sales.
However, organic SEO is a longer-term investment and relatively cheap when it comes down to it. And the payoff can be considerable. Search engine optimization isn’t a marketing cost, but rather a true business investment. The implementation of effective SEO will hold water for years to come.
Of course, SEO can have a noticeable impact within the first year. But the truth of the matter is that many of the SEO implementations will have an impact that lasts more than several years. Like with anything, the more SEO time, effort and budget committed will lead to a better website that contends with any website out there.
Choose MSEDP For Your SEO Services
With the help of MSEDP, we can effectively implement the best SEO practices and monitor the changes to any search algorithms. Keeping your website up to date and ahead of the curve. Many still feel as though SEO is a “new age” marketing technique. But that is not how we think of it. We feel it is vital to the success of every website and is critical to a brand’s web presence in 2020 and beyond. So what are you waiting for? Upgrade your search engine optimization with MSEDP of Long Island, NY! We will put you in touch with a web team that excels in this field and an SEO expert to help you nourish your website.
SEO is crucial for small businesses to get ahead. That is why MSEDP is proud to offer search engine optimization for all types of small businesses across Long Island, New York, as well as nationwide! When you turn to us, you’ll get clear, professional writing that will promote your company’s point of view, address your target audience specifically, deliver your marketing message and results in higher web traffic and sales. So please, if you are interested in our SEO services, give us a call. The number for our office is (631) 761-7600. When you call, we can go over all of the details and benefits of choosing our search engine optimization. Our expert SEO consultant will work with you to help get your website seen and push you ahead of the competition.
Move Ahead of the Competition
Competition is a prominent factor in determining where your site is ranked for a specific keyword. No matter your industry or business, you will be competing for the same internet real estate. Dozens, if not hundreds, of other small businesses are working to get to that top spot, which is why SEO is so crucial. When you get the help of MSEDP, you will move ahead of your competition. We will target keywords that are not are general and highly-searched and locate that sweet spot. This way you’ll still get the web traffic and visibility, but without a longer wait than necessary with organic SEO.
SEO helps small businesses create a faster, smoother, and user-friendly website for their customers. Many people still cling to an older definition of SEO. They think it is only about optimizing for the search engines. However, the search engines are merely one piece of the puzzle. Today, SEO for small businesses is also about improving user experience on the website. At MSEDP, we can give your website a facelift and improve all the bells and whistles. And create a more SEO-friendly site that will keep people on your site.
Get A Captive Audience
A well-structured, clean, and uncluttered website will compel a casual visitor to stay longer. Thereby decreasing the bounce rate and increasing page views. This is important for the health of your website and for the search engine optimization. Pageviews and user interaction can actually boost your site’s SEO. And if people bounce right off? Well, you guessed it, that will hurt your website. At MSEDP, we can redesign your website to make it more stylish and keep a captive audience, which in turn improves your site’s SEO.
Create Interesting Content
Similarly, highly relevant content, such as sales pages and blog articles such as this, keeps your readers happy and engaged. This on-page SEO will not only make your users happy, but search engines too! They love to serve high-quality information to their users. So if they deem the content interesting, then you have more of a likelihood of moving up the search engines. When you choose MSEDP’s search engine optimization services, their SEO expert will create interesting and engaging content on a monthly basis. So you can just sit back and reap the rewards of higher web traffic.
The Best SEO Services For Small Businesses!
Not receiving results from your current web content? Can’t find the right words to say? Then reach out to MSEDP and try their extensive SEO services for small businesses. As a top SEO Company on Long Island, New York, MSEDP will get you to the top of the search rankings. Even though our company is located on Long Island, we work with websites nationwide! For more information about our search engine optimization for small businesses, please contact us today. We will gladly answer any questions or concerns you may have regarding improving your SEO. The number for our office is (631) 761-7600. We look forward to helping your small business!