COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
COVID-19 Update: MSEDP is operational and committed to responding to the needs of our customers.
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There are various ways to generate traffic to websites, such as with paid ads and social media. However, the majority of online traffic is driven to websites via the use of search engines. SEO, or search engine optimization, is organic and covers more digital ground than other marketing areas. It is also evergreen. Paying for ads is great, but those ads are only there due to your payment. If your payment runs out or is too expensive to continue, then you are left without much search engine visibility. Whereas good organic SEO will stay there after the work is complete and can pay dividends over time when set up properly. When organic SEO gets going, there is a snowball effect. The clicks just keep on coming and growing, because the content is always there. And when those clicks increase, the site improves.
When you turn to MSEDP for their SEO services, you are handing over the reins to experts in the field who will professionally work on your website to get it optimized. We offer affordable web content writing to create web pages for the keywords that best align with your marketing goals. Our experts will be in constant contact with you to make sure what we are doing best aligns with your website. And that you are ranking for the right keywords.
As search engines get smarter, those who are working on your website need to be smarter, too. Optimizing your website will help to deliver better information to the search engines, which brings in traffic to your website. Get the help of MSEDP today and start seeing the impact a growing SEO campaign can do for your website. SEO is important for your website and business and our web team can help grow your visibility.
A crucial element of search engine optimization is deciphering between white hat SEO tactics and black hat SEO tactics. When we say, "white hat SEO," we are referring to the SEO techniques, best practices, and strategies that abide by search engine rules. These areas offer more value to users and thus help a website grow an audience.
Whereas "black hat SEO" refers to techniques and strategies that aim to fool search engines. These "black hat" techniques can work, however they put the website at tremendous risk of being penalized and/or de-indexed and removed from search engines. Using "black hat" techniques for SEO purposes comes with ethical implications and is not how we at MSEDP operate. Penalized websites have bankrupted businesses and is a reason why it is important to turn to a trustworthy source for your SEO. You do not want to depend on an SEO agency and have them blacklist your website. And that is not what you will get when you turn to the SEO services at MSEDP. We understand the difference between these tactics and want to make sure that your website is growing the right way.
There is a mutual relationship between search engines and those within the SEO industry. Search engines want to help websites succeed, because when they do they also grow a consumer base and an audience. Understanding that goes a long way in building an effective SEO campaign. To help, Google even has an SEO starter guide to help users utilize their search engine. That guide is filled with useful information on getting started with an SEO campaign, as well as pointing out some of the best practices to use.
Many think that Google is out to get them and swallow them whole, since they are such a behemoth. But on the contrary, Google is very supportive of the SEO community and aims to build a mutual relationship where Google and websites co-exist and benefit from one another. Google is not out here trying to limit your search results. On the contrary, they simply want to give their audience the best, most authoritative results on what they are looking for. And to do so, one must follow their SEO guidelines and the general guiding principles of search engine optimization. At MSEDP, we have the expertise and knowledge to traverse this landscape and build a website's organic traffic.
Passage ranking is where individual passages on web pages can be ranked alongside the page itself. Perhaps you have seen this when searching on your own. This is important because it means that Google can pull out sections from a page, even if that page is covering a different topic than what is being displayed in the SERP. Let's take this blog post for example. It covers various important aspects regarding search engine optimization, including white hat and black hat SEO tactics and the aforementioned passage ranking. In a nutshell, the main keyword focus is SEO importance, however Google can pull out a passage about the importance of white hat SEO tactics and this blog post can rank for that, despite it not being the overall focus. It still finds that content relevant even though it is just a part of a larger idea.
So, how do you optimize for Google Passage Ranking? Well, you don't. You just create clear, engaging, easy-to-read posts that offer a user-friendly experience and Google will do the rest. If they deem the content worthwhile, they will pick it up. To help make this clear to Google, clearly delineating sections within the post aids Google's crawling and ability to pick up crucial information and rank it on their search engine. And the content within these sections should be clear and focused on the subtopic, like how this section is about the passage ranking and its importance. Almost like a blog post within a blog post. But it is also important to keep it relevant to the main topic, which I would say that discussing Google passage ranking is relevant to the overall importance of SEO.
No matter the size of your business, SEO is important. Whether your business is big or you are a small business owner trying to make ends meet, getting organic web traffic is crucial in growing a business. You might think YOU can do it on your own, but handing the work and time over to experts is a smart decision. Not only are we experts in the field of SEO with years of experience working on websites, we also know what *not* to do. Wrong SEO techniques can actually do harm to your website, because you might be using outdated modes of thinking or utilizing black hat SEO techniques, which we discussed previously. When you turn to MSEDP, you are assured of getting up-to-date work on your website.
But do not think we aren't hands on when it comes to SEO! At MSEDP, we will work closely with you in order to be aligned on your marketing calls, because we know how important SEO is to any business and how quickly things can change. Our SEO services not only consist of content writing, but we send monthly reports to keep you updated on your keywords. And if there is ever an area of concern, you have the ear of our SEO team to get right on it.
With MSEDP's SEO team at your disposal, you will get clear and engaging copy that gets picked up by Google and helps your website rank. Perfect for any website, but especially perfect for small businesses who need an extra hand to gain customers. Make the call today and let the SEO experts at MSEDP handle your search engine optimization campaign.
When you turn to MSEDP for your IT services, you are in safe hands. One of the big reasons is the fact that you will be entrusted with Netsurion EventTracker, leaders in cybersecurity. With Netsurion, you get end-to-end managed threat protection, which aids in the protection of your data and your network. Comprehensive cybersecurity is comprised of a few different elements that, together, create a seamless protection. Here are those four aspects that make up these cybersecurity elements
Predicting attacks means we need to understand your attack surface and efficiently manage vulnerabilities. Prevention entails stopping more ransomware and malware attacks before they execute. However, nothing is 100% secure, which is why the plans to detect and respond immediately are crucial and lead to little downtime and no loss of data. Post breach, we will catch suspicious behavior and correlate advanced attacker techniques using Netsurion EventTracker. And respond by quickly resolving security incidents and compliance issues. With Netsurion EventTracker, you are getting top-of-the-line protection and the utilization of the latest in data protection.
With Netsurion, you get turnkey managed threat protection that is built for small businesses and their websites. When your turn to MSEDP, we can simplify cybersecurity with a complete managed security plan by utilizing the essentials that Netsurion provides us. We can predict, prevent, detect and respond to threats across your network. By properly implementing Netsurion, we are able to fight through the noise of millions of events and incidents and track only the most vital ones. We do this with the automation and orchestration from Netsurion Essentials and protect the data and assets of your data. Let MSEDP handle your cybersecurity services and we will optimize your time and priorities with comprehensive reports, dashboards, and compliance insights.
Let's take a look at more of the features of Netsurion EventTracker and why it is the smart choice for many small businesses when it comes to effective cybersecurity services.
Management
Monitoring & Alerts
Detection & Response
Compliance Reports
Netsurion Managed Open XDR is a recognized, award-winning platform that is made for multi-tenant environments. And we at MSEDP are proud to utilize their features to supplement our cybersecurity services.
Netsurion Managed Endpoint Security combines deep learning and a predictive threat protection solution under a single 24/7 system. By combining artificial intelligence and the human touch, we are better able to prevent and block advanced threats with the broadest attack surface protection against 100 file types. With Netsurion on your side, you enable stronger yet simpler cybersecurity against Zero-day threats, ransomware, APTs, and file-less attacks with unmatched accuracy and speed. This protection stays in place when devices are offline, too, so there is no time when you are at a loss of protection.
Continuous vulnerability management is at the foundation of proactive cybersecurity services, which is what you will get with MSEDP and their partnership with Netsurion. With our cybersecurity services, you will be moving beyond compliance and reactive measures like firewalls to address advanced threats. Ensuring better protection for your systems. Elite vulnerability assessment begins with understanding your risk profile and identifying your network’s vulnerable systems. Netsurion is the complete package when it comes to top-of-the-line protection from vulnerabilities and threats. Simplify your day-to-day vulnerability detection by using MSEDP as your managed service provider, where we can pinpoint gaps and prioritize the quickest solutions.
When you opt to go with MSEDP, a provider of Netsurion EventTracker, you will get out-of-the-box reports for firewalls, Microsoft 365 and windows, and other devices. Ensuring you stay protected. Here are some sample alerts and reports you will get that will alert you of your network systems. And give you peace of mind at your safety and protection from threats.
Critical Threats
Some of the common critical threats include the following.
High Risk Activity
High risk activity includes the following.
Suspicious Activity
When there is suspicious activity, you will get notified of the following.
MSEDP is located on Long Island and handles cybersecurity and IT services for websites across the United States. We help keep your network secure and your data safe. And we do this by entrusting some of the best and latest technology available to us. We are an authorized partner of Netsurion EventTracker, which allows us to provide our customers with the best cybersecurity services possible. Please contact us today for more information. When you reach out, we can further discuss the types of cybersecurity services you require.
The number of our office is 631-761-7600. When you call, we can provide you with a no-obligation consultation to go over the various IT packages available. We are flexible and have packages that can meet any budget, while not compromising on safety. Learn more about our managed services and why they might be right for you! With our security services at your side, you get protection via vulnerability scans, SIEM and log management, and being compliant with regulations. As well as added protection with firewalls and malware with 24/7 monitoring. Make the switch to MSEDP today and start getting better protected.
Google is constantly changing their algorithm, which means that those handling SEO for a website need to stay up to date on these changes. However, it is futile to stay up to date on ALL of the SEO algorithm changes, since there are too many to track even if it was someone's full time job. But the SEO team at MSEDP does their best to ensure that best practices and methods are utilized when handling an SEO campaign. There are always some SEO techniques that prevail through these updates and remain a crucial factor for websites and their rankings.
If you are looking for someone to handle your search engine optimization, look no further than the team at MSEDP. We have years of experience in the field of SEO. From content writing to handling Google AdWord campaigns, to helping setup Google My Business, we have the expertise to help you and your business get ranking on Google. Let's take a look at some of the top techniques for SEO in 2023 and how these factors may impact your business and website.
This sounds obvious, but there is a saying when it comes to SEO that "content is king." That notion still holds true today. So, creating new content and updating old content is still a great way to improve SEO and overall rankings. It is easy to get caught up in some of the details of on-page SEO and forget about creating new and engaging content for searchers. Producing contact on a regular basis means you can stay up to date with your competition.
When creating new pages, it is important to focus on a few factors that include page titles, headers and sub-headers, image alt text, and the keywords you are targeting. Fresh content is simply seen as more valuable than old content. If there are posts and pages with outdated information, it can negatively impact the whole site. Google does not want to show users information that is outdated and old. Older content is viewed as more obsolete, which in turn leads to a higher bounce rate, decreasing search traffic and thus lowering the rankings. But that doesn't mean you should delete older pages. No, by updating older pages you can make them more relevant in the eyes of Google.
The more you publish, the more frequently Google will index and crawl your website, which also boosts overall SEO. That is because fresh content is seen as engaging and more interesting, which leads to a lower bounce rate, higher search numbers, and better rankings for your keywords. At MSEDP, we offer professional web content writing to help you stay up to date.
The core web vitals of a website has grown in importance over the years, so it is important that in 2023 you understand what these vitals mean and how they impact your website. Google defines these core web vitals as a set of metrics that measures speed, responsiveness, and visual stability. All of these aspects fall under the Page Experience factor and impact the rankings for a given website.
Here are three crucial factors that impact a website's core web vitals:
These core web vitals should be baked into the building of a website. At MSEDP, we build fast, responsive websites. Get a website design team with years of experience to help carry you into the future.
Since Google is constantly updating, the search engine becomes more advanced as time goes on. Due to this, Google understands similar phrases better, which means that the results page may display a wider range of search results. This impacts the search engine optimization of a website, because there then becomes a lot more competition for short tail keywords. However, if you focus and utilize long tail keywords with more specific phrases, you will have a higher chance of seeing your website near the top of searches for relevant and related phrases.
In the old days (of a few years ago), writing up a page would mean focusing on one keyword. However, with this new expansion of related phrases, you can aim for more keywords in a blog post or new SEO landing page. Take this blog you are reading for instance. There are a variety of SEO techniques and topics we are covering and all may be found by Google in one way or another. Not just what is mentioned in the H1 tag and meta details, like it used to be. On one hand, this is great and makes it easier to create content. On the other hand, the landscape of search results is wider, so the work needs to be even more precise.
In many ways, backlinks are at the heart of what SEO is and attempts to accomplish. In 2o23, you cannot have a solid SEO strategy without having high quality links back to your site. That may sound unfair, but it is the reality of the situation. Backlinks are a crucial way of building authority. When a site with established authority links back to your site your authority and trustworthiness is boosted. And Google will see your site as more valid.
When you aim to use backlinks, it is important to focus on quality over quantity. The domain authority of your linker is more important than the amount of links you might have. You can also check out online forums to share your content and reach out to people. You can also use your social media accounts by sharing your valuable content there and reaching out to others about backlinking to your website. At MSEDP, we utilize the tools at our disposal to help grow every website. Handling the SEO on your own can be a lot, but with our help we can help you move up the rankings.
This may sound simple, but creating content with images impacts your SEO. Make sure all of the images on your website are of high quality, because low resolution images do damage to even the best of websites. And make sure the images are relevant to your keywords. By looking at your image, the reader should be able to figure out what the content is about to an extent. When uploading images, it is important to make sure the images are compressed. These images and their sizes play a role in the page speed, which is a ranking factor now. One large image can slow down a fast website. At MSEDP, we have the tools to make sure all of the images are the right size and are not slowing down your website.
On top of the image size, the image alt tags are also important. These alt tags are the alternative to images and used by Google to help associate keywords to your image. When creating the alt text, it is important to include all relevant information and keywords. But it is also important not to keyword stuff. If it does not make sense to use a keyword, then skip, because keyword stuffing is viewed as spam and Google can punish a website for acting in this manner.
Lastly, when it comes to SEO, almost everything can be boiled down to improving the user experience and this is even more relevant in 2023. The new core web vitals focus on the user experience, as well as improving and updating content, and all the other aspects that go into building a solid SEO campaign. Here are some of the more important factors when aiming to update user experience.
Mobile Friendly Website: It is important for a website to have a mobile responsive design. Our web team can upgrade your website and make it mobile friendly. So not only will your site work better, but it will also improve in the rankings.
Easy Navigation: It is important for users to easily navigate your website and find the pages they want. Our web design team has years of experience in this field and can design a beautiful website that is easy to navigate.
Fast Page Speed: Does it take too long to load pages on your website? Then you are likely hurting your SEO by having a slow website. Even if you have great content, a slow website hurts your rankings.
Quality Content: Make sure the content on your website is up to standards. No typos or broken links, since that shows little effort to have a working website. And when writing, make sure the content is useful to people who come to your website. Hopefully this blog post is quality content and useful to anyone reading it!
Good Interaction: Your website should have features that get users to interact with your site. In a nutshell, you want users on your website to click around and spend a little time on your website and looking at different pages. Making sure the interactivity is up to par is a good way to get this much needed connection.
When you turn to the cybersecurity services of MSEDP, we will eliminate blind spots with holistic endpoint coverage. Low cyber security visibility comes at a cost and what you see is what you get. With our cybersecurity services, you avoid limitations and unnecessary risk due to the installation of Netsurion Managed Open XDR sensors working across every endpoint. Without this sort of holistic visibility, you are susceptible to blind spots and a limiting of full protection. Increasing the possibility a cyber-attack doing damage.
MSEDP provides professional cyber security services with manageable custom packages. So you only pay for what you need. For more information about the cybersecurity services available from MSEDP, please reach out to us today. Make the smart choice as choose MSEDP as your managed service provider. We are located on Long Island, New York, but provide cybersecurity services to web clients across the United States!
Oftentimes, a data breach can take over 100 days to detect and cost thousands, if not millions, of dollars. However, with comprehensive visibility and real-time analysis of devices and applications, MSEDP can provide you with an early warning of cybersecurity threats before any damage occurs. If you do not deploy security sensors across all of your attack surface, then you may be leading dangerous security gaps that leave you vulnerable to breaches. With our services, get 24/7 cybersecurity services that will ably sniff out threats before they do major damage. All with quick recovery time, too. Didi you know:
No matter how well protected you may be, there is always opportunity for growth and gain with your cybersecurity standards. And we here at MSEDP will meet the latest standards and certifications, including utilizing the best in firewall and malware protection. What level of risk are you willing to take when your data is at stake? Leave nothing to chance by turning to MSEDP. Elite tech support, all at an affordable price.
Challenges That Reduce VisibilityThe attack surface for cyber criminals to exploit has expanded over these last few years. From the every-changing digital transformation to remote working, there are more opportunities for cyber-attacks than ever before. Which means the need for protection is at an all-time high. Legacy tools are becoming insufficient with each passing day and have more difficulty protecting against sophisticated and coordinated threats as opposed to the new technology that MSEDP can deploy on your behalf.
Logs, like threat detection, intrusion detection, compliance, network security, insider vulnerabilities, and supply chain risks are a crucial source of insight for our security analytics. Almost all workstations, applications, and devices produce logs. Depending on the size of your company, you may generate millions of logs on a daily basis. A number too high for manual review and correlation, which is why IT and cybersecurity services are even more crucial to your day-to-day safety than before.
Running a business is a lot of effort and coordination, which is why leaving your cybersecurity to MSEDP is the smart choice. Aspects can be forgotten or left behind if not careful, leaving you with only partial cybersecurity. But with MSEDP, we will make sure you are fully protected 24/7.
Some common challenges to keeping your logs without professional help include:
From remote tech support to helping you host your own devices, MSEDP's flexible cyber security packaging allows you to choose what is right for you. Get the protection you need with the flexible cybersecurity and IT packaging from MSEDP.
Full visibility with your cybersecurity should not be a challenge, but for many businesses it is. MSEDP is here to help those struggling with full visibility get the cybersecurity they are looking for. Many businesses believe that a heavy investment in software and staff is the right answer, but a simple smart solution is out there. As Long Island MSPs, we enable the consolidated view that better correlates threats in real-time and reduces incidents. Keeping your threats at bay.
Many businesses are aware of the growing cybersecurity risks, but are not able to handle the threats properly. As your managed service provider, we will make hyper-focused decisions based on your day-to-day operations and putting out any small fires that emerge. Ending whatever threats are lurking before they make a major impact.
Here are three levels of visibility you can achieve with the cybersecurity services of MSEDP.
At MSEDP, we deploy layered security defenses in order to rapidly mitigate threats posed by persistent and well-funded cyber criminals. And all cybersecurity services are custom to the network and system. Taking into account the differences and obstacles that each client presents. We know each job is different, but we use our experience to combat the negative impacts of cyber-attacks.
Oftentimes, the first tactic used by cyber criminals is to perform research against a network. During this reconnaissance, these cyber criminals are looking for security holes like unpatched vulnerabilities or configuration errors. But with the expanded grasp of our cybersecurity services, we can protect you from these threats with 24/7 monitoring and making it difficult to achieve dangerous results from attacks. We do this by utilizing Netsurion sensors, which will protect all servers and laptops. These lightweight agents monitor and protect all devices, even when they are not connected to a network.
With Netsurion’s holistic coverage through MSEDP, you can:
As a business, you can take crucial steps in order to minimize cybersecurity risks, enhance overall compliance, and eliminate visibility gaps without breaking the bank. All easy to implement with the IT team at MSEDP. Get holistic visibility to help predict, prevent, detect, and respond to incidents faster.
MSEDP offers professional cybersecurity services for all web clients. Get everything you need to keep your website and business safe from hackers and online threats with our managed service plans. With each passing year, cyber security threats increase as hackers and malware adapt. So it is important to stay on top of the latest risks by utilizing the best tools possible. Of course, there is no guaranteed way to prevent cyber-attacks, unfortunately, but having MSEDP on your side goes a long way. Both in limiting the prevention of cyber-attacks and quickly fighting issues if they arise. With MSEDP's IT services, you will have a team with years of experience helping you navigate the online terrain. And keeping your website, business and data as safe as possible.
On top of turning to MSEDP for the best and latest in the field of cybersecurity, you can follow these 10 tips to improve your cybersecurity. If you have any questions about our cybersecurity services and our managed services, please call 631-761-7600 today. When you call, we will happily answer any questions you may have, as well as go over our maintenance packages. Get cybersecurity with managed IT when you turn to MSEDP!
Whenever you have the opportunity, back up your data. This way if you are the target of a cyber-attack, you will not lose any data despite not being able to access your computer, phone or devices. You can back up your data by getting an external hard drive for an offline backup or utilize a cloud-based service, like you would if you turned to MSEDP. Cloud backup is a safe way to keep your data safe. Backing up your data regularly, like every week, ensures that you keep your data despite cyber threats. And in the case of attack, you are not at a catastrophic loss.
As a trusted Long Island msp, we can install antivirus software while utilizing the latest in vulnerability scans to ensure everything is working properly. Our antivirus software helps to detect and remove malware and viruses from your system. We also monitor your systems 24/7 with our vulnerability scans, so we will detect any issues that arise in your system. The sooner we are aware of the issue, the sooner we can fix it. Our IT department uses the best and latest in cybersecurity technology to combat hackers and malware and have years of experience in this field. Our tech team will work with you to ensure your system's safety. And keep you apprised of any changes, as well as offer recommendations to help.
It is one of those simple, yet often overlooked aspects of cybersecurity: keeping apps, hardware and devices up to date. Updates in this realm are not just about adding new features. These updates are often about fixing vulnerabilities in a device or app that attackers may use to hack into your system. As well as upgrading the security for the app or device. Ignoring these updates for too long can result in serious consequences.
When you turn to MSEDP, we track and update your devices for you, so you do not have to think about it. And if you have a device that cannot get updates anymore, we recommend upgrading the device. Same goes for your hardware. Our IT team can help you select the best and latest hardware and devices that are ready for 2023 and beyond! And for your apps, set those to update automatically and remove any apps you do not use.
If you are regularly sharing confidential information, then we highly recommend using a secure file-sharing solution. Because this is the sort of information that attracts hackers and malware the most. Regular email is not meant for exchanging sensitive information, because if those emails are intercepted, then unauthorized users can gain access to your data. Using a secure file-sharing solution means your data is automatically encrypted, so you do not have to worry about a data breach. We follow various data encryption standards to ensure the full safety of the websites we manage. One extra step for protection is the use of a VPN. A VPN will encrypt your connection and protect your private information even further.
You will be shocked to find out that many clients, before using our services, simply used the same passwords over and over again. This is a big no-no! If one password is hacked, then they are all susceptible to infiltration. When you turn to MSEDP, we help you create unique passwords for each account. Ensuring that if you are the target of a cyber-attack, the hacker or malware will have a difficult time cracking it since we use software to create random passwords. And if they crack one, it will not give them access to any other account. We act as a password manager, in a way, helping to keep your system and devices safe. Do not let your system get hacked because you had easy passwords to crack!
Another way MSEDP protects clients from hacking is through two-factor authentication. By doing so, you can have a code sent or generated on your device that authenticates who you are each time you log in. So, even if someone gets access to your password, they do not have access to your phone or device that receives the code. Limiting how a hacker can gain access to an account. Using two-factor authentication is a simple and easy way to protect against cyber-attacks. And you do not need to use the hurdle for all accounts. Keeping it to the most important ones is also a great way to stay safe.
Scams, frauds and phishing emails are common ways to trick people into giving away their personal information or financial details. These endeavors often pretend to be legitimate businesses in an attempt to gain your trust. So it is important to be aware of these types of tricks and attempt to decipher what is not genuine. Do not give out your personal information to anyone unless you know who is asking and why they are asking it. At MSEDP, we have software to help with phishing scams via email. Notifying you what is spam and what is legitimate. But even with this protection, stop and check before replying or even opening any suspicious email. And check all links before clicking on them to make sure they are also legitimate. It is a good habit to form. And if you are not sure of the validity of the request, pick up the phone and call if you can. This way you can personally authorize the request.
When you connect to a public network, you are sharing the network with everyone who is connected. So, any information you send or retrieve on the network is vulnerable. We recommend staying away from public networks and using their Wi-Fi when you can. If you do have to use a public network, connect via a VPN or at the very least avoid sensitive transactions, such as online shopping or online banking. By avoiding these situations, you are maintaining your security.
Every time you post on social media, whether it is Facebook, Twitter, or Instagram, it is an opportunity for someone to steal your identity. These personal posts give cyber criminals the opportunity to get the information they need to access your data or steal your identity. In order to limit this impact, you can check the privacy controls so your friends and family can only see your full details. And the same tip about passwords applies here, where you want to have passwords that are not obvious in order to protect your account.
This falls out of the realm of our IT services, but we recommend keeping an eye on your bank statements. Because oftentimes red flags can be found via suspicious activity or fraudulent purchases and be a precursor to a hack. If you see unusual activity, please contact your bank immediately. You can get ahead of the attack by being aware of this issue. And also check your credit card statements as well, because all of this information is tied. Getting one piece can lead to a larger theft. Also, getting a credit check can help and will let you see if anyone else gets access to them. Getting a credit check will let you see if anyone's using your personal details to get loans or credit for a big purchase. So, keeping an eye on your credit record can alert you to unauthorized activity sooner.
Now that we went through 10 helpful tips to improve your cyber security, we have one more bonus tip: invest in upgrades. When there is an opportunity to upgrade a system or anything pertaining to cyber security, we recommend following through on it. The cost up front to pay for more security and improved upgrades outweighs the potential damage of being hacked down the road. At MSEDP, we understand how money can be tight, which is why we offer maintenance packages that are affordable. We do this by tailoring these packages to the individual, because not all aspects apply to everyone. Get in touch with MSEDP today to learn more about how you can improve your cyber security in 2023!
MSEDP's IT team excels at protecting your website and your data with the best in cybersecurity services. So, if you are worried about a potential attack, then entrusting your data, devices and network to MSEDP's IT team will ensure you are in the best position possible. We help our clients with all aspects in regard to a cyber security attack or malicious threat. Our IT services come in handy before a cyber-attack, during a cyber-attack, or even after a cyber-attack occurs. Even with the best and latest in technology, cyber-attacks are still possible. These criminals are always looking for the upper hand, but it is our job to make sure we are on par with what is happening in the environment. And putting those protections in place for all of our clients.
The main challenge for any small business is the changing technology for cyber-attacks. You need to protect your network, devices and data to stand up against all of the latest threats. How can you do that? By turning to a trusted IT team like the one at MSEDP! We are located in Deer Park, New York and work with clients from across the country.
If you have a small business website, then you need cost effective threat remediation and a security solution that is scalable, smart and supports standard policies and controls. Which is what you get when you turn to the ELITE IT cybersecurity team at MSEDP. Get affordable plans that will fit any budget. Turn to an effective solution with our handling of your network, devices and data. And rest easy knowing that you have the best team on your side.
There are three key words to help plan for what happens before a cyber-attack: discover, enforce, and harden. Discover applies to the fact that you need to know, or discover, your network in order to properly defend it. With our years of experience in this field, we can effectively handle your network by knowing the ins and outs of it. We have software that will discover the vulnerabilities in your devices and applications and apply secure configurations that will reduce your attack surface. Protecting you from many cyber threats out there.
With our vulnerability assessment scans, we will help you avoid attack by identifying vulnerable systems and versions. And provide detailed recommendations on quick remediation and fixes to get you properly protected. We will enforce systems based on the readouts of the scans and apply them to keep your system safe. Ensuring any liabilities are being met with solutions.
Our software will also compare your existing configurations to others in an assurance that everything is up-to-date and harden your overall network security. A secure configuration is an economical method that reduces the attack surface and improves your system overall. Protecting your further from a potential attack.
During a cyber-attack, it is important to detect, block and defend from malicious software. The threats out there are numerous and advanced malware is always a problem. We utilize the best firewalls that can quickly detect an attack in progress and identify malicious activity currently on your network. Our top-of-the-line threat intelligence feeds will quickly detect and alert on unknown processes or low reputation endpoints that are interacting with assets inside the network. This is important, because a quick detection means you can quickly deploy preventative methods to block further attacks. But without detection, then the attack can go unnoticed.
With our cybersecurity services, we can help during an attack by then blocking the attack by removing the unauthorized network user. This blocking will limit any similar attacks from occurring and shoring up your network security.
Once we block the malicious infraction, our software can then ably defend any further attacks. Limiting the damage and ensuring future safety. Have an IT team that works for YOU during a cyber-attack and get solution to protect your network.
So, the worst has already happened. Now what? A few simple words: scope, contain and remediate. Perfect protection simply does not exist, therefore elite monitoring services is paramount to protecting your data, devices and network. After a security breach happens, the first step is to determine the scope of the damage. This way we can understand what is compromised and how far the threat goes. Once we know the scope, we move to containing the attack and limiting its damage. Lastly, we remediate the network and return operations back to normal.
MSEDP offers the best in cybersecurity protection and many small businesses across the country turn to us for our IT services. With our services, we quickly record all actions taken and results from the analysis of the scan. Data protection and privacy is a must in today's digital landscape. If you were a victim of a cyber-attack, then take the steps to prevent it from happening again.
When you turn to MSEDP, you will be getting the best IT and cybersecurity services for your money. We make fighting cyber-attacks affordable. For the best protection, firewall and antivirus is no longer enough. With MSEDP on your side, you will have our powerful and dynamic Security Information Event Management (SIEM) and event log management solutions on your side. What this does is track all of your inbound and outbound traffic, keeping your data, devices and network safe from a cyber attack. We match the packets against an ever-growing database that triggers special events. All of this enables us to protect your website.
For more information about our cybersecurity services, please fill out a contact form. You can also give our office a call by dialing 631-761-7600. When you call, we can have a full discussion about how our cybersecurity services can help keep your information safe. Make MSEDP your MSP today! Get cybersecurity management that works for you!
The number of threats out there putting you and your network at risk is higher than ever and more complex. These malicious attackers are becoming more creative in how they attack and break into networks. Whether it is through phishing, malicious websites, emails, or links to videos, cybercriminals know exactly what type of information they need and the best ways to get it. Which makes the practicing of cybersecurity services all the more important. In a perfect world, software developers would discover every single vulnerability while creating their product. Then fixing the issue before a release to the community. But we do not live in a perfect world, so these are risks that everyone has to protect themselves from. And you do that by using the latest in cybersecurity technology.
When you turn to MSEDP, you will be getting the best cybersecurity services for your money. Protect yourself with top-of-the-line cybersecurity technology. One of the ways we do this is with risk-based vulnerability patching. Risk-based vulnerability patching is a great way to protect your network and keep your data safe. Get in touch with MSEDP today to learn more about how we can be your managed cybersecurity provider.
The number for our office is 631-761-7600. When you call, we can provide you with more details about our cybersecurity services and our IT services in general. As a leading MSP on Long Island too, we can handle all aspects regarding your website. You are in good hands when you turn to MSEDP! A Long Island leader in cybersecurity.
Vulnerability patching is simply the process of fixing vulnerabilities within software. A pretty straightforward concept that typically involves the developer of the software discovering the vulnerability and then fixing it before an official release. Vulnerability patching also refers to the updating of an operating system or other software with the hopes of fixing any discovered vulnerabilities. So, to fix the issue, software or network providers need to make a vulnerability patch. Users can regularly check whether any patches are available for their system. Then install those updates as soon as possible after the release.
Since MSEDP offers top-of-the-line IT and cybersecurity services, we can stay on top of these aspects, so you do not have to. It can be very difficult to run a business and manage some important aspects of your website. Perhaps you have an in-house IT team, but if you do not, then turning to MSEDP allows for professional care an attention to your IT and cybersecurity needs. Leave the computer stuff to us! We will make sure that your network is not compromised by utilizing the latest in cybersecurity services and implementing those updates.
Why Risk-Based Vulnerability Patching is the SolutionSince the landscape of threats for cyber-attacks is every-growing and complex, it is impossible to patch every single vulnerability in your software before any release. If a developer does miss a vulnerability, someone can file a report after the discovery. But this means that the vulnerability can exist in your software for months, or even years, before there is a report and a fix. During this time, malicious actors can discover the vulnerability and exploit it with great precision.
All of this leads to more importance with your cybersecurity services and the overall protection of your network. And makes the importance of sound risk-based decision making even greater than before. When the decision is made for risk-based vulnerability patching, it is important to understand three things: the risk of vulnerability, the discovery date of the vulnerability, and the release date of the fix.
The Risk of Vulnerability
If a vulnerability is very easy to exploit, then it is likely that the discovery has been made. But if a vulnerability has been discovered, there is no real way of knowing when a fix is going to be complete. In fact, the vulnerability may have been published online by the malicious actors themselves. Which means it may be included in hacking tools, such as ransomware, malware, and trojans. With MSEDP by your side though, you will have firewall protection that alerts you of these vulnerabilities and keeps your network safe from hackers.
The Discovery Date of the Vulnerability
If a vulnerability has been reported, but has not been confirmed and fixed, then exploitation by hackers is likely. The longer the vulnerability remains unpatched, the higher the risk for exploitation. Leaving you and your network open to malicious attacks by hackers. Our IT team is constantly on these issues and will implement changes to keep your network and data safe from any vulnerabilities.
The Release Date of the Fix
If there is a release to fix the vulnerability, then you should apply it as soon as possible. By having MSEDP as your managed service provider, we make these updates in a timely fashion. Ensuring your protection from malicious intent.
If you do not have a clear strategy for deciding which vulnerabilities to fix and when, then you are risking the chance of leaving some vulnerabilities unpatched for too long. Which, of course, leaves your systems vulnerable to malicious attacks. By having MSEDP as your managed cyber security provider, you can rest assured that we are on top of these issues for you. And have the means to assess these vulnerabilities as they present themselves. When it comes to implementing risk-based vulnerability patching, there are three steps:
Aside from the very obvious dangers of malicious attacks, there are also other reasons why you should implement risk-based vulnerability patching. MSEDP can help you make these decisions or simply make the decisions for you. We have years of experience as an IT service provider and know how to effectively handle these issues. If a vulnerability has a low-risk association and there is no report, then there is no pressing need to fix it. The malicious actors likely will not waste their time trying to exploit something difficult.
By understanding the risks, we make sure to handle the most pressing updates quickly. With every update and patch, we follow all guidelines and regulations to keep your network and software up and running. But by implementing risk-based vulnerability patching, we can manage the complexities of your cybersecurity issues by protecting you and your business from the more pressing malicious attacks that make themselves present. By working with MSEDP's cybersecurity team, you will be getting the care and attention you deserve. We will go above and beyond to make sure that your cybersecurity needs are meet at all times.
Many businesses smartly choose to outsource their IT support and services to a professional managed service provider. The decision to outsource saves most businesses time, money and resources. However, it is not always an easy decision to put your IT services in the hands of someone else. MSEDP's managed IT services offer clients a wide range of features and benefits, which you can read more about below. We hope to ease your worries in making this decision.
For more information about our managed IT services and how we can help your business, please give us a call. The number for our office is 631-761-7600. When you call, our friendly staff can discuss with you the various IT services available to you. Let's take a look at why outsourcing your IT services is the smart decision in 2022.
We understand how difficult a decision it is to put your IT support in the hands of someone else. MSEDP has been providing clients with trusted IT services for years. As a Long Island managed IT service provider, many in New York have turned to us for the best in IT support. Our IT team is knowledgeable and can help you with many different aspects in the IT world. And though we are a local Deer Park IT company, our service area spreads nationwide. So businesses across the United States can turn to our company for expert IT service.
So take a look at some of the benefits of outsourcing your IT services. MSEDP can help you with all of your IT services and needs.
For many businesses, an in-house IT specialist is a luxury that you simply cannot afford. Or your in-house operation is too small to handle a growing company. A small, ill-equipped staff may be using outdated systems due to the inability of affording updates. And with a small staff, then you may suffer from periods of downtime, which leaves employees spending extra time trying to fix an issue rather than working. So the overall costs involved with this loss of productivity adds up.
But when you outsource your IT services, you are potentially reducing costs of your operation. As an experienced IT team, we can save you money by keeping your systems up to date with the latest technology. And with our disaster recovery systems, there is little to no downtime to slow productivity in the workspace. By outsourcing your IT services, you can save money by paying only for what you need. So your costs get rolled into one fixed monthly payment that makes it easier to budget. Whereas if you are on your own it can fluctuate depending on what happens, which makes it more difficult to save money.
Get IT Support When You Need ItFor many small businesses, they are over-worked as it is and short-staffed. Which leads to complications when issues arise, since only so many hands are on deck and you are stretched thin. But when you outsource your IT services, you get IT support when you need it. With MSEDP, we are just a call away and can help with any issue that arises. And you can rest assured that your IT systems are always being monitored to prevent issues. If operations are running smoothly, then you have the assurance of a team of IT experts at your disposal should you need them. This peace of mind comes without needing to hire additional staff.
If you do have a dedicated IT staff and/or manager that looks after your website, then outsourcing can act as a nice complement to your staff. There are times when a critical failure may stop operations in their track and your IT manager is out sick or on vacation and you need someone to help. This is when you can turn to someone like MSEDP and our dedicated IT support team. With an outsourced IT support team on your side, you can guarantee that there will always be someone available to take your call and provide solutions that complement your own internal IT staff. So you do not need to panic to get in touch with an employee on their day off. Allowing for a smoother day-to-day operations.
There are many different types of issues that arise in the world of IT, so having someone who can handle a given task is crucial. When you have a small staff, some important aspects may slip through the cracks. And hiring the right people can be difficult, as well as costly as you build a larger staff.
However, when you outsource your IT services, you can rest easy knowing that our staff has the right skills for a given task. With our years of experience and full staff, our IT support team has seen it all. Outsourcing your IT support takes away the time and stress of recruiting for an in-house role. With an expert IT team on your side 24/7, you know you will always have access to someone with a full range of technical skills and the latest in industry standards. Get the best in cybersecurity services when you turn to MSEDP.
If you and your employees are constantly handling IT issues and struggling with technology and problems, then it cuts into time running your business. For many small business owners, any downtime can lead to a huge cost. So you need to be spending time on what matters and that is running your business. And leave your IT services to the professionals. Outsourcing your IT services can give you a peace of mind that the issues are in good hands. No longer do you need to stress yourself out trying to fix a problem. MSEDP can effectively handle any issue that comes our way. Leaving you to focus on your business with us focusing on your IT services.
Whenever a technical issues arises, it can lead to disruption of the workflow and a time-wasting financial loss. Even if you are not experiencing any technical issues, handling IT services on your own is a time-consuming aspect. So when you outsource your IT services, you open up more time for work and thus increase employee productivity. Modern IT support teams offer proactive services, which prevents issues from occurring whenever possible through firewalls and other cybersecurity measures. And when something does happen, it is our job to tackle the issue head on fix the issue.
Also, aside from dealing with technical problems freeing up your employees, when you utilize an outsourced IT team, like MSEDP, you also get the benefit of other technical advances, such as the use of Microsoft Teams. By using Microsoft Teams, you and your team become more productive due to the wonderful features that Teams applications offers. Helping to bring your workspace together and improve communication among coworkers.
The IT landscape is constantly changing, with new advances in technology and services happening all the time. So it can be hard to stay up to date on all the new updates, products and applications available. And to even know if they are worth your time. Also, staying up to date on these aspects is expensive, so it is often not a cost-effective decision, despite the importance of being safe and secure.
However, when you outsource to a MSP, those updates and advances are at your disposal. As an IT company, it is our job to stay up to date with the latest in IT technology and advances. So you get the benefit of having access to those updates, all at a fraction of the cost that it would normally be on your own. And inform you on these updates, helping you and your business succeed.
If you are reactive when it comes to IT issues, then that can lead to more substantial loss and downtime than anticipated. "If it is not broken, don't fix it" is not a motto that applies to IT services, because things can be happening behind the scenes that you are unaware of and once they make it to the forefront then major complications can arise.
But when you effectively outsource your IT services, you can trust that your systems are being monitored 24/7 to help identify and fix potential issues before they impact your business. Which means that downtime is kept to a minimum. Keep your business and its systems safe and secure with MSEDP's IT services.
Everyday issues and critical failures are the first things that come to people's minds when they think about needing IT support and a trusted MSP. However, where outsourcing your IT services comes in handy most is with a long-term strategy. It is not just about fixing the obvious problems, though of course that is important, but it is about using this technology to your advantage on a daily basis and making your work life easier. Having a trusted IT team at your side allows you to effectively plan ahead for aspects like remote working and tech support, cyber security, and potential disasters.
So, with a managed service provider on your side, your options are not limited to reactive IT support. But rather long-term support and protection, as well as consultancy services that you and your business can benefit from on a daily basis. Get the help you need for your business to grow and succeed.
Microsoft Teams has become a crucial tool for many businesses and companies over the last few years, especially for those who have remote workers. And MSEDP helps companies utilize the benefits of Office 365 and its many great applications, including Microsoft Teams.
When you opt to use Microsoft Office 365 and the Teams feature, then you are opening up you and your business to a world of possibilities. Not to mention many wonderful benefits that will help you run your business and coordinate operations. Microsoft Teams is the go-to option for any staff working remotely, as it will help keep everyone in touch and on the same page. But you do not need to be remote to gain the benefits of using Microsoft Teams.
Learn more about the benefits of using Microsoft Teams. And get the help of MSEDP to help get you set up with it!
The number one benefit of utilizing Microsoft Teams is how it can act as a hub for your team, streamlining your work and saving everyone on staff valuable time. It brings together chat, meetings, calls, and all Office 365 apps. As well as allowing for the integration of third-party tools. By having everything in one place, you save time by not needing to jump around from platform to platform. And as a result the team works better together and becomes more productive.
One of the ways to do this is with streamlined file sharing, which benefits both employees who seek to collaborate, as well as IT companies that want to maintain data security. It enables users to create a shareable link for any file that gets stored in Teams and sets the right permissions. You can set who can see what by setting up the file share permissions, which is something we can help you with once you go down that route. But it is a great way to keep items safe and secure and being seen by the right people.
Setting up a video meeting can be tricky, especially for anyone who is not tech-savvy. But with Microsoft Teams, it is simple and easy to host video meetings and conferences. And their features make these meetings even more effective. One such feature is automatic noise suppression, which removes any potential background noise and makes everyone easier to hear. No more straining to hear someone speak on chat because of something happening behind them.
When joining a meeting, the launcher provides clear options on how to do so. All users are prompted to join the meeting online, with the downloaded Teams client, or join the native Teams client. And there is also an end-of-meeting notification that automatically alerts all participants when there are 5 minutes remaining in a meeting, so they know to start wrapping up. From beginning to end, teams makes meetings and conference calls easy!
When you use Microsoft Teams, you can collaborate with your coworkers seamlessly by using many great features. Let's take a look at some of these wonderful features you get when using Teams.
Tagging
Users can create and manage tags in order to reach the right people faster in Teams chats and channels. The tagging capability allows you to better organize and categorize people in Teams based on roles, projects, skills, location, or expertise. However you want to structure the employees, Teams is there to manage them. Saving you time and effort when getting work done.
Shareable Calendars
There is a shared calendar app that allows you to create and share a calendar with specific people or specific channels. So when you schedule a new meeting, a notification is posted in that channels' feed. Alerting only those who need to know the information. Another great way to organize the workplace and update people on a need-to-know basis. And no inundating people with scheduled meetings they are not even going to attend.
Approvals
The Approvals feature in Teams allows you to create, share, and manage approvals directly from Teams. This includes client agreements, expense reports, and more. Anything that needs the approval of someone. You can send a new item for approval from a Teams chat or a channel conversation and the Approvals app tracks all previous and pending approval requests. Get the status, source, requesting party and all approvers with the Approvals app. No more searching random documents when you have Teams to organize all the important ones for you! And once there is an approval, it quickly updates all who need to know, so there is less downtime in waiting have needing to check it about a status update.
Offline Auto-Send
The Offline Auto-Send feature allows users to stay productive even without an internet connection. When a user is offline, their Teams messages are queued on their local device, which get automatically sent out once the device is back online. With this simple feature, you can answer emails and get other work done offline. And once you get the internet, those messages and emails automatically get sent out. Saving both time and the hassle of going back to click "send."
One of the greatest killers of productivity is switching between platforms or interfaces. However, with Teams, it packages all of Office 365 in one spot and through one interface. Which reduces the need to jump between apps, tasks, and projects.
The history menu for any Teams desktop client further builds on this functionality and enables all users to quickly return to places that they have recently visited. Which includes items such as activities, channels, conversations, tabs, files, apps, and anywhere else teams can go. This way you are not wasting time searching for something across platforms. With everything through Teams' History Menu, you can quickly backtrack without losing productivity and find exactly what you are looking for.
Teams is a great way of keeping a remote workforce in touch with one another. Despite being apart, workers still want some human connection. With Teams and its various features, it makes conversations and connections more meaningful. It does so with breakout rooms, live reactions and together mode.
Breakout rooms are perfect for larger workplaces that are looking for more focused operations. Hosts can set up smaller groups for brainstorming and meetings and hop into any of the rooms to check in. And at the end bring everyone back to the main group. Sometimes it is easier to discuss something in smaller groups first then bring the conversation to more people afterwards. Once ideas have been thought through.
Live reactions allow participants to better express themselves in meetings by choosing from four different options: like, love, applause, and laugh. Get clear communication through non-verbal chat with live reactions while in a live meeting. Instant feedback. And a great way to get a sense of how people are thinking without any interruptions.
Lastly, with together mode, everyone in the meeting can be in the same virtual space, such as the same meeting or conference room. Or you can make it more fun, like an outdoor theater. But no matter the setting you choose, it is still better than being in your own box. This feature allows people to feel like they are together when they are not, which can lead to more effective meetings. And at the very least bring a sense of camaraderie.
You may have gotten this sense already, but the use of Microsoft Teams keeps everyone informed. Aside from all of the ways already discussed, Teams also utilizes bulletins and milestones in order to keep everyone informed about the goings-on of the workplace.
The bulletins app can be easily integrated within the Teams software and provides a space where managers can post memos, announcements, and other company news. Videos and images can be posted in this space too. And the app is optimized for mobile devices, so employees will never miss important updates or alerts.
And with the Milestones app, it is a central place to plan, track, and update the progress of work items and projects. All of the users can track tasks by owners and status, or view them in updates in the activity log. Get a full 360-degree view of a project from beginning to end. With it, you can easily check in on any project to make sure it is hitting deadline.
Microsoft Teams offers unified communication and is a great tool to help coordinate a team. Get organized by utilizing Microsoft Teams. At MSEDP, we offer assistance setting up Office 365, which provides an array of great benefits to businesses large and small. We would know, since we use Microsoft Office and Microsoft Teams. If you are interested in getting started with Office 365 or Teams, then please reach out to our office today. We can discuss the details with you and get you on your way.
Fill out a contact form today. Or call our office at 631-761-7600. On top of Office 365, we also provide many great IT services, such as cybersecurity services, 24/7 support, and managed services. Get great bang for your buck when you turn to MSEDP for all of your IT services and needs.
We live in a world where if you have a business, whether it is big or small, the need for pay-per-click advertising is nearly inescapable. Everyone uses the internet to search for services and goods and if you are not utilizing your website properly, you could be left in the dust by your competition. Pay-per-click advertising, also called PPC advertising, is important in order to keep your business competitive in the marketplace.
At MSEDP, we can help you set up your pay-per-click advertising account using Google Ads. We have years of experience helping businesses get the most out of their website and maximizing their profits using Google Ads. This is an important feature for any business looking to find an edge. Without properly utilizing a pay-per-click ad campaign, you may be losing revenue without even realizing it!
If setting up a pay-per-click ad campaign is something you are looking to add for your business, please do not hesitate to reach out to MSEDP today. We work with businesses across Long Island, New York, as well as nationwide, and get them start with pay-per-click advertising with Google Adwords. Fill out a contact form today or give us a call at 631-761-7600. When you call, we can provide you with a no-obligation consultation to go over the best ways we can help grow your business. On top of PPC advertising, we also offer professional search engine content writing to help with organic searches and we can design and build new websites to help improve your website. In the meantime, let's take a closer look at the importance of pay-per-click advertising and how your business can benefit from it!
Pay-Per-Click is an advertising model of internet marketing in which advertisers pay a fee each time someone clicks on their ad. In a nutshell, PPC advertising is a way of buying visits to your website, rather than gaining clicks organically.
Advertising on search engines is one of the most popular forms of PPC, since it allows for advertisers to bid for ad placement in a search engine's sponsored links when someone searches for a business-related keyword. Instead of depending on organic clicks, these paid clicks appear at the top of searches. Thus allowing for an improvement in users to the website.
However, every time an ad is clicked on, the advertiser pays the search engine a fee. Whereas organic clicks are essentially "free" since you pay nothing for those clicks. But those organic results are not at the top of a page. Those spots are reserved for the paid ads. When working correctly, a PPC ad campaign can be very profitable. Paying a small fee for a click that might result in a sale or service is a small price to keep your business going. And you may be reigning in decent profit margins.
When it comes to building a successful pay-per-click campaign, a lot goes into it. So it is important to put your trust into the hands of a professional. Here are the common aspects that make up your typical PPC ad campaign:
When done properly, search engines will reward advertisers who create intelligently targeted pay-per-click ad campaigns. If the landing pages and ads are useful and satisfying to users, Google may charge less per click, which only improves profits. So setting it up right can be a huge boon to your business. MSEDP can help set up and manage your Google Adwords campaign. And we can create the perfect landing pages for these PPC ads in order to boost your ability to gain traffic.
When you are building an ad campaign that revolves around paying per click, then there are some important focuses that need to be folded into the marketing strategy. Google gets massive amounts of traffic. So it time and again delivers impressions and clicks for your ads. But how often your ads appear on Google's searches depends on the keywords and the match types you select. There are a few different factors at play, but these are the four main factors that may determine the success of your campaign with Google Ads:
Keyword Relevance
You must craft relevant keyword lists for pay-per-click campaigns, as well as tight keyword groups, and informative and proper text for the ad.
The Quality of the Landing Page
Crafting optimized landing pages with persuasive and relevant content is a must. On these landing pages, there needs to be a clear call-to-action that is tailored to the specific search queries.
Quality Score
Google offers a Quality Score, which is the rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. When an advertiser has a better quality score, it will get more ad clicks at potentially lower costs.
Creative & Engaging Ad Copy
Creating enticing ad copy is crucial to the success of a PPC campaign. Google wants to make sure they are sending their users to pages that will deliver what they are looking for.
When you work with MSEDP, we can make sure that these focuses are met. So you can reap the rewards of your PPC ad campaign.
When you have a PPC campaign up and running, you of course want to maximize your return on investment. A pay-per-click campaign can be a very cost-effective way of generating new leads and sales for your business, thus proving to be a good investment. But only if you set up your Adwords campaign properly. With the help of MSEDP's sales team, we can ensure that you get the most for your money with your Google Adwords campaign. We know how to properly set it up so you are reaching your marketing goals and finding your audience.
We will analyze your business and the climate it operates it. Determining the factors that will lead to the bid placements. In order to see a positive return on ad spend, the cost-per-click (CPC) needs to be lower than your average cost-per-acquisition (CPA), which is the cost to your business in order to acquire a new customer or lead. The cost-per-acquisition is sometimes known as a cost-per-conversion, too.
So, in order to run a successful PPC campaign that maximizes your return on investment, targeting keywords is crucial. Our team will do the research to make sure that we identify the keywords that are cost-effective, relevant to your business and align with your ad budget. We do all that we can to ensure that you are getting a good return on your ad spend. And we will work with Google Adwords, so you don't have to!
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